How To Promote Your Blog Using The Power Of Email Lists

Many bloggers are right now turning to building email list to promote their blogs. The days when bloggers relied on just rss feeds is fast fading out. Today every blog you visit has a pop-up or one form of email capture script. Of course many new entraints into the blogging business are following the trail of the “master bloggers!” That is understandable. But very few really know how to use email lists in promoting their blogs. In a bid to have a peep at what most of these bloggers are doing, I’ve signed up with some of them. But I must say many are simply floundering in murky waters.

Definitely, I don’t want to say I’m a master in this but I’m not new to email list promotions either. In fact, I started online without a webisite, writing articles and submiting them to ezinearticles.com with the resource box having an autoresponder link. With this I was able to build a sizeable list to which I promoted affiliate products.

Now building an email list with that method may be some what different from building an email list using a blog but I believe the principles are definitely the same. That is why in this post I want to present you with some 4 tips on how to promote your blog using the power of email list.

Before that, I want to make it clear that I believe email list is much better in building relationships as a blogger. Connectivity and relationship building is much better done using email list. With the power of personalization you can actually put some punch in your email promotions. This gives a far more personal touch than rss feeds. And of course with people checking their emails every day your ability to reach your readers is enhanced.

This is the simple reason I encourage my blog readers to subscribe to this blog by email by clicking here. That way we could be more connected and interact much more better. So if you’re interested in becoming a regular recipient of information and news from this blog click here to subscribe right way.

Alright, here are the 4 tips on how to promote your blog using e-mail lists:

1. Target, target, target.

Of course, this may seem obvious. But think about it, is it every visitor to your blog that will want to get into your email list? Is there something else they can get subscribing to your email list? You’ll need to carefully determine your ‘market’ – the type of readership you want to focus on and the type of visitors you want to bring into your email list. Remember however, that this can vary greatly, depending on the main theme of your blog.

To do determine your target take a look at your main subject and the sub-topics you regularly write about. Who would want to read your blog on a regular basis? What kind of topics would they want to find in your blog? Once they find their way to your site, would they stick around and look at your other entries?

Using your findings create an ebook or an email course and offer this to your blog readers as the ethical bride for giving their contact details. By simply doing this to get the attention of:

a) Those who are totally uninterested at the time they got to your blog,

b) Those who are only partly interested and may not be staying for too long; and

c) Those who have vague interests.

2. Offer relevance at all times

Building relationships with email list demands that your offerings are relevant to your readers’ desires. Apart from your blog updates you may want to, from time to time, send offers to your email list. Ensure that these are not only good and usable content but that are relevant to your subscriber based on your blog’s theme. Avoid wasting your precious energy by ensuring that when you promote your blog using e-mail list, it will be relevant enough for the recipients to respond positively to it.

3. Be clear about your motives

Most people today are really economical when it comes to giving their email address. This is not unconnected with the abuse to which many internet marketers have put this powerful tool. It therefore stands that, if you want to promote your blog using an email list you need to state in clear terms what the blog is about, what subject(s) will be offered and how they can respond. Don’t hide behind vague terms or try to be mysterious. Give them what you promised knowing full well that your subscribers have plenty of other options out there; blogs that are willing to state their offerings in clear, understandable language.

4. Give your subscribers the freedom to opt out

Of course this is one of the requirements of the FTC Act. But it needs repeating here that once you’ve garnered some terrific responses from your initial foray into opt-in subscriptions don’t mind risking a percentage of that number to unsubscribe by offering an opt-out option. Allowing new members, obtained from your e-mail capture, to opt-out is not only polite, it also shows professionalism on your part. Withholding the opportunity for subscribers to unsubscribe is considered rude and makes you seem desperate for readers. If you choose this method of retaining your readers, you risk being ridiculed in the industry. If word gets around, you could risk losing even more potential leads for your e-mail list. To gain respect and eventually, a loyal following for your blog, promote it with your visitors’ interests in mind.

Whether you’re already building a list or not, consider putting these tips to your advantage. There are various tools out there that will help your build your email list. Some of these come with a prize tag. But there are of course, free options you can choose from.

Remember, an email list is, first and foremost, for building relationships with your blog readers. Build the relationship first and the benefits will come sooner than later!

So, do you think every blogger should build an email list? Let’s hear your views in the comments below.

How To Make Money Blogging With A Home Based Business Magazine!

As I have written in a previous post, I believe the idea of making money blogging is evolving. And luckily for those who want to make money online blogging, the internet truly offers a lot of opportunities. It doesn’t matter whether you just want to generate some extra or full time income. The beauty of it all is the fact that you can easily build your own business online starting with just what you have.

In this post I want to talk about an underutilized concept of making money blogging. I’ve been thinking about this for some time and the more I do the more it appears appealing. In fact when I started my first website it was the same concept that was in my mind. Though I had to later pull down that website and install a blog because of the strenuous work involved in updating the site, I’ve become more attracted to this concept now with my knowledge of wordpress blogs.

So what is this concept?

It is the idea of starting a business niche e-magazine! Niche focused magazines have been popular over the years and our news stands testify to their success. I believe passionately that this same idea can be carried over onto the internet. You simply need to find a niche starving for information and then create an online business magazine geared towards what they need. This is definitely an online cash cow waiting to be milked by bloggers!

But you may be wondering are not many bloggers already doing this?

Frankly I think what most bloggers are doing is not close to this. There is an important aspect of these online business magazines that bloggers are not taking into consderation, that is, paid subscriptions. Bloggers give away most of their valued content with the mind of generating income by selling ads and promoting affiliate products. But outrightly selling your content like traditional magazines do, is not common with bloggers. That is where this concept comes in. It is simply taking what we are already doing to another level. It’s about creating a monthly or weekly income online selling subscrition to your content. Infact some of the popular online news sites are already doing this since some of them have monthly and weekly subscriptions.

A Quick Guide To Making Money Blogging Using Online Magazines

Ok, here is a simply strategy I’d use if I’m to create a niche online business magazine as a blogger.

1. Do Your Research: As we all know one of the keys to building a successful business on the net is deciding on your target niche. It’s not different here. So the first thing I’ll do if I’m to create an online business magazine is to do some research. The purpose here is to decide on my target niche and also to absolutely know what is happening within that niche. This is critical and must not be taken lightly.

Research using search engines, amazon.com, and other online research tools will come in here. However, there is a way of knowing how your target community is currently having their interests and needs met. The simple way of finding this out is to find different groups related to the particular topic you want to create your online business magazines around. And the right place to find such groups is at groups.google.com and groups.yahoo.com.

Of course there are other community oriented websites out there but these are the two largest ones. Once you’re on any of these sites look for the particular groups that you are interested in. For example, if we want to create  an online business magazine on parenting, Yahoo! Groups reveals that there are many different categories. Besides, you’ll also have access to different groups targeting these different categories. In fact when I checked there were about 50640 groups on parenting! This information can help you focus your efforts on how to word and structure your magazine. By reading into the messages that are posted you can be sure that you are hitting appropriate topics.

2. Create Your Content: As a blogger you already know the importance of content. But note here that your content should be such that your target audience will be willing to pay a price for it. That is the only way of ensuring that they renew their subscription every month. So the question is how do you get such content on an on-going basis? There are actually a few ways. One of such is bringing in guest writers who can package usuable content on your target niche. You could arrange a method of paying for their services. This is just similar to getting columnists and feature writers in traditional magazines.

Another way is through PLR content. This is much more popular online. Join niche focused PLR membership sites and with your membership you’ll get a regular supply of materials you could feed into your online magazine. Most PLR sites are really good in that they not only give you PLR articles but content like videos, ebooks, audio files etc. All these will greatly enhance your earning power if you can add a little creativity.

3. Design Your Online Magazine Using WordPress: I truly believe the wordpress blogging platform is ideal for this type of business for a few reasons. One, there are already different types of magazine-style wordpress themes in the market and two, wordpress can easily be used as a subscription website. With these advantages coupled with the ease of setup and customization, setting up your online business magazine using wordpress is a breeze!

Another reason why I will advocate using the wordpress blogging platform is the fact that with wordpress you can easily feature excerpts of your articles for public view while hiding the details only for those who subscribe. Doing this have the advantage of search engine optimization as the search engines can always pick up the excerpts. So whenever any one searching for that topic comes to your site, he/she is presented with the excerpts while the details stays hidden from view!

4. Receiving Payments: Of course this is another plus for wordpress. There are wordpress plugins that makes this quite easy. Intergrating paypal and clickbank buttons into wordpress using these plugins is a matter of minutes. Many membership sites are already being run using the wordpress blogging platform. Example of this is the Membership Site Masterplan revealed by Yaro Starak in one of his free ebooks. You can download the free ebook here and discover some of the insider tips on building a profitable membership site.

I must say this online business model for making money blogging is something that needs trying out. As blogging for business continues to evolve this may just be the next online business idea. It may not be something new but just a twist of what we have always had. But is there really anything new on the net?

Who knows may be very soon we will be seeing more of these types of online business magazines, but when that time comes remember you first heard it here! 🙂

Or have you heard of it before now? Then why don’t you tell us about it. Will love to hear your comments.

How Not To Start A Business Online!

It is authoritative. You can make money online without investing a dime! This has been proved over and over again. But the truth is what you make that way can hardly pay the bills!

Now if you’re blogging for cash, if you expect to make money with your blogs, you must not fall into the mistake of making promises based on the fact of making money online without spending money.

Over the years I’ve seen many promising online entrepreneurs fall into this trap. And it is common with bloggers.

Personally I’ve walked that path. When I started online I had barely enough to invest in most of the programs and tools for sale. I was forced therefore to seek the free way. I soon discovered that there were good and effective tools and resources you can pick up for free. I had to turn to these. But frankly that made moving forward a real laborious journey. I had to do a lot of things myself since the money was not there to invest on even the simplest items.

Now I must confess that in a way it was a plus for me as I was able to learn a lot of things. I learnt to code html from scratch, set up my own websites, install scripts, do my own banners, etc. I used free services like 250free.com, awardspace.com, 50megs.com and others to host my websites. I used free autoresponder services like sendfree.com freeautobot.com and others. With these services I was able to build a sizable list that I was promoting affiliate products to. But like everything free on the net, there were limitations to these services.

Decision To Help Others

After some time having learnt most of these things I felt I should also help other aspiring newbies online entrepreneurs with their dreams by providing them with resources and tools that will help them make money online. I used my knowledge and experience as the launching pad. And as expected my promise was, “I will help you build and market your business online, why pay the high fees and expend your bank account when you can get everything free!”

Now that was a big promise that everyone who wants some free info will take and on its own there was no problem. The truth is I’ve over the years used many free services that can truly help my target audience do the same. But I did not take into consideration a few things. One is the fact that I’m into business and needs to make a gain with my investment. Creating content, doing research to provide my web readers with the very best tools and resources, took my precious time and in most cases energy. But I’ve promised to give these away for free!

It was the experience I had during this time and other examples that I’ve come across on the net that led me to come to the conclusion that this is a wrong way of building a business online.

Reacting Negatively To Net Guru Lies!

Before I make the attempt to point out some of the reasons why you should not build your business on this promise of providing your target audience everything free, I want to state that many of those who fall into this error are those who think the online gurus are crooks. To them what these self acclaimed gurus are peddling as products on which they make millions can really be picked up for free all over the net.

Of course that is the truth. As I have mentioned above I took the path of free when I started out. I did many things for free but the truth is that it also took me a long time to make any appreciable progress. And if you’ll agree, time is money! So even when you are not paying a dime for what you are doing you are in one way or the other paying a price!

Now I’m not a fan of these gurus in any way. I’m against most of their dubious attempts to fleece innocent newbies off their hard earned money. But the truth still stands that as content publishers (infopreneurs if you so desire) receiving a reward for your hard work is not out of place.

Laying A Wrong Foundation For Your Business

Now I’ve come across many blogs where the owner promises to provide their audience everything free. Many web surfers truly love such blogs. A common feature you will see in such places is that the blogger first in no good terms give the gurus some tongue lashing (or do you say, mouse lashing) for their greed!

But frankly, any time I come across such blogs I know by instinct that such a blogger is not making any thing substantial. Most times those promising such deals use free services just as I did when I started out. So for them charging for something that you can get free is not good. That is good reasoning indeed. But if your intension is to make money online then that route is the wrong one.

Here are some reasons why that is a wrong foundation for your online business

1. You’re In Business And Not Some Charity Work!

The first reason is the fact that as a business your first priority is survival in the market place. And to survive you need to create a profit and if you must create a profit you need customers. That is the only way to sustain a business whether online or offline. If your promise is to provide your readers with only free information and tools that will help them profit online how do you make the profit if your readers don’t spend money. Don’t deceive yourself, if you do not give them something to buy they will go out there and buy some where else!

Ok, some bloggers will argue that you could monetize your blog with selling ads to other businesses. But is doing that keeping to your promise of providing everything free? Are those advertisers not selling some product or service which they want your readers to buy? So if they go on and buy such a product or service did not part of that go to you as payment for selling the ad space?

2. The Moral Question

Point #1 above brings us to this very important point. I’ve found that many of those who give promises of providing free information to their readers turn around from time to time promoting affiliate programs. Ok it is understandable that you may not be using the same tactics the gurus are using. But ask yourself; are you morally right to do that when your promise from the beginning is to provide everything free?

I must say this is the biggest question why I’ve decided that it is wrong to start a business with that promise. I made that mistake a few times in the past and discovered I couldn’t bring myself to promote anything that will make my readers spend money. My subconscious mind saw to it that in all my content I stay within my promise! I unknowingly conditioned myself to stay away from selling anything either by way referrer or out right selling!

I’m sure you can understand my plight here.

3. The Wrong Mind Conditioning

Another reason why you shouldn’t start your online business by giving the wrong promises is the fact that from the beginning you’ll be conditioning your target audience to you-can-get-everything- free mindset. But you know, there is nothing like a free lunch!

Sometime ago I came across a blog post where one of the popular content publishing sites who had given the promise of providing every content to their site users free, came out one day with a surprise. Now this site had been supporting its operations with ads on the site. However, because of their desire to provide the best for the sit users they had to employ more hands to run the operations. With this came increased operational costs and to off-set these costs they came up on this particular day with an offer that asked their visitors and members to purchase a particular product.

And how did they do it? Expecting that every of their visitors will understand their plight and help out they created an ad that showed up and asked everyone to take up their product before accessing the site!

This drew no small out cry from majority of the site users. Their reason? Of course the fact that they have promised to provide all content free and never put a price tag on it!

Can you understand what I’m driving at here? Don’t condition your site or blog visitors to expect every thing for free. Promising every thing free after bashing the ‘gurus’ is good but if you later on promote products or services that demands payment, they will see you as nothing but a cheat. They will even class you with the gurus you have tried to push down in your sweet talk!

Building Trust Is Much Better Online Than Trying To Play The Better Guy!

So if giving such promises is the wrong way what then is the right way? I must say the better way is to be straight forward from the beginning. Instead of promising everything free, promise rather to help them save money and time by keeping their investment low. This is not much different from in principle but the simple change in wording puts them in the right to see their expenditure as an investment.

You should help them understand that building a business online definitely should not cost them an arm. But they still need to know that they must be ready to invest in that business by purchasing at least the basic thing like webhosting and domain names. Besides, if that business needs to grow there is the need also to reinvest the little they’re making. This is what businesses all over the world do.

Besides, letting them know that you will also be receiving a commission when they buy using your affiliate links will help put them in the right frame of mind. If you’re truly giving them value for their time and resources then helping you also to make a small commission will not be out of place. It will only be an obligation! It is a matter of a good turn deserves another!

So are you giving the wrong promises trying to build your business online? Or do you have a contrary view to this? Share your thoughts with us in the comments.