The 5 Pillars of a Successful Business Marketing Strategy (Are You Missing Any of These?)

When you think about the biggest brands and companies in the world, there’s one thing that CLEARLY really sets them apart from the others.

What is that thing?

It’s their marketing! Take it or leave it, your marketing strategy is such a powerful thing that it can make or break your company.

Now, if you carefully examine it there are two key facets to it. The first is identity. Businesses use marketing to carve out their unique place in the industry. They use it to create an identity, and show off their differences. Secondly, it’s all about awareness and recognition. You need to get your product or brand in front of as many eyeballs as possible.

As a small startup on a budget, it’s tricky to know where to start. But don’t worry, I’m here to offer some help in this area.

In this post I will walk you through the five core pillars of marketing. Each have their unique benefits, and you’ll need a good mix to stand out in the modern world.

So, if you are ready, let’s get started!

Pillars of Marketing Success

1. Traditional Advertising

One of the cornerstones of marketing is advertising. Paying money to access a huge community of potential customers is still one of the best ways to get your name out there. Traditional advertising refers to TV adverts, radio adverts, and magazine placements. They focus on old media. Now, many marketers have pronounced this market dead. But, if you create a powerful and compelling TV advert, you’ll reach the masses. Plus, magazines are still one of the best ways to reach a niche audience.

2. PR

PR stands for ‘public relations’, and it usually involves hiring a third-party company. It’s their job to introduce you and your product to the press. Natural press coverage (in magazines and online) is much more powerful than advertising. It means that journalists and tastemakers are actively promoting your product. Customers tend to trust their recommendations, so it’s a crucial part of your marketing strategy.

3. Digital Marketing

Of course, the dominant form of marketing now takes place online. If you’re a small startup or new business, this is where you should begin your activities. First of all, it’s much cheaper than traditional marketing, and it’s much more targeted. You can use online advertising through Facebook or Google to reach highly specific audiences. You can build a website, start a blog, and create a rabid community of followers.

4. Social Media Marketing

Social media is part of your digital marketing strategy, but it deserves a category of its own. It is incredibly powerful when used correctly. Some modern companies have built their livelihoods through social media. Creating a community on Twitter, Instagram, Facebook, and Pinterest is your best way to reach customers.

5. Experiential Marketing

Experiential marketing is a little more tricky to get right. But, when you do, it’s the most impactful of all. You’ll need to get a little more creative here. It’s all about creating an experience, and making an emotional connection with your brand. Think about Red Bull’s marketing campaigns. It’s all based on extreme sports and challenges. It makes you feel something. You connect their brand to a particular emotion. That’s experiential marketing at its best.

Conclusion

Take another look at the above again. How many of these pillars of marketing are you currently using? Can you think of any room for improvement?

As mentioned above, your marketing strategy is very important. What you do and how you do it will greatly impact on your business success. So no matter what you do you should take your marketing strategy very serious. You can take one of the above marketing concepts and concentrate on it or take a few and use them as a combination to drive your business to the next level.

How a Good Marketing Strategy Can Help With Your Business Success

Whatever market you are servicing, the success of your business depends largely on how good your marketing plan is. Unfortunately, many business persons market their businesses on a trial and error basis. They simply try out different marketing tactics without really focusing on any and when nothing good comes out those tactics they simply give up.

But that is really a wrong way of trying to market your business. It is important that you don’t only have a marketing strategy but that it must be coordinated and well planned. Enough time should be devoted to the different components of the strategy to ensure that the best result is achieved.

Recommended: How Integrating Social Media And Blogging Can Greatly Enhance Your Online Success!

In this article I want to share with you four ways how a good marketing strategy helps in your business success.

1. Increased Business

Get a good marketing strategy for your businessMarketing professionals all agree that the most crucial goal of marketing is to gain customers. But you cannot do this without a good marketing plan. To build a viable business you need not only a solid marketing plan but a strategy that helps you create a lot of paying customers.

Though, as your business grows, you may depend more on repeat customers to gain more business, but the fact is, if you are just starting out, you need to spend a lot of time and resources in setting up your marketing plan. It is when you’ve done this correctly that you will gain a solid amount of customers who will help your business grow.

2. More Exposure

A solid marketing plan will help expose your business. Ideally, your business should have so much exposure that everyone knows about it. But in reality this is not possible since there is no marketing plan that can expose your business to everyone! However, you can aim high, and at least try for maximum exposure in your city or neighborhood. For the most part, any exposure is going to be good exposure, so long as it happens in markets that can lead to conversion.

3. Growth

Without a solid marketing plan, your business will not grow. If you want your business to succeed, it must grow at a solid rate. When you have a good marketing plan, along with an adequate marketing budget, your business will grow at a solid rate. It may take years for you to develop a perfect marketing plan, but once you do, your business will have more customers than it can handle.

4. Better Understanding of Your Business

Any business owner will tell you that they learn a lot from their customers. With a good marketing strategy, you will learn how your customers respond to certain campaigns, and you will also learn what your customer’s desire from a company. As this happens, you will in turn learn a lot more about your business and what it will take to succeed. With this information, you should be able to propel your business to the top.

Conclusion

from the above it is clear that if you neglect your marketing strategy, you are simply setting yourself up for failure. The truth is that a solid marketing campaign will do more for your company than any other project. After all, your business ideas and products need to evolve to keep up with the demands of your customers. Remember, you always must track your marketing campaigns to see what works and what does not work, or your entire efforts are for naught!

Over to you: I will love to know your opinion on this subject of using a good marketing strategy to build your business. Share your thought with us in your comments below.

Jemma Charms writes about marketing, business and education. Check out her most recent work, on how to find the best finance schools.

Why Email Marketing: 6 Reasons To Invest In Email Marketing In 2013!

Why Email Marketing still hold sway when many thougth otherwise

A few years ago many marketing pundits referred to email marketing as a dying internet marketing strategy. They predicted email marketing to fade out in a matter of years!

But it is surprising that we are now in 2013 and instead of fading out email marketing has remained a strong force in doing business online. In fact, it is now predicted to be one of the biggest online sales drivers.

The advent of social media marketing (another big one for building relationships online) could not in any way stop it. Bloggers who a few years ago considered it anathema have now become the biggest advocates of building email contact lists for relationship building and effective marketing!

Looking at all of these, the question one will want to ask is, why is email marketing so valuable in marketing online that it has defied every prediction and remained  a force to reckon with online?

Why, despite the increase of email spam (one of the biggest problems of email marketing), marketers have continued to levitate towards using email marketing for online businesses?

Why Email Marketing Has Defied The Pundits’ Word!

1.    Easier Leveraging Ability

Email marketing gives the easiest way to leverage on the power of the internet. I’m sure you know one of the reasons for using the internet for business is the ability to reach a large number of your target audience in a cost-effective, quick and easy way.

Now, email marketing gives you just that power. With email marketing you simply need to compose an email targeted at the reader and her needs, customize it with the necessary tags (first name or last name, etc), and then click the broadcast button to reach thousands of people instantly!

Nothing can be this easier and if you truly want to reach the millions of online buyers and prospects then making use of email is something you want to consider.

2.    Scalability

If you have been involved in an offline business you will understand that the more customers you have, the busier you become. However, in email marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified! You don’t really need any extra effort to reach more prospects. Big or small, it all takes the same effort!

Why email marketing3.    Highly Targeted

Another reason why email marketing has remained highly effective at getting sales and therefore has refused to bow to the negative predictions is the fact that the recipients get a kind of “in your face” marketing promotion. With email, you are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly, unlike other advertising where the buyer might not be in the frame of mind to buy things.

4.    Personal Marketing In Action

With autoresponders you can customize your email marketing message in such a way that it allows you to connect with the subscriber individually. This is really a big plus for email marketing because the more personalized your email, the better the result because it comes like a message from a friend.

5.    Automation Made Easy

There’s nothing that online marketers love more than the ability to automate things. Frankly! Just take a look around you. We want to automate our content creation. We want to automate traffic generation. Even social media interactions which are supposed to be interpersonal relationships are being automated!

Now, there is no other area where automation is really much easier and better than email marketing. With an autoresponder, you can time your emails to enable you build a really intimate relationship with every new opt-in subscriber! You can decide, for every new opt-in subscriber, what to send, when to send it to them and the frequency between each email.

6.    A Good Pre-Selling Strategy

Whatever you are selling online you know the importance of preselling, especially if you are an affiliate marketer.  With email you will not only be able to build a relationship with your subscribers but also presell them and lead them to your blog, sales letter or website (or affiliate product site as the case may be) to check out what you have to offer. Of course, with the email you are able to set them in the right frame of mind before they evaluate what you have to offer them.

You Need Email Marketing No Matter Your Online Business

Now, can you see why email marketing has remained central in marketing online? If you are not implementing email marketing in your online business, you’re definitely losing out. Whether you are a blogger or a web entrepreneur, one of the good decisions you can make for your business this year is to have a system to build an email list.

In subsequent posts I’ll be delving deeper into this subject. Some of the topics we’ll be dealing with will include how to set up your autoresponder to build fruitful relationships with your prospects and customers, the etiquette and effective strategies of email marketing in a socially connected internet and of course, how to integrate email into your blogging and social media marketing strategies.

I know you don’t want to miss any of these posts because the purpose is to help you boost your online profits. But you may not be able to follow these updates if you are not signed up for my free update newsletter. I therefore ask you get your free signature in the box below.

It’s Your Turn: That’s it from me for now. Share your thoughts and opinion on this subject in your comment below. Do you consider email marketing as ideal for bloggers? Do you think it is a good online marketing investment? Over to you!

Photo credits: Flickr.com

A Content Marketing Strategy That Has Great SEO Benefits!s

Did you noticed that gradually and steadily content marketing is becoming the in-thing for internet marketers? Oh, you’ve noticed? So, are you now creating content for SEO benefits or, are you still using those SEO tactics that draws the anger of Google?

With the many updates and ‘push’ against all forms of blackhat SEO, Google has clearly shown that the way forward for businesses to promote and market their wares online is using quality and informative content – content that is designed with your site users in mind.

In this article therefore, I want to give a few reasons why you should be using content marketing as a blogger.

But First, What Really is Content Marketing?

content for SEO

Content marketing is simply a marketing format that involves the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brands. (Wikipedia)

Recommended: Strategic Content Marketing Using Time Tested Guest Blogging Tactics!

Content is king. You can say that again! That is why writing article is one of the most utilized Internet marketing strategy today. Internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

With the recent search engine updates, it’s obvious that SEO is no longer what it used to be. These days, you can’t just throw up a bad looking website, throw up common content, and build a few links and expect to rank well.

… You need to build a good and attractive website, write epic contents that solves peoples’ problems, build thousands of backlinks, and get thousands of social shares before you can see such result.

But problem is that it’s not easy to put all of this together. Building thousands of high quality links manually is really difficult and will take lots of your time and efforts. You may decide to outsource it which is also very expensive and even if you have the money, it will take months if not years to build those links. When it comes to social sharing, you won’t get them if you don’t have anything worth sharing unless you decide to purchase them from spammy accounts like fiverr.

The question now is…… how do you build thousands of links and get thousands of social shares naturally?

The answer?

….Content marketing!

Content marketing is the cheapest and most effective way to do SEO these days. Not only does writing highly quality SEO content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus your content for SEO will naturally get shared on Twitter, Facebook, Google Plus Pinterest and a host of other social media sites out there.

Too good to be true right? Not in your life!

Okay, you have to pay for your Internet Service Provider. That’s all. Other things you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills arrive! 🙂

Difference Between Content Marketing and Paid SEO

You may also decide to spend some money on content marketing by outsourcing it to sites like Elance and Odesk which is not bad provided you get nothing but high quality content from them. But there is one big variance between paying to do all of the things above versus spending the money on content marketing.

Guess what that is…..

You may be surprised to hear this but it’s the real truth, your marketing content carefully crafted with SEO in mind does not get affected by algorithm updates, but paid SEO does. Search engines can tell when you provide value, and in the long run that’s the kind of stuff that they want to make sure that stays high in the rankings.

So instead of investing in short term solutions that may increase your overall rankings and traffic, why not invest in the long term marketing solution of content for SEO?

Content marketing does not only involve posting on your blog alone, you should also start guest blogging if you have not.  Guest blogging will not only give you targeted traffic and quality backlinks, it will also brand you.   A key requirement to a successful content marketing strategy is owning powerful social profiles, make sure you build up your Twitter and Facebook profiles.

Concluding Thought

Believe it or not, content marketing has become the easiest way to dominate your niche in and out, so forget about traditional SEO tactics for now and solve your reader’s problems and traffic will surely come. While writing, make sure you use a good and eye-catching headline because no matter how good your content is, if you can’t write attractive headlines, no one will read your content. Period!

I wrote a detailed post on how to get Inspirations for a new content; it might interest you to check it out. Finally, you must know that success is not an overnight event; consistency is the name of the game. Keep doing it right and the results will definitely come. Remember the almighty Google is not done yet with his updates. This time it might be Google Anaconda, so get your bullet proof now and start writing content for SEO. Lol

Thanks for reading.

So, what’s your thoughts on content marketing, SEO and blogging success? Share with us in your comments below.

Small Business Blog Marketing Failures And How To Overcome Them!

With the increased popularity of blogs, many small business entrepreneurs now use this powerful tool for promoting their businesses on the net. Even off-line business entrepreneurs are not left out as many of them now use blogs to build a following online for their offline businesses.

Unfortunately, many of these entrepreneurs are new to blogging and do not know how to effectively use small business blog marketing. As a result of this many of them end up without any appreciable results. In this article I want to highlight 3 of the top reasons why many small business entrepreneurs fail with their business marketing blogs and also offer some tips on how to overcome them.

But First, What Really Is Business Blog Marketing?

Small business blog marketing help

I’m sure you’ll agree with me that not all who blog about making money blogging really know the different ways of making money online with a blog. But it’s simply the truth! There are actually 2 broad ways of making money with blogs. These are (1) as a pro-blogger (taking blogging as a profession where the blog is your primary means of income) and (2) as a business blogger, using your blog as a tool in promoting your business on the net.

So business blog marketing is actually a marketing strategy that consists of blogging about your business in order to build up a follower-ship that will ultimately become customers and clients.

This marketing strategy has been proven to be effective for getting your business out there for increased popularity.

Of course it’s this effectiveness of blogs in promoting your business on the net that has moved many entrepreneurs into starting their own small business blogs.

Unfortunately, blogging generally requires a lot of work! Gaining a large readership for your business blog requires much of your attention and a big dose of patience. And this is where many entrepreneur bloggers give up their dreams because  many of them started with the wrong notion that making money online does not involve much work!

But that indeed is a wrong notion. Any experienced blogger knows that coming up with ideas and creating content to update a blog on a regular basis takes not only time but brain power! And without this constant updating you don’t expect your blog readers to keep coming back for more.

3 Reasons for Small Business Blog Marketing Failure and Their Remedies

1. Lack of Time for Updating the Business Blog:

As mentioned above, business blog marketing is a busy affair and may take you away from other business chores. Many entrepreneurs never consider this before adding a blog to their business website. Even off-line business entrepreneurs who start a business blog with the mind of getting more clients online rarely think of this. When however, they soon realize that much of the time devoted to creating content, updating the blog and interacting with blog readers could actually be used for attending other aspects of the business many soon abandon the blog.

Of course there are a few ways to overcome this problem. But, I’ll suggest just one here and that is, hire some help!

I think this is very important especially if you’re a service business entrepreneur. Your time is valuable and therefore you cannot afford to devote all of your time to updating a blog while the day to day running of your business suffers.

There are different options online on how you can get a constant flow of blog content created for you. It may interest you to know that I offer professional SEO web content writing service dedicated to helping you get high search rankings for improved brand visibility and increased website traffic. You can hire my services to create your content for you. Besides, you can also post a project here and allow freelance bloggers bid on your work.

Taking this approach will greatly increase the effectiveness of your small business blog marketing. You’ll have more time to attend to your existing clients/customers and also be able to reach out to more prospects thereby enlarging your market reach!

2. Challenges of Not Being a Writer:

This is another problem that faces many business entrepreneurs who wants to market their business online with a blog. Successful blogging is really about constantly writing good content. Without good content, no one will want to come back to your business blog after their first visit. Besides, good content will help your business blog to rank high on the search engines which is good for your marketing. So good content is indeed key to the success of your business blog marketing.

But not many business entrepreneurs are good writers! Though many of these ones have ideas of what to write about yet they lack the ability to package these ideas to really market their business. You must understand that this is crucial because when people visit your business blog their impression about you and your business will be determined by the content you put on the blog. Just writing anything and posting to your business blog could actually hurt the performance of the blog. it is therefore important that you find some ways of getting good content created for you.

Our suggestion above can also be used to overcome this problem, that is, hiring some help. And if you’re looking to get customized professional service then it’s important you check out my professional SEO web content writing service.

Of course, thousands of content writers abound on the net that will be willing to help you for a token fee. It doesn’t matter your budget, there is just a writer that fits your budget. Find examples of what others are doing here.

3. Lack of Basic Search Engine Optimization (SEO) Knowledge:

How many off-line business entrepreneurs really know anything about Search Engine Optimization (SEO)? What about the small business entrepreneurs marketing online, how many of them know how to effectively use SEO strategies to rank their business websites and blogs?

It may be true that one of the reasons for using a business blog is the SEO advantage of blogs but with the competition today much needs to be done for a blog to rank high on the search engines. This is where basic SEO tactics comes in.

Now, I don’t advocate leaving your search engine optimization in the hands of someone else no matter experienced that person may be. Besides, many of the firms offering search engine optimization services on the net cost an arm and a foot. But there is a better route you can go that is, studying everything you can find on SEO.

Frankly, this will help you immensely but cost you less! You can actually get good resources from Amazon.com at a cost that will surprise you. For example the  Search Engine Optimization For Dummies is such a good SEO resource you can get from Amazon.com.

So instead of paying through the nose to get some seo expert to handle your business blog seo needs, you can, with just a few dollars, get the knowledge you need. The good thing is that this knowledge can be used in other ventures later on. You must realize that using SEO will help you succeed with your small business blog marketing to the fullest extent possible as  optimizing your blog posts will get you results that you will love.  So do not overlook SEO when building your small business blog.

Conclusion: Small business blog marketing can really be done by anyone if these issues are handled well. The benefits of business blog marketing to entrepreneurs on the net should motivate entrepreneurs to overlook the great work involved and incorporate it into their marketing mix right away.

Over to you: What other factors do you think are responsible for entrepreneurs failing with small business blog marketing? Share your thoughts in the comment below.