3 Interesting Ways You Can Market Your Business More Effectively!

We all know how important marketing is to every business. Without it, your business would struggle to survive. Put in place the right marketing strategy and you will see “miracles” in your business!

While there are many ways you can deploy for your business marketing most are strenuous and cost a whole of lot of money. In this post you will learn 3 interesting ways you can market your business starting now. By simply using these methods you will see significant improvement and you’ll also enjoy using them!

Interested? Then let’s get started.

Effective business marketing tips

1. Build A Website

It doesn’t take a genius to figure out that we’re now living in a digital age. Technology is dominating everything, including business! So, you have to make use of technology and get your business up to speed.

One thing you can do is build a website to help market your business online. Think of a website as a digital place for people to find your business. There are so many people using the internet, and if you have a website, they’re more likely to find you.

Once you’ve built a website, you have to know how to market it properly. This means making sure it appears high up in the search engine rankings. You can use things like SEO and PPC to get your website up those rankings. The higher up you are, the more likely it is people will find your website when they search for things related to your business.

Websites are such an important marketing tool and an important thing for businesses to have in general.

2. Attend A Convention

Business conventions are a great opportunity for you to market your business to people in the flesh. It’s a wonderful way for you to directly promote yourself to others. You can talk to people face-to-face and show what you’re about. At the convention, you’ll be given the chance to set up your own marquee.

The key to a successful business convention is making sure you get your marquee spot on. It needs to be eye-catching and lure people in. It’s a good idea to hire some people to stand around your marquee and grab people’s attention, luring them in. Marquee Image Staffing offers a range of people that can fill this position for you. Getting some extra staff in can seriously benefit you.

In general, attending conventions should be on everyone’s list of things to do if you want to market a business successfully.

3. Create A Billboard Campaign

Billboard campaigns are an old school marketing method that still holds a lot of power in today’s world. It’s a simple concept; you just have a large advert displayed on various billboards in an area of your choosing. If you’re a local business, it makes sense to have them on billboards in the surrounding area.

What’s great about billboard campaigns is that billboards are typically found in good places. They will be by traffic lights, or opposite a bus stop. Places where people are likely to be waiting around and stare at them.

If you want to create a successful billboard campaign, you have to get the actual advert right. Make sure the design is on point and that it’s an attention grabber. You want people to look at it and then keep looking at it. Rather than give it a glance, then look away. Also, make sure your advert clearly shows what your business does.

Take Away

The business arena is getting more competitive by the day. If you want to see success you need to market your business and do so not just by doing what others are doing. Try out the above business marketing methods and you’ll not set yourself apart but also see good returns.

So, what are your interesting ways of marketing a business? Or, have your used any of these methods in your business marketing? Share your experience with us below in the comments section.

How To Effectively Use A Blog To Boost Your Home Based Business Success!

 

So you have dreams of having a successful home based online business, right? And to actualize your dreams you have setup your business site and you’re passionately working on your promotional strategies while looking forward to hordes of traffic flooding your site, right?

But, hold it for a moment. How about a blog, did you add a blog to your home business website? You did? Oh, that’s great!

Fact is if you’re running an online business and you do not have a blog added to your website then you are like a swimmer is swimming against the current! No matter what you may have heard before now, simply setting up an ecommerce website does not guarantee that you will have clients and customers standing in line for your offers. You will need to use different strategies to drive enough traffic to guarantee your business success. This is one reason why you need to add a blog to your home business site because it’s simply an incredible online marketing tool right now.

Now, despite the many gains of adding a blog to your home based business site, there is a big problem faced by those who decide to add a blog to their business sites. This problem is that of concentrating more efforts on updating the blog to the detriment of their business!

Online business marketing strategies

This is really a big problem. For example, in running your blog you will need to constantly write highly engaging content, read and reply to readers’ comments, visit other blogs and post comments, be on the social media sites to connect with other bloggers, join blogging communities to connect with others, etc.

While all of these are necessary, the unfortunate thing is that you have just enough time to do all of these and also focus on other areas of running your home based business, especially if you are a solopreneur. And this has resulted in many abandoning their main businesses and becoming “emergency bloggers” without any real goal for their blogs! This is really pathetic and I’m sure you don’t want to be in this situation.

In this post I want to offer you a few tips on how you can effectively incorporate a blog into your business website without endangering your main business. Used well, these tips will definitely help you gain an edge over your competitors who are not blogging.

So, if you are ready, let’s boost your website success with these business blogging tips!

1. Determine Your Business Objectives

Once you’re convinced of the potentials of a blog the first thing you need to take care of before starting that blog is to determine your business objectives and how a blog will be of help in achieving those objectives.

This is definitely important because the key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all too easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology. But if you want your blog to succeed you need to stay focused.

Write up a plan for how often you will update your business blog; how you will promote the blog, how you will retain your blog readership, and of course other areas of your blogging adventure. Once you have these set out, you must ensure that you stick to this plan in everything you do.

2. Get a Good Blog Design

When you use a free blog platform like blogger.com you’re provided with pre-designed templates. But it is a wise thing to go for paid blog services like wordpress.org if you truly want the benefits of a business blog. Using a free service takes the control of your blog from you. In fact, the blog is not yours as the hosting service can pull it down at any time. But if you opt for paid blog service (my advice is go for wordpress.org), you’ll need to get a good designer to design and layout your blog to match your company’s identity and needs.

3. Choose Your Blog Topics with Care

Of course, this should not be a problem since you’ve determined your business and blogging objectives in the first place. You just need to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. Strive to be consistent with your topic all the time. That does not mean you shouldn’t blog about general and unrelated topics that have broad appeal. This could sometimes make your blog more popular. But remember, your blog is there not on its own but a tool for marketing your business.

4. Understand the Do’s And Don’ts of Blogging

There are several blogs out there dedicated to teaching people the dos and don’ts of blogging. Please do READ them! Also include in your reading, blogs that are consumer-based in order to give you ideas on running your business blog. Remember that legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities. Create blogging policies and schedule updates regularly.

Recommended: How to Make Your Business Truly Awesome in 2013!

5. Strive To Hold On To Your Readers

Update your content regularly and keep it relevant and fresh. Avoid outright marketing on your blog or you will shy away your readers. Learn how to make your business blog pull in your readers without necessary sounding like a salesman. In all you do always reinforce your company’s core values.

6. Use the Right Methods to Promote Your Business Blog

Actively promote your business blog by submitting your blogs to blog search sites and directories. Your blog is like a setup booth in the biggest trade show on earth today. Marketing possibilities are just around the corner waiting to strike your sale scales up. Be sure that your blog contain valuable and exclusive information and ensure that it is constantly updated to keep readers popping in.

Use effective keyword phrases to generate high ranking status in the SERPs. In this way, you have better chances of people finding your business website through your blog. Remember more traffic means more potential sales.

7. Listen to Your Readers

Regularly monitor your blog traffic through implementing good stats and monitoring tools like Google Analytics. Read readers’ comments, measure your results by what they are saying and if necessary make the needed adjustments. First impressions matters and your blog design plays an important factor here. You can always play with your blog design but remember that whatever design you decides on agree with your company’s identity.

Conclusion

Using a blog to promote your home based business is not different in most ways from making money blogging. However, business blogging has its own unique pitfalls. If you must successfully include a blog in your home business marketing strategy ensure that you have a clear indication of what you want. Put the above tips into use and never forget that your business blog is simply a marketing tool for your home business website.

Over to You: Do you have a blog as part of your business marketing tool? What are the challenges you are facing running your blog in conjunction with your business? Are these tips in any way helpful? Please share your experience with us in your comments below.

How to Use Vlogging to Boost Your Business Blogging Success!

If you’re a business entrepreneur promoting your business online through blog marketing, incorporating video blogging into your business blog is something you mustn’t overlook.

Today there are a plethora of video hosting websites such as YouTube, viddler etc. that you cannot afford to be left out of this powerful online marketing tool. The increase of these video hosting sites, most of which are free, has made the popularity of hosting videos on the internet to go right through the roof in recent years and this has also made video blogging to be a wise choice.

It’s a common knowledge these days more and more people online now prefer the idea of watching a short marketing video instead of reading a long salescopy or even a great deal of text when visiting websites and business blogs. For this reason it is good business sense, as an entrepreneur running a business blog or a blogger trying to make money blogging, to consider adding a free video blog to your online marketing kitty. This is because with video blogging (also known as vlogging or vblogging) you’ll be able to share more information with your visitors and connect with them much easily.

Video Blogging: Powerful Tactic That Will Boost Your Business Blogging!

A Few Advantages of Video Blogging

To show you why you should consider video blogging today, let me give you some of its advantages in marketing your business online as opposed to using only text.

1. Convey More Information In Less Time

With video blogging you’ll be able to convey a great deal more information much more quickly as well as in a manner that is much more entertaining than simply reading text on a page. And this is to your advantage as research confirm that people are able to absorb and retain more information when there are both visual and audio components. And so with video blogs you’ll be able to both engage, entertain and inform your readers with ease. And when you do this very well you’re headed for success!

2. Gain The Attention of More of Your Readers

It’s a confirmed fact that most people on the internet skim rather than read through entire blog posts. (Possibly, you are doing this right now despite the fact that this post is fairly short!) Because people skim when they read content online a good number of your blog readers  end up missing some of the most important points that you are trying to sell in your blog posts. Now, if you decide to offer your visitors a short video of 2 to 3 minutes and you highlight only the most important information, instead of a 500+ word blog post, you might just discover that you have significantly and more effectively influenced your visitor to take the right action.

3. Connect More Intimately With Your Blog Readers

Another powerful advantage of Video blogging is the ability to provide feelings, emotion and a visual aspect that simple words are incapable of. For example, it is commonly said that a picture is worth a thousand words. Indeed, that goes to show how much worth a video blog can be. You know people love entertainment, and video blogging can provide them with this level of entertainment. You can give them both entertainment and information at the same time, ensuring that they soak up the information you are trying to offer them.

Conclusion

If you are looking for a new way to share information on your blog while bringing more people to your blog in the process, then video blogging is an option that is well worth your consideration. Getting started in video blogging is easy and does not take a lot of skill or equipment (you can download this free guide to help you). Indeed, video blogging is a skill that will have a very large impact on your blogging ability. You can mix up your blog with video blogging, text blogging and image blogging in order to keep the attention of readers from all over the world.