There’s no doubt that in our today's digital economy any #business that wants to thrive needs to be online. They needs MUST have a presence on the web and #social media! So, it’s not a question of, should you but how are you going to do it?
The question of how is very important because most firms seldom know how to promote themselves online. Of course, some might have prior knowledge of web and social media marketing but, even in such situations, they simply might not have the time to carry out such tasks. In either situation the easiest way out for these businesses is to turn to Internet marketing agencies for help.
So, are in you in any of these situations? Are you thinking of hiring an #online marketing agency for your digital marketing needs? Is that something you feel like you need to do?
Now, there is a plethora of digital marketing service providers out there that can help you. However, before you select one and spend your money with them, there's one thing you need to do first. And that is to ask them the right questions before hiring them. This is very important because whatever amount you spend on these services is an investment and as a wise business person you want to see a return on your investment.
So, what are these questions?
Glad you asked! Here we go…
Top 5 Hiring Questions You Need To Ask Digital Agencies and Why!
1. What Types Of Clients Have You Worked With In The Past?
As you can appreciate, it's vital that you find out more about the clients they've worked with in the past. For a start, you want to ensure that they are a genuine, legitimate service provider. But, you also need to know that they can cater for your business and industry.
It's reassuring when agencies have prior knowledge of working with companies like yours. That means you don't have to spend time explaining in-depth what your industry is about. Plus, it'll help you to gain a competitive edge. Bona-fide agencies will be happy to tell you about the types of clients they've worked with.
2. How Will You Help Me To Achieve My Goals?
Decent search engine marketing agencies will provide custom solutions to their clients. They won't sell “off-the-shelf” packaged services. Instead, what they will do is #work with their clients to learn about their project goals.
For example, does the client want to increase brand awareness? Perhaps they wish to capture a new target audience? Or maybe even take advantage of flaws in a competitor's offerings? Whatever the goals, good agencies will work with you to achieve your business goals.
How will you measure the success of each online marketing campaign?
There's no point paying for a service if you can't measure how successful it is for your business! It's something that applies to online marketing. And you need to remember that fact before you hire an agency!
Your objective here is to learn how the agency will report on the success of your campaigns. That way, you can both determine your ROI and make adjustments to increase it.
3. What Services Can You Provide?
Some providers will offer nothing more than search engine optimization. Others can provide a whole host of complimentary services. For instance, some agencies can take care of your web design needs. They may even set up PPC (pay per click) campaigns for you and optimize them.
Other agencies can even help with things like branding and logo design. It's important to list exactly what you need help with before you hire an agency. That way, you can find a provider that will meet your needs and offer a comprehensive solution.
You might, for instance, need help with curating fresh content for your blog. Many agencies can offer copywriting services. And they can also get used for the creation of press releases too, for example!
4. Are You Going To Outsource Any Of The Work?
Transparency is crucial when it comes to controlling your marketing campaigns. You need to know what tasks the agency will tackle in-house, and the ones that they will outsource.
Why does that matter? Well, the answer is simple. You want to ensure that you're paying for skilled and experienced people. Not someone with little knowledge and a poor understanding of your industry.
There is also the ethical side of things that you may feel is important too. For example, are the people doing the work getting a fair pay? Or is the agency making high profits by outsourcing to third world providers that don't pay well?
5. Who Will Be My Point Of Contact?
It's no secret that some marketing agencies have teams that comprise dozens of employees. Others might be smaller, close-knit ones. In any event, you need to know who to contact if you have questions or complaints.
The last thing you want is to get passed around to different people within the agency. Remember that you're going to be paying a significant amount of money. In return, you expect a high level of service. It's crucial, therefore, that you have a specific point of contact within the agency.
Marketing your business online a good investment but if you’re getting an agency to do this work for you you shouldn’t just leave things to chance. Use the above questions to onboard the right online marketing agency. This will save you heartache and regrets later.
Hope this article has been of use to you. So, what do you think of these tips? Will love to know what you think about of this topic. Share with us in your comments below.