May Day 2012: Reminiscences of A Trade Unionist Turned Entrepreneur!

May 1 2012 was May Day, otherwise known as Workers Day or Labour Day and celebrated in most parts of the world annually as a day when the working class take time off to voice their grievances and seek for more justice on their jobs.

And so, May Day 2012 did not just live up to that tradition but really went beyond expectations.  From around the world – Canada, Germany, Spain, Colombia, Costa Rica, Honduras, etc – it was protests and street demonstrations! Where the people did not pour out into the streets, mass rallies were held in stadiums.

America’s protest group, Occupy Wall Street, was not left out. In a statement posted at http://www.maydaynyc.org, the group appeared to all to join the protests:

Occupy Wall Street support May Day 2012
Occupy Wall Street supports May Day 2012

 

“Today, May 1st,

We celebrate a holiday for the 99%. Today, we come together across lines of race, class, gender, and religion to challenge the systems that create these divisions. New Yorkers join with millions throughout the world — workers, students, immigrants, professionals, houseworkers. We take to the streets to join in a General Strike against a system which does not work for us. With our collective power we are beginning to build the world we want to see. Another world is possible!

We call on everyone to join us: No work! No school! No shopping! Take the streets!”

Indeed, another world is possible!

However, as I watched the events on television, I had course to relive some 17 years ago when, as a worker, I fully engaged in trade unionism. May Day celebrations afforded us, as union officials, the opportunity of speaking out against the oppressive military junta that ruled my dear country then.

It was indeed a passionate time for us. With clinched fists punching the air, we sang the comrades’ solidarity song:

“Solidarity for ever!

“Solidarity for ever!!

“Solidarity for ever!!!

“For the Union make us strong!!!

Then it was fun but after about 7 years of getting involved I began to ask myself some very pertinent questions.

May Day Protests!

Why Put Your Life In The Hands Of Those Who Really Don’t Care?

Now these questions arose because I realized then that despite  the confrontation between the union and management for better wages and better working conditions, there wasn’t really any significant improvement, at least, not on the part of the workers.

And then I began to be agitated in mind. Soon I was questioning the  motto of the union body which is:

“Labour Creates Wealth!”

To me, it was something speaking directly to me. And so, every time when we had course to use it as a point in demanding for better conditions of service – because labour creates wealth the worker should given a better treatment – my heart goes something like:

Labour creates wealth? But for who? Who is the beneficiary of this wealth being created by labour?

It was actually those years of trade unionism and my reflections on what was going on that fanned the flames of entrepreneurship in my heart! I couldn’t stand the thought of labouring and others reaping the fruit of my labour. I’d rather produce wealth for my enjoyment than for others!

This is why May Day 2012 and all the demonstrations and confrontations only reminded me of those years and my decision that May Day Rallies will never be for me again. I’d rather be excited about taking control of my tomorrow than worrying about not getting a wage raise. I will not put my tomorrow in the hands of others.

I know that many who took to the streets this last Tuesday did so because of the economic situations around the world. There is no doubt that the political class have failed us. But we must not loose sight of the fact that politicians are not the solution to the world problems.

The Information Age Is Really an Opportunity for All of Us!

I’m writing this because I believe we are indeed living in an exciting time, unprecedented in our world’s history. An era filled with great and exciting opportunities, a time when you shouldn’t blame others for your misfortunes but when you should rise up and take your destiny in your own hands.

Some years ago, owning the land was considered a sign of being wealthy. Those who controlled the land controlled the working class. Then much later it was the factories and production when those who owned the industries owned the wealth.

But today, the commodity is information. Own the right information at the right time, and you own the wealth! And the good thing? With the internet, information can simply not be contained in just one place. It is available for all of us. It has no boundaries like land and factories.  And that is why anyone who really wants to be can be all he wants to be today.

I think it is really time to drop some of the old ideas about creating wealth or living the good life. While everyone cannot become an entrepreneur but aspiring to be one is not a bad thing. Many of the stories of online business successes I’ve read have always been people who at one time were in cooperate employment. Today they are making waves after experiencing some form of “disappointment” in their regular jobs!

I don’t know why you are reading this. If you are not online to build your own business please have a rethink. Let this article motivate you to do so right.

No other person can do for you what you cannot do for yourself!

It doesn’t matter whether you’re still working a day job or you’re fully running your own business online. Know that you can make it. What you need is the basic management skills that will help you run a successful business. Learn these skills today and they will be great for you tomorrow.

Another good thing about the internet is that you can really start small and learn as you go on. Nothing is better than that, earning why you are learning! Starting a blog is a good way to go. There is no doubt about it, the competition in the blogging arena is strife but even if you do not make much money from it right now the skills you will learn as a blogger will be of great help to you.

Every successful person understands the importance of communication skills like writing, speaking and negotiating and then that of selling and marketing. As a blogger you can easily become adept at these skills. Besides, being a blogger will also help you become a good teacher and a good student, a matter of being able to give and to receive which is also very important when it comes to building wealth.

And so, this is my point:

More and more of the working class should look into other areas of making our world a better place instead of taking up placards and blocking the streets. In a time like this, we all must be creative and make a way for our own lives.

It’s worth repeating that no one can do for you what you cannot do for yourself!

Or what do you think?

As always I love to connect with you in the comments section and so let me know your views. You can also help someone today by sharing this article with them.

SEO and Social Media Optimization: A Powerful Combination for Winning the Online Marketing Battle!

Do you know anything about social media optimization? Are you effectively using it for your online business promotions?

Or, better still, what do you think of online social networking sites?

Do you consider them as just some great place where you could speak out against the insensitivity of those in government? Of course, if that is your idea of what social media is all about then there are various options open to you right now. You could pack your sleeping bags and join any of the protest sites. Occupy Wall Street is a good idea here!

But, how about doing something more rewarding with social media? I mean, something that could really improve your life and move your business forward? That would be interesting, right? Then you will want to read this through.

Online social networking has grown from just a platform for college kids and tech gurus to become a powerful way for us to connect with each other. Whether it’s in the area of quickly and easily accessing breaking news or it’s about galvanizing mass support for a cause, social media is today a major player.  The recent happenings in Northern Africa and other happenings like Occupy Wall Street, greatly testify to this.

However, the social media revolution is not just in our social interactions. Businesses also have been revolutionized by what is happening in the social networking sites. Today social networking and social media marketing have changed the way businesses interact with their customers/prospects. And it is indeed right to say that social media has placed the power of business branding squarely in the hands of the customers! So if you’re neglecting social media marketing as an entrepreneur, you’re only digging the grave for your business.

SEO and social media for business success

The Fusion of Social Media Optimization and SEO

With its growing popularity, social media has gradually infused itself into search engine optimization (SEO).  Before now, Search engine optimization has been known to be a powerful way for businesses to generate traffic online. Based on some on-site optimization and off-site link building tactics, seo has been the “traditional” or “conventional” way of getting targeted traffic from the search engines.

However, in recent times the search engines realizing the power of social media have incorporated it as one of the determinants for ranking a webpage in search engine result pages (SERPs). Bing appears to be the first to do this when they announced a social SEO partnership with Facebook in May 2011.

Google, the “Grand Daddy” of search, after a carefully structured adoption first by partnering with Twitter to present real-time search results then later by introducing its own social signal, the +1 button also in May 2011, has now finally launched its own social media platform, Google+ (G+).

It was not surprising when Google Plus took the social media world by storm by reporting a growth of about 10million users in just about 16 days of launch!  Industry watchers immediately recognized that Google was determined to play a major role in the social media game.

Now, the waiting game is over for Google has just announced, about 2 weeks ago, that they are officially infusing social media into their search algorithm. In an official blog post Amit Singhal of Google wrote on 11/03/2011:

“Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”

With this official announcement, the use of Google’s +1 button as a ranking signal in Google’s algorithm to determine how well a site ranks in the SERPs has finally been confirmed.

This Is A Big Opportunity for Businesses That Are Adept At Using Social Media Marketing

Social media and SEO for success

As the situation stand now, there is no doubt about it. Social media optimization is imperative for your online business.  The traditional ways of generating traffic online through search engines have gone beyond just optimizing your site for the search engines (SEO). You must have in place a system to infuse social media optimization to your traditional search engine optimization (SEO).  And so if you’re marketing online and you’ve not started implementing a social media optimization strategy, you’ll do yourself some great good if you start right away!

This subject is definitely in its infancy but if you get in right now you’ll stand a better chance of winning the game.  Because of my interest and enthusiasm about SEO, I’ve been studying the subject of social media optimization for some time now. Right now, the results from my studies have been enough to literally force me to renew my interest in social media marketing.

Like I mentioned in one of my posts, I’ve recently renewed my interest in using twitter. One of the first things I did was to change my twitter handle to @IncomeMC with plans to increase my use of the platform. The WebIncomeJournal Facebook fan page is also receiving more attention than before. You can take a look at our fan page here. (We’ll be glad if you can post your comments and suggestions on how we can improve the page).

Besides, I’ve recently created a profile on Google Plus and LinkedIn.  Before now, I’ve really not paid much attention to them but with these revolutionary SEO social media changes, it will be foolhardy to be an onlooker!

So, the question right now is, are you paying attention while the search engines are pointing out the direction marketing is taking online? Are you really listening? Do you have in place a system for optimizing your social media marketing right now? Or, do you want to wave it off as one of those things?

You Need a Social Media Optimization Strategy

One of my popular saying is:

“Without A Strategy You Will End Up In Tragedy!”

Now, I must say, when it comes to social media optimization, this is very true.  You need a strategy. This was something that was missing in my earlier attempts at social media marketing. The end result of that lack of a strategy was that my efforts ended in frustration.

But I’m now ready to remedy that. To this end I’ve been updating my knowledge about the subject of social media marketing and I’ll want to share some of the wisdom gleaned so far with you. This post is actually a prelude to a series of posts I will be doing on this subject in the coming days. As usual you can be assured that I’ll hold nothing back. Every detail will be presented in an understandable voice as to help you structure and implement your own social media optimization strategy.  That is, if you do not have one right now.

There are some resources that are really helping me along this line. One of them is this free ebook, “The Definitive Social Media Guidebook – Ways to Integrate Your SEO and Social Media Marketing.”  I must say that for a free ebook, this one is truly amazing. Instead of trying to convince you on why you should read it, I will simply point you to where you can download a free copy right away.  So, click here and get it. You can thank me later!

If however, you want something more in-depth and that present a step by step formula, then getting a copy of “The Social Media Bible: Tactics, Tools, and Strategies for Business Success” is just the right choice. At $17.46, this is actually a giveaway. Considering the power of social media optimization and what it can do for your business in today’s economy, an investment of $17.46 is really nothing. You can easily recoup that once you begin to implement the strategies learned.  Click here to get a copy of “The Social Media Bible” at Amazon.com.

Conclusion

Ignoring social media optimization in the face of the changing trends in search engine optimization is definitely an entrepreneurial suicide. Your business, online or off-line, will be stunted without the nourishment provided by social media nutrients. You could decide that social media is all about hosting protest and speaking out against the ills of the society but remember, your competition is using social media optimization right now. If you neglect it, your competition will simply leave you in the dust!

Over to You:  As always I love to read and reply to your comments so do not hesitate to share your views on the subject of social media optimization below. Are you already implementing a social media optimization strategy or do you think it is not really necessary? Let’s have your say.