Do You Really Know What Your Blog Readers Want from You?

Frankly, do you know or, are you just another voice contributing to the information overload?

Blogging is indeed an art. And, to be an effective blogger you need to be a specialist in your target niche – whether that niche is photography, travel or home appliances. But beyond having some form of expertise in your target niche it is important that your content truly engage with your blog readers.

There are various ways you can make your writing effective and usable for your target audience but the one sure way is to give them exactly what they want. The question therefore is, how do you know what they want? How can you  judge the pulse of your audience and see to it that you give them what they truly want.

Are you prepared for the bargain?

If yes, then you are on the way of becoming a successful blogger. Pay careful attention therefore to the tips listed below and your blogging initiative will go miles.

How to know what your blog readers want from you!

1.  Communicate Regularly

You need to be in sync with the mood of the moment. This effectively means that all your channels of communication need to be open, all the while. Before you get down to pen your thoughts it would be of great help if you gather qualitative information on the kind of information which your readers want. The best way to judge the pulse of the audience is to communicate with friends and family and know on what all they want to read. This will give you a fair idea of the mood prevailing in the market and help you come up with an effective piece which has been written well.

2.  Use Social Media to your Advantage

The advent of social media has changed the matrix of market and the same applies to the blogging industry too. Social media websites be it Facebook, Twitter or You Tube, all have managed to spread its tentacles across a cross section of the society.

You can post some general queries on your Facebook account and ask for creative suggestions from people on what all they wish to read. This will give you a good idea of what the audience wants in reality as young people represent a major fraction of those who are active on the blogging scenario. Similarly Twitter and You Tube can too be used to spread the message effectively and communicate with people from across the spectrum.

3.  Invite Guest Bloggers to contribute

You can also invite guest posts from other bloggers. This is an effective way of coming up with content which has great demand in the market. As these guest bloggers keep on contributing on a regular basis to various blogs, they are quite conversant with the mood prevailing in the market. As you get more guest bloggers to contribute, your chances of getting successful will increase as these bloggers will continuously come up with blog posts which are in demand in the market.

4.  Ask your Readers

This is another effective way of knowing as to what exactly the audience wants. Get direct and ask your readers straightforward. The best way of doing so is to have a comment option at the end of the blog post. By going in for this strategy of blog promotion you will hit two targets in one go? One, you will be able to judge the quality of the post on account of feedback received from the audience and will also get to know what exactly does the audience wants.

If however, you do not wish to share what your readers tell you on the public platform, you can alternatively leave your email address at the end of the blog post and ask the readers to get back with their suggestions and comments.

 5.  Checking your Analytics

Alternatively, you can keep an eye on the blog statistics. You need to check on as to which blog posts are receiving the maximum views and which of these posts or pages stay the longest on the top rank of search engines. This aspect of blogging is known as bounce rate and will give you a fair idea of what all is popular in the market and needs to be written about.

Interestingly, the format of the post also plays a key role in the way your whole bogging scenario gets judged by the readers. Sometimes the readers prefer information in the form of a How to Do or a video format.

Keep an eye on the reviews which you are able to get on any particular post. Sometimes it is better to change your niche area too depending upon the interest level of the readers and the popularity of the subject.

Getting a fair view of this scenario is possible only if you keep a keen watch on the interest of your readers and write accordingly. Pay attention to the above listed facts and you are sure to come up with a comprehensive blog post which will attract the attention of your readers.

So, over to you. What is your take on this? Are you using any of these tips in gauging the pulse of your blog readers?

[Quick Guide] How To Use Social Media Marketing To Acquire Loyal Customers!

There is no doubt about it; social media marketing is an important part of effective eCommerce marketing. However, it can also be a tremendous time waste if you are not careful. So, the question is, how do you make sure you are not just wasting your time and resources promoting your ecommerce business on social media?

The answer is in effective social media marketing that is targeted in drawing in loyal customers rather than general curiosity seekers.

Effective Social Media Marketing Guide

Here are 3 simple but powerful ways you can make your social media marketing effective:

1. Specifically Target the Types of Customers You Want to be Loyal

One of the biggest mistakes that eCommerce store owners make is to try to make their marketing campaigns as broad as possible. Of course, they reason this way they can try to get as many people as possible. But this is precisely what reduces the effectiveness of your campaigns.

Instead, you need to get to know the type of customers that you want to attract. Your marketing campaigns and efforts on social media platforms should include information and promotions that would make those types of customers the most interested. The easiest way to increase your effectiveness here is to get to know the greatest density of demographics in your marketing pool. Find out everything you can and make the language of your social media posts target them.

2. Offer “Secret” Promotions

People love being in on a secret. Whether it’s something small like finding a newer and better POS machine or letting people in on a new site upgrade, it makes them feel like they’re special. Taco Bell, for instance, has been using Instagram as an effective social media platform for VIP Taco Bell customers. These customers receive secret images and special videos that are not released to the general public. It creates a feeling of closeness, and it gets their customers excited. These are initially focused on the main target audience, but Taco Bell has started to expand the customer base over the past few months.

3. Let Them Know That You’re Listening

One of the biggest challenges in eCommerce marketing is letting your customers know that you actually listen to them and care about what they have to say. While all large businesses face this problem, eCommerce stores in particular struggle with the conception that they are faceless corporations with no interest in their individual customers.

Take the time to respond to your customers. Ask for their opinions, and then incorporate these into your actual strategies. When you do this, let them know that you listened. It will go a long way toward accomplishing your goals and turning your customers into loyal ones.

Marketing Takeaway

When you use social media for marketing your ecommerce stores, you need to make sure that your activities are effective. You will gain the greatest benefit if you focus on creating loyal customers. Your first step is to target the type of customers you want to be loyal and focus your efforts on them. You can also offer secret promotions. Additionally, you must let your customers know that you are listening. Ask for their opinions, and then make sure that you take some of their recommendations.

Do you have an ecommerce store? What are the major challenges you are facing right now trying to promote through social media marketing?

8 Proven Tips for Becoming a Successful Freelancer!

The Internet offers a number of ways for people to use their skills to make money. Many talented individuals choose to earn a regular income from freelance work. This type of work can involve anything from web design to writing. This article suggests eight useful tips to help online freelancers make the most of their time.

1.     Create a Website

Owning your own website gives potential customers an easy way to contact you. You can use your website to host and showcase your work for prospective clients to see. Additionally, your website helps establish you as a part of the online freelance community. Ideally, your website should look professional and use an address that is easy for people to remember.

2. Time Management Skills

make money with freelancingLearning how to properly manage your time will help you become a successful freelancer. As a freelancer, you do not have an employer who is constantly reminding you of important deadlines. You will need to work out a method to help you keep track of your schedule on your own. You can use computer software to keep track of your schedule and deadlines.

3. Seek Balance

 As a freelancer, you have no regular work hours. However, you can’t expect to work all day and all night without feeling stressed and anxious. Once you find yourself in a comfortable groove, you can start setting firm work hours. If you can learn to set limits, you’ll still have plenty of time to unwind from work and enjoy your hobbies.

4. Learn To Communicate

Each time you get a new assignment, you must use your best communication skills to keep your client happy. If you’re designing a website, involve your client in the process. Show your progress to the client as you work through the design. You can also ask your client for helpful feedback. By keeping a professional and respectful tone at all times, you will increase the chance of a client hiring you again.

5. Organize Your Office

If you plan to do most of your work from home, you need to create a comfortable office environment. Remove any distractions from your office, including your television. If working from home isn’t an option, you can rent a small office space near your home. Working at a rented office can help you steer clear of the distractions in your home.

6. Create Limits

Many freelancers find it difficult to decline an offer of work from a new client. If your workload is already more than you can handle, you should consider turning down any more offers until you’ve finished some of your projects. If you take on too much work at once, the quality of your work may suffer. You can avoid stress by keeping only a manageable workload.

7. Use Social Media

If you need new clients, you can turn to social media networks to seek out new customers. These networks offer you a number of easy ways to advertise your work across the globe. You can also form relationships with other freelancers to learn more from their experiences.

8. Take a Break

Sometimes, a new project may present unexpected challenges. If you’re feeling overwhelmed and anxious, take a short break from your work. Try going on a walk to a new cafe for lunch. Forcing yourself to work when you have no motivation can result in a disaster.

Conclusion

Deciding to become a freelancer is not an easy choice to make. You will face challenges as you try to find new clients and keep them happy. However, this work will give you the freedom to get paid for doing something you love. Put these tips into use and you will see good results from your freelancing activities.