The Essential Elements Your Coaching Business Needs To Be Successful

In my previous post on turning your talents and skills into a profitable online coaching business you discovered why you shouldn’t focus on just building a blog to sell ads or affiliate products but instead use your skills and experience to start an online coaching business.

In that post I also shared with you some possible coaching business ideas you can start right now with your blogging skills. This post is a continuation of that post.

Having established the fact that a coaching business is ideal for anyone who wants to make money online with their skills I want to share with you some proven strategies that will help you succeed with your coaching business.

Now, it will interest you to know that a research finding a few years ago showed that about 68% of adult Americans dream of starting their own business someday.

This is not just because entrepreneurship is the surest path to becoming a millionaire but because owning your business frees you from the 9-5 drudgery – it gives you control of your life!

Your own business means you’re pursuing your own passions and not someone else’s, enriching yourself and your family instead of your boss.

But here’s the amazing thing about that research finding: less than 10% of those who have this dream take the steps to actualize their dreams!

Wondering why?

For most, it’s fear.

Fact is starting a business seems downright complicated, whether online or offline. If you’re abreast of the stats then you should aware already that about 90% of all new internet businesses fail within the first 120 days! That’s really off-putting, but yours don’t have to be among that 90%.

The good news is that businesses started by experienced business people have more chances of succeeding. What this means is, if you take the time to learn the skills necessary to run a profitable business, you have an excellent chance of making a fortune.

In this post I want to share with you some of these skills and strategies.

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Thinking of starting your own coaching business? Then download the Online Coaching Business Blueprint to learn all the necessary skills and insider secrets today.

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Make more money online with your business

Setting Up and Implementing Your Coaching Business

Before we delve into the strategies for making your coaching business a success let’s briefly talk about setting it up. Of course, once you’ve decided on what type of coaching business you want to start, your next move is to set it up.

Whatever coaching business you want to build can be started the same way. First, you’ll need to put in place a good plan and follow that plan exactly how it is because consistency is important.

With your plan you should include a mind map of each component of your business. You can search Google® for some sample mind maps. What this does for you is that you will be able to see all the different components in one place. You can add more or take away some as necessary. Having an illustration like this right before you will help you gather all the ideas possible to set your business up and run it effectively.

All you need to do is to take each section of the mind map at a time and figure out an order to put them in. There is no wrong or right order here, but your instinct may tell you to do certain things before others. Follow that instinct and refer to your resources. This may require more research to see if there is any logical order to implement your business in.

After this, take one piece at a time and execute it. Then observe what happens. The parts which work best will require less attention. Take those pieces which did not deliver an ideal outcome, focus on them and try to work out a way to improve it. Once it improves, keep executing it. Repeat this now and for the life of the business.

Note that things will change as your business grows. What worked one time may not work in the future. So always be open to creating new plans for your business. Remember to also be consistent.

How to Get Coaching Clients

Make mobile buying easier on your site

One of the things you’ll be doing throughout the life of your business is creating a consistent flow of clients for your business. You do this through effective marketing.

Now, no two businesses are alike, so there is no right way to market that will work every time. It doesn’t matter who tells you so. There’s no marketing method that works with certainty.

It is best to do some research and test your own methods out. Remember that you can research the internet, but test and prove things out yourself. A lot of blogs and websites are out there pushing out whatever they like. What you should rather do is get a good number of sites, compare the sites and blogs with the credible information you found and take the marketing ideas that make the most sense and use them to guide you.

Marketing should also be treated just like selling. As there are different selling styles, there are different sub-categories for marketing your coaching business. For someone who wants to build a successful online business it’s important that you pay attention to these sub-categories which are relationship marketing, social marketing, and content marketing.

Why I chose these three marketing sub-categories is because they are extremely important in a coaching business. There are other styles out there in the world but the main focus here is to help you with some basic ideas so you have a foundation to base things on.

Let’s now talk about these sub-categories of marketing.

1. Relationship Marketing

Relationship marketing is a fairly new concept as it stands, but in reality, it is something that you’ve already learned while in working a job. Remember you were told to treat the customer so they feel as if they were welcomed in the store or company? Yes, that something about the customer being the king!

This builds a relationship with the very people you want to do business with because you make them to feel at home.

Another way to build relationships with your customers or clients is to remember things about them. When you see them face to face, try and remember their name. When they give you their information send out a birthday, holiday, or anniversary card which can help build a stronger relationship.

This is one marketing category you want to be focused on more than others. The more personable you can be, the better your business will run. Those who are experts in relationship marketing and can relay the importance of this concept can expect to have an easier time growing their coaching business.

2. Social Marketing

This category has been around, but there are some important ground rules to adhere to. Do a bit of research on the different ways you should market through social media. It is more than just putting an affiliate like on your Facebook wall or on you Twitter feed. You have to engage the audience every way you can and NOT seem like you are just trying to get them to click a link and buy an affiliate offer.

Once you understand the ground rules, the sky is the limit with social marketing. You can join groups and go on message boards, but be warned, you want to build rapport with the members first. There are some places like the “Warrior Forum” that are designed for internet marketers. You still need to build relationships with the members before you dive right in and post your ads.

3. Content Marketing

Content marketing has been around since the written word. People have been finding ways to communicate with other people since language began. It is something that will not soon die out, so this should be another of your focuses when it comes to marketing your coaching business.

There are many other marketing strategies but focus on these ones for a start and you can be sure of success.

Conclusion

As I have mentioned earlier setting up and growing your coaching business requires a lot of patience and consistency on your part. Besides this you need the right knowledge. I recommend that you get the Online Coaching Business BLUEPRINT for all the insider tips and strategies you need to build your own online coaching business.

Get it now and save 80% on the cost.

 

Frankly, Are You Building A Business Or A Blog?

Sometime ago I wrote a post titled: Are You a Blogger or an Entrepreneur Who Blogs? In that post I did gave reasons why you should not consider yourself simply as a blogger but an entrepreneur. Unfortunately, it does appear that not many people are really listening to these things.

Since writing that post I have seen a whole lot of new bloggers join the blogging bandwagon while many others have abandoned ship! I still believe that many who have shipwrecked their blogging dreams did so not because they do not have the passion for blogging but because they have approached their blogging career from a wrong angle.

build a business and not a blog!

Don’t Just Build A Blog; Build A Business!

I have mentioned this severally but I will never stop talking about it until I see more bloggers put it into use. Truth is, when you ask the average blogger if they are really building a business the ready answer is yes!

But think about this:

  • Can you really say you are in business when you don’t have a product?
  • Are you in business when you don’t have a target market?

Indeed, these are just the basics of building a business. But how many bloggers can readily point to their blogs and say, this is my product or target audience?  Now, if you cannot do that how can you really say you are in business?

Recommended: Hey Blogger, What Really Is Your Product?

You must understand that blogs, as we know them today were initially setup by internet marketers as traffic generating tools for their online business sites. Blogs were not set up initially to make money by themselves but as marketing tools. So, looking at your blog as your business today is really a wrong approach to blogging because a business without a valuable product, a target audience who wants that product and a platform to present that product to the target audience is not really a business.

So, How Do You Really Build A Business And Not Just A Blog?

I love using the analogy of building a house whenever I talk about building a business. This is because building a business is similar in many ways to building a house.

There are different steps involved. From the foundation stage to the roofing stage, a lot of planning and effort is required. Besides, the type and size of the house will determine the depth of the foundation. The higher the structure you desire the deeper the foundation you will need to prepare.

The following are a few tips on how to build a business using your blog.

1. Decide From the On-Set What Direction to Take

It’s unfortunate that there are many people online who want to jump into the blogging bandwagon without any preparation. To this people the wise saying, “look before you leap” has no meaning. If your blog is going to be your online business then it is important that you get a clear idea what direction you want to go. Set your goal from the beginning and then run with it!

2. Be Creative But Don’t Seek To Re-Invent the Wheel!

Every one of us has a creative flare in him/her and your blog is definitely a place you will want to show your creativity. It is your platform and you’re free to run it any way you want. You’ve the freedom to post whatever you want. Indeed, this is good. However, instead of being too concerned with your creativity, it will be of great help to you if you’ll rather seek out what is already working and then building on it. Study what successful business strategies the experts are using and never hesitate to be a copycat if need be. Your focus should be on taking what you have learned and modifying it to suit the needs of your business.

3. Get Help through Mentor(s)

Do you really need a mentor to build and run a blog? The answer to that question might be a “yes” or a “no” depending on what you really want. Is your blog going to be a platform for your every day ramblings or you really want to build something worthwhile? What experience do you have about running a business? Do you have any formal training and skills on business management? Your answer to any of these questions will determine if you will want to go for a mentor or not. But the wise route is to seek for help when you deem it necessary.

4. Be Financially Committed

Setting up a WordPress blog could be done without any real financial commitment. But the fact is, if you desire to really build a business with your blog, committing some financial investments into the business is a must. Never be contented with just running your business on freebies. Invest in the right tools. Pay for the knowledge when necessary. One thing you must know is that when you are financially committed your motivation for success will go up and this will help you to put in more effort into building the business of your dream.

5. Remember To Stay Green

The internet business world is an ever changing one. It is a dynamic market. To keep abreast with the latest ideas and trends you need to invest in yourself through trainings. Whenever possible, attend seminars. A single new idea picked up from such trainings could transform your business. Of course, simply acquiring new information and learning new ideas is not enough. To really see these ideas and knowledge come to fruition you will need to put them into action and by taking action you will always be open to more new ideas thereby keeping yourself on the green lane!

So, are you building a business or you are simply building a blog? Share your thoughts on this subject with us in your comments below.

Helpful Social Media Advertising and Marketing Tricks to Get More Exposure

Social media advertising is admittedly getting bigger because of the growing presence of web sites similar to Twitter and Facebook. As a result of people are actually a lot more social on the internet, it isn’t as onerous to seek the attention of a specific group of people. Net customers are extra approachable now, which suggests you not have to undergo a long arduous process to get to your prospects and win customers. But with a purpose to use social media to your profit, you have to be educated about methods to tap into the social media websites and use the best methods. On this article, we’ll uncover three effective social media advertising options that may help to make your online business successful.