Simple Tips for Choosing a Domain Name That Enhances Your Brand

A popular quote from William Shakespeare's play “Romeo and Juliet” reads thus:

“What's in a name? That which we call a rose
By any other name would smell as sweet;
So Romeo would, were he not Romeo call'd,
Retain that dear perfection which he owes
Without that title. Romeo, doff thy name,
And for that name which is no part of thee
Take all myself.”

Indeed, a lovebird like Juliet may believe there was no difference if a rose were called by another name. However, it's clear from the play’s outcome that a name indeed has far more meaning than may at first meet the eye. And if you're thinking of picking a domain name for your brand, you should know that a name truly matters.

Whether you’re choosing a domain name for your new business or you’re just setting up a website for your already established brand, you should be fully aware that a positive first impression counts for a great deal. This is no truer than in the case of the first impression a new customer has of your business.

When potential customers first click on your ad, they need to go to a website that is filled with attractive visuals, rich in informative content, and stocked with all of the latest e-commerce features. However, before you can get to any of these details, you need to start at the beginning – a solid domain name.

Start Off on the Right Foot with a Great Domain Name

When it comes time to reserve domain name services, you need to make sure you are choosing the one that is right for your personal and professional needs. The name you choose for your domain will be one that will stick with you for a very long time.

Of course, you can change it by changing your site, but this involves a great deal of time, effort, and sheer hassle. It's better to get off on the right foot by choosing a domain name that you and your customers can be happy with. This may involve quite a bit of thought on your part in order to get this detail absolutely right.

How to Choose a Domain Name for Your Business Branding

There are several elements that come together to make up a really great domain name.

To begin with, it helps to choose a name that is short, snappy, easy to spell, easy to pronounce, and easy to remember. You want to choose a domain name that reflects the best part of your business in the most positive light.

You'll want your name to conjure up an image of the industry you are in. Finally, it's best to choose a name that is light, humorous, and memorable without being too cute or instantly dated.

After You Choose Your Domain Name, Make Sure It's Available

After you make your final choice regarding your domain name, the logical next step will be to make sure that it is free and available. You can use a domain name registry checker to ensure that you aren't infringing on someone else's intellectual property.

The last thing any new business needs is a nasty lawsuit over copyright infringement. If your name is identical or too similar to someone else's, you will need to come up with a new one in order to avoid a long series of suits that you are bound to lose.

Get Assistance from Domain Name Services Providers

There’s no doubt that choosing a domain name these days could be a tasking endeavor for both startups and seasoned entrepreneurs alike. While on one hand the common and popular .com names have been taken on the other hand, new generic top-level domains (gTLDs) have recently entered into the market making it a difficult task to decide on the right one to pick.

To avoid making mistakes, it's an excellent idea to get in touch with a professional domain name services provider as soon as possible when you’re thinking of get one for your business. This way, you can receive excellent advice and counsel concerning how to choose and register your domain name.

Conclusion

Your website domain name is a huge investment for your business whatever way you look at it. It is the bedrock for your business’ online presence. It defines you and what you stand for as a business and it provides the doorway for potential customers to find you online. Just as your business name and brand identify you in the marketplace so also your domain name identifies you online. It’s important therefore that you choose your domain name with care.

If you are ready to take the plunge into the exciting and lucrative world of online business then you’ll do yourself good to get across to professionals who can help you choose the right one.

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