[This is a continuation of our guest blogging series. If you’ve not read the previous entry please click here to read it now to get the entire scoop!]
In the previous entry for this series, we discussed: “The Secret to Getting Hordes of Endless Free Traffic as a Guest Blogger” and I categorically stated that starting with a purpose in mind and crafting your guest post to achieve that purpose is sure to open the flood gates of targeted traffic to your business blog/site.
As much as that is true, you’ll need to know that that is only one side of the coin!
And, just as a one-sided coin is useless so also is a guest post that focuses only on what you want to achieve!
I don’t have to repeat that for you to understand what I’m saying but you must note that every guest post you’ll ever write is not about you but about your target audience. You cannot afford to be selfish when it comes to content marketing using guest blogging.
Your reader is the real reason WHY you are writing and not YOU!
It’s the reader who matters, and ultimately it’s only the reader who matters.
Yes, you have defined a purpose for your content but the reader will only take your desired action to fulfill your purpose only IF you can give him what he wants.
This is an essential element in the equation. “KNOW WHAT YOU WANT AND NEVER FORGET WHAT YOUR AUDIENCE WANTS!“
But what really is it that the reader wants?
>>> Information that will not only empower him but also help him heal a hurt.
>>> Information that will ease a pain in his life.
>>> Information that will help him save time and money.
>>> Information that will help him profit with his business.
The reader wants information but not just any information. He wants information that will be beneficial to him and your job is to provide him with the most useful information you can with your guest post.
When the reader is reads your guest post you must help him PERCEIVE that you are truly interested in helping him. If in any way he perceives the contrary then you’re success is in jeopardy!
But How Do You Do This?
This is where your attitude comes in. Your attitude coupled with a thorough understanding of the reader’s needs and your expertise will help you craft your guest post that it will be invaluable to your readers.
One error you must avoid here is thinking that the reader’s purpose is the same as yours. Of course, you may want to write an article about how you overcame a particular problem. That is perfect. But the focus should not be just how you did it but how the READER can do it and benefit BIG from it.
So, when you have established the purpose for your guest post as we discussed in the previously, make sure you know WHO your reader is, WHAT he cares about and what PROBLEMS he is struggling with before you ever write your guest posts.
With that let me give you 3 simple ways you can know who your target audience is.
3 Simple Ways to Knowing Your Target Audience
(a) Read The About Us Page Of The Host Blog:
This is important as it will help you have a bird’s eye view of what the blog is on. Knowing this is important as it helps you to know what subject to write about. This will also help you to know the type of readers that frequent the host blog. Writing a guest post on dog training for a blog that is about home business is a big waste of time, except of course, if you can find a way of making it relevant to a home based entrepreneur’s needs!
If there is a “Write for us page”, it is important that you read this also.
I’ve personally experienced situations when some bloggers contact me with the intention of writing a guest post on the subject of pay day loans for the Web Income Journal! This is a clear sign that the person has not taken the time to read the blog to know that the target audience here is online entrepreneurs and not those looking for payday loans!
(b) Read A Few Posts on the Host Blog:
Another way is reading some of the posts already published on the blog. Some blogs have a way of displaying their top posts, whether the most visited or most commented. If there is such on the host blog, then reading through these ones will also help you understand what the readers of the blog are more interested in. Understand the direction of the top posts and package your post in line with them.
If a subject continuously receives attention from the blog readers it definitely shows that it is a subject they are interested in. Don’t shy away from it because it has been treated many times on the blog. What you will need to do is approach it from a different angle. With a little creativity and your personal touch, you could just make something new from that subject!
(c) Study the Comments by the Readers:
This is another powerful way of having a glimpse of who your target audience is. In fact, this will give you a wealth of tips and ideas on what you should write on. As you go through the comments, have an eye for comments that ask questions seeking for solutions. Note also the comments that build on the main post. All of these will help you to have an idea of the type of readers that frequent the host blog. Writing your guest posts with these readers in mind is sure to help you easily bond with them and your article will not be out of place.
Guest Blogging Takeaway
If I’m to summarize this post for you, I’ll simply say that the only way you can laugh at failure as a guest blogger is to craft your guest posts in such a way that you can achieve your purpose through helping your target audience.
Your purpose and your target audiences’ may actually be different but as a master craftsman you should be able to know how to bring the two together and come out smoking on both ends!
But should you go through all of these to write a guest post? No, no, no you don’t have to. But if your intention is to create monuments that will drive targeted traffic for years to come then you should. Ultimately the choice is yours!
Or, what do you think? Post your comments below and let’s know what you have to say about this. And, what else can I say but remember to share this with your friends. I’ll truly appreciate it!