In our today’s digitally connected world any business that desires successful must, by all means, have some form of digital footprint – a website, a good social media profile perhaps, and of course, some form of presence when it comes to web searches. However, there are often many mistakes that a ...

All businesses are at risk to a degree, but small businesses are particularly vulnerable. Because they lack the resources to defend themselves against every threat that’s out there, they can sometimes be targeted by would-be criminals and other threats. However, a lack of resources or finances ...

Whether you’re just getting started or you’ve been running your small business for some time now, you should know by now that owning a business comes with a lot of tasks you need to handle. One of such is your accounting records. As a small business owner you can never boast of success if you ...

Okay, today I’m going to do what I have not done for a long, long time – that’s feature a guest blogger on this blog! Yes, if you read my "Write for Us" page right now you will discover that I have stopped accepting guest posts on this blog. However, when my friend, Theodore reached out to me on ...

The saying that satisfied #customers tell three friends and an angry customer tells 3,000 friends has indeed made the topic of customer experience (CX) one of the hottest topics in the #business world in recent times. And it should because no matter how good the product you’re selling or how ...

That more and more #people are taking up the entrepreneurial challenge by starting their own businesses is no more news. In fact, with the economic recession pushing more people into the labor market this is indeed a good thing. However, starting your own #business comes with its own #challenges. ...

Have you ever considered how brands like Apple, Coca Cola and many others were able to build a cult-like following around their products and services? Ever wondered what magic is behind the action of normal human beings who will spend days lined up outside Apple stores waiting for a new product ...

Do you do inbound marketinging? If so, do you really understanding what inbound #marketing is all about? Indeed, in the recent past incound marketingas a marketing word has become a buzz among internet marketers and, especially bloggers. Corned by the good folks at HubSpot.com the term has become ...

Any #business person will testify to the fact that when starting a new business there’s a lot to navigate. No matter what anyone will tell you, you’ll need to put in a lot of time, money, and effort to make a success of any business venture. It’s really tasking! With so much to think about, ...

There’s no doubt that in our today's digital economy any #business that wants to thrive needs to be online. They needs MUST have a presence on the web and #social media! So, it’s not a question of, should you but how are you going to do it? The question of how is very important because most firms ...