How to Personalize Your Website for Individual Needs

Making your business website more personal

A business website is a customer’s main source for interacting with your business or service. For that reason, it needs to have a number of different qualities. It needs to be attractive, easy to use, responsive and stylish. However, these different factors do not carry the same weight. Some are going to be more important than others for particular companies.

For instance, if you are selling a product you need your payment system to be simple and easy to use. On the other hand, if you are merely using your website for advertising your main concern will then be making your website as clear and interesting as possible.

To help you understand this, we have put together different ways you can improve your website to match individual needs. Hope this will help you produce more success for your business website.

1. Web Design

How your website is designed will be important for all businesses and websites in general. But the type of design will be unique depending on the site’s goal. Let’s look at a church website as an example of this. That’s right, even churches need websites these days. It is the best way to get developments out to the community and make sure they have the information they need.

Also, churches usually organize events to raise money for charity. They may want to advertise this on their website. For a church, they do not want their website to come across as a business because it isn’t one. They want it to be friendly while also ensuring that any visitors trust the site is the real deal. Churchdev’s designs are perfect for this need and can be found easily online. Specialized services often use specialist web design companies to get the best results for their site.

2. SEO

Obviously, if you are trying to attract a worldwide market SEO is going to be vital. You will need it to ensure you are found by global customers. But, what about a business that has clients only in the local area. An example of this type of website owner would be a music teacher. A music teacher is not going to want potential customers from halfway around the world. But, they are going to want people in the local city and towns to find them.

Search engine optimization can be used for this by ensuring you have region identifiers on your site. These are keywords that relate to your specific location, so if you are using guest writers for your site, you should encourage them to use these. That way if a user types in “London Music Teacher” they will find the business owner’s site.

3. Social Connections

Social connections are beneficial when keeping customers connected to the site or the business in general. But, they are particularly crucial for websites that provide news and information. If you own a news site, you need your social networks accessible from your site page. You can do this by using widgets and ensuring that your site users can easily see the latest updates. Also by using social networks like Twitter, you can announce a news story on your feed and link it to your site. This will make your Twitter a source of knowledge for the news and encourage your followers to check out your web page.

These are just three ways you can adjust your site to make it exactly what you need it to be. By doing this, you can improve your business and generate more interest online.

Jaw-Dropping Techniques That Will Put Your Business Marketing On Overdrive!

When you run your own business, you’ve got to understand what is important. And for the majority of businesses that’s going to be marketing.

Marketing is indeed the soul of any business. Do it right and you will be sure of success. But get it wrong and your business is doomed for the failure waste bin. I’m sure you don’t want this for your business, right? Then, you will want to pay careful attention to what you read in this article.

The following are some of the business marketing techniques that will help you succeed long-term.

business marketing techniques

1. Social Media

As a business owner you’re no doubt familiar with the impact social media can have. And it’s up to you to make use of it where you can. You need to get online and create a strong social media presence. When companies talk about having an online presence this is what they’re referring to. Use your social media profiles to drive the brand and make your presence felt. Social media is your biggest weapon when it comes to marketing your brand.

2. Web Design

A website is one of the key components of a successful business. In fact, it’s no good trying to market anything unless you have the right website. This means hiring web design experts to make sure the design and layout are perfect. And you should make use of article spinner software to ensure the content is top drawer. The website needs to be appealing to the masses, and easy for anyone to navigate. Spend the time making sure you design the ultimate site to suit your business needs.

3. Blogging

Over the past few years blogging has become much more common within the corporate world. A lot more companies run blogs these days than you might think. So make sure you start a business blog as soon as you can. The blogosphere is so omnipresent that by not making use of it you’re missing out. Start a free business blog as soon as you can. Use it to talk about the business and the industry. Make it captivating and interesting. You might also think about linking the blog to your website. This will help you with exposure and professionalism.

4. Trade Shows

Something you might not have considered as a marketing tactic is attending trade shows. This is a more hands-on approach to business marketing. You will be interacting with other industry personnel, and you might even pick up some advice or tips. You can also talk to members of the public about your brand. Use this as an opportunity to showcase the business as much as possible. Drive the company forward and make sure you wow people while you do it.

5. SEO

There are so many businesses out there that don’t utilize SEO correctly. And you need to make sure yours isn’t one of them. Search engine optimization is an excellent way to help market your brand. It’s used to help your business appear highly in internet search engines. This helps you get better exposure and more interest. You might want to think about hiring an SEO team to take charge of this for you. That way you ensure it’s in the best possible hands.

Conclusion

Again, you must understand that there is nothing more important than marketing. This is how you generate interest and exposure for your company. You attract people to the brand and help the business thrive and grow. The above marketing techniques, when implemented rightly, will greatly help you achieve your marketing dreams.

5 Fantastic Web Design Secrets You’d Never Thought Of!

Great web design is more than just a pretty face. There are so many little tricks and tips that can make your business perform better.

Web design really is that powerful.

When designing your website and you use the right layout and colors, you can say everything, without really saying anything! Good website design gives your site authority and credibility. It makes customers feel at home and points them towards the key conversions.

It also lets them identify with you as a brand. The best web design increases loyalty, drives conversions and increases sales. Like we said, it really is that powerful.

Good web design can revolutionize your business. If you’ve got your own site, there are one or two little secrets that you can implement immediately. They will drastically improve the performance of your site.

Today, in this post, I want to share with you some fantastic web design secrets that will help you achieve the best of worlds with your web design.

Web design tricks you should know

1. Familiarity

Often when we think about web design, we instinctively want to show creativity. To an extent, this is a good plan. Of course you should put your own stamp on the website and use it to strengthen your brand. But, it’s really important to keep things familiar. If you’re a blog, use a relatively familiar blog layout. If you have an online store, make it look like an online store. Now is not the time to reinvent the wheel. Give users what they expect and you’ll improve performance.

2. Above the fold

Creative web design experts tell us that this is still one of the most important design tricks. Try to keep all your important information above the fold. This means putting your most important information high up the page, before the user has to scroll down. Tell them everything they need to know and give them the call to action up, front and center.

3. Less is always more

Take a second to think about your business and goals. Consolidate it down into the very essence of the company. Figure out how to convey your business in one short sentence. That’s all your web design should be. Simple and to the point. Get rid of unnecessary clutter and use only one focal point. Use one image and one piece of text to tell users everything they need to know. Then direct them to one simple call to action. That’s how you get results.

4. Colors, fonts and photographs

These are essential design aspects that should be given long consideration. Photographs are particularly powerful when used correctly. Make them stand out and avoid stock photography at all times. Fonts should be simple and easy to read. Colors must also be simple, unobtrusive and consistent with your brand.

5. Cut down your text

As we said before, less is always more. This is even more pertinent when it comes to text. According to studies, web users scan websites and read only about 30% of the words on your page. That means you need to make every word count. Cut down your text and keep it simple and to the point.

Conclusion

There is definitely an art to great web design, but these secrets can help you make the most of your site. The one rule you should live by is simplicity. Distil everything to its absolute essence and you’ll see performance shoot up.

So, what web design secrets do you have? Share with us in your comments below.

Maximize Your Profits with These Clever Web Design Strategies

Profitable website design strategiesSandi Dez

Do you sell your services or products online?

Are you using your website as an online storefront or do you simply use it to advertise your business online?

If you answer yes to any of these question then you definitely know the importance of web design when it comes to selling online.

The way your website looks and functions can have a significant impact on your profits. If your site is hard to use, confusing or doesn’t seem safe, you’ll have a difficult time convincing customers to trust you.

But beyond the trustworthiness of your website, you also need to use it for sales techniques that you would apply to other channels, such as clear calls to action.

All of these simply means that the way that you use your site is as valuable as any other advertising or retail space. It should lead your visitors to a sale or an inquiry to help you maximize your profits.

Here are a few essential things your website should be doing if you truly want to maximize your profits:

1. Calls to Action

Just like your print advertising, newsletter, and other marketing channels, you website should have clear calls to action. You shouldn’t leave your visitors wondering what they should do next or what products you offer because you should be suggesting their next move. As well as placing your calls to action in prominent positions, you need to lay the groundwork for people to follow them. For example, you can’t just have a download button, without any explanation for why your visitors should click it. Make sure that your encouraging texts and graphics and focused, and that there aren’t too many confusing instructions telling people to do ten things at once.

2. A Clear Sales Funnel

People need you to lead them through the sales process, from their initial point of contact to a sale or request for information. They should be able to follow a clear path, without having to click back and forth to find what they’re looking for. You need to guide them through the sales process up to the point where they make a purchase. You shouldn’t present them with distractions that could make them leave or change their minds.

3. Simple But Eye-Catching

Your web design need to make people look at it, but without being too fussy or complicated. If there’s too much going on, it will put people off. Although you want it to be attractive and unique, it should also be clear and simple, so it doesn’t confuse people. It can be very difficult to get the balance right. If you use a web design agency in London, they can help you create a website that stands out without being overwhelming.

4. Ensure Payment is Secure

If you want to maximize your profits, you need to ensure you have a safe and secure payment system. But it’s not enough to make it secure; you also need to show your customers that it is. Displaying security certificates clearly can help them trust you, as well as pointing out your safe payment process in other ways. You can mention the safety of the payment system at checkout, as well as in your FAQ or another information page.

Conclusion

Your business website is an essential element to your online success. To make the best of marketing you need to implement the best website design strategies. Put these simple tips to good use and you will be able to maximize your profits in no time.

How to Drive More Traffic to Your Site with Agile Web Design!

[Agile website design. Ever heard about that? Well, personally I never heard of it. And so, when I saw this guest post by Sarah Lamb, I thought it is something you would want to learn about. Will you love it? You decide that! So, here goes Sarah Lamb’s post on agile web design. Enjoy!]

Website traffic! This is definitely a big pain in the neck for many online business persons. And like most business folks, I’m sure you are prepared to give anything for more traffic to your site, right?

But have you ever thought about how the design of your website may be hampering all your efforts to drive more traffic to your site?

Truth is, what may have worked a few years ago is today already obsolete.  Technology may have made your site redundant. What you need therefore is a fresh dose of design vitamins to revitalize your site and make it buzz like never before. For this you need agile web design.

Agile Website Design for more site traffic

What is Agile Web Design?

Agile or nimble – fleet footed, changing with the times. Changing with user cues. Dynamic. Your web design must be all this and more. The good old days were indeed, good – you created a website and forgot about it. It remained that way for years and years.

There was a reason why you could get away with such sheer laziness. There was less competition. Google was not there in the picture. You were happy with whatever traffic you received – but not now. Things have changed. And your web design concepts have to change if you want to drive  more traffic to your website.

Agile web design means getting your web site to respond to user cues. It means adapting to technology. It means finding new ways to get traffic.

User Cues and Website Design

Users or visitors to your site expect much more from you than ever before. Unfortunately, they may not tell you this except you have a way of asking. So, you simply need to be sensitive to their cues.

Have you ever noticed how your visitors entered and exited your site? Do you have a tool to watch your visitor’s path around your site? If you don’t, you must first get Google Analytics. It’s free and fun.

The second step in agile web design is to respond quickly to cues and hints. If you find that visitors exit after spending lots of time on your site, but don’t buy or do what you want them to, then you must change your website design.

You must get them to fulfillment. This means changing and changing again and again. It’s also called iteration. You change your web page a bit and watch. Then you change a bit more until you get what you want.

This is how you will get more traffic and also reach fulfillment.

Clean Web Design

We have many more platforms to deal with now – mobiles, hand-held tablets and smartphones. Your web design has to cater to all these devices. This means your presentation has to be clean, without clutter. Keep your message in front or better still, keep only your message.

Forget about big images which look beautiful but don’t get you fulfillment. These images don’t load or take an awful lot of time to load in mobiles. You are likely to lose these customers. Maybe you are already bleeding!

Conclusion

Agile web design means attracting more traffic through iteration. You must keep refining your design and learn while you change. Only by doing this will you attain traffic nirvana.

Sarah writes on web design and similar subjects. Here is an example of some wonderful  printing   technology. Check them out here.

5 Quick Tips For Turning Negative Criticisms into Profits as a Web Designer!

Working as a web designer is one creative field where there could be a lot of criticisms. And if you’re in the web design business then you must be  prepared for this.

There are times that critics, not really understanding the flow of your thoughts, will disapprove of your work and will even put you in a situation of self-doubt. If you are not careful and you take these criticisms negatively, then you will only be pressing the self-destruct button. However, if you’d learn to take the criticisms with a positive stride, it could lead you up the ladder of excellence.

As a web designer, you need to understand that some criticisms are simply a pointer to some deficiencies in your design.  With this understanding you should seek ways of turning what these critics intended for evil into something great for your business. Instead of being agitated you should rather remain calm and hold your composure.

In this article I want to give you some tips on how you can turn any negative criticism into good returns for your website design business.

handling web design critics

1. Do Not Be On The Defensive

In the face of criticism, many web designers make the mistake of jumping on the defensive. Taking the criticisms personally they are quick in lashing back with double venom. But this is not the way to go. Rational judgment is necessary in situations like this. If you want to prove a point to your critics then try to be assertive rather than aggressive. If you are confident about your design then there is no need to get involved in needless arguments. Proving your point with rational reasoning will make the critic to understand your point of view and you would have won a new follower or client! So learn to speak to your critics in a calm and confident manner.

2. Be Positive

You must understand that web designing is a relative concept.  In this work, there is no ‘right or ‘wrong’.  Two people will never have the same perspective when looking at a design.  There is no way that their opinions will ever tally. So you must realize that it is impossible to make everyone happy.  There is no point in trying to achieve that objective. Of course, there will be those who will disagree with what you’re doing but that shouldn’t be a reason to look down upon your work. Let the critics found the faults but for you, while you turn them into ingredients for better designs. So stay positive!

3. Handle Client’s Criticism With Tact

If the criticism is coming from a client then you must be very deftly in handling the criticism. You must understand that a wrong move can spell doom for your project. Be open to your client’s feedback and try to understand what he/she really wants. If the client is very harsh, do not make the mistake of keeping mum; ask the client to explain the requirements in detail so that you can make the necessary corrections in the design that you have conceived.

4. Look At Suggestions

As mentioned earlier, every criticism could be great suggestions to improve the design. It doesn’t matter from whom it is coming from. It may be from an amateur web designer or even a layman. There are many pros and cons of a criticism of a web design and if the pros are more than the cons then it would be a good idea to implement the suggestions. If someone has rightly pointed out some flaws in your design, then accept it and make the necessary corrections.

5. Separate Useful Information

As a web designer you will get hundreds of comments on your blog and website and it is your duty to bring out the useful information from all these. You can actually get ideas on how to make your website far better than the present form. Just scan through the different comments and look for suggestions that might have come from experienced web designers. You can even thank a critic for any suggestion that have helped you in designing a website.

Conclusion

Succeeding as a web designer comes with many challenges. Trying to satisfy clients with different backgrounds and understanding is one of these challenges. You simply need to be creative not only with your designs but in handling criticisms and differences in opinions as you deal with your clients. No matter where the criticism may come from, with tact and goodwill you can turn it into something more beneficial for your web design business.

So what do you think? Do you have some further suggestions a designer can handle negative criticisms? Let’s hear in the comments below.