There is no doubt about it, the internet is replete with both free and pay-for SEO tools. Besides, SEO optimization services, sold by both individuals and small companies, are all over the place. Faced with so such diverse options, choosing a decent SEO tool as a Webmaster is always a herculean task – especially if you just want a free one!
However, a careful filtering will reveal one thing and that is, a lot of what's on offer is nothing but a lot of duplication that give you the same results (with slight variations) from several different companies and optimization tools.
In this article therefore, I’ve filtered through the various options out there and present to you five of the very best free SEO tools you can use today. These tools will help you keep tabs on your most essential SEO metrics, and those of your competitors, without getting bogged down in stats from a dozen different analytics providers.
If you are ready for this let’s get started!
1. Google Keyword Tool
The original and best known SEO tool of them all! The Google Keyword Tool is an excellent resource straight from the same company that most of us are really trying to convince when we work on our SEO (since they control well more than half of the entire online search market). Keywords are a vital part of managing any SEO campaign and they need to be researched carefully in order for you as a blogger/Webmaster to know what words and phrases are being most searched for in your particular niche.
With the Keyword Tool, you can do this easily, quickly and completely free of charge. Best of all, the Keyword Tool measures searches within the Google Search system itself, letting you know exactly what the internet's largest segment of your target market is typing in when they go hunting for what you're offering.
With this Keyword Tool you can narrow searches down by region, look at monthly search trends and even examine the last 12 months or so of searches for your select keywords. Google Keyword Tool is not as in depth as many paid for tools but it is an enormously helpful resource nonetheless.
2. WordStream Free Keyword Tool
This wonderful tool offers the same basic keyword search option as the Google Keyword Tool but with a few added bonuses. With the Wordstream Keyword Tool, you have access to a database of nearly 1 trillion keywords and phrases, meaning that any search you do offers you a list of possible terms that is truly expansive.
Additionally, the website’s other tools also include a niche keyword finder, to better find your niches general keyword clusters; a niche grouper to better organize them into clusters and a negative keyword tool, that give you the words you should not be using in your SEO campaigns; specific words to avoid.
WordStream offers a freemium use model and allows you up to 10 free searches in all of the above per day without a paid subscription.
3. Ranking Checker by SEOMoz
This isn't an extraordinarily fancy SEO utility, but what it offers is quite an invaluable service. Through SEOMoz's ranking checker you can do exactly what its name suggests and test the ranking that your site has on the major search engines for all your major optimization campaign keywords. This way you can see where to focus your attention, how much improvement is required and track your progress while tweaking your campaign. The SEMoz Rank checker gives you a view of how your site ranks on Google, Yahoo and Bing.
Again, the SEOMoz tool is a freemium utility and offers a set number of free savable searches per day before you have to buy in for larger analysis.
4. Link Diagnosis
With the Link Diagnosis Tool, you can investigate the SEO quality of your backlink sources and decide which ones to seek and which ones to avoid based on the information you receive. This tool provides you with a completely free wealth of information on other links that other tools such as the Open Site Explorer and Majestic SEO Site Explorer all bill for.
Through Link Diagnosis, you can review each backlink's anchor text, Page Authority, and Domain Authority as well as each backlink page's title, whether the link is a dofollow or nofollow, PageRank, number of outbound links, modified outbound link count, and Link Strength.
The only single condition to receiving all this free information is that you will have to download a free Firefox extension to display much of it. But hey, you get unlimited searches for these stats; while the competition only give you between 3 and 5 link searches, displays limited data and bills you for anything more.
5. SEO FOR Firefox by SEOBook
There are very few SEO tools out there that offer you more information on the optimization metrics of all your competitors without charging you for it. The completely free SEO for Firefox extension is a handy little add-on for your Firefox browser that will automatically build itself into your web navigation, allowing you to find out reams of data about any website you visit with just a single right click.
Some of the information it provides includes: PR: (Google PageRank) an estimated measure of global link authority, Age, Links, inbound link types, number of bookmarks to del.icio.us, how many pages are cached on Google, Technorati linking, Alexa ranking, Blog subscription counter and numerous others. All of this information is also fully exportable right from the SERP's to a CSV file.
SEO for Firefox is used by more than 500,000 webmasters and SEO analysts and for good reason.
Free SEO tools Takeaway
Keeping a tab on your essential SEO metrics don’t have to cost you a fortune. These five SEO tools, used wisely, will give you all you need to know about your sites/blogs. Check them out today, choose the ones you want to use right away. In these days when Google has renewed it fight against blackhat SEO, cant afford to leave your site/blog search engine optimization strategy to outside help only nor do you want to ignore these free SEO tools as they can actually put more money in your pocket!
Will love to know what you think of these SEO tools. Whatever you opinion is, share it with us in your comments below.
About the author: Matthew Ellis is a grizzled freelance journalist with extensive experience covering the tech industry. When he’s not writing, you can find him reviewing well-knownsales outsourcing firmAcquirent or working on his forthcoming bluegrass album.