In the recent past, there has so much argument about SEO being a dead online marketing tactic. Thanks to the various search algorithm changes introduced by Google to clean up the bad work of unethical SEOs!
These unfavorable arguments not withstanding, SEO has continued to be a major factor factor when it comes to marketing your business online. In a recent infographic published by Conductor, it was revealed that organic search tops the list when it comes to driving visitors to your web offerings!
The infographic, produced from research findings from various sources like http://econsultancy.com/, http://blog.custora.com/, http://www.softwareadvice.com/, http://offers.hubspot.com/, http://www.slideshare.net/, http://www.forrester.com/, gives some insight into which online marketing channel (among social, organic search, email, and PPC) gets the most visitors, results in the most customers, and gives you the most bang for your click!
Some of the questions explored in the infographic are:
- Which marketing channel gets the most visitors?
- Which brings in the greatest amount of qualified leads?
- Which channel gets the most customers?
- Which sparks the best engagement?
- Are there different effects on B2B and B2C companies?
- Which channel has the highest ROI (Return On Investment)?
It's indeed interesting that of all the marketing channels considered organic search stood tall above the rest on all points!
“Visitors from organic search are 2X more likely to be extremely engaged and visits more than five pages when compared to the other channels,” states Conductor.
If you think visitors does not directly translate into customers then you would be surprised to note that when it comes to customer acquisition search is still the channel to recon with! For example, for Business to Business enterprises (B2B), social and organic search are the most effective at lead generation both scoring 14% while for e-commerce and B2Cs, organic search top the list with 18%!
Interesting stats, right?
Here's the full gist;
Which Marketing Channel Gets Brands The Most Bang For Their Click?
Over to you: From these eye-popping stats do you think it is a wise thing for marketers to ignore search engine optimization? Share your thoughts with us in your comments!