What Facebook And Other Social Media Sites Can Teach You About Blog Monetization!

Recently, there has been a whole lot of controversy regarding the subject of blog monetization. While some bloggers agree that monetizing your blog is a good thing, since you deserve some form of compensation for your labour, others vehemently oppose the idea emphasizing that blogs are for relationship building and trying to make money off your relationships is unethical!

Still among those who accept the idea of blog monetization, many readily frown at the idea of selling ads spaces on your blog as a way of monetizing your blog. To these ones, displaying adverts on your blog is simply a put-off and should be discouraged!

Now, I’m not here to argue whether blog monetization is right or wrong. However, having observed the confusion that many bloggers face because of these divergent views, I want to use this post to make a statement on these various beliefs and leave you to make your decision on what is best for you!

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Blog Monetization – What Really Should You Do?

Blog Monetization: Example of Facebook and others!At this point let me say what really pushed me into writing this post was a comment in a discussions in one of the groups in LinkedIn.com. During this discussion, which centered on the recent changes by Facebook, a member of the group mentioned how much he now disdain Facebook because, to him, Facebook has lost its focus and is now more concerned with making more money for the site owners rather than being a truly social networking site!

What, Facebook has lost its focus?

Now, I understand that many people have this view. Of course, most of the new changes on the site are nothing but subtle ways of increasing the number of businesses and individuals that advertise on the site.  But does this make Facebook to have lost its focus?

Of course, you may not stand the sight of the ads on these social networking sites but you must remember that you are not the one who calls the shots. For one, you use the site for FREE, not caring about how the various resources you’re enjoying for free, are being financed.

Besides, how much do you know of the mission and vision of these sites that you now think that sites like Facebook have derailed because they are selling ads on their sites?

Indeed, when I read that comment the controversy surrounding blog monetization, which I’ve read on different blogs over time, came to mind. I realized then that why many are against the idea of monetizing a blog through advertisements, stem from the same root.

The fact is, a blog is nothing different from a social media site.  Indeed, many have come to accept it as a socializing tool – both for connecting with your readers and also building relationships with them.

But beyond that, a blog could be a business and a marketing tool.  In fact, to get the maximum results from your blog you must accept it to be so.

So, How Do Social Media Sites Make Money?

I think this is a question that we need to ask if we must learn anything from these social media sites and making money online. As you read this I’m sure you have profiles on different social networking sites. And of course, if you are on Facebook, which I believe you are, you have been using the site for free all these years.

But have you cared to know how they keep providing those tools and resources for free? Do you realize that Facebook, Google.com (G+), Pinterest, Linkedin etc are registered business concerns?

What this means is that while they offer you the opportunity to connect with your social circles on their sites for free they also aim to cut a profit as businesses!

But depending on the social media platform, the business model and monetization strategies may differ.  But the truth is, no matter how different the strategies may be, it still stand that they must make money for their venture capitalists!

Here are some ways social media sites are making money that could be interesting to a blogger:

1. Advertising – This is a common one to all the social media sites.

2. Selling subscription – Depending on the target market a few social media sites sell subscriptions to keep the network going.

3. Building and selling applications – This is another fast growing way social media sites are now monetizing their traffic.

4. Replacing affiliate links – This was actually the monetization model of Pinterest. They opened the site to all of us, encouraging us to share our user-generated content with our online friends, but unknown to us, something else was going on right under our nose!

5. Feature upgrades – This is a big one for LinkedIn. While you are free to have your profile for life, if you however desire to use some of the advance features of the site, you then need to upgrade your membership.

Any of these monetization methods can actually be used on a blog. take a cue from these social media sites or you’ll soon be packing your bags and luggage and hitting the door!

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Go To the Ants and Learn!

Ok, that’s what the Holy Book says. And why not, if social media sites like Facebook and the rest are making money through the sale of adverting space, why not a blogger? And so, I’m saying, it’s time when bloggers should go to the social media sites and learn how to monetize their blogs.

I’ve always said it that bloggers are among the most hard working people on the internet today. That labor shouldn’t be in vain – a worker is worthy of his reward!

Or, don’t you think so?

Over to you: Do you think bloggers should sell advertising space on their blogs just like the social networking sites? Share your thoughts with us in your comments below.

Is Blog Monetization Really A Turn-Off For Blog Readers?

blog monetization with ads

The subject of blog monetization is one that is commonly discussed on many blogs, especially those that are focused on making money blogging. Most of these blogs offer different tactics and methods that are opened to bloggers who want to make money from their blogs.

Among these methods, the most commonly advocated is promoting affiliate products and selling ad spaces on your blog. Selling your own products or services like consulting, freelance content writing and SEO copywriting services are some other methods but these ones are really not very common as most bloggers do not have their own products nor do they know how to turn their specialized expertise into a business!

Now, this is where making money blogging through selling ad spaces have received criticism of recent times with many saying, monetizing a blog through banner ads, google adsense, and other forms of text links, is really an obstruction to blog readers and may even put off many of the readers!

Those in this camp have the notion that a blog should look ‘clean’ without any ads, whether on the sidebar or on the post pages. To them this is how to create a user friendly blog that the readers will love to visit again and again. And that displaying banner ads or Google Adsense on a blog will ultimately drive away readers since they were not on the blog, in the first place, to be sold but for the information they can get!

I’ve really considered this for some time now having heard it from many other bloggers and also heard it discussed on some forums. Personally, I know I switched over from building niche static sites to blogging because I saw the potentials in it. From the very beginning, I saw blogging as a tool, both for marketing your business online and also as a media for making money through selling ad spaces just like any other news media – the radio, television, newspapers, magazines, etc.

I know that many of the probloggers who we revere today actually made their money through running their blogs like any other news media – in fact, many of them still sell ads on their blogs!

Now, there is no doubt that more and more blogs are springing up today most of which are nothing but ad spaces with little content, but can we really say this is enough for us to say displaying banner ads or other forms of ads on blogs is really irritating on blogs?

Today for our general community timeout discussions, I’ve decided to bring this topic before all of us. Let’s discuss the following:

  1. Do you sell ads on your blog or you are of the opinion that blogs should not be monetized with banner ads and other advertising programs like adsense?
  2. Do ads on blogs irritate you? Do you really think they are an obstruction to the usability of the blog? If yes, what in this ads is irritable to you?

I think this is a subject that all of us should be a part of. So share with us your opinion on this subject of monetizing blogs with banner ads and other similar programs. Let’s share our experiences and possibly some tips that will better help us with our blogging success. Post your opinions in the comments below.

(NOTE: Every Mondays we discuss issues that touch our lives as bloggers and web entrepreneurs right here. if you have any question or issue you want us to discuss, feel free to send your suggestions using this form.)

Image credit: flickr user – Comicbase

Finally Uncovered: The Hidden Traits Of Millionaire Bloggers!

When it comes to blogging there are so many names that comes to mind but when we mention folks making millions blogging, the list suddenly shrieks! Frankly, one would not be incorrect if he says you could count them on your fingers! 🙂

But, is it not our dream to live the internet lifestyle? Are you not blogging to make money and achieve your desire for financial freedom?

What will you say about probloggers like David Risley, Darren Rowse, Rob Benwell and Yaro Starak? Are these not some of the names that comes to mind when you talk about those successful bloggers making money blogging online? Are they not the very ones in the news and on every bloggers list as successful bloggers?

Definitely most, if not all, of these successful bloggers, or those we have come to know as probloggers, have gone past the following:

•  Building a list

•  Creating a product

•  Creating their own website, or

•  Generating a deluge of traffic to their websites.

Most of these blogging millionaires have successfully turned their blogs into businesses that generate millions every year. Their blogs are not just the Made For Adsense (MFA) blogs we see every where, though some of them have adsense as a form of monetization for their blogs.

But do you know that though, these qualities are true about these probloggers and that they are visible to everybody in the blogosphere, that there are however some traits that are not so noticeable by everybody?

The truth is, it’s those hidden traits that have made these millionaire bloggers to be very successful where other bloggers have failed.


#1 Hidden Traits: Millionaire Bloggers Are Always Learning

Most of these successful bloggers are permanent learners, you will see them attending webinars, conferences, conventions, most times not as speakers but attendees. They always want to learn new things that will give them new ideas to how things are to be done with a new perspective, as well as new insights into how things can be done

#2 Hidden Traits: Millionaire Bloggers Always Ask Questions

These people do not claim to know it all. Most of these successful bloggers know they can’t know it all and they do not pretend about it. That is why they surround themselves with other successful
bloggers. To some of us, it looks like a gang-up against those aspiring to become millionaires like them. It seems they only want to focus on themselves in order to oppress those that are not yet living the internet lifestyle.

#3 Hidden Traits: Millionaire Bloggers Desire More Success.

These successful bloggers are always looking for new challenges, they are always on the look out for more successful bloggers that think like them, who they can partner with. I have met so many bloggers who intend to be millionaires but are running alone. They keep on writing blog posts after another blog post. But that is not the way of these millionaire bloggers. They interact with others so as to learn more. They always want to know what their fellow problogger millionaire has achieved that they are yet to achieve. They are serious about building a community around themselves.

I have decided to lay out these hidden traits of millionaire bloggers as to help all of us move towards our dream, which is, making millions from our online business. So if you’re blogging to make money online, study these traits and apply them to your online business. You may just be the next problogger every one will be talking about!

Now over to you. Do you have some or all of these traits? Do you think I have left out some? Let me know in your comments below.