Simple Tips for Choosing a Domain Name That Enhances Your Brand

A popular quote from William Shakespeare’s play Romeo and Juliet reads thus:

“What’s in a name? That which we call a rose
By any other name would smell as sweet;
So Romeo would, were he not Romeo call’d,
Retain that dear perfection which he owes
Without that title. Romeo, doff thy name,
And for that name which is no part of thee
Take all myself.”

Indeed, a lovebird like Juliet may believe there was no difference if a rose were called by another name. However, it’s clear from the play’s outcome that a name indeed has far more meaning than may at first meet the eye. And if you’re thinking of picking a domain name for your brand, you should know that a name truly matters.

Whether you’re choosing a domain name for your new business or you’re just setting up a website for your already established brand, you should be fully aware that a positive first impression counts for a great deal. This is no truer than in the case of the first impression a new customer has of your business.

When potential customers first click on your ad, they need to go to a website that is filled with attractive visuals, rich in informative content, and stocked with all of the latest e-commerce features. However, before you can get to any of these details, you need to start at the beginning – a solid domain name.

Simple Tips for Choosing a Domain Name

Start Off on the Right Foot with a Great Domain Name

When it comes time to reserve domain name services, you need to make sure you are choosing the one that is right for your personal and professional needs. The name you choose for your domain will be one that will stick with you for a very long time.

Of course, you can change it by changing your site, but this involves a great deal of time, effort, and sheer hassle. It’s better to get off on the right foot by choosing a domain name that you and your customers can be happy with. This may involve quite a bit of thought on your part in order to get this detail absolutely right.

How to Choose a Domain Name for Your Business Branding

There are several elements that come together to make up a really great domain name.

To begin with, it helps to choose a name that is short, snappy, easy to spell, easy to pronounce, and easy to remember. You want to choose a domain name that reflects the best part of your business in the most positive light.

You’ll want your name to conjure up an image of the industry you are in. Finally, it’s best to choose a name that is light, humorous, and memorable without being too cute or instantly dated.

Choose a Domain Name that is available

After You Choose Your Domain Name, Make Sure It’s Available

After you make your final choice regarding your domain name, the logical next step will be to make sure that it is free and available. You can use a domain name registry checker to ensure that you aren’t infringing on someone else’s intellectual property.

The last thing any new business needs is a nasty lawsuit over copyright infringement. If your name is identical or too similar to someone else’s, you will need to come up with a new one in order to avoid a long series of suits that you are bound to lose.

Get Assistance from Domain Name Services Providers

There’s no doubt that choosing a domain name these days could be a tasking endeavor for both startups and seasoned entrepreneurs alike. While on one hand the common and popular .com names have been taken on the other hand, new generic top-level domains (gTLDs) have recently entered into the market making it a difficult task to decide on the right one to pick.

To avoid making mistakes, it’s an excellent idea to get in touch with a professional domain name services provider as soon as possible when you’re thinking of get one for your business. This way, you can receive excellent advice and counsel concerning how to choose and register your domain name.

Domain Name Services Providers

Conclusion

Your website domain name is a huge investment for your business whatever way you look at it. It is the bedrock for your business’ online presence. It defines you and what you stand for as a business and it provides the doorway for potential customers to find you online. Just as your business name and brand identify you in the marketplace so also your domain name identifies you online. It’s important therefore that you choose your domain name with care.

If you are ready to take the plunge into the exciting and lucrative world of online business then you’ll do yourself good to get across to professionals who can help you choose the right one.

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Blogging 101: How YOU Can Influence People and Make Money Online!

The world of blogging has exploded in recent years! It’s now one of the most popular and easiest ways for individuals and organizations to share their news and thoughts with the world. In the past few years, social media has been the go-to platform to achieve such goals.

But, nowadays, writing on a blog site has become a better way of communicating with others. These days, it’s not unusual for people to write blog posts and share links to them for Facebook and Twitter followers to check out. Doing so helps them to have the best of both worlds.

Make Money Blogging Tipsjakecaptive / Flickr

Do you have an excellent command of the English language?

Are you great at writing attractive, powerful and articulate content?

If you answer yes to any of these questions then you just might consider starting your own money-spinning blog empire today!

If you’ve never set up and managed a blog before, this handy article will help you to get started. It will also share with you the secrets to making money from your love of literature. This one thing I ask though: Don’t forget to mention this blog when you’ve made your first million!

Alright, let’s get started…

Step 1: Buy A Domain Name and Set Up Hosting

You will doubtless know that there are free blogging platforms out there. The only trouble with these free services is that you don’t get much control over them. If the hosting servers go down, you can’t expect any complaints to get remedial action immediately.

If however, you pay for your hosting, you can expect better reliability and 24/7 technical support. After all; you get what you pay for in life!

So if you truly want to build a blog that makes you money, the first thing you will need to do is buy a domain name.

In case you don’t know, a domain name is the website address you type into your browser’s address bar. Domain names are friendlier than typing in a series of twelve numbers separated by periods. And domain names are also memorable, which is more than can get said for IP addresses!

For example, the domain name of this blog is www.WebIncomeJournal.com!

Once you have chosen and bought your domain name, the next step is to pay for hosting. Some hosts charge an annual fee, whereas others charge on a monthly basis. Make sure that the host you choose offers good value for money.

Step 2: Install WordPress

Now that you’ve got your domain name and hosting sorted out, the next stage is to install some blogging software onto it! I recommend installing WordPress. It’s open-source, meaning it’s free.

Most hosting packages allow you to do a one-click install of WordPress from your hosting control panel. That means you don’t have to worry about downloading ZIP files, extracting the contents and then uploading them to your host via FTP.

WordPress is an easy to use blogging platform. It also powers over 75 million websites worldwide, making it the most popular system to date.

Step 3: Customizing WordPress

Once WordPress gets installed, you can then customize your blog. You can install themes on your blog. There is a range of different styles, layouts and color schemes you can use. Just go to Appearance > Themes to see the choice available.

The Themes shown in there are from the official WordPress repository. They are all designed by other WordPress users just like you. If you don’t see anything you fancy, you also have the choice of buying premium themes from the likes of ThemeForest.

A blogger publishing a postkarpidis / Flickr

Premium themes often have plenty of extra features and plugins over the free, open-source ones. If you can afford it, I recommend buying a premium theme on that basis. Themes start from as little as $35, depending on what you buy and which vendor you buy from.

Step 4: Automating Your Work

WordPress can’t automate your content – at least, not all of it! But what it can do is post automatic links to new content on your blog. Using a plugin, you can tell WordPress to submit new blog post links to your Facebook and Twitter accounts.

That saves you a few minutes of copying and pasting your URLs! You can even tell it to post hashtags using your blog post tags as the source. Some people use services like Google’s Feedburner to syndicate new blog posts into RSS feeds. The world needs to know about your new blog posts, and this is a way of doing so.

Step 5: Marketing Your Blog: The hands-off approach

Putting links to new blog posts through social media is one thing. But how do you get people to check out your dynamite content in the first place?

If you want to make some serious money from your blog, one way is to use a digital marketing agency. In a nutshell, you pay them some money, they do the hard work, and you end up with plenty of visitors to your site. The result? Plenty of income through your blog!

It wasn’t until recently that I learned how useful such agencies are for bloggers. If curiosity is getting the better of you, check out a review of Today’s Growth Consultant. That review describes the kinds of things these agencies can do to help you grow readership figures and generate income from your blog.

I recommend getting quotes from a few different agencies if you are going down this route. It’s important the deal and working relationship feels right before you start handing out cash.

Step 6: Marketing Your Blog: The DIY approach

If funds are tight, you might wish to start out with a DIY approach. The good news is that there are plenty of things to help you get started.

Once you’ve got a few posts on your blog, I recommend signing up to some affiliate link vendors like TradeDoubler and VigLink. The way they work is simple. When a visitor clicks an affiliate link on your site, that click gets registered with the vendor. If your visitor buys something from the vendor, you get a cut of the sale: your commission!

You should also consider submitting guest posts on other sites and linking back to yours. Just make sure you are linking to relevant content. Otherwise, search engines may blacklist your website as being spammy!

So, what are you waiting for? It’s time to go out there and use your influence to start making money online blogging!

How to Cash In On the Billions of Dollars Being Spent On Amazon This Christmas Festive Season!

Make money on Amazon.com this christmas season!
Do you know that the total expenditure for this Christmas 2013 holiday season is predicted to reach in excess of $220 billion?

Now, do you know that a large portion of this money will be be spent on Amazon.com?

Yes, Amazon.com is one of the most trusted brand worldwide. It is the #1 most popular shopping destination on the net. Amazon.com already has millions of loyal customers who spend truckload of cash everyday on this online shopping marketplace.

If you are an affiliate blogger and you desire to make some extra cool cash this Christmas holiday season, then Amazon Associates program is what you should turn to.

Believe it or not many shoppers are already turning to Amazon.com for their Christmas shopping. This is because many people have realized that they can actually do their shopping from the comfort of their own homes and get their purchases shipped to them without any hassles. So, as an affiliate this is a plus for you.

But, how do you lay out your acts to make money with Amazon.com this Christmas 2013?

For some time now I’ve researched and tested different ideas on this. Surprisingly enough, it is not really different from what you have heard over the years. Making money on Amazon or on any other platform online demands having the right product, having a system to sell that product and knowing how to get your product before the right audience! Now, as much as that sounds a lot too simple, only a few are actually making any success with it.

In this post, I want to focus on how to set up a niche blog that will help you cash in on this Christmas season sales. So let’s get started.

Make Money on Amazon This Christmas in 3 Simple Steps!

1. Get Top Selling Christmas Gifts Products on Amazon

Christmas is definitely a time when people love giving gifts to their loved ones. This is therefore the perfect time to set up a niche blog promoting Christmas gifts. The good thing is that getting red hot Christmas gifts on Amazon.com to sell is not really difficult. In fact, Amazon is very much prepared to help us out. Check this page:

http://www.amazon.com/gp/holidaytoylist

Right on that page Amazon has listed the top selling, hottest Christmas toys for you. You own part is, knowing how to pick the right ones to promote on your Christmas niche blog.

Here is a simple suggestion on choosing the right Amazon product to promote on your site:

>>> Consider the price – Promote something that can pay you a good commission.

>>> Consider the customer reviews – The more the better.

>>> Consider the demand – Do your market research (a simple keyword research will do). Is there a demand for this?

2. Set up Your Niche Blog

The next step is to set up a niche blog for each gift product that you have chosen from the Amazon list. For this you will need a domain name and webhosting account. If you are going to set up different blogs for each product chosen (which I advocate) then getting a webhost where you can host different domains without any extra cost to you is definitely something you should consider.

Personally, I’m using BlueHost.com. Check it out here.

Now, I’m sure you already know how to set up a blog and so, I’m not going into details about that here.

Online Shopping this christmas seasonHowever, you must understand that for your niche blog to get traction on the search engines, you need to target the right keywords. Yes, optimizing your niche site for the right keywords still matters despite all that has happened as a result of Google’s recent changes. The truth is, optimizing your niche sites for organic traffic is the best thing you can do for your niche sites.

3. Populate Your Niche Blog with 3 Types of Content

From my research and the tests I’ve done so far, you don’t really need much content for your Christmas niche sites to perform wonders. The basic content you need to set up your niche blogs are: a product review page, a features page and six to ten pages of informative articles.

Writing these pages doesn’t have to be a pain either. You can get most of the content idea from the product’s sales page on Amazon.com. Simply read through the product’s description and the customer reviews on the page. Take a few of the points raised and write your own product review. For the features pages, grab a few points from the product features and rewrite them briefly.

Using this method you can easily create the necessary pages for your Christmas gifts niche blog. always remember to include a call to action at the beginning and at the ending of each article.

NOTE: It is important to note that you are not building an authority blog. You may therefore need to take a different approach here.

I’ll suggest you make the home page a static page. Set the product review page as the home page and let the other pages link back to it. If you can get an Amazon specific wordpress theme, that will be a plus for you. If not, a customizable and ad-ready wordpress theme like the ones you will find here, will just be okay.

The purpose of your niche blog is to make you money at the earliest possible time. Christmas is only a few weeks away and there is no better time to get started than now. I hope this few tips will help you get started right away. If you need any further help don’t hesitate to contact me.

Over to You: How are you planning to cash in on this Christmas season as an affiliate marketer? Is Amazon.com one of the places you are looking into? Share your thoughts with us in the comments below.

Exact-Match Domain Algorithm Update: What Is Google Really Up To?

Once again, the SEO world has been thrown into another confusion following the release of yet another major Google algorithm change.  Referring to it as a “Minor Whether Report,” Matt Cutts said the purpose is to crack down on low quality exact match domains and prevent them from showing up so highly in the search results.

Before now, the search engines have given priority to domain names that are rich in keywords. For example, if you have a domain name like http://www.hairlosstips.com and someone else has something like http://www.clipperstalk.com; now if the person with the second domain write an article on, let’s say, “15 tips to save hair loss!” no matter how good your article is, the search engine will give priority to the first domain when considering relevancy!

But now that has changed.

Google Exact-Match Domain update

EDM Is Not Related To Panda and Penguin Updates!

The release of the exact-match domain update is a clear indication that Google is ready to touch every area of search engine optimization that SEOs have over the years abused.  Matt was very clear that this latest update has nothing to do with Panda or Penguin updates.

You do remember that that while Panda was aimed at fighting low quality content; Penguin was aimed at fighting web spam. Now, EDM is targeted at low quality exact-match domains!

But What Is Google Really Up To With These Updates?

As expected whenever, Google releases any update the SEO world goes agog with those badly hit complaining. But should we really blame Google for what they are doing? Is it not the SEOs are bringing troubles upon their own heads?

Of course, all of these updates are coming as a result of complains from users.  For a long time, many have questioned why exact domain matches rank well when they shouldn’t. I think this update has answered this question.

As I have always said, Google is helping all of us to have a better web experience. Indeed, Google have its business success in mind but as long as all of us benefit from it, I think Google should be encouraged.

Quality Content Will Definitely Rule For A Long Time!

Google is again showing us that the internet is about information not just any information but quality information. And for that, search engine optimization must be done the right way.  Quality content writing must not be sacrificed on the altar of SEO. If you are marketing online then providing quality content that will be useful to your site visitors is a must.

It is unfortunate that most of the time when these updates are released, the worst hit are always e-commerce sites. Why? Because, many depend heavily on SEO companies who do nothing but push in target keyword phrases into places like the domain name, page url, meta description, the first and last paragraph of a content and then push round it off with some heavy back linking tactics using keyword-rich anchor texts!

If you consider that carefully you will discover that all through it all, the emphasis has always been the target keyword phrase.

But it is time for the wise e-commerce site owner to make a change. Instead of just hiring SEOs (who depend mostly on grey-hat and black-hat SEO tactics) e-commerce site owners should, as a matter of urgency, go for professional SEO content writers who will help them  craft quality web content  that will appeal to both their human site visitors and the search engines.

Besides, those that have not added a blog to their sites should do so or find other ways of adding new content to their sites regularly rather than depending on link building networks and spammy blog comments!

Does This Mean Keywords Are No More Relevant?

Far from it! Keywords still remains how people search on Google. The only thing is that in writing web content you will need to know how to match quality and keyword optimization. The exact-match domain update does not mean that sites with keywords they hope to rank for in their domain names are now doomed.

What Google is looking out for here is low quality sites that want to ride high on the search engines on the basis of their exact-match domains! If you can get a good exact-match domain name and then provide real good quality content on that site, Google will love you for it. However, pushing for exact-match domain today when you want to buy a new domain name is not really relevant anymore. The rules of the game have changed and it will do you some good to listen!

A Personal Example

Let me relate a personal experience here.

A few months ago when I decided on setting up a separate site for my web content writing service, I had a few ideas for a domain name; after doing some keyword research. To my surprise however, every one of the about 8 different domain name ideas I picked on were all, “unavailable!”

I couldn’t believe it. For about 3 days, I was researching keyword after keyword and going back to check the availability of each suggestions but again and again everyone returned “unavailable!”

I was actually looking for a keyword rich exact-match domain name because that has always been the right way to go SEO-wise!

After wasting 3 – 5 days trying to get the perfect exact domain name for my content writing service site, I had to go for SEOWebContentScribe.com, remaining the word “writer” and putting in “scribe.” I’m happy that with just about two months and with just about 7 blog posts, the site is ranking well for its target keyword phrase!

Here is a graphic of the site at #6 for the keyword phrase “seo web content writing service” out of 34,700,000 results!

web writing site SERP graphic
Exact-Match Domain Update Take Away!

If you were hit by the exact-match domain update, don’t lose heart. Implement the suggestions on this post. Remember, the update is about quality, so find ways of making your site a good experience for your site visitors. More importantly before doing anything take some time to evaluate what has really happened and then plan an approach that will make the search engines love your site again.

Share your thoughts with us: As usual I will love to know what you think of this Google exact-match domain update. Were my ramblings in any way helpful? Speak your mind in the comments below.