Why Email Marketing: 6 Reasons To Invest In Email Marketing In 2013!

Why Email Marketing still hold sway when many thougth otherwise

A few years ago many marketing pundits referred to email marketing as a dying internet marketing strategy. They predicted email marketing to fade out in a matter of years!

But it is surprising that we are now in 2013 and instead of fading out email marketing has remained a strong force in doing business online. In fact, it is now predicted to be one of the biggest online sales drivers.

The advent of social media marketing (another big one for building relationships online) could not in any way stop it. Bloggers who a few years ago considered it anathema have now become the biggest advocates of building email contact lists for relationship building and effective marketing!

Looking at all of these, the question one will want to ask is, why is email marketing so valuable in marketing online that it has defied every prediction and remained  a force to reckon with online?

Why, despite the increase of email spam (one of the biggest problems of email marketing), marketers have continued to levitate towards using email marketing for online businesses?

Why Email Marketing Has Defied The Pundits’ Word!

1.    Easier Leveraging Ability

Email marketing gives the easiest way to leverage on the power of the internet. I’m sure you know one of the reasons for using the internet for business is the ability to reach a large number of your target audience in a cost-effective, quick and easy way.

Now, email marketing gives you just that power. With email marketing you simply need to compose an email targeted at the reader and her needs, customize it with the necessary tags (first name or last name, etc), and then click the broadcast button to reach thousands of people instantly!

Nothing can be this easier and if you truly want to reach the millions of online buyers and prospects then making use of email is something you want to consider.

2.    Scalability

If you have been involved in an offline business you will understand that the more customers you have, the busier you become. However, in email marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified! You don’t really need any extra effort to reach more prospects. Big or small, it all takes the same effort!

Why email marketing3.    Highly Targeted

Another reason why email marketing has remained highly effective at getting sales and therefore has refused to bow to the negative predictions is the fact that the recipients get a kind of “in your face” marketing promotion. With email, you are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly, unlike other advertising where the buyer might not be in the frame of mind to buy things.

4.    Personal Marketing In Action

With autoresponders you can customize your email marketing message in such a way that it allows you to connect with the subscriber individually. This is really a big plus for email marketing because the more personalized your email, the better the result because it comes like a message from a friend.

5.    Automation Made Easy

There’s nothing that online marketers love more than the ability to automate things. Frankly! Just take a look around you. We want to automate our content creation. We want to automate traffic generation. Even social media interactions which are supposed to be interpersonal relationships are being automated!

Now, there is no other area where automation is really much easier and better than email marketing. With an autoresponder, you can time your emails to enable you build a really intimate relationship with every new opt-in subscriber! You can decide, for every new opt-in subscriber, what to send, when to send it to them and the frequency between each email.

6.    A Good Pre-Selling Strategy

Whatever you are selling online you know the importance of preselling, especially if you are an affiliate marketer.  With email you will not only be able to build a relationship with your subscribers but also presell them and lead them to your blog, sales letter or website (or affiliate product site as the case may be) to check out what you have to offer. Of course, with the email you are able to set them in the right frame of mind before they evaluate what you have to offer them.

You Need Email Marketing No Matter Your Online Business

Now, can you see why email marketing has remained central in marketing online? If you are not implementing email marketing in your online business, you’re definitely losing out. Whether you are a blogger or a web entrepreneur, one of the good decisions you can make for your business this year is to have a system to build an email list.

In subsequent posts I’ll be delving deeper into this subject. Some of the topics we’ll be dealing with will include how to set up your autoresponder to build fruitful relationships with your prospects and customers, the etiquette and effective strategies of email marketing in a socially connected internet and of course, how to integrate email into your blogging and social media marketing strategies.

I know you don’t want to miss any of these posts because the purpose is to help you boost your online profits. But you may not be able to follow these updates if you are not signed up for my free update newsletter. I therefore ask you get your free signature in the box below.

It’s Your Turn: That’s it from me for now. Share your thoughts and opinion on this subject in your comment below. Do you consider email marketing as ideal for bloggers? Do you think it is a good online marketing investment? Over to you!

Photo credits: Flickr.com

Credibility Tactics for Email Marketing Success

The past few days have been some hectic ones for me. I’ve been doing some niche researches for the holiday season and also trying to put some things in place for the coming new year. As a business this is a time to review the year so far and of course do some strategizing for the years ahead. In a later post I may be revealing some of the innovative ideas I will be putting in place for my online business in the coming year. You may just want to watch out!

For now, I want to give you a few tips on making a success of your email making campaigns. One sure thing about email making is building a stronger bond with your customers and prospects. Doing this very well will give you a competitive edge in the market.

Enhance your email marketing the easy way

In this post our focus is on how you can instill stronger credibility in the minds of your prospects. Now, when you browse the net, you will understand that there is so much information out there. The real problem is, who do you believe? Of all the info being pushed at you who do you follow? That is the real problem.

Now your prospects are also asking those same questions. Why do you expect them to follow your advice? How do you prove that what you’re offering is the best solution for their problems? Except you’re able to do this very well, your prospects are ready to move on, and that is more business for your competitor!

There are of course a few ways you can establish yourself as an authority in your market. Establishing yourself as an authority is simply done online by instilling stronger credibility in the minds of your prospects. It doesn’t matter what business you’re into the following strategies can be used to instill more credibility in the minds of your prospects.

1. Talk about your experiences online and offline. If you’ve run an offline business before, use it to establish your credibility as a business builder. If you’ve been in sales and marketing before, use it to establish your credibility as a copywriter.

2. Show them screen shots of how much money you’ve made online (or checks you’ve earned). If you don’t have any of these, use photos of well-known marketers you’ve taken pictures with.

3. Let others tell the story. It would be better to let others sing your praises, especially in the form of testimonials.

4. Use e-courses to build credibility over time. People may not be impressed at the first glance. Sometimes, it takes a few E-mails for people to recognize your capabilities. One of the ways you can build your credibility over time is to write an E-course or a newsletter that will be sent to your subscriber’s e-mail over a period of days or weeks. It must be something educational; something that will establish you as an expert on the subject.

You can configure your autoresponder to send an E-course once everyday, every two days or a weekly newsletter. So long as the subscriber reads your educational material over a period of time, you can slowly work your way into the heart of your subscriber and stamp a firm impression in their minds.

e-Mail Marketing Mistakes You Must Avoid At All Costs

If you want to build a solid relationship through E-mails, you must be very careful NOT to commit these E-mail marketing ?sins?:

1. Spamming! Never, ever spam your mailing list. Even though they have given you permission to E-mail them, that doesn’t mean that you can send them E-mails and sales pitches on a daily basis. Learn to send E-mails at strategic intervals.

2. Mailing them only when you are selling something. No one wants to be on your list if all you ever do is sell, sell, sell! The reason people join your mailing list is because they want something of value for being on your list. If they fail to see your value, they will unsubscribe even faster than you can say, “opt-out”!

3. Rushing your Emails. When you are doing a promotion, one of the biggest mistakes you can make is that you rush your E-mails to the point that the mistakes are spotted by most of your subscribers. Having too many mistakes in your E-mail will make you look unprofessional. It is quite embarrassing when you spell a person?s name wrongly (the word {first_name} appears instead of the subscriber’s real name) or worse? screwing up your affiliate links!

4. Not mailing your list for a long time. The opposite of spamming. If you don’t keep in touch with your subscribers for a long time, they will tend to forget who you are. And that will severely damage the relationship between you and your subscriber.

5. Not relating to your subscribers. When every new product launches, there is a tendency to mail your subscribers all the time while forgetting that the product doesn’t relate to the subscribers at all. You don?t want to sell cat food to people who don?t own a pet!

Ask any online entrepreneur any day and the answer will be same – building relationships through E-mail marketing is all about trust. The more a person trusts you, the easier it is to get them to do what you want them to do.

If you’re doing email marketing, what you should understand is that though it may take a long time to build trust that trust can be shattered overnight. So always put yourself in the shoes of your subscribers and give them as much value as possible and you can be sure of victory all the way with your email marketing!

Over to you: What other tips do you have to build better relationships with your email subscribers? Share with us in your comments below.