Every business needs a website.
It doesn’t matter if you’re a corner shop or a big clothes store, you need a website. If you don’t have a website, you’re not going to seem very credible to your audience – a large portion of people search for the website to a company these days to get an idea of what you’re about.
In our today's socially connected world, your business website is the best marketing tool for attracting and connecting with potential customers. There are of course, various reasons why every business should have a website but here are just 10 of such reasons:
1. Be Open for Your Customers 24/7
You can be open to your customers 24/7. They can order from you whenever they like, and you won’t need to do anything other than complete the order during business hours. Physical stores can’t be open 24/7 – well, most can’t. With a website, you can maximise your revenue.
2. Easy Access to Information
Before a customer decides to work with you, they might want to know a few things first. Perhaps they want your phone number, so they can call and ask you a question. Perhaps they have an FAQ that they’d like answering. A website can provide easy to access information whenever a customer wants it.
3. Become More Credible and Trustworthy
With a website, you’ll strengthen your online presence. Businesses with a strong online presence are automatically more trustworthy than those who don’t have one. You can strengthen it further by building social media profiles, writing a blog, and connecting them all up. A good web development company will be able to do all of this for you.
4. Show Reviews and Testimonials
Reviews and testimonials can encourage people to buy from you. Your website is a great way to put these on display, but they must be true and legitimate. Your customers aren’t stupid; they’ll know when something is up.
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5. Link to Social Media
As mentioned before, you can link your website to social media, which should help you to generate more interest and custom. Strong social media profiles are a great way to engage with your audience. If you do a good job, they’ll want to check you out further and will naturally end up on your website, so make sure you have one!
6. Create a Blog
Blogging is a brilliant way of getting a larger following. The idea is that you share valuable information. Your posts should be unique, informative, and relevant. They should also appeal to your target market with the language you use. Hopefully, you’ll begin to get shares and build up your following!
7. Your Competitors Will Have One
Your competitors will have a website. If they don’t, you’ll automatically be one step ahead of them once you get one. Do you want to be left behind?
8. Target a Wider Market
A website can help you to target a wider market. Targeting the local area is all well and good, a website could help you to target the world.
9. Showcase Your Work
Show off your work on your site. Build a portfolio. Show people what you can do!
10. Offer Better Customer Service
Better customer service is a must, and your site can do that by offering a quick way to contact you and find information.
Now, are you convinced that any business that truly want to succeed in today's digitalized economy needs a website? In fact, if you are not convinced by these reasons then you'd be doing your business a great disservice.