The Internet of Things and Its Challenges for Businesses Relying On the Internet

To say the internet has greatly enhanced the operation of businesses in our time is nothing but stating the obvious. Businesses everywhere now use and rely on the internet for their everyday activities even though some require it more than others.

But this reliance is growing by the day especially with what is now called the Internet of Things (IoT) which has greatly extended internet connectivity beyond traditional devices like desktop and laptop computers, smartphones and tablets to a diverse range of devices and everyday things.

With the internet of things businesses now leverage applications to automate different tasks to improve their business dealings; pushing businesses to be more reliant on the internet. While some businesses might still interact with customers and clients in stores or offices, or perhaps over the phone, others are almost entirely now internet-based.

It’s worth pointing out however that being so reliant on the internet has both its pros and cons. There are challenges that this presents and it is important that these challenges are appreciated so they can be approached with the correct strategy.

If your business, like many others, is reliant on the internet to operate, you need to know how to prepare for certain issues that you might have to deal with. In this article I want to share with you some of the challenges that relying on the internet to do business presents and how to deal with them.

Internet of Things and its challenges for businesses

Challenges of Relying On the Internet for Business

1. Maintaining Communication with Contacts

If your business is almost entirely based online, you might not meet face-to-face with people very often. The internet gives an excellent benefit in that it helps you communicate with people around the world. It enables you to provide remote services to people everywhere.

However, never meeting people in person can sometimes be a detriment to your business. It’s essential to find other ways to stay in contact with people and make connections with them. Using methods such as video conferencing, phone calls, email and even instant messaging is a good idea.

You should make an effort to find out what type of communication your clients prefer.

Internet of Things and maintaining communication in business

2. Dealing with Downtime

Any business that relies on IT systems and the internet has to be aware of the chance of experiencing downtime. If something affects your IT systems or your internet connection, it could leave your business unable to operate. What’s worse, it might also lead to the loss of valuable data that you need to work.

Having a plan for these events is vital and will help to protect you if anything happens. You can maintain uptime with disaster recovery services, which can rescue your system as soon as something goes wrong. You’ll be able to keep working without too much disruption.

Dealing with downturns in businesses

3. Adapting to Advancing Technology

When technology is an important part of your business, keeping up with it is essential. If you don’t pay attention, your competitors will and they could overtake you. Whether you’re a single self-employed person or you have a larger business with employees, you need to keep an eye on what’s happening in the world of technology. Even small changes can make a huge difference to your business.

For example, fiber optic broadband becomes available in your area, it could improve the speed and quality of your business’s internet connection.

Keeping up with technology

4. Keeping Your Business Secure

Another important issue to think about is security for your business. If you’re not careful, inadequate security could mean that you’re exposing sensitive information to anyone who might want to see it.

Maintaining excellent security for your business is vital and can mean having to do a number of things. For example, you might need to use encryption to store important information. Protecting your business against viruses and hackers needs to be a top priority.

Internet Safety for Businesses


There is no denying it that relying on the internet is difficult to avoid in our today’s business world. The reality is that the opportunities that the internet offers are virtually endless. With the Internet of Things we cannot even think of or fully appreciate the impact that the possible connections have for us right now.

But as we have clearly seen, it’s important to be aware of the challenges that it presents so that we can better prepare for them.

Simple Proven Ways for Making Your Customer Experience Unparalleled

The saying that satisfied tell three friends and an angry customer tells 3,000 friends has indeed made the topic of customer experience (CX) one of the hottest topics in the in recent times. And it should because no matter how good the product you’re selling or how talented you may be, the most lasting impression the customer will have of your is the direct interaction they have with you.

In these days of the internet and , this is crucial. Your is only a click away. Except your customer service creates that experience that will make the customer to want to continue doing business with you, they could easily defect to your competition. Of course, you don’t want this to happen. Therefore, making your customer’s experience with you unparalleled is key to your success.

It doesn’t matter what kind of business you are in focusing on the customer is absolutely crucial to getting the results you’re hoping for. The best way to do this is to improve the customer’s experience. Let me offer you a few different ways you can ensure they’re getting the experience they deserve.

1. Train Your Staff and Keep Them Happy

When you have well trained, happy staff, you’re going to have happy customers. Your customers will be able to tell whether your staff are happy or not, as it’ll show in the kind of service they receive. Make sure you do what you can to keep your staff happy, and the customer experience should follow.

Showing your staff that you’re interested in their development can help, and of course making the work environment a great place for them to be.

Offering bonuses and things could also be a good idea.

2. Aim To Resolve Issues In A Timely Manner

If your customers have any issues, aim to resolve them in a timely manner. It can take a lot to rectify, depending on the seriousness of the situation.

Do whatever you can to make them feel like they have had their problem resolved.

Recommended: 5 Simple Ways You Can Build A Cult-Like Following Around Your Brand!

3. Offer Support

After working with you, make sure you offer your customers support. They may need more help and advice. Customers don’t just come to you for your product or service. It’s the overall experience!

Here’s an infograghic with some more information that could help you figure things out:

Infographic Produced By Red Stag Fulfillment

Over to you: What are your thoughts on this infographic? What more tips can you offer to help improve the customer experience? Or have you any personal story on customer experience you want to share with us?

Feel free to bare with your mind in your comments below.

3 Unique Marketing Ideas to Put Your Company on the Map

Is marketing your business really difficult? Well, the answer to that question depend a great deal on who you ask. A search on google or any of the other search engines you are bound to be flooded with a whole lot of different ways that you can market your business.

How about making your business stand out through marketing?

This is where problem lies for many businesses. Right now the business world is overflowing with companies, all competing to get the biggest slice of the demand that they possibly can. But if you want the interest of customers, you have got to make your business stand out from the rest.  And this depends greatly on how well you promote your business and how unique it looks.

You will need to come up with some unique and innovative marketing ideas that will literally compel customers to come to you. Of course, this does not come with mere wishing. And so, in this post I want to share with you a few marketing concepts that will help put your business on the map.

Interested, right? Then let’s get started

How to get more customers

1. Make It Personal

All companies in the market are trying to make it look as though they are offering a personalized service. But, most do not have the time or money to offer customers a personal treatment. Instead, they offer the illusion of this type of treatment. One way to do this is through automated call handling. The customer is left with the impression they are speaking to an employee but they’re talking to an automated program. However, this is just altering perception and there are ways to show customers you do care.

We think a great way to do this is to send out e-cards. Christmas is approaching so why not start by sending out some business holiday cards. These can be anything from saying “thanks for being a loyal customer” to a simple “season’s greeting.” Don’t forget that these cards aren’t just for Christmas. They’re a great, cheap way to show your customers that you care, all year around.

Or, if you’re looking for a personalized marketing campaign, what about personalized merchandise. You can get this made in bulk by a company and then sell it to consumers. Many businesses believe this type of marketing pays for itself. It’s also great for making your business stand out at trade shows and you can even give it away for free with a purchased product.

2. Hold An Event

If you’re trying to catch the interest of local clients and customers, why not hold a party. This can be a simple celebration, letting customers get to know the people behind the company. Or, you can set it up as a fundraising event. Showing your company cares about more than just making profits is a brilliant marketing strategy. It will separate your business from the pack. By throwing an event, you’ll be wining and dining the customers you need to stay loyal when times are hard.

3. App Tastic

If your company doesn’t have an app, you should speak to a developer as soon as possible. An app is a brilliant way to market your company as a business that is more accessible to consumers. You can set up the app to do anything from giving more information to other ways customers can make purchases. These days consumers love having the services they use right at their fingertips.

So, let’s wrap up this post by asking that question again: is marketing your business really difficult?

As you can see from the above all you need is some creativity. There’s a hundred and one strategies and tactics out there already but if you can put on your thinking cap and be ready to tweak things a little you can do wonders. I can guarantee you that if you will try a few of the above marketing ideas before the end of the year you’ll be pleasantly surprised by the results.

3 Essential Forms of Modern Day Marketing That Will Help You Beat the Competition

Marketing is undeniably one of the most important words in business. If you truly desire to make a mark in the marketplace, setting up a marketing plan with the right tactics is essential.

Think about it, how can anyone ever buy your products and services if they aren’t aware that you exist?

The answer is obvious, right?

Then you must know that the need to stand out from the crowd is even greater now than before. In our today’s world where a lot of our dealings are carried out through a virtual arena, business opportunities have never been better for newly launched startups.  As expected, this has led to an increase in the number of new companies…

The result?

Competition for a strong foothold in the market has now become fierce, and you must do everything possible to find your share of customers. Providing a quality service is crucial but won’t make profits on its own. You must spread the word effectively.

If you want to make it in the business world, then these three strands of marketing are a must.

3 Newage Marketing to Grow Your Business Startup

1. A Website

Every business needs a website. It’s your gateway to customers and business contacts and boasting an impressive looking site will make a great first impression. More importantly, it can be the outlet to sell your products and services to the clients from around the world.

The key is to make your website look clean. Easy navigation is a necessity too. Apart from that, it’s down to individual business owners to decide what will work for them. Alternatively, there are graphic designers that will help throughout the process.

However, creating the website is only half the battle. The other half is making it be seen. A PPC management company will enhance your status on search engine websites like Google. Additionally, they can also find the best form of online advertising for your company’s needs.

2. Social Media

Social media is big business. It can be a minefield, but it offers a level playing field for companies of all sizes. Mastering this arena isn’t easy, but the rewards are simply incredible. If completed well, it’s probably the quickest and most cost-effective way of increasing your client base.

Expressing the personality of your brand like these companies is crucial. Social media is about user interaction. Give them a reason to feel connected with your company and the awareness of your business will swell.

You’ll still have to provide a service or product that interests your audience. Nonetheless, a bigger presence can only help sales figures grow. These avenues are also a great way to provide around the clock customer care, which can only further increase their trust in the company.

3. Offline Marketing

In an era where a strong online presence is vital, it’s easy to forget just how important conventional marketing is. Believe us, there is still plenty to be gained from face-to-face advertising.

A lot of companies, especially smaller ones, are putting all their eggs in the proverbial online basket. But running an event night for customers and clients can be equally effective, especially when aiming to strike a chord with a specific or localized demographic.

Human interaction remains the best form of building trust. Combining these methods with online streams could be the key to winning new business. Don’t underestimate the importance of face-to-face meetings for a second.

There you have it the 3 essential forms of modern day marketing that you need to implement in your business if you want to make a head way the marketplace. I hope this was helpful.

4 Ways to Take Your Business to the Next Level starting NOW!

Strategies to take your business to the next level

Every business owner is constantly looking for new ways to move their business on to the next level – whatever that might be.

If you’re small and just starting out, the next level for you might be something very modest like making a profit for the first time. On the other hand, if your business is already well established, the next level might mean increasing your already large market share.

The problem however, is that It’s not quite as easy to make that step as it is to imagine it. Planning is all well and good (it’s essential, in fact), but it’s all worthless if you don’t make the leap and put your plans into action. This is where a lot people get it wrong. But not worry I have got some actionable tips that will help you move your business up the success ladder!

So, are you prepared for this?

Then let’s get on with it…

4 Easy Ways to Take Your Business to the Next Level

1. Start By Envisaging Your Business’s Next Level

When you think about moving to the next level, you need to be pretty specific. Think hard about what ‘the next level’ means to you and your business. Don’t be unrealistic about where you can go in the short term. It’s best to be honest with yourself; you want to be aiming for the kinds of target you’re capable of hitting.

Envisaging what the next level looks like will also help you and your staff know which direction to go in. Imagine what your business will be doing and saying when you hit your goal. It should be quantifiable so that you know when you get there.

2. Look into New Markets

Expanding a business can be difficult if you’ve developed a niche product or service. It can sometimes feel like you’ve limited yourself, and there’s nowhere else to go. Don’t despair though, there are always new markets to be explored!

Moving into a new marker can be a very risky business. Don’t dive in without knowing what you’re getting into. Research the market thoroughly beforehand and make sure that your business has the knowledge, capital and drive to be able to compete. Remember, your competitors will have experience of the market, and you’ll be completely new to it.

3. Bring in New Staff

When you’re growing, your business needs to have the knowledge to help the growth go smoothly. Gaining better knowledge of your sector and the business world generally, can only be done by bringing in new staff who have a lot of experience.

But don’t forget, when you’re bringing in new staff, you shouldn’t neglect the employees you already have. The new employees shouldn’t be seen as a replacement. Offer the whole workforce benefits and rewards like health insurance from

4. Move to a New Headquarters

If your business is growing fast, it might be time to expand your office space and find a new headquarters. A big, spacious office can instantly give you the impetus to move forward and increase productivity. A bigger business needs a bigger headquarters. It can give you a real step up and help you reach new clients and form new partnerships with other businesses. People will take you more seriously if your operations are professional and well presented.

So, there you have it, my 4 simple ways you can use to move your business to the next level. Put these tips into use today and you will surprised at the results.

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