How To Effectively Use A Blog To Boost Your Home Based Business Success!

 

So you have dreams of having a successful home based online business, right? And to actualize your dreams you have setup your business site and you’re passionately working on your promotional strategies while looking forward to hordes of traffic flooding your site, right?

But, hold it for a moment. How about a blog, did you add a blog to your home business website? You did? Oh, that’s great!

Fact is if you’re running an online business and you do not have a blog added to your website then you are like a swimmer is swimming against the current! No matter what you may have heard before now, simply setting up an ecommerce website does not guarantee that you will have clients and customers standing in line for your offers. You will need to use different strategies to drive enough traffic to guarantee your business success. This is one reason why you need to add a blog to your home business site because it’s simply an incredible online marketing tool right now.

Now, despite the many gains of adding a blog to your home based business site, there is a big problem faced by those who decide to add a blog to their business sites. This problem is that of concentrating more efforts on updating the blog to the detriment of their business!

Online business marketing strategies

This is really a big problem. For example, in running your blog you will need to constantly write highly engaging content, read and reply to readers’ comments, visit other blogs and post comments, be on the social media sites to connect with other bloggers, join blogging communities to connect with others, etc.

While all of these are necessary, the unfortunate thing is that you have just enough time to do all of these and also focus on other areas of running your home based business, especially if you are a solopreneur. And this has resulted in many abandoning their main businesses and becoming “emergency bloggers” without any real goal for their blogs! This is really pathetic and I’m sure you don’t want to be in this situation.

In this post I want to offer you a few tips on how you can effectively incorporate a blog into your business website without endangering your main business. Used well, these tips will definitely help you gain an edge over your competitors who are not blogging.

So, if you are ready, let’s boost your website success with these business blogging tips!

1. Determine Your Business Objectives

Once you’re convinced of the potentials of a blog the first thing you need to take care of before starting that blog is to determine your business objectives and how a blog will be of help in achieving those objectives.

This is definitely important because the key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all too easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology. But if you want your blog to succeed you need to stay focused.

Write up a plan for how often you will update your business blog; how you will promote the blog, how you will retain your blog readership, and of course other areas of your blogging adventure. Once you have these set out, you must ensure that you stick to this plan in everything you do.

2. Get a Good Blog Design

When you use a free blog platform like blogger.com you’re provided with pre-designed templates. But it is a wise thing to go for paid blog services like wordpress.org if you truly want the benefits of a business blog. Using a free service takes the control of your blog from you. In fact, the blog is not yours as the hosting service can pull it down at any time. But if you opt for paid blog service (my advice is go for wordpress.org), you’ll need to get a good designer to design and layout your blog to match your company’s identity and needs.

3. Choose Your Blog Topics with Care

Of course, this should not be a problem since you’ve determined your business and blogging objectives in the first place. You just need to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. Strive to be consistent with your topic all the time. That does not mean you shouldn’t blog about general and unrelated topics that have broad appeal. This could sometimes make your blog more popular. But remember, your blog is there not on its own but a tool for marketing your business.

4. Understand the Do’s And Don’ts of Blogging

There are several blogs out there dedicated to teaching people the dos and don’ts of blogging. Please do READ them! Also include in your reading, blogs that are consumer-based in order to give you ideas on running your business blog. Remember that legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities. Create blogging policies and schedule updates regularly.

Recommended: How to Make Your Business Truly Awesome in 2013!

5. Strive To Hold On To Your Readers

Update your content regularly and keep it relevant and fresh. Avoid outright marketing on your blog or you will shy away your readers. Learn how to make your business blog pull in your readers without necessary sounding like a salesman. In all you do always reinforce your company’s core values.

6. Use the Right Methods to Promote Your Business Blog

Actively promote your business blog by submitting your blogs to blog search sites and directories. Your blog is like a setup booth in the biggest trade show on earth today. Marketing possibilities are just around the corner waiting to strike your sale scales up. Be sure that your blog contain valuable and exclusive information and ensure that it is constantly updated to keep readers popping in.

Use effective keyword phrases to generate high ranking status in the SERPs. In this way, you have better chances of people finding your business website through your blog. Remember more traffic means more potential sales.

7. Listen to Your Readers

Regularly monitor your blog traffic through implementing good stats and monitoring tools like Google Analytics. Read readers’ comments, measure your results by what they are saying and if necessary make the needed adjustments. First impressions matters and your blog design plays an important factor here. You can always play with your blog design but remember that whatever design you decides on agree with your company’s identity.

Conclusion

Using a blog to promote your home based business is not different in most ways from making money blogging. However, business blogging has its own unique pitfalls. If you must successfully include a blog in your home business marketing strategy ensure that you have a clear indication of what you want. Put the above tips into use and never forget that your business blog is simply a marketing tool for your home business website.

Over to You: Do you have a blog as part of your business marketing tool? What are the challenges you are facing running your blog in conjunction with your business? Are these tips in any way helpful? Please share your experience with us in your comments below.

How the Internet Is Actively Empowering Home Based Business Entrepreneurs!

Recently, I’ve been doing some research on small home based business ventures. From all indication this sector has continued to grow despite the global economic down turn. In fact the statistics indicates that there has been a steady increase between 2007 and 2009.  For example, statistics shows that more and more Americans prefer being self-employed with over 12% households in the US having a home based business. Besides, the U.S. Bureau of Labor Statistics reports that the number of home-based businesses in the U.S. is well above 18.3 million businesses while the success rate for home based businesses is put at 70% for at least a 3 year period as compared to 29% outside the home business venture.

Now, I personally believe one of the reasons for this increase is because more and more home based business entrepreneurs are today using the internet as a marketing tool. Whether we admit it or not, one thing is certain, technologies like the internet have revolutionized just about everything we do around the world both at our personal and professional levels. And it’s this revolution which online home based business entrepreneurs are cashing in right now that is pushing the figures up the scale!

Indeed the internet has opened a whole lot of opportunities for home based businesses. In this article I want to highlight some of the ways the internet has influenced the home business entrepreneur positively.

1. Potential for a Global Market

This can be regarded as one of the greatest gains of home based businesses as regards the internet. Before the internet, home based businesses were limited being able to only reach out to customers from their immediate communities. But today the internet has made it possible for home business entrepreneurs to have customers far away from home. In fact, an online home based business today has the potential of reaching the global market without any extra costs. Having a home based business in today’s internet-driven economy means being released from that limiting factor of market reach.

2. Less Time to Get Your Business off The Ground

Before the internet, starting and growing a successful business took time and much hard work. Many of the big companies today had to put in the extra hour in order to get their businesses off the ground. However, the internet now helps people to shorten that time. With the proper information coupled with the right mindset starting and growing a home based business on the net is now a click away!

3. Making Money At Home Made Much Easier

The internet has actually eroded much of the barriers of running a home business so much that the lure of making money from home has increased. Now home-based businesses aren’t what they used to be because of the internet. With the advantage offered by the internet it means the lucky entrepreneur can actually stay at home while making their money online. And from all indication it’s because making money with the internet technology is much easier that more and more people are opening up online businesses today.

4. Easy Access to Information

Every entrepreneur understands the importance of having the right information in running a successful business. Before the internet a whole lot of testing and research work were undertaken by entrepreneurs. Sometimes this took years. But with the internet, you can have all the information you need at your fingertips. Pieces of information that can affect the business venture like marketing trends; demographics etc can now be easily gathered. Of course the market is a very erratic factor in business, with people changing their preferences all the time. But with the internet the home based entrepreneur can really be prepared for any of these possible events using the right tools.

5. A Better Understanding of Your Competition

Another way that the easy access of information has helped the home based entrepreneurs is that they are now able to take a closer look at the competition. Questions like, what sets those businesses apart? What is the competition’s weakness? How can I get ahead in the market? etc. can now be answered by a simple search online or by the use of specialized software.

6. Quicker and Easier Access to Help

One thing that is clear in building a successful business is that you need the help of others. It doesn’t matter if you’re running a one-man home based business. In fact, it makes it more pertinent! And the internet has become a really great asset in this area as it allows you access to people even while working from the comfort of your home! This means you can reach important contacts and make business decisions faster. With online social media home business entrepreneurs are finding it much easier to network and build fruitful business relationships that have impacted positively on their businesses. Also access to expert advice has become much easier, cheaper and quicker.

7. Easier Access to Business Opportunities

One outstanding trait of successful entrepreneurs is that they are always on the lookout for any chances of expanding their businesses. They understand that the earlier you learn of an opportunity, the better your chance of getting it. And the internet has become an indispensable tool in this area for entrepreneurs.
Conclusion: From the foregoing, it will not be out of place to say that with the internet home based business entrepreneurs have an edge. From saving time on making business-related decisions to multi-tasking, the internet has become a very valuable technology for the home business entrepreneur. But most of all having the world as your potential market is indeed an opportunity to make more money from your home based business.

What do you think: Maybe I’m wrong but I passionately believe that the internet is contributing greatly to the increase of home based businesses. Do you agree with these views? Share with us in the comments below.

How To Make Money Blogging With A Home Based Business Magazine!

As I have written in a previous post, I believe the idea of making money blogging is evolving. And luckily for those who want to make money online blogging, the internet truly offers a lot of opportunities. It doesn’t matter whether you just want to generate some extra or full time income. The beauty of it all is the fact that you can easily build your own business online starting with just what you have.

In this post I want to talk about an underutilized concept of making money blogging. I’ve been thinking about this for some time and the more I do the more it appears appealing. In fact when I started my first website it was the same concept that was in my mind. Though I had to later pull down that website and install a blog because of the strenuous work involved in updating the site, I’ve become more attracted to this concept now with my knowledge of wordpress blogs.

So what is this concept?

It is the idea of starting a business niche e-magazine! Niche focused magazines have been popular over the years and our news stands testify to their success. I believe passionately that this same idea can be carried over onto the internet. You simply need to find a niche starving for information and then create an online business magazine geared towards what they need. This is definitely an online cash cow waiting to be milked by bloggers!

But you may be wondering are not many bloggers already doing this?

Frankly I think what most bloggers are doing is not close to this. There is an important aspect of these online business magazines that bloggers are not taking into consderation, that is, paid subscriptions. Bloggers give away most of their valued content with the mind of generating income by selling ads and promoting affiliate products. But outrightly selling your content like traditional magazines do, is not common with bloggers. That is where this concept comes in. It is simply taking what we are already doing to another level. It’s about creating a monthly or weekly income online selling subscrition to your content. Infact some of the popular online news sites are already doing this since some of them have monthly and weekly subscriptions.

A Quick Guide To Making Money Blogging Using Online Magazines

Ok, here is a simply strategy I’d use if I’m to create a niche online business magazine as a blogger.

1. Do Your Research: As we all know one of the keys to building a successful business on the net is deciding on your target niche. It’s not different here. So the first thing I’ll do if I’m to create an online business magazine is to do some research. The purpose here is to decide on my target niche and also to absolutely know what is happening within that niche. This is critical and must not be taken lightly.

Research using search engines, amazon.com, and other online research tools will come in here. However, there is a way of knowing how your target community is currently having their interests and needs met. The simple way of finding this out is to find different groups related to the particular topic you want to create your online business magazines around. And the right place to find such groups is at groups.google.com and groups.yahoo.com.

Of course there are other community oriented websites out there but these are the two largest ones. Once you’re on any of these sites look for the particular groups that you are interested in. For example, if we want to create  an online business magazine on parenting, Yahoo! Groups reveals that there are many different categories. Besides, you’ll also have access to different groups targeting these different categories. In fact when I checked there were about 50640 groups on parenting! This information can help you focus your efforts on how to word and structure your magazine. By reading into the messages that are posted you can be sure that you are hitting appropriate topics.

2. Create Your Content: As a blogger you already know the importance of content. But note here that your content should be such that your target audience will be willing to pay a price for it. That is the only way of ensuring that they renew their subscription every month. So the question is how do you get such content on an on-going basis? There are actually a few ways. One of such is bringing in guest writers who can package usuable content on your target niche. You could arrange a method of paying for their services. This is just similar to getting columnists and feature writers in traditional magazines.

Another way is through PLR content. This is much more popular online. Join niche focused PLR membership sites and with your membership you’ll get a regular supply of materials you could feed into your online magazine. Most PLR sites are really good in that they not only give you PLR articles but content like videos, ebooks, audio files etc. All these will greatly enhance your earning power if you can add a little creativity.

3. Design Your Online Magazine Using WordPress: I truly believe the wordpress blogging platform is ideal for this type of business for a few reasons. One, there are already different types of magazine-style wordpress themes in the market and two, wordpress can easily be used as a subscription website. With these advantages coupled with the ease of setup and customization, setting up your online business magazine using wordpress is a breeze!

Another reason why I will advocate using the wordpress blogging platform is the fact that with wordpress you can easily feature excerpts of your articles for public view while hiding the details only for those who subscribe. Doing this have the advantage of search engine optimization as the search engines can always pick up the excerpts. So whenever any one searching for that topic comes to your site, he/she is presented with the excerpts while the details stays hidden from view!

4. Receiving Payments: Of course this is another plus for wordpress. There are wordpress plugins that makes this quite easy. Intergrating paypal and clickbank buttons into wordpress using these plugins is a matter of minutes. Many membership sites are already being run using the wordpress blogging platform. Example of this is the Membership Site Masterplan revealed by Yaro Starak in one of his free ebooks. You can download the free ebook here and discover some of the insider tips on building a profitable membership site.

I must say this online business model for making money blogging is something that needs trying out. As blogging for business continues to evolve this may just be the next online business idea. It may not be something new but just a twist of what we have always had. But is there really anything new on the net?

Who knows may be very soon we will be seeing more of these types of online business magazines, but when that time comes remember you first heard it here! 🙂

Or have you heard of it before now? Then why don’t you tell us about it. Will love to hear your comments.