How to Avoid Google’s Wrath When Building Back-links Using Blog Commenting!

blog commenting for backlinksJust this Monday in our community time out discussion, I related a story of how a site owner contacted me asking to remove all links pointing to his site from my blog!

At first I was surprised why he wanted those links removed since we all do love backlinks – at least they are good for our search rankings or are they no more important!

However, I knew somehow that something must be wrong on his end, possibly Google’s wrath must have fallen on the site. And true to my presumption, when he later replied it was just as I thought.

RECOMMENDED: 5 Blog Commenting Mistakes to Avoid!

But then, his reply raised some questions in my heart but since I was more concerned with helping this person, I went on to remove the links and left it at that.

The Question of Building Backlinks with Blog Comments Revisited

But then, I saw a Comment by Harleena, who said,

“When you say that Google doesn’t like more than 3-4 links being exchanged between sites, do they include the links earned through commenting? Personally, I doubt this could be the case, as then people will avoid commenting on each other’s blogs or sites, and the web would lose its meaning.

I’ve been commenting at my friend’s blogs who are not in my niche, so would that be detrimental to both of us?”

This is in response to what the site owner said in his email (Harleena that was not said by me!). Here again is the graphic:

blog commenting problems graphic

Harleena’s question moved me to again consider this issue of building back-links with blog commenting as a strategy. Please note the issues in that question,

>>> When you say that Google doesn’t like more than 3-4 links being exchanged between sites, do they include the links earned through commenting?

>>> I’ve been commenting at my friend’s blogs who are not in my niche, so would that be detrimental to both of us?

I’m sure this is also a concern to you, right?

To me it was, at first, but a second look at the site concerned and Google’s demands, I discovered that this is not a problem for blogs and sites with good and valuable content!

This is made clear from Google’s Panda and Penguin Updates, which this site had, ran afoul of. (I wrote a detailed article comparing Google’s Panda and Penguin Update sometime ago. You are advised to read for better understanding of this issue.)

In this post I will simply highlight the possible areas our dear friend has violated Google’s terms which warranted the sledge hammer from Google!

1.    Low-Value Add For Users:

When Google announced the Panda Update in early 2011, Google stated:

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

This is one area which the site in question violated. The site in question is an e-commerce site, featuring only product information without enough user-centric content. From all indication there were no in-depth reports and content containing thoughtful analysis!

These were clear signals to Google that the site is of low-value to users and so, the hammer fell!

2.    Aggressive Use Of Exact-Match Anchor Text In Backlinks

This is the biggest culprit!

While removing those offensive backlinks I discovered that all the anchor text were the same! Not only that, all were the site’s primary keyword phrase which are also in the domain name!

Hey, big red flag 🙂

Yes, that was a big signal for Google.

Here again is what Google said about this in the Pengiun Update:

“Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.”

And this is what I said while writing on the Google Panda and Penguin Updates ,

“Backlinks is one big factor used by search engines to rank sites. It is quite clear that many SEO service providers now use automated link building software to generate backlinks using specific anchor texts. The simple way for the Google Penguin to pick these out is to look for a high volume of exact-match anchor text in your backlinks and your site will be flagged as engaging in webspam.”

Can you see why that site was blacklisted?

One, it lacked in-depth reports and thoughtful analysis and now it has hundreds of backlinks from my site (I’m sure the SEO provider who was using this tactic for the client must have also used hundreds of the same exact anchor text on other blogs) using the same exact anchor text in those links!

Phew, another red flag, and so…

Sorry, but here’s your RED CARD! 🙂

Now to Harleena’s questions, again:

1. When you say that Google doesn’t like more than 3-4 links being exchanged between sites, do they include the links earned through commenting?

Ans. As we have seen above, it depends on the site involved. If it’s a site with low value-add for users, simply building links with blog commenting can be dangerous.

2. I’ve been commenting at my friend’s blogs who are not in my niche, so would that be detrimental to both of us?

Ans. No! Your site is a blog with good valuable content. You have content that are insightful and in-depth in analyzing the subjects treated. Google actually love this and so rather than punish you for those backlinks, Google will love you for that!

Another Good Point For Blogs Using Blog Commenting For Backlinks

Apart from the points above, I have also discovered that this problem will not easily affect blogs for the fact that most blogs use the CommentLuv plugin which allows blogs to deep link to individual pages.  E-commerce sites using blog commenting on the other hand can only link to their home pages in the “Name” section of the comments.

With different anchor text linked using CommentLuv, blogs can actually benefit with blog commenting for building back-links. Good points to CommentLuv!

Marketing Takeaway:

E-commerce sites should find ways of adding more quality and high-value content for a better user experience. They can do this by adding a blog to the site. Besides, they should also use different anchor texts based on their target keyword phrases for backlinks. Where possible, using synonyms would be a wise step in the right direction.

Remember, Google’s Panda and Penguin are still watching!

[Before I draw the curtain let me say, thank you to Harleena for inspiring this post!]

Over to You:  What lessons did you pick up from this post? Do you have any other possible reasons why that site was penalized for building back links with blog commenting? Please share your views in your comments.

Put These three Backlink Constructing Tricks to Boost Your Traffic Now

Every good marketer or webmaster ought to know that one of the best kind of traffic if the traffic coming in from search engines. Getting ranked with the search engines can get you hundreds if not hundreds of visitors at no cost. But in an effort to obtain that it is advisable to concentrate on one of the crucial necessary on-page SEO factor and that’s link building. If you’ll be able to create prime quality links to your web site will probably be easier to rank higher. The following data will look into three suggestions for link constructing you could implement immediately. These strategies will work wonders for you whether you’re attempting to boost your ranking for a low-competition keyphrase such as “venapro reports” or something more competitive like “nutritional supplements” or “celebrity gossip.”

Simple But Powerful Tips For Driving Traffic Through Blog Comments

There is one thing every internet marketer agrees on about making money on the net and that is, it is a numbers game! And this demands you being able to generate the right number of traffic that will help you make the desire money.

The goodnews however is that there are various ways of generating this traffic without putting a hole in your pockets. One of those ways is through blog commenting.  The ability of blog readers and visitors to interact with a blogger through the commenting system has become a powerful tool for bloggers for generating blog traffic. This being said, there are some salient points you need to note if you truly want to promote your blog through blog commenting. As with every other blog promotion tactic, commenting on blogs with the mind of generating traffic to your blog demands laying out a good plan that will ultimately benefit you.

Here are a few tips that will help you succeed driving traffic with your blog comments:

1. Practice Purposeful Blog Commenting

If your desire is to really drive traffic with your comments then you need to be purposeful with your blog commenting. Choose the sites and blogs you participate with. Just because you have the burning need to drive traffic to your blog doesn’t mean you can just drop by any blog and comment there.  Of course there are times you may want to comment on a blog that is completely irrelevant but you should do that only during your spare time.  Focus your energies only on more productive commenting activities. Take note of the following:

  • Similarity in interest and target market – The first thing you will need to look out for is the subject of the blog. What’s the point of leaving comments on blogs that have nothing at all to do with the main theme of your blog? Of course a direct connection may not be necessary but if the traffic you get from such activities does not benefit you, then your efforts would have been wasted. Keep this in mind before you leave comments on any blog. Find out if the site deals with a topic or subject related to your very own blog.
  • Popularity – Ok, it’s well to support smaller blogs by leaving comments now and then but since your aim here is to drive traffic, commenting on small, little-known blogs with a small readership base, won’t justify the amount of time and effort you invest. If you’re going to use comments to promote your blog, it’s better to post them at blogs that are equally popular or more so than yours. One way of determining this is by using the blog’s page rankings.
  • Will they reciprocate? – Another way of practisng purposeful blog commenting is to concentrate your efforts on blogs whose owners are likely to reciprocate your action. To determine this simply read through previous entries. Follow the links of those who posted comments and see if the favor was returned.

2. Get Noticed With Your Comments

Many bloggers tend to be in a hurry when making comments. With comments such as ‘Cool!’ ‘Great article’ and ‘Thanks for sharing!’ won’t make any good if your plan is to drive traffic with your comments. You should aim to write something that is meaningful and useful.  Keep it short, concise, and to the point. Your goal is to be noticed AND respected for your opinions.

3. Avoid Being Rude And Don’t Use Strong Language

Many bloggers do capitalize on controversy in driving traffic when commenting but most times this could really backfire. Avoid appearing rude to other commenters. Put in a little sense of humor instead. When others leave comments that seem to be insulting, don’t fight back without thinking. Plan your approach instead of firing back with the same kind of idiotic language. You could actually use such times to draw more attention to your comments, with class.

4. Be Factual

Another thing you must be careful about when commenting is being factual. If you’re quoting someone or citing a certain source, make sure your facts can be corroborated. Don’t use make-believe or newly invented figures and statements or even half-truths and try to pass them off as legit. If you want to drive traffic to your blog by leaving comments, make sure you don’t tarnish your reputation with the effort.

5. Check Replies To Your Comments

Maximize your comments on other blogs in driving traffic by frequently checking back on the blogs you participated in to see if there are any replies to your comments or the post.  This is a good way to build buzz and network with other bloggers.
The bottomline to all of these is that driving traffic through blog commenting is not something you can achieve through a “hit and run” system of blog commenting. It demands laying out a plan and following it through.

So what’s your take on this? Is there is something you’d want to add to this list? Share with us in the comments below.