How NOT to Sabotage Your Small Business Marketing Success

Wondering if a business person would in any way really sabotage his/her own success?  Of course that sounds impossible but the truth is, many are. While many small business owners think they are effectively marketing their business, the fact is they are cutting their own throat!

It doesn’t matter if as a small business entrepreneur you’re running ads that are pulling in leads/customers. You may even be a business blogger writing regular and impressive blog posts and you’re perceived as an expert in your field.  Yet if you’re failing in the following areas, you definitely may be sabotaging your own success because successful marketing goes beyond these things.

Small Business Marketing Tips

The following are a few ways small business owners unknowingly sabotage their own success.

1. No Marketing Plan 

There is a popular saying that those who fail to plan have already planned to fail. That indeed is the truth. If as a business person you have no marketing plan, no matter what you’re doing right now you’ve set in motion forces that will sabotage your marketing success. Of course you can market without a plan but a plan will help your focus your marketing efforts so that you can make the most of your marketing budget.  So if you don’t have a marketing plan right now make sure you create one.

2. No Written Goals

Just think about it for a moment, those marketing activities you’re engaged in right now do you have a specific objective you want to achieve with them? Are your goals written down? This is another area where many business entrepreneurs sabotage their marketing efforts. As a business person you need a clear vision and a target to aim for with every of your marketing activities. That’s the way of smart business owners. They have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. What more, proofs abound of people who put their goals into writing having a higher success rate than those who do not.  A written marketing goal will help you determine how much of marketing you need thereby making things a lot more easier for you.

3. Short-Term Mental Attitude

Another way you can sabotage your marketing success as a business person is in your approach to what you’re doing. Are you consistent with your marketing efforts? Do you pull the plug too soon? Are you the reactive type who, though it may appear, is doing a lot of marketing on the surface is not doing anything consistently or long enough to make any impact?

You must understand that consistency is one virtue you must learn as a business person.  Running an ad or sending out your newsletter a few times and then giving up because you received no immediate results is worse than doing nothing at all.

You should know that marketing statistics indicates it takes somewhere between three and 10 exposures to a message for the average consumer to notice it and take action.  It therefore means that having a short-term attitude towards your marketing is actually detrimental as it’s quite possible your audience may only be warming up to your messages about the time you threw in the towel!

4. No Unique Selling Proposition (USP)

Maybe placing this at the bottom of this list may give you the impression that you can really overlook this but that is indeed fallacy. In fact, this is probably the biggest culprit why many business owners sabotage their marketing efforts without even realizing it.

Why do you expect someone to buy your product or service instead of all the other products or services available to them?  Have you figured this out?

You should be able to figure out what is unique and better about your product or service, and then found a compelling way to communicate this in your marketing message. Business experts all agree that no matter how great a marketing plan may be it will be of no use if you have not clearly defined your USP.  Therefore marketing without a clear Unique Selling Proposition (USP) will only be wasting your time and your money.

How to Banish Marketing Sabotage and Succeed With Your Business Promotions

1. Develop a marketing plan – Of course this is obvious from the foregoing. As a business person your number priority should be to develop a marketing plan every year.

2. Write objectives – Write at least one objective that states what results you would like to achieve with your business over the next year.  And, write at least one objective for every marketing activity you undertake, that states what results you would like to achieve from that activity over the next year.

3. Stay the course – Check in on your progress toward your objectives every three to six months, but give your plan a good nine to 12 months to work.

4. Determine your unique selling proposition and make sure it is represented clearly and in a compelling way in everything you do.

5. Don’t try to be “everything to everyone.”  Focus on a few specific benefits and a specific audience.

6. Track all of your marketing activities so you know exactly what is working and what is not working.

7. Don’t rely on one marketing activity. Employ a mix of several marketing activities to reach more people more times.

8. Create a system to help you stay on track with your marketing activities every month and to help you plan ahead for future activities.

9. Create a realistic budget based on a percentage of your projected revenue, or the dollars you have available for marketing and stick to it.  Marketing is an investment in your business. You have to spend enough to make progress but not more than your business can financially support.

10. Understand your environment – The economy, competition, the strength of your particular industry, your prospects’ situation.  You have to understand them all so you can create an effective plan to either overcome obstacles or take advantage of opportunities.

Take away: A marketing plan built on a clear unique selling proposition with the right objectives is necessary if you don’t want to sabotage your marketing success. A well thought out plan based on the guidelines above will ensure that your business stand a much greater chance of succeeding.  All of these activities are part of a good marketing plan. And no business that wants to succeed should be without one.

Over to you: Do you agree that business entrepreneurs need a well figured out marketing plan to succeed marketing their business online? Let’s have your take on this in your comments.

How to Turn Your Blogging Hobby into a Flourishing Career

Online ventures have paved the way for hundreds of entrepreneurs to start their own businesses. There’s never been a more exciting time to launch a company on the World Wide Web.

There is a plethora of opportunities open to creative individuals. Blogging is a phenomenon that many people get involved with on a leisurely basis. However, growing popularity has opened up many streams for making money out of this idea. And so, it’s now very possible to turn this hobby into a genuine career.

Earning a living from the comfort of your own home is appealing, especially when you’re writing about something you love. In this post I want share with you a few ideas on how you can move from just a hobby blogger into pro-blogger and join the list of people living the dotcom lifestyle!

So, if you are truly interested, here’s how you can master the market:

Find Your Feet

One of the first challenges that any businessman faces is finding their place in the market. This is no different with blogging, and it’s imperative that you decipher your brand before jumping in at the deep end.

Writing about your passions in life will make blogging more enjoyable, which is one of the main reasons you’ve made this your career. As well as deciding a topic, you must also discover your writing style. This will develop with time, but it’s vital that your personality shines through.

These decisions will impact every future decision you make. So don’t make mistakes.

Build the Perfect Platform

Your blog website is essentially your shop window. If you want customers (readers) to stay, it must be made appealing.

Platforms like WordPress offer bloggers the chance to build their website by modifying templates. These are often the cheapest and best option. Visitors will be familiar with the style of WordPress sites, even if they don’t know it themselves. If they can navigate the site easily, they’ve got a much better chance of staying.

Meanwhile, it’s important to buy your own domain rather than using the subdomain. It will look more professional, and is also easier to market.

Business startup success tips

Gain More Traffic

Once you’ve made the perfect website, the key to success is building a bigger audience. Readers are the key to monetizing your blog, and will be the single factor that determines whether this can be a successful business venture.

As an online business, the internet is key to your marketing plan. Most users will still try Google to drag up information on a particular subject. Giving your blog a strong presence on this platform is a must. SEO consulting services can help boost your search engine visibility.
This breakthrough will encourage more traffic and could be the key to long-term success.

Another thing to remember is that most people now access their websites through mobile devices. Be sure that your blog is optimized for these platforms too.

Expand

The most important aspect of any business is that you keep moving forward. You cannot rest on your laurels after minor success. You must always be on the lookout for new ways to reach new heights and gain more money.

Using YouTube to make video blogs is a great way to help win over new audiences. Meanwhile, this channel can be monetized to make a second stream of income too. What more incentive could you need?

Meanwhile, you can look to use ideas like guest blogging to build the blog. Additionally, affiliate marketing and Google Ads can help increase your profits too. Ultimately, that’s what turning blogging into a career is all about.

I will love to have your ideas on how to turn your hobby blogging into a flourishing career. Share with us in your comments below.

Generate Qualified Leads on LinkedIn With A 5 Minute Daily Plan! [INFOGRAPHIC]

5 minutes LinkedIn marketing plan infographic!There is no gainsaying that in the past couple years social media marketing has grown to a point where it is not about “IF” you should jump in but “HOW” you need to go about social media marketing as a business!

It will interest you to know that presently, social media has overtaken porn as the #1 activity online! More and more people now spend their time on the web on social media sites. Many savvy businesses seeing the marketing potential in this trend have jumped in body and soul! As at today, many have created social media profiles on different networking platforms but unfortunately, many of these profiles are far from achieving anything for such enterprises.

It has become clear to many of these enterprises that if you truly want to make any headway with your social media marketing efforts, setting up a workable strategy is definitely something you must consider. This is why this LinkedIn marketing strategy infographic from the good people at Bluewire Media is something you should take seriously.

The infographic is about growing your LinkedIn networks to produce qualified leads working a 5 minute daily marketing plan. The strategic plan is divided into 3 sections for beginner users, intermediate users and advanced users.

Carefully study this infographic, you will definitely get something from it no matter your level of experience on LinkedIn.

Enjoy!

5 Minute LinkedIn Marketing Strategy Infographic

This 5 Minute LinkedIn Marketing Strategy Infographic is produced by Bluewire Media
Over to You: Do you have social media marketing plan specifically designed for LinkedIn? Which of these strategies are you presently using? Share with us in your comments below!

How a Good Marketing Strategy Can Help With Your Business Success

Whatever market you are servicing, the success of your business depends largely on how good your marketing plan is. Unfortunately, many business persons market their businesses on a trial and error basis. They simply try out different marketing tactics without really focusing on any and when nothing good comes out those tactics they simply give up.

But that is really a wrong way of trying to market your business. It is important that you don’t only have a marketing strategy but that it must be coordinated and well planned. Enough time should be devoted to the different components of the strategy to ensure that the best result is achieved.

Recommended: How Integrating Social Media And Blogging Can Greatly Enhance Your Online Success!

In this article I want to share with you four ways how a good marketing strategy helps in your business success.

1. Increased Business

Get a good marketing strategy for your businessMarketing professionals all agree that the most crucial goal of marketing is to gain customers. But you cannot do this without a good marketing plan. To build a viable business you need not only a solid marketing plan but a strategy that helps you create a lot of paying customers.

Though, as your business grows, you may depend more on repeat customers to gain more business, but the fact is, if you are just starting out, you need to spend a lot of time and resources in setting up your marketing plan. It is when you’ve done this correctly that you will gain a solid amount of customers who will help your business grow.

2. More Exposure

A solid marketing plan will help expose your business. Ideally, your business should have so much exposure that everyone knows about it. But in reality this is not possible since there is no marketing plan that can expose your business to everyone! However, you can aim high, and at least try for maximum exposure in your city or neighborhood. For the most part, any exposure is going to be good exposure, so long as it happens in markets that can lead to conversion.

3. Growth

Without a solid marketing plan, your business will not grow. If you want your business to succeed, it must grow at a solid rate. When you have a good marketing plan, along with an adequate marketing budget, your business will grow at a solid rate. It may take years for you to develop a perfect marketing plan, but once you do, your business will have more customers than it can handle.

4. Better Understanding of Your Business

Any business owner will tell you that they learn a lot from their customers. With a good marketing strategy, you will learn how your customers respond to certain campaigns, and you will also learn what your customer’s desire from a company. As this happens, you will in turn learn a lot more about your business and what it will take to succeed. With this information, you should be able to propel your business to the top.

Conclusion

from the above it is clear that if you neglect your marketing strategy, you are simply setting yourself up for failure. The truth is that a solid marketing campaign will do more for your company than any other project. After all, your business ideas and products need to evolve to keep up with the demands of your customers. Remember, you always must track your marketing campaigns to see what works and what does not work, or your entire efforts are for naught!

Over to you: I will love to know your opinion on this subject of using a good marketing strategy to build your business. Share your thought with us in your comments below.

Jemma Charms writes about marketing, business and education. Check out her most recent work, on how to find the best finance schools.