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One glorious truth I learned as a business person is the fact that businesses exist to create customers. Indeed, customers are the life-blood of any business. A business that is not constantly creating customers is doomed for extinction!
The simple reason is customers helps you to make a profit. If there are no customers the cashflow will definitely cease at one point. But how can you create customers if you’re not generating leads? Can you see why it is important that you put the subject of generating leads on top of your marketing goals?
But What Really Is A Lead?
SearchITChannel has this to say,
“A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity.”
There’s no doubt, the more leads you generate for your business the more the chances of driving more sales. Now, think about it, wouldn’t you love to see more emails flooding into your business account? Wouldn’t it be great if your leads actively came pouring in, rather than you fighting for every client and customer?
Of course, it’s not easy to break out of the cycle, but it is possible to generate more leads with a few easy tricks. In this post I want to share with you a few tips and advice that will greatly help in this wise. Use these to make a few simple tweaks to your marketing strategy and you can guarantee that those leads will keep coming in.
So, let’s get started!
1. Capture Emails
If you don’t already have one, set up an email capture form on your website. The best way to collect thousands of names is to offer something in exchange. Many marketers like to offer an e-book in exchange for an email address. It encourages people to sign up, and you get a vital piece of information. Remember, most of your leads aren’t ready to buy from you immediately. Instead, you can add them to your mailing list, and send regular correspondence to them. Eventually, you’ll turn that subscriber into a paying customer.
Great content lures new customers and clients to your website quickly and easily. Start with a blog, as it’s the easiest thing to publish. A great blog helps establish yourself as an expert. It shows your clients and customers that you understand your industry and your market. It also gives people something for free. It means they’re more likely to do something for you in exchange. Great content gets shared wide and far, extending your reach, and luring in new leads.
3. Multi-Level Marketing
MLM is a tricky subject to get your head around but it works wonders when executed perfectly. Essentially, it’s a form of ‘word-of-mouth’ marketing, which allows you to recruit and pay new salespeople. It’s a commission based marketing tactic that uses a team of people to promote your business. You use an MSLP to monitor the process (check out this MSLP review to find out more).
If you ask us, there’s no better technique than getting out into the industry, and making new contacts. The right people can introduce you to new leads and build your contact list. You never know who will help take your business to the next level. Start attending networking events in your industry. Reach out to new contacts online, and set up meetings with acquaintances. Go back over your contact list, and get in touch with any leads you failed to follow up on.
5. PR And Media
Lastly, it’s time to get your name and branding out beyond the traditional confines. A PR campaign will help get your business and product featured in top magazines and online sources. This has two great effects. Number one, it strengthens your brand reputation and recognition. And number two, it expands your reach to new customers and clients.
Indeed, generating new leads requires a dedicated strategy and effort. But all said and done, the result is always a sweet one. Put the above tricks and techniques to use today and you’ll soon find yourself flooded with emails and enquiries!