Facebook, Linkedin, Google Plus, Twitter: Which Is Helping To Drive More Traffic To Your Blog?

Driving traffic using social media sitesIn the past couple of weeks I’ve read different reports from researches by different marketing groups on how small businesses are using social media. As expected, there is a slight difference in the different reports depending on indices used by the groups.

While one thing was common among the reports – that is, more and more small businesses are increasing their budget and use of social media for marketing – two are clearly at variance on the social media platforms these businesses are using.

One of the groups reported that while 90% of small businesses are on Facebook and 70% are on Twitter the report says, LinkedIn, Google+, and Pinterest are being ignored by these businesses.

The other group, on the other hand, reported that this year (2012) has witnessed more and more small businesses turning to LinkedIn!

Now, that is something I couldn’t reconcile!

However, these reports have made me to once again re-evaluate what impact social media is playing on my blogging career.

I must say my use of social media had been for one purpose, to drive traffic. I rarely do much socializing on the social media sites. Most of my engagements are on my blog. Platforms like twitter, Facebook, Google+ and LinkedIn are simply used for pulling in traffic from the social media sites while the engagement is on the blog.

Now, from my own statistics, I know that LinkedIn has proved more useful in driving traffic than any other of the social media sites.

I’ve been on Facebook for over two years now but I must say, for me it is the worst traffic source. May be, it is simply because I spent less time on the platform while the users of Facebook kind of love it more socializing on the site.

When Google+ launched, I jumped at it knowing the SEO value of the site; and I must say it has also proved useful as I have witnessed a good number of traffic flow from the platform.

The worst so far is twitter. I’ve tried various tactics but all just seem as useless as doing nothing! For over 3 years now that I’ve been on the platform I cannot really point to any significant stat showing that the site has pulled any traffic to my blogs. For me, the noise on twitter is simply drowning. I’ve read various blog posts and ebooks on how to drive traffic using twitter and have tried a few of them but the result has remained the same. Though, I’ve not in any way abandoned the platform but I really spend any time on it other than tweeting every new blog post whenever I publish one.

Now, from my experiences and what these groups are reporting about small businesses using Facebook and Twitter more than the other social media sites for their business marketing, I’ve been wondering. I’m beginning to think that there is something wrong with my strategy.

And so, I’m bringing this issue before the community today for further discussion.

Here’s what to focus on:

1. Do you agree with the report that shows small businesses are ignoring Google+, Pinterest and LinkedIn?

2. What is your own experience in using social media for your marketing efforts?

3. Which of these platforms is helping you to drive more traffic to your blog?

Feel free to share with us. If you can offer a few tips that are helping you, we will be grateful.

So, let the discussion begin!

#My7Links Challenge: Simple But Challenging All The Same!

I’m sure you’ve heard of the 7-links challenge, right? Ok, I got nominated sometime ago but because of other pressing issues I have not been able to make good use of the opportunity.

Now, if you have observed very carefully you will discovered that for some time now I’ve now published a new post. Of course, I offer my apology to all of our valuable readers. The work load is getting larger but the available time is not! 🙂

Any way since I’ve been able to attend some of the pressing duties, I’ve decided to use this opportunity to take up the challenge.

In case you’re hearing of the My 7 Links Challenge for the first time, it’s the brain-child of Tripbaseblog, with just one aim:

“To unite bloggers (from all sectors) in a joint endeavour to share lessons learned and create a bank of long but not forgotten blog posts that deserve to see the light of day again.”

The ideas is that a blogger will be nominated by another blogger and then that blogger will make a post picking one post in the 5 categories of the challenge. At the end of the post the blogger is expected to nominate another 5 bloggers who will continue the circle.

From what I have seen others do with this challenge, getting nominated was really a privilege for me. However, choosing just seven blog posts out of about 195 that I’ve so far written on this blog (at the time of this writing) was really challenging! But after much thought and not wanting to let it go, I’ve decided to present the following as my response.

But first, let me use this opportunity to thank my friend, Christopher of TechnologyBloggers.org, for nominating me. (Hi Christopher, please accept my apologies for not responding to the challenge before now!)

Now, The Criteria for Choosing My 7 Links

The following are the criteria I used in choosing my 7 links:

1. Age:  Since one of the purpose of the 7-link challenge is to help show case forgotten blog posts that deserve to see the light of day again, I’ve decided to highlight some very old posts here that you may not have read! Do yourself some good and read them now!

2. Evergreen: Indeed there are some blog posts here that meet the challenge requirements but I think they are time sensitive having been overtaken by time and other events. I’ve therefore not considered them for this challenge. My intension is to include only the posts that will be of benefit to you no matter when you read it.

3. Personal posts: Of course you do know that I’ve guest posts on this blog. For this challenge I concentrated on those posts that are written personally by me. Despite that fact that the other posts by my guest bloggers are great, I consider it a thing of honor to leave out the guest posts.

And So, Here Are My 7 Links for Each Category

My 7 Links Challenge

The Most Beautiful Post

Please don’t ask me how I was able to pick this one since I couldn’t really know what makes a post beautiful or ugly! Is it the graphics used or is it how the post is structured? Whatever the criteria may be, check out this post: Google Search plus Your World – What is Google Up To? And let me know if that post is really beautiful! 🙂

The Most Popular Post

For this I simply had to pick the most visited posts on the blog. Using the WP Most Visited Post plugin I discovered Google New Policy: You’ll want to do this, urgently! is the most popular according to views.

The Most Controversial Post

Matter of fact is, I’m not very good at writing controversial posts but for this challenge I’m sure this one: Google Plus vs Facebook: Will This Turn out a Healthy Competition? is one you will want to read again. The battle for supremacy in the social media game between Google and Facebook is one that has created a lot of controversy and so a post on that topic should be considered to be controversial. Of course I did take sides in the post and I’m sure you will want to know which side I am on! 🙂

The Most Helpful Post

For this category, I had problems choosing one. But after some thought I’ve decided to showcase not just a post but a series on WordPress SEO I wrote some time ago. The series was really a helpful one as testified to by our esteemed readers. Read the series here: WordPress SEO Power Guide

The Post Whose Success Surprised Me

Picking this one was really easy. I’ve never written any post and was surprised with it success but my post: Seasonal Greetings to all our Esteemed Readers and Friends! Which I did as a thank you post to all our dear readers achieved astounding success so much that it became the talk of many other bloggers. Even … of .. went as far as informing her email subscribers about it! Take a look and discover why there was such a buzz about the post!

The Post That Didn’t Get the Attention It Deserved

Going through some of the posts that went back to the beginning of this blog I discovered that there are many posts that fall into this category. Choosing one was a difficult one for me but after a careful thought I’m sure this post: Effective Holiday Marketing Strategies for the Home Business Entrepreneur! is just the perfect one to feature here. As the Easter holiday is fast approaching, I believe this one will be helpful to any entrepreneur who wants to make some extra cash during the holiday.

The Post I’m Most Proud Of

Ok, as a father I’m very much aware of the dangers of favoring one child above the others and so it would have gladly not tackled this one!

Well, that’s on the lighter mood. But having combed different posts I thought were appropriate for this category, I decided on this post: Implementing Google Authorship in a Multiple Author Blog – Web Income Journal as a Case Study! This post is actually a result of about 2 weeks testing and tweeking to set up Google Authorship on the Web Income Journal. For the share effort put into bringing the post to life, I’m picking it as the post I’m most proud of! If you have not implemented Google Authorship on your blog, it will do you some good to read the post.

Ok, that’s it for my 7 Links Challenge.

Now, To My 5 Nominations

I’ve discovered that everyone I had in mind for my nomination have all taken the challenge. This being so, I’ve decided to randomly nominate a few from our valuable readers having checked on their blogs and believe they have something to offer all of us. And so, here are my nominations:

1. Elena of YourLifeTube.com

2. Mahendra of Maheinfo!

3. Steven of  TheVocabularyWorkshop

4. Rizwan Sultan of CrohnsandIBSBreakThrough

5. Julie of the Dental Blog

Alright, will love to hear from you about this challenge. Take a look at the posts in each category and post your comments below.