Fail-Proof Business Launch: 4 Dangers to Avoid If You MUST Succeed!

Business launches are becoming very popular events in recent times. While many new businesses are launching by the day the stats remains alarming since most new business startups end in failure despite the euphoria of the launch event.

One thing for sure is the fact that launching a new business or product these days don’t have to eat deep into your budget. But if you must succeed with your business launch there’s the need to put in a lot of planning and strategizing. Laying a solid foundation for the launch is very important. But more important is ensuring that your goals for the business launch are realized.

Once you have decided on a date for your business or product launch, you need to be aware of one particular thing: the clock is ticking. For sure, failing to meet your self-imposed deadline won’t necessarily kill your business stone-dead, but the chances are that it will end up on a life support machine. You don’t want this to happen to your business, right?

So, how do you avoid this from happening?

To combat the many different issues a bad launch can cause, it’s vital that you:

a) Set an achievable date, and

b) Ensure that nothing stands in the way of your product launch.

The following are a few of the dangers that could stall your launch, and ruin your business before you even get it off the ground.

Fail-Proof Business Launch

Business Launch Dangers to Avoid

1. No Plan For Growth

It’s all well and good putting your product or business out there based on estimations. But the reality of the market is that you just don’t know how successful/unsuccessful you will be. And there are inherent problems with both results.

If you are unsuccessful, it’s going to be difficult to pull things around, but if you are wildly successful, you will need a plan in place to help you steer through the demands of rapid growth. Ultimately, that could lead to shambolic disaster, so you must have an idea of how to manage it.

2. Dishonesty

Make sure that your product does everything it says on the tin. Dishonesty – or even overestimating the quality of your product – will only result in abject failure, low expectations, and a huge disappointment for your ideal target audience. Given it is these people you will rely on to spread the word about your business or product, you want to give them the best possible experience, and never overshoot your claims or promises.

3. Lack of Testing

There will always be little kinks and issues with newly-launched products – and most customers will forgive you the odd slip-up, particularly when it comes to ironing out software bugs in a technology product. But make no mistake about it, if you haven’t been testing your ideas well beforehand, your idea could sink before it even gets a decent shot at success.

Look into JIRA testing, focus groups, and test out your prototypes to the nth degree. Make sure that you iron out all those major kinks, or you will learn to regret it.

4. Lack of Differential

The vast majority of new businesses and products are very similar to those already on the market. And unless you are different, the chances of a successful launch and growth are slim.

Make sure you know exactly what your differential is, and that you can explain it to your customers. If you don’t know how you are different, how can you expect your market to understand?

Business Launch

5. No Market

Finally, if you don’t have a market for your business or product, don’t expect to grow one from nothing. The most important questions to answer before you launch are: ‘Who will buy this?’ and ‘How much will they pay?’ If you can’t answer either, you have no business – it’s as simple as that.


Launching a new business or product takes more than just setting a date or creating the buzz. You will need to sit down and plan the launch event. Determine your goals for the launch, understand who your target audience is and what they want and then ensure that you deliver your promise.

Planning a product or business launch or have you’re launched a product? What other tips do you think will help ensure a flawless launch? Share with us in your comment below.




Startup Ideas: 4 Simple Tips to Easily Get Your Startup off The Ground!

Business startup success tipsImage Source

So you’ve decided to start your own business, right? What a brave move!

Deciding to step out into the world in order to make it on your own is definitely a bold step. However, it is unfortunate that so many people who do this fail, not because of any other thing, but mostly because of lack of preparation.

You need to understand the complexities of running your own business if you must make a success of your startup business. There are so many pitfalls that you must avoid. And, note this: there’s no secret formula for success. You just have to do the best you can!

To help you, here are some tried and tested basic tips for starting right. These are sure to help you in the initial process of getting your business startup off the ground.

Helpful Startup Business Ideas

1. Business Plan

The first step in the process of wanting to start any business is going to be to write a business plan. This will act as the blueprint for the future and direction of your business. It will include your business philosophy and end game. It will also detail your projected figures, plans for growth and industry knowledge. You’re going to refer to your business plan a lot over the course of the process. So you need to make sure you’re serious about it. Everything need to be included in the business plan. If you’re not going to do it properly, you shouldn’t bother trying. Your business plan will also be vital in trying to attract funding, financing or partners to your business.

2. Business Loan

A key part of getting your startup business off the ground is going to be applying for a business loan. When you decide to start your own business, it might dawn on you that it’s going to be an expensive venture. You’ll be footing the cost of everything, and this can be a daunting prospect for even wealthy people. Unless you have a lot of money, there’s a good bet you’ll look at getting a business loan. This will allow you to cover the large costs when you first start up your business such as paying for materials, products and staff. In order to secure a business loan, you’ll need an excellent business plan. So make sure you spend a lot of time on it and that you show you can pay back the loan.

3. Outsource

When you first start out with your business money will be tight. You’ll need to be running in the most efficient way possible but trying to spend as little as you can. One of the best ways to do this is visit and look into outsourcing. This will allow you to get work done quicker and to a higher standard. It’ll also mean you save money by not having to higher staff full time. You could outsource for a couple of weeks or the duration of a project, and you’ll make a significant saving. Outsourcing could well be something you continue to use throughout the business. But there’s no doubt it will have a benefit when you’re just starting out.

4. Know Your Market

The best way to get your startup off the ground is to know your market. It’s no good starting a business in computer programming if you know nothing about it. You need to know the industry you’re going into. And you need to know it well. You should identify successful competitors in the industry and find out as much as you can about them. It’s also important to identify potential gaps in the market. You need to know what customers want, and then you can adapt your business model to give them what they want.


Getting a business idea off the ground is indeed a great challenge. But you don’t have to stress over it. The internet is filled useful tips and ideas on how you can get your startup off the ground with ease. In this article I have offered you 4 such tips. Put them to practice and you will be better equipped to successfully win with your start up business.