Real Estate Marketing: 3 Unique Ideas to Promote Online

Have you recently started a new real estate business?

How would you like to beat the competition and gain a significant percentage of the market?

Interesting, right?

Then hear this, you’ll need to think long and hard about online promotion. Yes, you will need to come up with some real estate marketing ideas that will help you promote online.

Why Real Estate Online Marketing?

There’s no doubt that these days, most people use the internet on a daily basis. More and more people now use the internet either to get more info about products/services or for their purchases. Ecommerce is on the rise and it will definitely be so for some time. So, it would be foolish to overlook the possibility of advertising and promotion using that platform.

As you will discover throughout the course of this post, the steps you need to take are pretty simple. However, you’re still going to need some expert assistance if you don’t have experience in the field.

That being said, here are 3 real estate marketing ideas that will help you promote online:

how to market your real estate business online

1. Get A Responsive Website

More people than ever before access the internet using their smartphone or mobile devices these days. That means it is critical that your site displays properly across all platforms. Most real estate websites use a specialist WordPress theme to ensure the pages are visible to everyone. You should follow suit if you want to get everything sorted as quickly as possible. Alternatively, you could pay a web design agency to handle all the hard work on your behalf. It all comes down to how much effort you’re willing to make, and how much cash you have to spend.

2. Open Social Media Accounts

Social media websites are the best tool for promoting your business online. You must open accounts with Facebook, Twitter, and the other big domains as soon as possible. It doesn’t cost anything to do that, but it could mean your company gets noticed by millions of people. If you’re looking to expand your customer base, there is no easier way of making that happen. Just make sure you use a specialist website or some relevant software to manage all the accounts. The last thing you need is to have to remember all those passwords.

3. Pay For Banner Advertising

Banner advertising platforms like Google Adwords are perfect for business owners in your position. You don’t even have to spend much money to see good results. There is no minimum spend, but you should invest around $50 so you can mess about with the targeting options. With a bit of luck, your market research will make it easier to ensure you concentrate on the right group of people. Again, some business owners choose to employ the professionals when it comes to that task. Most good web design companies and marketing agencies will offer that service to their clients.

The only other thing you need to worry about relates to creating mailing lists. Every time a customer makes a purchase through your website, it is vital that you record their contact details. Statistics show that around 80% of sales in the average business come from people who have had dealings with them in the past. That is why you must send out marketing emails to your contacts at least once each week. You should use those messages to advertise new products and deals.

Rounding Up

Marketing your real estate business online is definitely an option you should consider. One thing is, your competitors are already doing it. Ignoring the internet in your quest to promote your real estate business will sabotage your success. I do hope this post has helped to point you in the right direction. If you’re in any way confused with this info, feel free to get across and we’ll be glad to set the record straight!

Driving Organic Traffic: My Real Estate Blog as a Case-Study!

Driving free organic traffic is something that many online marketers desire to master any day – who wouldn’t anyway? But unfortunately, it is only a pipe dream for many!

But this shouldn’t be because driving targeted organic traffic is not really as hard as some people think it is. Truth is, if you understand the basic requirements of search engine optimization (SEO) and you commit to applying them in your marketing content, pulling free traffic from the search engines becomes a child’s play!

In this post I want to share with you a few SEO tactics and strategies I’ve used in the past few years to grow my real estate blog.

Targeted Organic Search Traffic

But first, let me emphasize that the online Real Estate market is a big emerging market. Only recently, this market has grown increasingly diversified and very competitive. Despite this big competition however, a few years ago I started a real estate blog because I’ve always had a deep passion for real estate. Today that real estate blog is pulling in free organic traffic from the search engines like a magnet!

So, how did this come to be?

Here Are 3 Simple Organic SEO Traffic Strategies To Begin With:

1. It Begins With the Understanding

Yes. For your blog to surge free organic traffic from Google, you need to understand your niche.

What kind of people are you building the blog for?

Lawyers, Accountants, Marketing Consultants, Realtors? Name it! You’ve got to find out the specific people you’re building the blog for.

There was a time when I had challenges of ranking my web pages on the first page of Google; at first, I thought I was going about it the right way, but didn’t realize I was actually messing the whole thing up.

Let me point out this truth:

It’s not enough to know the problems or challenges people face; you’ve got to understand and find out what got them into the problem at the first place. You’ve got to proffer solution to those challenges.

Pro Tip: Prospects don’t want to know the pain they’re going through, they’re after the solution. Give them the solution—that’s what blogging is all about.

Recommended: The Watertight Strategy for effectively Writing Content for SEO in A Post-Penguin Internet!

2. Write Profit Pulling Content

The only way to resurrect a dead blog or turn a dying blog into a money making machine is creating quality content.

My real estate blog is today surging a whole lot of free organic traffic from Google because, my content is well written and planned.

I had my reader’s goal in mind. Usually, before I write anything, I study my readers to know the kind of problems they’re seeking solutions for.

By doing this, you’d gather helpful information to help create better and more informative contents.

Driving Organic Search TrafficThe best way to go about creating quality contents that get ranked in Google within 2 weeks is by planning a keyword strategy.

And, do you know that the best keyword tool or strategy isn’t Google’s keyword tool or any other SEO tool?

An effective keyword strategy can only be discovered when you take time to study and understand your readers.

Are you a real estate blogger, social media consultant or Word press expert?

Then make LISTENING the ultimate thing to do in your business.

Don’t listen casually; listen with your mind; feel the pain and desperation in your prospects mind…

3. Build Quality Links

I can’t stress this enough. Most of my external links are from related real estate and investing blogs.

Here’s what I mean:

The page rank of a blog doesn’t matter, what matters to Google is the relevancy.

If you’re starting out in the blogging world, you don’t have to struggle to build quality backlinks from Problogger, Huffingtonpost, or Copyblogger, you can start from niche based blogs.

Begin with small blogs of PR 2 to 4. Contact the blog editors or owners and propose to write for them.

Recommended: 5 Awesome Free SEO Tools For The Wise Blogger/Webmaster!

Don’t be scared of getting a ‘’No’’. The fact is, some are going to reject you but don’t allow that discourage you. Don’t give up or give in. If you’re rejected, take up your mantle and move on to the next blog.

Pro Tip: Do you know that if you publish ten quality guest posts in real estate or investing blogs in 7 days or less, you can easily rank on the first page of Google for your desired keyword in 90 days?

But you cannot achieve this if you use primary key phrases. You can only get results from your guest posts if you use keyword variations.

Here’s what I mean: If my main keyword is, ”real estate Dallas’‘ and I’m linking from realestate.com which is a top real estate blog; I’d use ”Dallas real estate investing” as my primary anchor text and link back to the same page or article on my blog.

Take-Away Tip: That’s how to get quality results from your guest blogging campaign.

I’ve got to end this now

I’m sure you learned a few things from this post content.

But please note, my success did not come overnight. I had to work hard, invest a lot of time and efforts into creating quality content.

I didn’t give up–you shouldn’t.

Don’t give up–don’t give in; keep working hard and Google will send you more traffic than you can handle.

Were you inspired by this post?

Kindly share your thoughts and views in your comments below.  Feel free to share with us your experience on driving free organic traffic to your sites. I’d be waiting to reply your comments.