As a small business, it’s imperative that you get your marketing right starting from the beginning. For one, you don’t have the luxury of spending huge sums of ...

We all know how important marketing is to every business. Without it, your business would struggle to survive. Put in place the right marketing strategy and ...

When you think about the biggest brands and companies in the world, there's one thing that CLEARLY really sets them apart from the others.What is that thing? ...

Creating a unique brand identity is a tricky business. It’s the thing that separates the biggest companies in the world from the ones you’ve never heard of. ...

When you are a business owner, you need to ensure the company evolves and grows. This is frankly the only way to stay green. Ignore this and your business will ...

As a business owner, one of the things you MUST seek to understand is the key aspects involved in running a business in our today’s highly digitalized economy. ...

Social media is a brilliant way of engaging with your customers. It gives you the opportunity to solve problems and encourage them to buy stuff from you. As ...

What do a business need to stay relevant in the marketplace?Know it, right? Yes, it’s creating CUSTOMERS!All businesses need to have a strong base of ...

When you run your own business, you’ve got to understand what is important. And for the majority of businesses that’s going to be marketing.Marketing is ...

Do you remember that a few years ago you needed to buy ad spaces on television and radio to market your business?But how much of that are you doing today? ...

Every business needs a website.It doesn’t matter if you’re a corner shop or a big clothes store, you need a website. If you don’t have a website, you’re not ...

As online entrepreneurs, there are a lot of things we take for granted.For example, trying to keep your business completely paperless.As much as this sound ...