[Quick Guide] How To Use Social Media Marketing To Acquire Loyal Customers!

There is no doubt about it; social media marketing is an important part of effective eCommerce marketing. However, it can also be a tremendous time waste if you are not careful. So, the question is, how do you make sure you are not just wasting your time and resources promoting your ecommerce business on social media?

The answer is in effective social media marketing that is targeted in drawing in loyal customers rather than general curiosity seekers.

Effective Social Media Marketing Guide

Here are 3 simple but powerful ways you can make your social media marketing effective:

1. Specifically Target the Types of Customers You Want to be Loyal

One of the biggest mistakes that eCommerce store owners make is to try to make their marketing campaigns as broad as possible. Of course, they reason this way they can try to get as many people as possible. But this is precisely what reduces the effectiveness of your campaigns.

Instead, you need to get to know the type of customers that you want to attract. Your marketing campaigns and efforts on social media platforms should include information and promotions that would make those types of customers the most interested. The easiest way to increase your effectiveness here is to get to know the greatest density of demographics in your marketing pool. Find out everything you can and make the language of your social media posts target them.

2. Offer “Secret” Promotions

People love being in on a secret. Whether it’s something small like finding a newer and better POS machine or letting people in on a new site upgrade, it makes them feel like they’re special. Taco Bell, for instance, has been using Instagram as an effective social media platform for VIP Taco Bell customers. These customers receive secret images and special videos that are not released to the general public. It creates a feeling of closeness, and it gets their customers excited. These are initially focused on the main target audience, but Taco Bell has started to expand the customer base over the past few months.

3. Let Them Know That You’re Listening

One of the biggest challenges in eCommerce marketing is letting your customers know that you actually listen to them and care about what they have to say. While all large businesses face this problem, eCommerce stores in particular struggle with the conception that they are faceless corporations with no interest in their individual customers.

Take the time to respond to your customers. Ask for their opinions, and then incorporate these into your actual strategies. When you do this, let them know that you listened. It will go a long way toward accomplishing your goals and turning your customers into loyal ones.

Marketing Takeaway

When you use social media for marketing your ecommerce stores, you need to make sure that your activities are effective. You will gain the greatest benefit if you focus on creating loyal customers. Your first step is to target the type of customers you want to be loyal and focus your efforts on them. You can also offer secret promotions. Additionally, you must let your customers know that you are listening. Ask for their opinions, and then make sure that you take some of their recommendations.

Do you have an ecommerce store? What are the major challenges you are facing right now trying to promote through social media marketing?

How to Drive Website Traffic That Converts

If you ask any blogger, content marketing professional or web entrepreneur what their #1 priority is, the answer you will get most of the time is, generating website TRAFFIC!

Indeed, traffic is like the magic wand that opens the door to online riches. Unfortunately, many of us are getting it wrong every way when it comes to generating traffic.

You must know this:

TRAFFIC on its own does not guarantee riches. To get the best from every piece of traffic you generate, that traffic must be the right kind of traffic.

Many a time I’ve heard a lot of online marketers talk about TARGETED traffic but I’ve also discovered that many who advocate this go on to suggest the wrong places where to get that targeted traffic.

For example, the last time you were told to drive targeted traffic to your sites and business blogs where did you go looking for that targeted traffic?

My guess is, other SIMILAR or related sites/blogs, right?

But did you take into consideration that 99% of those sites and blogs are nothing but other businesses trying to drive the type of traffic you are aiming to drive to your sites?

Did you consider the fact that these are marketers like you, who even when they visit your site or blog are only looking to drive more traffic to their sites and blogs?

Indeed, those similar or related sites and blogs are good for link building but not what you will call TARGETED  traffic.

This is where you are getting it wrong 99% of the time!

Targeted traffic is simply this:

Getting visitors who already want what you’re selling to your sites or business blogs!

It’s as simple as that. If you are not driving that type of traffic, no matter the high traffic stats you are getting, it will amount to nothing!

web traffic failures and how to overcome them

So, how do you drive this type of targeted traffic?

1.    What Is Your Product?

This is indeed the biggest determinant of how much success you will get from your traffic generation tactics. This could be a physical product, digital product or a service. Whatever that may be, it should be able to meet the needs of your target audience whether it is healing a pain or answering a question. This will be much easier for you if you create your product in response to an existing demand.

Recommended: Hey Blogger: What really is your product?

2.    Who Is Your Perfect Prospect?

This is where many online marketers get it wrong, greatly. As mentioned above if you’re driving mostly other internet marketers who are looking for customers for their businesses, you will end up broke! Your perfect prospect is that person who is online with her credit card in hand ready to buy what you are offering or who is online researching more information about what you are offering.

There are different tools and products out there that will help you determine your perfect prospect. But if you have created your product in response to an existing demand as in #1 above, you would have known your perfect prospect from the beginning.

3.    Where Do You Find Your Perfect Prospect?

From my experience online, I have discovered that this is the biggest problem for many online business persons. This problem is biggest if you are in the internet marketing niche. I’ve also seen this among entrepreneur bloggers. In these markets, I’ve discovered that everyone is looking for the same prospect as you are. That blogger who is coming to your blog to post a comment is, most times, doing it because he/she expects you to return the “favor.” Any time you fail to return the favor that is the end of that traffic! (#1 Commandment of Blogging: Thou shall commit to post comments on my and I’ll do the same on your blog if not if not, count me out!)

Recommended For Further Reading: Hey Blogger, Please Quit!

This is also the case in the make money online niche.

getting target website traffic

This is why I am always wary of traffic generation tactics that advise you to use keyword phrases that are related to your business to build connections on social media sites like twitter, Google plus etc. Matter of fact is, most of those whom you connect with on the social media sites using those keywords are nothing but other marketers who are looking to create customers for their own businesses.

Just think about it, how many times have you connected with someone on twitter or LinkedIn only to be sent a link promoting some product or service similar to what you are marketing?

I’m sure you get my point here, right?

Now, I’m not advocating that you stop blog commenting or networking with other marketers on social media sites. You definitely can build relationships that will be of benefit to you later on from such connections. But never you regard such as your perfect prospects.

The point here is, 99% of the time, your perfect prospect is not using the same keyword phrase you have in mind! The secret in targeting your perfect prospect is in thinking like your target prospect and using the same lingo they are using!

And that brings us to…

4.    What Are They Using To Look For What You Are Offering?

As mentioned in point #3, your perfect prospect is not looking for you with what you think they are using. Again this is where about 80% of the keyword research guides out there are misleading you.

Indeed, keyword tools like the free Google adwords tool are very good when you are looking for your perfect prospect. But unfortunately, most of the results you get from the Google Adword tool, for example, are what some other marketers are using to do keyword research.

These are not looking to buy but to sell!

Over 80% of marketers doing keyword research use Google every month.  When you use the Google adwords tool for your research, all of these figures are returned. They may look good but in reality, they are not what you want.

This is why the Google adword tool is faulty for keyword research.

To know what your perfect prospect is using when they are searching for your offerings, it is better to use ecommerce sites like eBay, Amazon and Clickbank.com. The good thing is that there are plugins and keyword tools that will help you determine what people are using to find such sites or in searching within such sites.

Recommended: Small Business Blog Marketing Failures And How To Overcome Them!

Conclusion

Whether you are paying for your traffic or using free methods to drive traffic to your business sites or blogs what you should look out for is your “visitor value.” This will help you determine where and what to spend your money and time on.

Indeed, some traffic generation techniques pay over a longer time than others. Go for such techniques rather than the ones that happen only once. This is the simple reason I am a big advocate search engine optimization.

No traffic beats organic traffic any day any time.

This is one aspect internet marketing you must commit to learn as a blogger or content marketing professional. And as a web entrepreneur if, by any means, you lack in-house resources to effectively create SEO optimized web content for your sites and business blogs, you should get the services of an experienced SEO web content writer to help you write some. This way you will be able to position your sites and blogs to drive the right kind of traffic over time.

Ditch the idea that any traffic is good traffic. That is a recipe for failure. Many businesses who took that route have failed woefully. If you have too much of the wrong kind of traffic you will end up as another statistic in the dotcom trash can. But you cannot fail because you have too much qualified traffic!

Over to you: What is your idea of targeted traffic? Can you give an insight into your experiences in driving traffic using similar sites? Share with us in your comments.

Photo credit: Flickr.com

How to Promote Your Business Online Using Blogging

With the popularity of blogs, many online business entreprenuers are turning to blogs in promoting their businesses online. This indeed is a wise choice since it affords you some simple and cheap ways of marketing your business on the net.

Of course, to many people creating and managing blogs is quite an easy thing. But if you’re just starting out creating blogs for your business promotion, you definitely need to learn how to create effective blogs.

But never worry there is a ton of free information on the net that will help you do this. In this article I want to give some quick tips that you can incorporate in your internet business to keep you on the right track.

Business Blogging Tips:

1. Back link to your business website – To promote your business through the use of blogs, you have to give importance to back links. You should link your blog post contents to your business site. Doing this will attract more traffic to your website in a more effective manner.

2. Learn to use the right keywords – All the contents of your blogs should have the right or appropriate keywords. These are keywords that better discribe your product or service. Incorporating these keywords in your blog content and linking them to your website will help place your internet business effectively among the top searches in the results of search engines. When this happens the search engines will be able to send you more targeted traffic.

3. Devote to posting regularly – If you plan to use blogs for your internet business, you must be ready to post regularly. Drawing up a posting schedule and keeping to it will help you overcome laziness. Forgeting to post regularly will not be very effective for your internet business. If you want your efforts to be rewarded, make sure that you post blogs frequently.

4. Post interesting content – Next to regular updating your blog, the quality of your blog content is very important. Your content will let your readers how much you know about target market. Through effective blogging, you can establish the reputation of your online business and not only that, you can shout to the world your business expertise. If you want to gain a positive reputation, make sure that you post interesting blogs that are related to your business.

These are basically, some simple tips that you can use in blogging for your business. Used well it can truly be an effective tool for your online business but that only if you can post effective blogs. Besides all these, you also need to consider the interests of the readers and online researchers as agreed on by most expert bloggers. If you truly want to learn more about effective blogging for business, you can easily conduct researches online because you can find a wealth of information out there.

If you have any question on this or you just want to share your thoughts you may use the comment for below.