Real Estate Marketing: 3 Unique Ideas to Promote Online

Have you recently started a new real estate business?

How would you like to beat the competition and gain a significant percentage of the market?

Interesting, right?

Then hear this, you’ll need to think long and hard about online promotion. Yes, you will need to come up with some real estate marketing ideas that will help you promote online.

Why Real Estate Online Marketing?

There’s no doubt that these days, most people use the internet on a daily basis. More and more people now use the internet either to get more info about products/services or for their purchases. Ecommerce is on the rise and it will definitely be so for some time. So, it would be foolish to overlook the possibility of advertising and promotion using that platform.

As you will discover throughout the course of this post, the steps you need to take are pretty simple. However, you’re still going to need some expert assistance if you don’t have experience in the field.

That being said, here are 3 real estate marketing ideas that will help you promote online:

how to market your real estate business online

1. Get A Responsive Website

More people than ever before access the internet using their smartphone or mobile devices these days. That means it is critical that your site displays properly across all platforms. Most real estate websites use a specialist WordPress theme to ensure the pages are visible to everyone. You should follow suit if you want to get everything sorted as quickly as possible. Alternatively, you could pay a web design agency to handle all the hard work on your behalf. It all comes down to how much effort you’re willing to make, and how much cash you have to spend.

2. Open Social Media Accounts

Social media websites are the best tool for promoting your business online. You must open accounts with Facebook, Twitter, and the other big domains as soon as possible. It doesn’t cost anything to do that, but it could mean your company gets noticed by millions of people. If you’re looking to expand your customer base, there is no easier way of making that happen. Just make sure you use a specialist website or some relevant software to manage all the accounts. The last thing you need is to have to remember all those passwords.

3. Pay For Banner Advertising

Banner advertising platforms like Google Adwords are perfect for business owners in your position. You don’t even have to spend much money to see good results. There is no minimum spend, but you should invest around $50 so you can mess about with the targeting options. With a bit of luck, your market research will make it easier to ensure you concentrate on the right group of people. Again, some business owners choose to employ the professionals when it comes to that task. Most good web design companies and marketing agencies will offer that service to their clients.

The only other thing you need to worry about relates to creating mailing lists. Every time a customer makes a purchase through your website, it is vital that you record their contact details. Statistics show that around 80% of sales in the average business come from people who have had dealings with them in the past. That is why you must send out marketing emails to your contacts at least once each week. You should use those messages to advertise new products and deals.

Rounding Up

Marketing your real estate business online is definitely an option you should consider. One thing is, your competitors are already doing it. Ignoring the internet in your quest to promote your real estate business will sabotage your success. I do hope this post has helped to point you in the right direction. If you’re in any way confused with this info, feel free to get across and we’ll be glad to set the record straight!

using Pinterest for business marketing

11 Awesome Pinterest Tools to Boost Your Business Easily!

using Pinterest for business marketing

For some weeks now we have been discussing the power of Pinterest for business. As we have seen so far, Pinterest is not just a social media platform but a marketing resource that if used well can greatly impact the growth of your business.

As expected, a powerful resource like Pinterest is not one that will escape the eagle eyes of marketing practitioners. And so, right now there are different tools that are specially designed to help you effectively use the platform to achieve your business dreams. Therefore, in this post I want to highlight some of these Pinterest tools.

Let me quickly apologize for bringing this late. As I mentioned above this is a continuation of our special series on Pinterest for business and it has been running for about 4 weeks now.  I know a number of you expected to see this post published in the past week since I actually muted the idea earlier. Unfortunately, because of other engagements I have not been able to update this blog. I hope the knowledge you will gain from this post will compensate you for this delay!

As usual, I invite you to read the posts so far published in this series. Doing so will greatly help you to gain more insight into using Pinterest for building your business, whatever that business is. Here are the topics we have touched thus far:

1. The Definitive Guide to Leveraging Pinterest for Business Success

2. Setting Up Your Blog to Leverage the Power of Pinterest for Business

3. Pinterest for Business – Content & Monetization Strategies for Uncommon Results!

4. Building Your Email List With Covert Pinterest Marketing Tactics! 

5. 7 Proven Pinterest Optimization Tactics That Work Wonders!

6. 6 Pinterest Tactics for Exposure and More Traffic!

I advice that you check them out since that is only way you can truly get the value from this particular post.

Ok, on to today’s post…

Pinterest Tools for Building Your Business on Pinterest

#1: SpinPicks – This is a great tool that will help you locate content for posting on Pinterest. You can search using keyword categories or trending topics. When you search for content the site will help you locate images on social media sites which you can use in your pins.

Spin Spark tool for Pinterest

#2: Share As Image – With this site, sharing your quotes as an image on Pinterest is quite simple. You can take any text you find online and turn it into an image which you can pin on your Pinterest boards. There is no need for a photo editor to use this service.

Turn text to images to post on Pinterest

#3: Pinstamatic – This is a tool that allows you to create different types of media to be pinned on Pinterest. You can create both quote images and even music files.

Pinterest for business marketing tool

#4: Pinvolve – This is a Facebook app which allows you to display your pins on your Facebook page. The pins will appear on your facebook page exactly like Pinterest pins allowing your fans to pin and share them both on Facebook or repin them directly from your page.

Pinvolve tool for Pinterest

#5: Pin Search – This is a Google Chrome plugin that will help you to search for a Pinterest images on Google.com. With this plugin, you will be able to see where this pin appeared, see where similar images and info about the photographer who took the photo if it is available.

Pin Search tool of Pinterest

#6: Shopinterest – This is one tool that will help you make money with your Pinterest account. With Shopinterest you are able to create an online shop and connect your Pinterest account to it. When people visit your Pinterest boards they will not only able to pin your content but also make purchases on your online shop.

Create online shop with your Pinterest account

#7: ViralWoot – This is one Pinterest tool that will greatly help in boosting your Pinterest following. With ViralWoot you can manage multiple Pinterest accounts, schedule pins and create pin alerts. In fact, the plaform aim to combine what most other platforms are already individually. ViralWoot - grow your business on Pinterest

Pinterest Analytics and Monitoring Tools

While the above tools help in building a truly engaging Pinterest account there is the need to track and monitor your progress. This is what the following tools aim to help you with.

#8: Pinterest Web Analytics – Do you want to know how many people Pinterest is referring to your site? How about the number of people who have pinned from your site? Or do you want to know the number of views your pins are receiving? Then you will need to check this out. Pinterest web analytics is open to verified Pinterest business accounts.

Pinterest web analytics

#9: Piqora – This is a premium Pinterest analytics tool that is used by top businesses today. As expected it is not a free tool, however you can get a 21 day trial period. Apart from helping you track your Pinterest influence, it is a great tool for promoting your business into Pinterest as it also helps you spy on your competition.

know your influence on Pinterest

#10: Pinreach – PinReach which recently changed its name to Tailwind is another tool that allows you to know your Pinterest influence based on your user’s analytics. You simply need to input your site url and PinReach will calculate your Pinterest influence.

Tailwind - formerly pin reach tool for Pinterest marketing

#11: Pin Alerts – If you are familiar with Google alerts then you have an idea on how this works. It helps you monitor your website and sends you an email whenever someone pins an image from your website.

Pin Alerts for Pinterest marketing

Conclusion

As we have seen from the beginning, Pinterest is a powerful social media platform for building your business. But this potential is greatly improved if you have the right tools to work with.

These Pinterest tools are all designed to build your business but as expected you don’t need to have all before you can profit with your Pinterest marketing tactics. However, while there are many other tools out there for your Pinterest marketing, the above list was carefully packaged to help you make the right choice. Feel free therefore to make your choice.

Over to you: Which of these Pinterest tools are already using? There is other you will want to recommend for us?

 

Internet Advertising: The Income Generator for Publishers and Advertisers!

Internet advertising - promoting and making money online

Advertising online is as old as the internet itself.

Since the advent of the World Wide Web, businesses have used different ways to advertise and promote their products and services via the internet. As this continues to grow, the question is no longer “if” you should use online advertise but “how” you should do it!

In this post I want to give you some insights on what online advertising is and why you should use it in promoting your business online. I’ll also touch briefly on the various forms of online advertising and how it is a good income generator for both the publisher and the advertiser.

So, let’s get started!

What Is Online Advertising?

Online advertising, also known as internet advertising, is simply the different promotional methods that businesses use in delivering their marketing messages to consumers using the internet. Obviously, there are two parties involved – the publisher, who provides the content platform to display the advertisements and the advertiser, who provides the ads to be displayed on the publisher’s content. If you have a website that provides valuable content for your target audience you can either use advertising agencies to place ads on your site or do it yourself (DIY), as I do right here on the webincomejournal.com.

It will interest you to know that internet advertising is today a big and vastly growing business. According to Wikipedia.org, online advertising revenue in 2011 surpassed those of cable television and nearly exceeded those of broadcast television in the U.S. In 2012, it totaled $36.57 billion (a 15.2% increase over that of 2011). Of course, this has continued to grow. It is therefore a good idea to get started with online advertising now if you have not already done so.

A Few Reasons Why Online Advertising Is Perfect For Your Business

Whether your business is online or it is a traditional brick and mortar business, using the internet for promoting your wares is something worth doing. For example, today online social media platforms like Facebook, Twitter and Google+ receive millions of visits every day. These people use these social platforms to connect and interact with friends, families and acquaintances on a regular basis. Advertising on these platforms therefore gives you a cheap but effective exposure for your products and services.

Apart from the social media sites, many people depend on online search engines for information. It is not uncommon today for consumers to go to any of these search engines, type in a keyword relating to what they are looking for, hit the search button and then be provided with a huge list of information from which they can select. Google is one business that understood the big potential in this and today, Google is an online giant by simply giving businesses a platform to advert their products and services!

Compared with traditional off-line advertising platforms, online advertising is cost-effective, targeted and measurable. Today there are different software programs that will help you monitor and measure the performance of your adverts unlike traditional display advertising.

Some Common Methods for Delivery Online Advertising

Banner Ads

These are usually graphical animations displayed on websites. They come in different types and sizes. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

Pop-Up and Pop-Under Ads

Pop-up ads are advertisements displayed in a new window and most times covers up an active web page when that page is opened. Over the years these types of ads have become very ineffective because they are annoying to website users.

Online Advertising methodsPop-under ads on the other hand open in a new window that is under the active web page and can only be seen after the present window is either closed or minimized. Because they are not as annoying as pop-ups, pop-under ads are gaining usage by many marketers.

Interstitial Ads

These types of ads are displayed before directing a user over to the desired content. These types of ads should be used with caution because not many people like the idea of waiting for their requested pages to load. If the ad takes too long they may just click the back button. You can see examples of these types of ads on Youtube.com videos.

Text Ads

Text ads are usually hyperlinks embedded into a website’s content and linked to an advertiser’s site. Unlike banners and pop-up ads, text-based ads appeal to more advertisers since they are not easily blocked by ad-blocking software.

Mobile Advertising

These are becoming more popular by the day with more and more people accessing the internet through their mobile devices. Used well, mobile advertising can be very effective because of the attachment people have with their mobile phones.

Online Classified Advertising

This is another very popular online advertising method. They are usually local based and most times listed for free! The ads are posted online in a categorical listing system hence the term classified ads. Click here for an example of a real online classified advertising page here on the webincomejournal.com.

Some of the various ways by which online advertising slots can be purchased are:

CPM or Cost Per Mil – In this type of online advertising, advertisers only pay for a particular number of people to whom the advertisement is exposed.

CPV or Cost Per Visitor – Here the advertiser is meant to pay for the number of people to whom the advertisement was delivered.

CPC or Cost Per Click – The advertiser pays for the number of clicks made on the advertisement by the website visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement.

CPA or Cost Per Action – Here the publisher has to bare all the cost of the advertisement, but gets paid only if the visitor clicks on the advertisement and purchase a product or signs-up for a service. The form of action required for payment to be earned is usually determined from the start.

CPL or Cost Per Lead – This is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers.

CPO or Cost Per Order – This is where the advertiser pays each time an order is placed.

Conclusion

Online advertising is indeed lucrative both for publishers and advertisers. It will interest you to note that many of the online giants like Google, Mashable, etc are all built on the power of online adverting. For the advertiser, internet marketing is the most targeted, cost-effective and easily measurable way of promoting your products and services. Of course, it can also be used for purposes like promoting charity and spreading education.

Your Turn: Are you promoting your business online with internet advertising or are you monetizing your traffic with selling advertising? Share your experiences with us in your comments below.

Small Business Blog Marketing Failures And How To Overcome Them!

With the increased popularity of blogs, many small business entrepreneurs now use this powerful tool for promoting their businesses on the net. Even off-line business entrepreneurs are not left out as many of them now use blogs to build a following online for their offline businesses.

Unfortunately, many of these entrepreneurs are new to blogging and do not know how to effectively use small business blog marketing. As a result of this many of them end up without any appreciable results. In this article I want to highlight 3 of the top reasons why many small business entrepreneurs fail with their business marketing blogs and also offer some tips on how to overcome them.

But First, What Really Is Business Blog Marketing?

Small business blog marketing help

I’m sure you’ll agree with me that not all who blog about making money blogging really know the different ways of making money online with a blog. But it’s simply the truth! There are actually 2 broad ways of making money with blogs. These are (1) as a pro-blogger (taking blogging as a profession where the blog is your primary means of income) and (2) as a business blogger, using your blog as a tool in promoting your business on the net.

So business blog marketing is actually a marketing strategy that consists of blogging about your business in order to build up a follower-ship that will ultimately become customers and clients.

This marketing strategy has been proven to be effective for getting your business out there for increased popularity.

Of course it’s this effectiveness of blogs in promoting your business on the net that has moved many entrepreneurs into starting their own small business blogs.

Unfortunately, blogging generally requires a lot of work! Gaining a large readership for your business blog requires much of your attention and a big dose of patience. And this is where many entrepreneur bloggers give up their dreams because  many of them started with the wrong notion that making money online does not involve much work!

But that indeed is a wrong notion. Any experienced blogger knows that coming up with ideas and creating content to update a blog on a regular basis takes not only time but brain power! And without this constant updating you don’t expect your blog readers to keep coming back for more.

3 Reasons for Small Business Blog Marketing Failure and Their Remedies

1. Lack of Time for Updating the Business Blog:

As mentioned above, business blog marketing is a busy affair and may take you away from other business chores. Many entrepreneurs never consider this before adding a blog to their business website. Even off-line business entrepreneurs who start a business blog with the mind of getting more clients online rarely think of this. When however, they soon realize that much of the time devoted to creating content, updating the blog and interacting with blog readers could actually be used for attending other aspects of the business many soon abandon the blog.

Of course there are a few ways to overcome this problem. But, I’ll suggest just one here and that is, hire some help!

I think this is very important especially if you’re a service business entrepreneur. Your time is valuable and therefore you cannot afford to devote all of your time to updating a blog while the day to day running of your business suffers.

There are different options online on how you can get a constant flow of blog content created for you. It may interest you to know that I offer professional SEO web content writing service dedicated to helping you get high search rankings for improved brand visibility and increased website traffic. You can hire my services to create your content for you. Besides, you can also post a project here and allow freelance bloggers bid on your work.

Taking this approach will greatly increase the effectiveness of your small business blog marketing. You’ll have more time to attend to your existing clients/customers and also be able to reach out to more prospects thereby enlarging your market reach!

2. Challenges of Not Being a Writer:

This is another problem that faces many business entrepreneurs who wants to market their business online with a blog. Successful blogging is really about constantly writing good content. Without good content, no one will want to come back to your business blog after their first visit. Besides, good content will help your business blog to rank high on the search engines which is good for your marketing. So good content is indeed key to the success of your business blog marketing.

But not many business entrepreneurs are good writers! Though many of these ones have ideas of what to write about yet they lack the ability to package these ideas to really market their business. You must understand that this is crucial because when people visit your business blog their impression about you and your business will be determined by the content you put on the blog. Just writing anything and posting to your business blog could actually hurt the performance of the blog. it is therefore important that you find some ways of getting good content created for you.

Our suggestion above can also be used to overcome this problem, that is, hiring some help. And if you’re looking to get customized professional service then it’s important you check out my professional SEO web content writing service.

Of course, thousands of content writers abound on the net that will be willing to help you for a token fee. It doesn’t matter your budget, there is just a writer that fits your budget. Find examples of what others are doing here.

3. Lack of Basic Search Engine Optimization (SEO) Knowledge:

How many off-line business entrepreneurs really know anything about Search Engine Optimization (SEO)? What about the small business entrepreneurs marketing online, how many of them know how to effectively use SEO strategies to rank their business websites and blogs?

It may be true that one of the reasons for using a business blog is the SEO advantage of blogs but with the competition today much needs to be done for a blog to rank high on the search engines. This is where basic SEO tactics comes in.

Now, I don’t advocate leaving your search engine optimization in the hands of someone else no matter experienced that person may be. Besides, many of the firms offering search engine optimization services on the net cost an arm and a foot. But there is a better route you can go that is, studying everything you can find on SEO.

Frankly, this will help you immensely but cost you less! You can actually get good resources from Amazon.com at a cost that will surprise you. For example the  Search Engine Optimization For Dummies is such a good SEO resource you can get from Amazon.com.

So instead of paying through the nose to get some seo expert to handle your business blog seo needs, you can, with just a few dollars, get the knowledge you need. The good thing is that this knowledge can be used in other ventures later on. You must realize that using SEO will help you succeed with your small business blog marketing to the fullest extent possible as  optimizing your blog posts will get you results that you will love.  So do not overlook SEO when building your small business blog.

Conclusion: Small business blog marketing can really be done by anyone if these issues are handled well. The benefits of business blog marketing to entrepreneurs on the net should motivate entrepreneurs to overlook the great work involved and incorporate it into their marketing mix right away.

Over to you: What other factors do you think are responsible for entrepreneurs failing with small business blog marketing? Share your thoughts in the comment below.