Blog Marketing: What Every Small Business Owner Should Know!

Over the years blogging has become an essential tool for business online promotion. Unfortunately, many small business owners, till this day, still look at blogs as personal journals. Worst still, many others simply consider blogs as some social networking tool that is popular among young people out there in cyber space!

If you have that opinion back in 1995 you would be correct but not today!

One thing you can be sure of today is, Blogging Has Evolved!

The question is no longer, should you blog? Rather it is, do you have a blog?

Let me say it categorically that if as at this day you’re not blogging, as a small business entrepreneur, then you’re missing out BIG! And so, you must move from defining blogs as personal journals. They are presently powerful marketing tools. Savvy business owners are using blogs for brand recognition, connecting with clients/customers and of course, create more opportunities for their businesses.

But in this blog article we are talking about blog marketing.

Small business blog marketing tips

So,

What Is Blog Marketing?

It is important that we have a clear understanding of what blog marketing is for us to better appreciate its benefits. Over the years I have to tried to really get a grasp of this. I want to say that of all the definitions of blog marketing that I have come across, I think this clearly captures the true meaning:

Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs.

As you can see blog marketing involve a whole lot of things. But for this article I will restrict myself to the aspect that is concerned with using your business blog to directly market your business online. This consists of creating blog articles and using same to drive traffic to your business website.

Why Blog Marketing?

There are various benefits your business can get from blog marketing. Please read this article to understand some of the reasons why you should add a blog to your business website.

But to really understand the importance of business blogging, here are some stats that will interest you:

  • B2B marketers that blogs receive 67% more leads than those that do not.
  • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
  • Companies who blog receive 97% more links to their website.
  • Blogs have been rated as the 5th most trusted source for accurate online information.
  • By 2020, customers will manage 85% of their relationships without talking to a human.

As a small business owner it is sure you wouldn’t ignore such stats, or do you?

 5 Tips for Effective Blog Marketing

Here are some ways you can ensure good results from your blog marketing efforts:

1. Link Your Business Blog to Your Website

If you have a website for your business, link your blog to it. This is a good way letting your customers/prospects know you do blog. This could create an immediate surge of traffic to your small business blog thereby making it popular in a short time.

2. SEO Optimized Content

When you are marketing a blog, you pretty much do it the same way that you would market a website. It is going to need keywords, and content. You can write the content yourself, or pay someone else to write it for you. That part is totally up to you. However, you will want to be sure that the content is decent and something that your readers will want to read. This will keep them coming back.

Make sure that the content is written from special keywords that you choose. You will also want to become familiar with Search Engine Optimization (SEO). SEO will help you to optimize your blog to get a better ranking with the search engines.

3. Exchange links with relevant sites

Once your blog is up and running with the right keywords and some content published, you will need to get it out there some more. Link exchanges are wonderful for marketing your small business blog. You want to try and exchange links with sites that are relevant to yours, but not in direct competition. If you try to exchange links with sites in competition with yours, you are going to find that many of them will turn you down in fear of losing business to you.

4. Submit To Blog Directories

While this may not really make much impact today but it is not a bad idea to do this. There are many online directories that caters specifically to blogs. Submitting your business blog to these directories is a big part of small business blog marketing. You can pay some directories to list your blog URL in their directory under the specific category that it falls under. However, some of these even have specific qualifications that you must have to get in. Follow all of the application steps, and you should be ok. Just do not try to submit your blog to a directory that it does not qualify for, or fit in.

5. Make Your Business Blog Truly Interactive

This is important for small business blog marketing. For example, if someone leaves a comment on your blog, acknowledging and responding to it make your blog a truly interactive platform.

You can also comment on other blogs that are relevant to yours, and leave a link to your blog as well. This will help bring in visitors to your blog, and you will begin to see more and more traffic.

Conclusion

Small business blog marketing is something that anyone can do. It’s not rocket science. Having a blog and keeping it up to date with the latest information is not hard. All you need to have is a plan and you will be set to market any type of business from your blog. Whether you are selling a product or a service, it does not matter. A blog that is marketed the right way will be beneficial to any business whatever it might be.

Finally, Discover Why Nobody Is Reading Your Blog and What to Do About It!

Understanding why nobody is reading your blog

Do you have a blog? Are you confused that not too many people are reading it?

I know you want to drive lots of traffic to your site and get more people to read it, right?

Well, it won’t happen by magic. If you want to make sure that people read your blog, you need to make it truly engaging. Remember, there are loads of blogs out there, and so yours has to stand out. If there is nothing unique about your site, no one will bother to look at it. It doesn’t matter if you’re blogging all the time, if nobody’s visiting your blog it is a waste of time. BIG TIME!

To help you overcome this challenge I have handpicked the top 5 reasons why many people may not be reading your blog. I hope this will help you turn things around for good!

Why People May Not Read Your Blog

1. Your Content Is Useless

When people go online, they want to get useful information. That means that you have to offer people something. If there is no point in your posts, no one will bother with them. That means that you will have no traffic (and no profits). You should write engaging, interesting content that people want to read. If people can learn from your blog, they will come back again and again.

2. You Don’t Understand SEO

SEO is difficult to understand. There is no doubt about that. If you want your page to be popular, though, you need to start to learn some basic techniques. If you read content on a top SEO blog from time to time, you will start to pick up the techniques you need. Before you know it, you will know how to optimize your site as you upload new content. When you start applying new techniques to your site, you will see that it gets more hits than ever.

3. Your Titles Are Boring

When you write a title, what inspires you? Your headlines should be catchy and interesting. You need people to click on your posts so that they can read your articles. That means that each title has to excite or engage your audience. There are guides online that will help you write eye-catching titles. You should spend some time learning the art of writing headlines. Once you start improving this aspect of your posts, you will get more clicks and views than you do now.

4. Your Site Is Unattractive

The design of your site is as important as the content on it. If there is nothing attractive about your site, you will find that people avoid it. When people first view a page, they make a snap judgement about it. If they think that the site is ugly, they will not bother to stay on it. Instead, they will click on another blog that they prefer. You should ensure that the design of your blog suits your demographic.

5. You Don’t Post Often Enough

If you post a new blog every week or so, you’re not going to gain a following online. When it comes to the internet, everything needs to be instant. That means that you need to make sure that you upload new content each day. It might seem a little time-consuming, but it is the only way to succeed.

If you are guilty of any of these things, you need to change your ways. The only way to make your blog a hit is to improve it. Start today and see what you can do.

Business Blogging and The Power of Marketing Online

Why use blogging for website marketing

There is no doubt that blogging is today a popular marketing channel for many businesses. But despite this, many people still associate blogging with probloggers – those who build blogs with the principal purpose of making money with them.

However, we must understand that blogs are versatile instruments that can be employed in your business marketing. Even if you are not a professional blogger (problogger) you can still use a blog to market your home business on the net. Your blog can be used as a promotional blog for your home business website.

The truth is that adding a blog to your business website can greatly improve your online successful. A blog will help drive a constant stream of readers/customers to your products offerings. It is a business tool that can help you update your site with informative content that will keep readers coming back for more.

Top 6 Reasons Why Your Business Site Need a Blog

1. A Constant Flow of Fresh Content

Installing a blog on your website gives you the ability to add new content to your website on a regular basis. This helps customers/visitors to develop trust in your product and your knowledge.

If this content is relevant and important to your clients and potential customers it will help to increase the credibility of your business. This will greatly improve your chances of adding these readers as future customers.

Once they have come to have that trust in you because of the free information you’re providing for them, you can be sure of future of sales from these people.

2. Improve Your Site’s SEO

As a business entrepreneur marketing your products online, getting your web pages on the first page of the search engine result pages (SERPs) is something you wouldn’t want to toil with. This is what search engine optimization (SEO) is all about. A blog can really be helpful in this area.

For example, it is a confirmed fact today that ranking high on the search engines requires a constant flow of fresh and good content on your website. Adding a blog to your business website will help you to constantly add a regular supply of fresh optimized content to your site.

Once the search engines decide that the content is good, unique, and relevant to people, your ratings will improve. These higher rankings will translate into more potential customers discovering you on the search engines and ultimately drive up your profits!

3. Ease of Pinging the Search Engines

Another advantage of a blog in regards to the search engines is that a blog helps your business website to stay fresh on the search engine records. This is because blogs are designed with the ability to ping the most popular search engines each time you make a change to your blog – this is especially with WordPress blogs.

This is very helpful as it moves your blog up in the ranks of popular websites. Once this happens your blog would be on the list of sites which viewers will find first when they search. Another traffic generator for your business website.

4. Your Own Customized Media

Having your own blog is like having your own personal media forum. It is like owning your own newspaper, radio or television station. This means you have a place to air your views on general topics of interest and your product/ service.

You don’t have to worry about anyone censoring you or twisting your words for your personal gain. This will greatly help in the flow of communication about your products and cut down on time between messages.

Whenever communication is increased, it can be assumed that sales, and therefore profit, can be increased as well.

5. Gain More Insight About Your Market

Using a blog for marketing your business website will help to make you more educated in your field. This is because you will have to spend some time doing a little research to be able to write interesting blog posts.

Showing what you know will help you to promote yourself as an expert and will increase reader/customer trust in you and your product. And in today’s economy people will always want to go to the expert for help. So a blog can really be a powerful branding tool.

6. Blogs Provide Free Advertising for Your Business

With the popularity of blogs today they are often picked up by other online and offline media. This means additional press and free advertisement for your business!

Blogs are most times quoted by other blogs, websites, and even in print communication such as newspapers and magazines. Many bloggers have been interviewed on highly rated online media setting them up as experts.This most times is the break through that many bloggers are awaiting for to catapult them into limelight.

Conclusion

Indeed, adding a blog to your business website is something you wouldn’t want to miss out on because the gains are enormous.

However, you must be prepared to invest a little time up front to create an attractive site that will grab people’s attention. Besides, you must be willing to spend a few hours a day, four or five times a week, to keep the blog updated.

There are a number of ways you can go with blogs, but be sure to use the one that is right for you. Consider your needs and take some time to research your options before making a final selection.

If you have challenges setting up a blog on your website you can click here to get a professional, SEO optimized wordpress blog specially designed for you for FREE!

Have a few other reasons why your business site needs a blog? Share with us in your comments below.

How Autoresponders Can Literally Make Your Life Better as An Online Entrepreneur!

Ever wondered how some “guru” online marketers can boast of making money online even when they are sleeping?

How about those who claim their online businesses are always sucking in money like vacuum cleaners while they are traveling the world, lazing around with their sweethearts?

I’m sure that claims like these may have, at times, come to you as incredible and spurious, right?

But then it means you are yet to discover the power of autoresponders in marketing online.

To every online entrepreneur, the autoresponder is actually the most valuable tool. I personally don’t know how the online business person would have been able to cope with running a business online if there were no autoresponders.

There is so much that autoresponders can do for you as a web entrepreneur. In this post therefore, I want to briefly talk about this very useful tool. I hope you pick one or two things to help you with your online business.

Autoresponders and Online Marketing

Autoresponders And Your Online Business

There is no doubt that one of the most useful tools that every online business entrepreneur must consider is the autoresponder. If you truly desire to have a slice of the internet cake then getting a functional autoresponder is a must. Used the right way they can help you put your business on autopilot enabling you to spend more time doing other things like generating traffic to your websites, networking and even creating more businesses.

Many people correctly refer to it as the 24/7 salesman/secretary. This is because once set up the autoresponder is ready to work round the clock without any problems. Like the automated secretary they are, the autoresponder will readily respond to email inquiries without any delay. It will, also without fail, followup any prospect once the contact details are in the database.

Without Autoresponders Marketing Online Is A Pain In The Neck

Many online entrepreneurs have not realized that trying to build a successful online business can be a little tricky without an autoresponder. Their ability for automatic email response is something that every online marketer will cherish any day.

This is specially so because online, people want instant gratification. They expect responses their inquiries without any delay. And so, automating a majority of your business tasks with autoresponders can help you gain not only respect from your customers’ and prospects but also their business!

One of the good features of autoresponders is the ability to configure your messages to your specifications. You can send personalized messages thereby creating the impression that your email was specifically made for your clients. This is of great help since it definitely increases your email conversion rates. Besides, once you have set up your autoresponders you will be able to followup your prospects, presenting your offers to them until they are ready to buy!

Business Marketing Using Autoresponders

How autoresponders help online entrepreneursOne of the smart ways of using autoresponders to market your business online is by creating free courses, articles, reports, information regarding your products and services, price lists, welcome and thank you letters, advertising rates etc. and preseting this information in your autoresponder.

Once set up you can then direct potential buyers or current customers to get more info by sending a message to your autoresponder address. When they do, the information they are seeking will automatically be delivered to them. The autoresponder will also notify you each and every time someone has requested your information. This will help you know when you have potential customers.

By simply doing this you’d be marketing your business hands-free!

There will be no need for you to spend countless hours answering emails. You will have more time to do other things that will help move your business forward.

A Few Tips On Using Autoresponders For Your Business

Here are some tips that will help you maximize the potential of your autoresponder.

  1. Choose Wisely

Your choice of autoresponder for your online business matters. For one, I’ll say never choose based only the price only. This is because the cheapest price might not really be great after all!

Again, never settle for free autoresponders. If you’re running a business then it’s wise that you put in some investment, because that is what an autoresponder is to your business. Free autoresponders might bring more pain later on when you want to move to a paid one.

I personally recommend GetResponse.com because of the proven service and the features. Even if you’re just getting started, you’ll find the platform easy to work with.

You can get a FREE 30 day trial option here.

2.Load Up a Reasonable Number of Messages

Depending on what type of information you want your autoresponder to deliver to your prospects, setting it up to run for a long time (say for a whole year) is the idea thing. If you load up, say 52 messages, you’ll have something to send for each week of the year.

Of course, you may have trouble loading up this many messages or articles at once but there are places online where you can get your material for free. However, if you simply don’t have the time or content, you can always start with a few messages then go back and add more later.

3.Always Include Your Email Signature In The Autoresponder Messages

Once you have your autoresponder preloaded with messages or the required articles, it is important that you set up your signature. Your signature will be displayed at the bottom of every message the autoresponder sends out. This could be your name and link to your business website. You can also add a short description of your business as well, which will let clients or interested customers know a bit about your business. Your name and link to your business website will go a long way, letting your customers know that you are professional.

4. Every Messages Should Relate To Your Business

Never make the mistake of just stuffing things up because you want to load up a year’s content. This way, when you send out emails or messages, you’ll be sending out material that relates to your business or products. if your content is different from what your prospects are looking you run the risk of many of them unsubscribing from your list.

5. Update Your Autoresponder Messages As The Need Arises

From time to time as you get new products or information to send to your clients, you can update your log. When running a business, it’s very important that you keep your customers up to date. This way, your customers will know that you have new products available and ready for purchase. If you have a good relationship with them, they will be anticipating your new offers.

Final Thoughts: If you run a business via the Internet, an autoresponder is definite to make your life a whole lot easier. You can build a flourishing online business working only with an autoresponder and no website. But if you attempt to market with a website and no autoresponder you will run into problems. An autoresponder will allow you build a subscribers’ list – your most valuable business asset! The truth is, once you’ve tried using an autoresponder, you’ll never imagine your business without it.

How To Effectively Use A Blog To Boost Your Home Based Business Success!

 

So you have dreams of having a successful home based online business, right? And to actualize your dreams you have setup your business site and you’re passionately working on your promotional strategies while looking forward to hordes of traffic flooding your site, right?

But, hold it for a moment. How about a blog, did you add a blog to your home business website? You did? Oh, that’s great!

Fact is if you’re running an online business and you do not have a blog added to your website then you are like a swimmer is swimming against the current! No matter what you may have heard before now, simply setting up an ecommerce website does not guarantee that you will have clients and customers standing in line for your offers. You will need to use different strategies to drive enough traffic to guarantee your business success. This is one reason why you need to add a blog to your home business site because it’s simply an incredible online marketing tool right now.

Now, despite the many gains of adding a blog to your home based business site, there is a big problem faced by those who decide to add a blog to their business sites. This problem is that of concentrating more efforts on updating the blog to the detriment of their business!

Online business marketing strategies

This is really a big problem. For example, in running your blog you will need to constantly write highly engaging content, read and reply to readers’ comments, visit other blogs and post comments, be on the social media sites to connect with other bloggers, join blogging communities to connect with others, etc.

While all of these are necessary, the unfortunate thing is that you have just enough time to do all of these and also focus on other areas of running your home based business, especially if you are a solopreneur. And this has resulted in many abandoning their main businesses and becoming “emergency bloggers” without any real goal for their blogs! This is really pathetic and I’m sure you don’t want to be in this situation.

In this post I want to offer you a few tips on how you can effectively incorporate a blog into your business website without endangering your main business. Used well, these tips will definitely help you gain an edge over your competitors who are not blogging.

So, if you are ready, let’s boost your website success with these business blogging tips!

1. Determine Your Business Objectives

Once you’re convinced of the potentials of a blog the first thing you need to take care of before starting that blog is to determine your business objectives and how a blog will be of help in achieving those objectives.

This is definitely important because the key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all too easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology. But if you want your blog to succeed you need to stay focused.

Write up a plan for how often you will update your business blog; how you will promote the blog, how you will retain your blog readership, and of course other areas of your blogging adventure. Once you have these set out, you must ensure that you stick to this plan in everything you do.

2. Get a Good Blog Design

When you use a free blog platform like blogger.com you’re provided with pre-designed templates. But it is a wise thing to go for paid blog services like wordpress.org if you truly want the benefits of a business blog. Using a free service takes the control of your blog from you. In fact, the blog is not yours as the hosting service can pull it down at any time. But if you opt for paid blog service (my advice is go for wordpress.org), you’ll need to get a good designer to design and layout your blog to match your company’s identity and needs.

3. Choose Your Blog Topics with Care

Of course, this should not be a problem since you’ve determined your business and blogging objectives in the first place. You just need to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. Strive to be consistent with your topic all the time. That does not mean you shouldn’t blog about general and unrelated topics that have broad appeal. This could sometimes make your blog more popular. But remember, your blog is there not on its own but a tool for marketing your business.

4. Understand the Do’s And Don’ts of Blogging

There are several blogs out there dedicated to teaching people the dos and don’ts of blogging. Please do READ them! Also include in your reading, blogs that are consumer-based in order to give you ideas on running your business blog. Remember that legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities. Create blogging policies and schedule updates regularly.

Recommended: How to Make Your Business Truly Awesome in 2013!

5. Strive To Hold On To Your Readers

Update your content regularly and keep it relevant and fresh. Avoid outright marketing on your blog or you will shy away your readers. Learn how to make your business blog pull in your readers without necessary sounding like a salesman. In all you do always reinforce your company’s core values.

6. Use the Right Methods to Promote Your Business Blog

Actively promote your business blog by submitting your blogs to blog search sites and directories. Your blog is like a setup booth in the biggest trade show on earth today. Marketing possibilities are just around the corner waiting to strike your sale scales up. Be sure that your blog contain valuable and exclusive information and ensure that it is constantly updated to keep readers popping in.

Use effective keyword phrases to generate high ranking status in the SERPs. In this way, you have better chances of people finding your business website through your blog. Remember more traffic means more potential sales.

7. Listen to Your Readers

Regularly monitor your blog traffic through implementing good stats and monitoring tools like Google Analytics. Read readers’ comments, measure your results by what they are saying and if necessary make the needed adjustments. First impressions matters and your blog design plays an important factor here. You can always play with your blog design but remember that whatever design you decides on agree with your company’s identity.

Conclusion

Using a blog to promote your home based business is not different in most ways from making money blogging. However, business blogging has its own unique pitfalls. If you must successfully include a blog in your home business marketing strategy ensure that you have a clear indication of what you want. Put the above tips into use and never forget that your business blog is simply a marketing tool for your home business website.

Over to You: Do you have a blog as part of your business marketing tool? What are the challenges you are facing running your blog in conjunction with your business? Are these tips in any way helpful? Please share your experience with us in your comments below.

Small Business Blog Marketing Failures And How To Overcome Them!

With the increased popularity of blogs, many small business entrepreneurs now use this powerful tool for promoting their businesses on the net. Even off-line business entrepreneurs are not left out as many of them now use blogs to build a following online for their offline businesses.

Unfortunately, many of these entrepreneurs are new to blogging and do not know how to effectively use small business blog marketing. As a result of this many of them end up without any appreciable results. In this article I want to highlight 3 of the top reasons why many small business entrepreneurs fail with their business marketing blogs and also offer some tips on how to overcome them.

But First, What Really Is Business Blog Marketing?

Small business blog marketing help

I’m sure you’ll agree with me that not all who blog about making money blogging really know the different ways of making money online with a blog. But it’s simply the truth! There are actually 2 broad ways of making money with blogs. These are (1) as a pro-blogger (taking blogging as a profession where the blog is your primary means of income) and (2) as a business blogger, using your blog as a tool in promoting your business on the net.

So business blog marketing is actually a marketing strategy that consists of blogging about your business in order to build up a follower-ship that will ultimately become customers and clients.

This marketing strategy has been proven to be effective for getting your business out there for increased popularity.

Of course it’s this effectiveness of blogs in promoting your business on the net that has moved many entrepreneurs into starting their own small business blogs.

Unfortunately, blogging generally requires a lot of work! Gaining a large readership for your business blog requires much of your attention and a big dose of patience. And this is where many entrepreneur bloggers give up their dreams because  many of them started with the wrong notion that making money online does not involve much work!

But that indeed is a wrong notion. Any experienced blogger knows that coming up with ideas and creating content to update a blog on a regular basis takes not only time but brain power! And without this constant updating you don’t expect your blog readers to keep coming back for more.

3 Reasons for Small Business Blog Marketing Failure and Their Remedies

1. Lack of Time for Updating the Business Blog:

As mentioned above, business blog marketing is a busy affair and may take you away from other business chores. Many entrepreneurs never consider this before adding a blog to their business website. Even off-line business entrepreneurs who start a business blog with the mind of getting more clients online rarely think of this. When however, they soon realize that much of the time devoted to creating content, updating the blog and interacting with blog readers could actually be used for attending other aspects of the business many soon abandon the blog.

Of course there are a few ways to overcome this problem. But, I’ll suggest just one here and that is, hire some help!

I think this is very important especially if you’re a service business entrepreneur. Your time is valuable and therefore you cannot afford to devote all of your time to updating a blog while the day to day running of your business suffers.

There are different options online on how you can get a constant flow of blog content created for you. It may interest you to know that I offer professional SEO web content writing service dedicated to helping you get high search rankings for improved brand visibility and increased website traffic. You can hire my services to create your content for you. Besides, you can also post a project here and allow freelance bloggers bid on your work.

Taking this approach will greatly increase the effectiveness of your small business blog marketing. You’ll have more time to attend to your existing clients/customers and also be able to reach out to more prospects thereby enlarging your market reach!

2. Challenges of Not Being a Writer:

This is another problem that faces many business entrepreneurs who wants to market their business online with a blog. Successful blogging is really about constantly writing good content. Without good content, no one will want to come back to your business blog after their first visit. Besides, good content will help your business blog to rank high on the search engines which is good for your marketing. So good content is indeed key to the success of your business blog marketing.

But not many business entrepreneurs are good writers! Though many of these ones have ideas of what to write about yet they lack the ability to package these ideas to really market their business. You must understand that this is crucial because when people visit your business blog their impression about you and your business will be determined by the content you put on the blog. Just writing anything and posting to your business blog could actually hurt the performance of the blog. it is therefore important that you find some ways of getting good content created for you.

Our suggestion above can also be used to overcome this problem, that is, hiring some help. And if you’re looking to get customized professional service then it’s important you check out my professional SEO web content writing service.

Of course, thousands of content writers abound on the net that will be willing to help you for a token fee. It doesn’t matter your budget, there is just a writer that fits your budget. Find examples of what others are doing here.

3. Lack of Basic Search Engine Optimization (SEO) Knowledge:

How many off-line business entrepreneurs really know anything about Search Engine Optimization (SEO)? What about the small business entrepreneurs marketing online, how many of them know how to effectively use SEO strategies to rank their business websites and blogs?

It may be true that one of the reasons for using a business blog is the SEO advantage of blogs but with the competition today much needs to be done for a blog to rank high on the search engines. This is where basic SEO tactics comes in.

Now, I don’t advocate leaving your search engine optimization in the hands of someone else no matter experienced that person may be. Besides, many of the firms offering search engine optimization services on the net cost an arm and a foot. But there is a better route you can go that is, studying everything you can find on SEO.

Frankly, this will help you immensely but cost you less! You can actually get good resources from Amazon.com at a cost that will surprise you. For example the  Search Engine Optimization For Dummies is such a good SEO resource you can get from Amazon.com.

So instead of paying through the nose to get some seo expert to handle your business blog seo needs, you can, with just a few dollars, get the knowledge you need. The good thing is that this knowledge can be used in other ventures later on. You must realize that using SEO will help you succeed with your small business blog marketing to the fullest extent possible as  optimizing your blog posts will get you results that you will love.  So do not overlook SEO when building your small business blog.

Conclusion: Small business blog marketing can really be done by anyone if these issues are handled well. The benefits of business blog marketing to entrepreneurs on the net should motivate entrepreneurs to overlook the great work involved and incorporate it into their marketing mix right away.

Over to you: What other factors do you think are responsible for entrepreneurs failing with small business blog marketing? Share your thoughts in the comment below.

$365K Blog Traffic Formula: Great Value For Less!

Do I still need to emphasise on the importance of traffic generation for succeeding online? I don’t think so. If you’re marketing online then you already know how important it is to generate huge and targeted traffic to your blog.

Now, what I want to emphasise here is that you can finally lay to rest the headache and pains of trying to pull in traffic just like the probloggers. A few days ago I mentioned “$365K Blog Traffic Formula” which is taking the blogoshere by storm. The good news is that for just 3 days only, yes 3 days, you can uncover what the blogosphere heavy hitters do to attract mountains of cash and generate massive traffic on a daily basis for less than the usual prices.

“$365K Blog Traffic Formula” is going for just $27 instead of the usual $37. That is simply great value for less! This offer is to last till November 27 @ midnight. So if you’ve not downloaded a copy to begin raking in the traffic you desire then quickly “click here now and download for $27. This is a guaranteed way on how to attract 365,000 red-hot visitors to your blog like bees to honey!

Seriously, learning to get enough traffic to your sites/blogs is the biggest hurdle anyone faces online. Let’s be honest here, if you can get floods of targeted traffic to your blog then you can make a boat load of cash every single month and really change your life. With “$365K Blog Traffic Formula” this is guaranteed!

Blog Marketing Using High Traffic Blogs!

I’ve thought of talking about this for sometime now. However other commitments have taken me off for the past few days. Besides, I discovered a few days ago that the blog theme was breaking. So I had to work on this first. At the moment things are back to normal and so I felt it’s time to talk about this.

I know generating traffic is always an interesting topic for every blogger. I for one, I’m always on the look out for free but powerful ways I can drive traffic to this blog. Well I just love free ways! You know why dish out some dough when you can get it for free? You know what I mean, right?

Ok, so I’ve discovered quite a few ways of driving traffic to your blog. And I believe you’ll also want to use this free method I’ll be talking about here. You don’t have to spend your life savings on expensive ‘traffic generation’ software or even paid traffic!

The new method I’ve just discovered is contributing your content to High Traffic Blogs!

You see I’ve just discovered that there are some high traffic blogs out there that will gladly allow you to post your content for free. Maybe you’re wondering what is different with this and guest posting?

Well there are just a few differences. You know with guest blog posting you will have a hard time being accepted on some of these high traffic blogs. Especially if you’re just starting out. And then with most guest posting there are conditions like you not posting your guest blog article any other place even on your own blog. But no so with what I’m talking about here. In fact with this one you can post articles you’ve alread posted on your blog!

It just work the same as article marketing. But you know many of the article directories do not allow duplicate contents. That’s articles on your site will need to be re-worked before submission to these article directories.

Ok, enough of that let me give you an example of such blogs. Here’s one you can use right away. It is called The Marketing Blog Zine – http://marketing-blogzine.com.

The Marketing Blog Zine talks about Internet marketing and making money online. It provides targeted traffic for anyone who wants to learn about Internet marketing.

If you want to divert traffic from blogs like these, what you can do is to contribute your own blog posts as a contributor. Talk about topics that are relevant to their blog as well as your own. This is a good way to capture the reader’s attention.

You will reap the following benefits:

• You get to tap into their traffic and drive traffic to your blog

• You get to build your credibility online because you get to leverage on their ‘authority’

• The blog post remains there for a certain period of time ensuring that you will get maximum exposure

Ensure that your content is relevant. When submiting your content there is one section that you must take note of because it is really valuable. This is the author’s bio. This bio block allows you to ‘sell’ yourself and brand yourself as an expert in whatever niche that you are in. if you’ve submitted articles to article directories, then you know what I’m talking about. Use this bio box wisely and you can be sure to drive tons of traffic to your website!

Hope this article was helpful. Let’s hear your thoughts on this. If you’ve used sites like these before you can also let us know.