Blog Marketing: What Every Small Business Owner Should Know!

Over the years blogging has become an essential tool for business online promotion. Unfortunately, many small business owners, till this day, still look at blogs as personal journals. Worst still, many others simply consider blogs as some social networking tool that is popular among young people out there in cyber space!

If you have that opinion back in 1995 you would be correct but not today!

One thing you can be sure of today is, Blogging Has Evolved!

The question is no longer, should you blog? Rather it is, do you have a blog?

Let me say it categorically that if as at this day you’re not blogging, as a small business entrepreneur, then you’re missing out BIG! And so, you must move from defining blogs as personal journals. They are presently powerful marketing tools. Savvy business owners are using blogs for brand recognition, connecting with clients/customers and of course, create more opportunities for their businesses.

But in this blog article we are talking about blog marketing.

Small business blog marketing tips


What Is Blog Marketing?

It is important that we have a clear understanding of what blog marketing is for us to better appreciate its benefits. Over the years I have to tried to really get a grasp of this. I want to say that of all the definitions of blog marketing that I have come across, I think this clearly captures the true meaning:

Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs.

As you can see blog marketing involve a whole lot of things. But for this article I will restrict myself to the aspect that is concerned with using your business blog to directly market your business online. This consists of creating blog articles and using same to drive traffic to your business website.

Why Blog Marketing?

There are various benefits your business can get from blog marketing. Please read this article to understand some of the reasons why you should add a blog to your business website.

But to really understand the importance of business blogging, here are some stats that will interest you:

  • B2B marketers that blogs receive 67% more leads than those that do not.
  • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
  • Companies who blog receive 97% more links to their website.
  • Blogs have been rated as the 5th most trusted source for accurate online information.
  • By 2020, customers will manage 85% of their relationships without talking to a human.

As a small business owner it is sure you wouldn’t ignore such stats, or do you?

 5 Tips for Effective Blog Marketing

Here are some ways you can ensure good results from your blog marketing efforts:

1. Link Your Business Blog to Your Website

If you have a website for your business, link your blog to it. This is a good way letting your customers/prospects know you do blog. This could create an immediate surge of traffic to your small business blog thereby making it popular in a short time.

2. SEO Optimized Content

When you are marketing a blog, you pretty much do it the same way that you would market a website. It is going to need keywords, and content. You can write the content yourself, or pay someone else to write it for you. That part is totally up to you. However, you will want to be sure that the content is decent and something that your readers will want to read. This will keep them coming back.

Make sure that the content is written from special keywords that you choose. You will also want to become familiar with Search Engine Optimization (SEO). SEO will help you to optimize your blog to get a better ranking with the search engines.

3. Exchange links with relevant sites

Once your blog is up and running with the right keywords and some content published, you will need to get it out there some more. Link exchanges are wonderful for marketing your small business blog. You want to try and exchange links with sites that are relevant to yours, but not in direct competition. If you try to exchange links with sites in competition with yours, you are going to find that many of them will turn you down in fear of losing business to you.

4. Submit To Blog Directories

While this may not really make much impact today but it is not a bad idea to do this. There are many online directories that caters specifically to blogs. Submitting your business blog to these directories is a big part of small business blog marketing. You can pay some directories to list your blog URL in their directory under the specific category that it falls under. However, some of these even have specific qualifications that you must have to get in. Follow all of the application steps, and you should be ok. Just do not try to submit your blog to a directory that it does not qualify for, or fit in.

5. Make Your Business Blog Truly Interactive

This is important for small business blog marketing. For example, if someone leaves a comment on your blog, acknowledging and responding to it make your blog a truly interactive platform.

You can also comment on other blogs that are relevant to yours, and leave a link to your blog as well. This will help bring in visitors to your blog, and you will begin to see more and more traffic.


Small business blog marketing is something that anyone can do. It’s not rocket science. Having a blog and keeping it up to date with the latest information is not hard. All you need to have is a plan and you will be set to market any type of business from your blog. Whether you are selling a product or a service, it does not matter. A blog that is marketed the right way will be beneficial to any business whatever it might be.

Making Money Blogging And The Web Income Journal, Where Are We Headed?

Finally we are making the switch over from the Home Business Marketing Blog to the Web Income Journal. Please I invite you to read this very carefully so as to better appreciate why we have taken this decisive move.

If you’re a regular friend of the home business marketing blog, this message will explain to you some of the reasons why this change is coming at a time like this. However, if you’re new here then you will also have an idea of what we’re set to do. I must say it is a long one but it is necessary so stay with me!


After 2 years of dabbling into this blogging of a thing, one thing stood out clearly before me, the game is fast changing! I know I’ve not been long in this game like most people but the evidence of this change is quite out there for me to see. Blogging has not just metamorphosed from a personal journal into a money making online business tool, but it has also evolved into the new media that is set to change how business is done on the net. Unfortunately not very many bloggers have been able to notice this change.

Those who have not noticed this still want to hold on to the old idea of blogging talking about your passion and hobbies, your pet, and your family.But if you’re truly interested in the new flow then you will want to know where the flow is headed.

And this is what I’ve decided to do. a careful look will reveal that the rules of the game have changed. Those who were fortunate to have entered in the early days have shown us how powerful blogs are in earning an income on the net. Those were the old good days for bloggers. Then setting up a blog and posting just any content garnered favour with the search engines. Earning adsense income with blogs in those days was a breeze! Creating pay per post content, banner ads, and link ads for seo benefits was a quick way for bloggers then to make some guaranteed income. And so bloggers become the “nouveaux riches” of the internet!

But then the influx began. It quickly snow-balled into a stampede and not very long the waters became muddy. It wasn’t that there was no enough space for everyone but as with everything human, pushing and pulling is a natural thing! You know, we have always been taught that life is about the survival of the fittest. And so struggle we must for everything. We call it competition!

And this has become more rife with the realization that many of the easy and quick ways of making money blogging are fast losing their potency. With more strident rules and compliant laws gaining a wider acceptance the earning power of some of the ideas for making money blogging shrank in effectiveness.

Google will gladly give you a slap for accepting ‘dofollow’ paid link ads. Disclosure policies have ‘strangled’ those days when you could produce some quick cash with pay per post while giving a product recommendation in the name of an ‘honest’ review!

Statistics already prove that over 90% of the cyber populace has become ‘ad blind’. Online searchers will carefully avoid your adsense ads, banner ads and any other links as long as they know they are advertisements. Take the time to track these if you have them on your blog and you’ll discover that your blog visitors hardly look at them anymore. When they do look at them or click on them, they only do it as a favour, most of the time.

But now…..

A New Genre of Blogging for Business Is Evolving

And again it’s being set by the big boys…. !

No, the ‘old school’ ways of making money blogging are not dead. Of course you can still see someone out there package these old ways with a new spin in a special report with the title, “How To Make Money Blogging Secrets Revealed!” and with some powerful copywriting skill push them to some new entrant into the game.

But if you will take a deep look you will readily observe the new flow. If you have not noticed it already then let me gladly point just one to you here.

Have you noticed lately that list building have become the order of the day for bloggers? Everywhere you go online right now you are confronted with list building optin boxes. Now do you know that a few years ago bloggers were quick to condemn internet marketers for spamming which they concluded was a product of their craze for email contact lists? Of course, those were the days when bloggers shun anything list building.

But all that has changed. Blogging has entered a new era.

And so you must realize, like many other bloggers already have, that your blog does not make you money. It’s a tool that helps make doing business online possible. And it’s in running your blog as a business tool, that is, building a business with your blog, that you set yourself up for success in this new era of blogging. As we have seen making money directly with your blog through adsense and selling ad spaces, though possible yet is dwindling by the day.

That is why you should look into the future where blogging is headed. The good news is that if you look carefully this is becoming clearer by the day. So if you truly want to earn an income online running a blog you should understand that the future of blogging is pointed in either of these ways:

1. Build a blog that will make you money selling other peoples products (affiliate marketing)

2. Build a blog that will make you money launching and selling your own product; or

3. Build a blog that will make you money offering specialized services.

And you simply need to determine this ever before you set out to start that blog! And the question you will want answered is how does the Web Income Journal come into all of these?

Now, I’ve spent so much time to give you a picture of what was, what is now and what is to come as it concerns blogging for cash. I’ve done this to let you know that I’ve been studying this trend for some time now. And if you have followed the links in this write up you will observe that I’ve also written on this all along.

Now the change from the Home Business Marketing Blog to the Web Income Journal is aimed at taking the focus from the wide niche of home based business entrepreneurs to a smaller group of bloggers who are interested in the new blogging economy.

I’ve come to realize that as bloggers we have more opportunities in our today’s knowledge driven economy. Our blogging skills could be used in various productive ways. The Web Income Journal will therefore concentrate on researching and providing our dear friends and invaluable readers with content and tools to better profit with these blogging skills.

For example, after these couple of years blogging I’ve come to appreciate my writing skills. This has given me the confidence of going into something I’ve always wanted – becoming a published author. Right now I’m working on authoring a book. And what more I’ve also launched a new blog site which I intend to use as the launching pad for that book project. Now what I’m working on has nothing to do with blogging or internet marketing. In fact it is not an ebook. It’s an idea that has been with me for years but I’ve not been able to bring myself to doing anything with it. But running a blog, researching content on the net and putting that content together for others to read, have given me the confidence of knowing that authoring a book is quite a possibility for me. And I know if I can do it you too can.

We can grow together….

Yes, the Web Income Journal is not just about me but about us. Like I said before many thought the way out was competition and so they have made the waters muddy. But those who truly understand that not competition but cooperation is the new rule are right now setting the pace. This is what online social media is really all about. If you don’t know already that is why Social Impact Marketing (SIM) and Social Media Optimization (SMO) are gradually taking over the field.

And so the Web Income Journal will position itself as your blogging coign of advantage. We will provide you with factual, authoritative and empowering content that will help you get a better view of earning a living online through:

1. Providing examples with personal experience

2. Scouting the net for the right tools and resources and presenting them in a simple and easy to understand format, and

3. Providing a continuous flow of free downloads that will make your blogging life much easier and help you achieve your dream online.

So I’m looking forward to us building a community here that will be of great pride to us all. I’ll gladly offer you my knowledge and I know you too have your knowledge and experience you can share here. I’m working on how you can easily be a part of this community as a contributing author. Once that is concluded you may want to write for us here.

I encourage you therefore to signup for our blog updates. It’s free. Besides, I’m putting together a powerful 7 part email tutorial that reveals the simple and easy way of building multiple streams of online income without jeopardizing your blogging career. It’s indeed a tested and proven system that will help you maximize your blogging knowledge and expertise. Click here now and gain instant access.

I’m looking forward to us having a great experience on the Web Income Journal. And I must thank you for staying with us thus far.

Your friend
Chadrack Irobogo