Do you sell your services or products online?
Are you using your website as an online storefront or do you simply use it to advertise your business online?
If you answer yes to any of these question then you definitely know the importance of web design when it comes to selling online.
The way your website looks and functions can have a significant impact on your profits. If your site is hard to use, confusing or doesn’t seem safe, you’ll have a difficult time convincing customers to trust you.
But beyond the trustworthiness of your website, you also need to use it for sales techniques that you would apply to other channels, such as clear calls to action.
All of these simply means that the way that you use your site is as valuable as any other advertising or retail space. It should lead your visitors to a sale or an inquiry to help you maximize your profits.
Here are a few essential things your website should be doing if you truly want to maximize your profits:
1. Calls to Action
Just like your print advertising, newsletter, and other marketing channels, you website should have clear calls to action. You shouldn’t leave your visitors wondering what they should do next or what products you offer because you should be suggesting their next move. As well as placing your calls to action in prominent positions, you need to lay the groundwork for people to follow them. For example, you can’t just have a download button, without any explanation for why your visitors should click it. Make sure that your encouraging texts and graphics and focused, and that there aren’t too many confusing instructions telling people to do ten things at once.
2. A Clear Sales Funnel
People need you to lead them through the sales process, from their initial point of contact to a sale or request for information. They should be able to follow a clear path, without having to click back and forth to find what they’re looking for. You need to guide them through the sales process up to the point where they make a purchase. You shouldn’t present them with distractions that could make them leave or change their minds.
3. Simple But Eye-Catching
Your web design need to make people look at it, but without being too fussy or complicated. If there’s too much going on, it will put people off. Although you want it to be attractive and unique, it should also be clear and simple, so it doesn’t confuse people. It can be very difficult to get the balance right. If you use a web design agency in London, they can help you create a website that stands out without being overwhelming.
4. Ensure Payment is Secure
If you want to maximize your profits, you need to ensure you have a safe and secure payment system. But it’s not enough to make it secure; you also need to show your customers that it is. Displaying security certificates clearly can help them trust you, as well as pointing out your safe payment process in other ways. You can mention the safety of the payment system at checkout, as well as in your FAQ or another information page.
Your business website is an essential element to your online success. To make the best of marketing you need to implement the best website design strategies. Put these simple tips to good use and you will be able to maximize your profits in no time.