Top 3 Digital Marketing Strategies for Your Local Business

Top 3 Digital Marketing Strategies for Your Local Business

In the past few years the internet has revolutionized every area of our lives. Statistics already show that more and more people spent their daily hours online than they do in traditional face to face settings. Online search engines like Google.com have become the go-to places for most people whenever they desire to know more about any subject matter. As of Q3 2018 Facebook was reported to have an active user base of 2.375 billion per month.

While the above might be enticing any wise business owner it’s unfortunate that many local business owners still have issues leveraging the internet for growing their local businesses. Most of these local business owners have the wrong notion that they can only use digital marketing if they have business operations beyond the borders. But that’s really not true!

Truth is, as a local business owner you shouldn’t concern yourself with complicated digital marketing strategies like Chatbots, A/B split testing, digital marketing funnels, etc. While these strategies have their place you really do not need them right now.

In this article I want to share with you the top 3 digital marketing strategies that you should focus on.

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Digital Marketing Statistics 2019

Why Digital Marketing is Important for Local Businesses

Before we delve into the 3 strategies you can use to grow your local business with digital marketing let’s briefly see the benefits of digital marketing to your local business.

As we have mentioned above the internet offers a vast marketplace that any, no matter how small, should overlook. Today, the number of potential customers that you can find online is much larger than any that you will be able to attract locally. Basically, the following are some of the benefits that you can get from digital marketing:

  1. Reach your targeted audience in a cost-effective way
  2. Easily interact with and learn exactly what your prospects and customers want.
  3. Easily grow your local business into a global brand
  4. Save on marketing cost while reaching more customers.
  5. Give your potential customers the opportunity to know you at a personal level which in turn helps to create brand loyalty.
  6. Easily and quickly track responses to your marketing efforts.
  7. Etc.

Matter of fact is, digital marketing is one of the most effective ways today to reach your potential customers. What you need is the right digital marketing strategy. If, as a local business owner you’re having problems with coming up with a workable digital marketing strategy you can always use the recommendations and advice of digital marketing executives such as Eyal Gutentag. With such recommendations you’ll be able to attract and retain more local clients online.

How to Grow Your Local Business with Digital Marketing

Now, let’s look at some ways that you can use digital marketing to grow your local business. As we have mentioned it’s important that you have in place a digital marketing strategy that involves a strong social media presence. With such a strategy in place targeting and attracting local prospects and customers online becomes easier.

That being said, here are the top 3 digital marketing strategies to grow your local business online:

1. Instagram

Instagram is a perfect place for businesses to connect with clients locally. You can use features such as hashtags and location tags by your state or city to connect with clients near your business. After that, you can get in touch with potential clients with large followings and offer them a service or product in exchange for a story or post on Instagram.

Active Instagram Statistics

2. YouTube Commercials

YouTube commercials are an ideal form of digital marketing that businesses can use to grow their local market. It is an effective form of paid advertising that aims at increasing traffic to your site. YouTube commercials have a significantly higher ROI as compared to most other ways. It influences the search history of your users with Google AI, making it an effective digital marketing strategy.

Video marketing statistics

3. Facebook Ads

Local businesses can use Facebook Ads to advertise because they can easily target audience by location. But, it is wise to make the ads conversion-optimized to reap the benefits. Make sure that you maximize the sales funnel when using Facebook Ads for conversion purposes. You can achieve this by testing out various sales funnels on a smaller audience so that you make adjustments before targeting the entire audience.

Facebook Users activity 2019

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Conclusion

No matter what you may have believe before now, effective digital marketing is key to growing your local business in our today’s highly digitalized world. Implementing the above strategies in your local business marketing will definitely help in increasing your brand visibility and ROI. So, stop limiting the growth of your local business by not making use of digital marketing. Put these tips into use today and see your local business grow significantly.

3 Top Tips to Uncover the Right Keywords to Rank #1 on Google

If you’re looking to drive passive traffic to your website or blog one thing you’ll want to focus on is SEO. Search engine optimization is definitely great.

However, it could be time consuming and slow to produce the desired results. To ensure that you achieve the best you’ll need to do a lot of research, content writing and of course, backlinking to get on the first page of the search engines.

In one of my researches some time ago I came upon a video by one internet marketer that I have much respect for – Neil Patel. In case you’re not familiar with Patel, he is a New York Times best selling author and a top influencer on the web. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

In this video Patel shares with us 3 powerful tips on finding the right keywords to rank #1 on Google.

Enjoy…

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Video Transcription

I rank number one for one of the most competitive key terms out there on Google.

Can you take a guess what it is?

It’s online marketing. You know what?

Guess how much money that one keyword makes me?

Little to nothing.

Why?

Because I picked the wrong keyword to rank number one for.

Hey everyone, I’m Neil Patel, and today I’m gonna share with you how to find the right keywords to rank number one on Google for.

The first tip I have for you is go put in your competitor URL, in Semrush. What Semrush will show you is your most popular pages, that your competitors are getting getting traffic for.

This will give you ideas of what your competitors are doing. If your competitors are bigger than you, they probably know what they’re doing, and they’re probably going after keywords and traffic, that’s converting into leads and sales.

You wanna make sure you look at your strategy before you come up with your own. Once you’ve figured out their most popular pages, go take those pages and go put them into Ahrefs.

Ahrefs will show you how many links each of those pages have, and you know what the hardest thing is, is to build links?

What you wanna do is go look for the most popular pages that has the least amount of links. That means those are the pages you should be focusing on first. It’ll give you ideas on all the keywords that your competitors are ranking for when they don’t have a ton of backlinks.

That’ll give you idea of the ones you should be targeting first, ’cause not only will they drive you a lot of traffic, but they’re the lease competitive because you don’t have to build backlinks.

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The second tip I have for you is use Google Search Console. Did you know that Google gives you a free tool that helps you rank number one? Yes, it’s called Google Search Console. It breaks down all of your rankings, the key words that your pages are getting traffic for, and even the positioning as page 1, page 2, page 3, the six spot on page one, right? It breaks down exactly where you’re ranking.

Now the cool part about Google Search Console is when you dive deep into each of your pages using the search analytics, it shows you all of the impressions that you’re getting for keywords that you’re on the bottom of page one for. The reason you wanna go after the keywords that you’re at the bottom of page one for, it’s way easier to rank number one for a keyword, that you’re already on the first page for, versus going after a brand new keyword that you’re not even in the top hundred for.

Going after a brand new keyword that you’re not even in the top hundred for, is a lot more work than going after one that you’re already on the bottom of page one for.

While you realize that Google Search Console is that you rank for a lot of long tail keywords at the bottom of page one, that you’re not even trying to go after, but yet they drive traffic, and they convert visitors into customers.

So once you have those keywords, you wanna look at them, and Google Search Console shows you all these keywords. You wanna then go to your landing page, and make sure that those keywords are are in your title tag, your meta description, your heading tag, and within the content of your page. By doing that, you’ll slowly start increasing your rankings for those pages that you’re at the bottom of page one for.

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The last tip I have for you to finding amazing keywords is to use Google Trends. It’s another free tool by Google. It breaks down keyword traffic from web images, news.

This breaks down what keywords are climbing in popularity, and you wanna go after the keywords that aren’t popular yet, but are climbing.

Foe example, Apple has a ton iPhones, right? I don’t know what’s the next one they’re gonna release, but let’s say it’s the iPhone 100. If they’re gonna release the iPhone 100, you wanna talk about it before everyone else is talking about it, because the moment you’re one of the first adopters, one of the factors that Google has when it comes to rankings is time.

It’s hard to outrank older pages. It’s not impossible, it’s just harder, so why not be one of the first people to blog about new terms that aren’t popular yet. So, let’s say the iPhone 100 is coming out. You can be blogging about it. You can be blogging about iPhone 100 cases, iPhone 100 apps, new features that they have, and even if you don’t know ’em all, just blog about the ones you do know about. You could even make your own predictions. Let’s say you don’t even know anything about the iPhone 100.

You could be writing articles about huh, here’s my 10 predictions for the iPhone 100. Even if they’re wrong, that’s okay. You’re not lying to people. As long as you’re taking really good educated guesses, and providing amazing content, people won’t have issues.

So write about new upcoming keywords, because you’re not gonna get traffic from them right away, but in two, three months, or even a year, you’re gonna be dominating, because no one else went after those keywords before you did. Just think about green tea, and acai berries, and all of those hot crazy nutrition terms. Yes, they’re really popular now, and they’re buzz words, but back in the day, no one was really looking at them.

If you’re not sure what keywords are up and coming, just tell me the keyword, or link in the comments below using the Google Trends link, and I’ll tell you if it’s a good keyword, or a bad keyword, if it’s up and coming, or it’s declining.

That way you’re not wasting your time writing articles on stuff that won’t be popular.

As found on Youtube