4 Reasons to Hire Virtual Help For Your Small Business

If you own your own business, it is definite that at some point, you are going to need help. This is because no matter how well vast you may be or no matter how great your ideas are, there’s going to be a time  when running that business would demand more of your attention and time. Of course, when things become this busy there won’t be enough hours in the day for you to keep up.

There are different options opened to you if you need help today. One of such is business services which are ready to help you out. However, if you are thinking of outsourcing as a small business, your first step should be to get a virtual assistant. Right now the internet has so popularized the idea of virtual working that the number of virtual assistants has increased tremendously in recent times. Whatever type of virtual help you need there is never a short fall.

But is the above enough reason why you should hire a virtual assistant? Wouldn’t it just be better to handle things yourself either because of the financial reasons or because you can do things better?

If you’re still wondering if hiring a virtual assistant is worth it, here are four excellent reasons why you should do it:

1. To Run Your Social Media

On the face of it, social media is a very good idea. It helps you interact directly with your customers, and it can even lead to more business coming your way if you do it right. The trouble is; it is hard to manage when you are on your own. There are Facebook and Twitter, for starters. Unless you have a constant presence, there is little point in having one at all. And then there’s Pinterest, and LinkedIn, and Google+, and Instagram…the list is extensive, to say the least. You can quickly get swamped with everything you need to do and respond to, so a virtual assistant can help keep things ticking over.

4 Reasons to Hire Virtual Help For Your Small Business

2. To Take Messages When You Can’t

As a small business owner, you will have two core tasks to concentrate on. They are finding new customers and serving current clients. In the early days, when you don’t have many customers, this won’t be an issue. But, as your name gets out there, it will become a lot harder to field calls and keep up your high levels of service for your customers. So, think about hiring a virtual call handler who can answer your messages instead. They will be able to screen your calls, so you know who to call back when you have time. And, most importantly, it means you can devote your concentration to making your current clients happy.

3. So You Can Focus On Important Things

Time is of enormous importance for any business owner, and the more hours you spend making a profit, the more chance you have of success. For example, if you are a marketing whiz, then you should be spending all of your time spreading your message and thinking about strategy. You shouldn’t be doing the laborious task of entering new customer names into a database. Instead, find a virtual assistant data entry specialist. They will not only do your work in double the time you can but also so it for a small percentage of your hourly rate.

4. To Find New Leads

Lead generation is a vital part of business growth, but it’s yet another thing that takes you away from your core activities. Of course, there is a part you should play yourself – namely making the sale and following up on warm leads. But finding them in the first place? It’s easier to hand over that side of things to a virtual assistant. They can draw up a spreadsheet, make an initial call, or scour social media for potential interest.

As you can see, virtual assistants can be an excellent and cost-effective tool for your business. It doesn’t matter the type of business you are in, getting virtual help is an investment that is worth it. Or what do you think?

How to Push Your Brand on a Digital Platform and Reap BIG with Digital Marketing!

Are you taking advantage of the outstanding benefits of digital marketing for your business?

Do you have in place a well-structured and workable strategy for pushing your brand on a digital platform?

As we all know, the key to any sort of business success is in the marketing and advertising. And this is one area of business that’s changed a lot over the past two decades.

Before the internet more traditional forms of marketing included radio, newspaper and TV adverts. Unfortunately, these tended to be extremely expensive, and often limited exposure to a localized setting.

But then, the internet exploded and suddenly businesses could market for free. This transformed the corporate world and is now a big part of how we do business today.

By now, as a business owner you should know the importance of a digital platform to your business. When it comes to every facet of running the business, you’ll know that going digital is always best. And you need to make sure you work hard on pushing and marketing your brand on a digital platform. Digital marketing plays such a huge role in business branding and success. If you don’t make use of it, you’re going to find yourself falling behind your competitors.

But how do you do it?

That is the aim of this article. If you’re wondering about the best ways to push and promote your brand on a digital scale then you will need to take note of the follow points. Put them into your marketing arsenal and will be sure to see the best possible outcome for the business.

Push Your Brand on a Digital Platform

1. Consult the Experts

The first thing you need to do is consult the experts. You’ve got to come up with a digital marketing strategy. But before any of this you need to create your own business website.

Now, you might think this is something you could do yourself. And of course, you could. But you shouldn’t. It’s best to leave this sort of thing to companies that specialize in web design and creativity. They know all the tricks of the trade, and they know the ultimate ways to push your brand.

A website is of fundamental importance. It’s the face of the business and the first line in your marketing strategy. It needs to be done well, and the best way to get it done well is to hire experts to do it.

2. Blog

A more unusual, but no less effective, way of plugging your business is to start a business blog. This is becoming hugely popular these days, with more and more people each year starting one. You don’t want to miss out on this fantastic marketing opportunity.  So you need to start your own business blog.

You can blog about what’s happening with the business and about things going on in the industry. Maybe try to get guests spots on other people’s blogs to boost your profile. Always remember to link back to the website in every blog you do.

3. Use Social Media

The ultimate form of digital marketing is social media. And this looks set to be the case for a good few years to come yet. You hear businesses talk about having an online presence. And when they say this what they mean is being active on social media.

Because of how powerful social media is, you need constant presence. You’re connecting with a global audience of millions at just the click of a button. So it’s vital to keep up with current trends and interests, and use them to your advantage.

The above is just a few ways you can begin pushing your brand on a digital platform. Implement them today and you will see great benefits in no time at all.

Know of any other ways for enhancing your brand on a digital platform? Then kindly share with us in your comments below.

Image Credit: Pixabay.com

Will Mobile Blogging Be The Trend In 2015?

Mobile Blogging - The Future of blogging!

As the year 2014 is gradually drawing to a close there is no better time to make preparations for the coming year. One sure way to do this is to understand the top trends in 2014 and then use that to forecast the direction things will be moving in 2015.

In this post I want to take a look at the future of blogging and categorically say that one trend that will take the blogosphere by storm in 2015 is mobile blogging!

Okay, this might just be my predictions for 2015! However, the fact is it is plainly evident around us already.  In the recent few years mobile blogging had gradually garnered some interest amongst bloggers and I believe it is now ready sweep the blogosphere!

But What is Mobile Blogging?

According to the free encyclopedia, mobile blogging is:

“A method of publishing to a website or blog from a mobile phone or other handheld device. A moblog helps habitual bloggers to post write-ups directly from their phones even when on the move.[1] Mobile blogging has been made possible by technological convergence, as bloggers have been able to write, record and upload different media all from a single, mobile device.”

Why Mobile Blogging?

One of the reasons why a lot of bloggers are attracted to blogging is the fact that you can easily make frequent updates and keep all of your site visitors up to speed with current situations.  There’s indeed REAL power in this!

Now, the good thing about mobile blogs, or “moblogs” (as they are today being referred to) is the fact that they allow their users to post things literally as they happen. This new wave of blogging allow bloggers to keep web surfers up to date with both good and bad events as they occur all over the world. This has made international communication faster and more accurate.

Before now many bloggers were limited by location and geography. If you are running a news blog for example, to keep your blog current and on the spot you will need to run home and boot up in order to update it. However, mobile blogging marks the beginning of a thrilling new era when web-based communication can happen spontaneously from any location.

Moblogging devices mean that there is almost nowhere on the planet that remains off-limits for bloggers!

Will Mobile Blogs Really Dominant The Blogosphere In 2015?

Of course, we cannot answer this with a categorical yes or no. However, with what is happening today this is may just be the case. At present mobile blogging is still in its infancy because the technology that makes it possible has only recently hit the global market.

The first moblog technology became available over a decade ago, but it is only in the past few years that mobile web devices have become user-friendly enough to appeal to most consumers. As camera phones and other mobile technology become more popular, more and more bloggers are getting away from their desks and are hitting the streets. The result is that moblogging is becoming much more widespread than it was even a few months ago. And mobloggers are quickly attracting a lot of attention with the blogging community.

If you are therefore a blogger who focuses on current affairs and you want to keep your readers up to date on the latest breaking news, you should be looking into moblogging. Even if you are an entrepreneur blogger and you are using your blog to market your business online, you can also gain a lot from mobile blogging. This is because the current trend seems to imply that moblogs are here to stay.

Mobile Blogging Is a Big Plus for Content Marketers

As businesses are becoming more aware of the power of content marketing they can now also incorporate the power of mobile blogging into their content production. Your business blog readers will definitely appreciate it if you can keep them on top of events as they unfold.  With mobile blogging you have this power at your finger tips.

Mobile devices make it possible to blog from the sites where current events are unfolding. This is actually the main reason why mobile blogging has so much thrilling potential to revolutionize the blogosphere. With a camera phone you can post blog entries from, say, the foot of the podium at a presidential speech, or from the stands during the final moments of the World Series.

You can also do this from some business event. For example, if you are organizing a seminar or webinar, you can easily update your readers with the goings-on! This will enable you and your blog readers’ experience the same real time thrills that live television coverage provides.

The combination of mobility and individual control that moblogging provides certainly places mobloggers on the cutting edge of today’s communications technology, and it is hard to imagine that the number and prestige of moblogs will not continue to grow in the coming years.

The time to start is now

Are you already mobile blogging? Do you have plans to incorporate this into your blog marketing in the nearest future? Getting involved with mobile blogging does not have to take much from you in terms of investment and time. You might already be doing without really considering it. But making it a part of your blog marketing strategy should be your focus in the coming year and beyond.

Twitter Lead Generation: Simple Strategies for Getting New Clients on Twitter!

make money on twitterNo doubt, twitter is among the top social networking sites that every savvy entrepreneur is turning to today for targeted online marketing. Thanks to the phenomenal rise and success of social media marketing (SMM). The growth of the social media has unleashed an extremely user-friendly and effective medium to capture your prospects within the gamut of your social influence. And it has become one powerful way of spreading your reach and enriching your inbound marketing strategy in an extremely cost-effective manner.

Before now leads were typically associated with email addresses. But not any more. Today using twitter for lead generation has become common place. You simply need to attract the attention of relevant prospects who may be interested in your business and then follow them on Twitter. While some may reciprocate by following you, the others are likely to skim through your profile and MAY notice if your product or service on offer, meets their requirements.

Unfortunately, finding relevant prospects in a random and unplanned manner on twitter.com can be not only time-consuming but also a futile effort sometimes. But by simply using a simple but proven technique, this process becomes less stressful and more result-oriented.

Here we want to share our top tips on how to make the most of twitter, first by finding a set of interesting and more importantly – your prospective audiences – who you can follow and interact with on Twitter.

1. ‘Search’ For Treasures

Twitter search is your key here. Play around and search for hashtags that are relevant to your specific audience profile. They are your vital sources.

2. Get To Know Who Your Prospects Are

Open new browser tabs for each of the hashtags, then subsequently enter them into the search box.  Once done, this will throw up a live stream of people who are actively following or interested in that particular subject.  You will also observe, that if you keep open for a few more minutes, the browser tab title starts updating and providing a live count,  in brackets, the number of new tweets/posts that keep getting added on the topic.

3. Engage With Your Prospects

You can keep these tabs on and running all day, or for long as you want to.  At regular intervals, for example an hour or so, and/or based on how quickly your unread list increases, do scroll down the unread tweets. Then begin following your prospects who are tweeting and discussing their opinions and views on subjects that are of relevance and importance to you.

These indeed are simply steps but if you keep at them they will help you generate a veritable list of prospective leads. Besides by doing this from time to time you will be in the loop on the latest buzz and links that are occupying prime time in your world. The result? Better business relationships and wider marketing reach.

Over to you: Are you using twitter to generate business leads? What other ways do you think twitter can help lead generation?

A Belated but Must-Be-Done Announcement of the Top Commentators for the Month of May!

First, I must apologize to every one of you, especially those who are the top commentators for the month of May, for staying away for this past few weeks without a word. I’m really sorry. Though it was meant for good, but I realize that I should have put in a word, at least, to let you know what was happening. I do hope you’ll find a place in your heart to forgive me!

Well, my “sabbatical” was to fix a few things that have been bedeviling this blog for some time now. As you are quite aware I had to pull down the whole structure and set it up again sometime ago.

But unfortunately, since then I have been receiving emails from some of you on how you are finding it difficult in publishing your comments. Besides, I also observed that many of the comments held for moderation are sometimes multiples of the same comment, a clear indication that the comment was posted a number of times. It was to correct this problem therefore that gave rise to my “sabbatical”.

This past couple of weeks I had to once again do some “dismantling” and restructuring trying to figure out what was really wrong. I have tried a couple other themes in trying to pinpoint where the problem is coming from. But so far it does appear that the problem is not with the current theme so I’ve restored it back.

For now I wouldn’t say all is well. What I’m doing right now is still a test. I’ll be grateful therefore if you will report any problems encountered (if there is any) whenever you’re posting your comment. One thing I know is that problems are not meant to break us but to make us stronger. We may be knocked down but we will never accept any knockout! We know where we’re going and therefore nothing will stop us. I believe this problem is here to bring out the best in us.

And so, I must appreciate you for being there for us even when I’ve not posted any article for the past couple of weeks or so, which is unusual. I call on your therefore to keep your comments coming they are a big encouragement.

Top Commentators for the Month of May:

And now, let the drums roll for our top commentators for the past month:

1. Christopher of The TechnologyBloggers.org:

Apparently Christopher is taking the top position for the third consecutive month! I truly admire Christopher for his dedication to this blog. He has not only proved to be a reader of this blog but also a friend in that he is always quick to shoot me an email whenever he discovers anything not working the way it should. I have said some good words about technologybloggers.org and why you should join the community of bloggers there. Read that post to know more. But today I want to point you to an article Christopher wrote recently that every blogger should read. It’s about reputation and your blog’s success. You should read it right away.


2. Andrew Walker of YouLoveCoupons.com:

Andrew Walker was able to edge out some other promising contenders for the second position. Some Andrew come on the scene he has shown that his intention is to hit the top. Well, though he couldn’t clinch the top position, but he was able to get the second! And what is Andrew offering you. He wants to help you save some money. I’m sure you do your shopping online, right? Of course, who doesn’t these days! Ok, how about saving some money when you do your shopping, great right? If you love that then you should visit http://www.youlovecoupons.com/ today for their Discount Coupon Codes and Promotional Vouchers that will help you save money when you do your online shopping!  I think doing that is a wise decision both as an individual and a business because every dollar saved will turn out to put some more power into your pockets!

We congratulate Christopher and Andrew we look forward to see more of you here. Our gratitude also goes to everyone else. We appreciate your contributions to the success of this top commentators’ rewards package. Accept our warmest thanks!

Please Read This Very Carefully: I’m considering modifying the rules of the game. I will make this known at the end of June. For this reason there will not be any top commentators’ announcement at the end of June. This is (1) to compensate for the lost time in this month and (2) to formerly commence the new commentators’ rewards package in the month of July. Please do bear with me and watch out for the new rules.

Remember, I want you to post your comments and let me know if you still have any problems. And if you think there is anything that can be added to the top commentators’ rules to make the whole experience a fulfilling one for all of us, simply post it in your comments below.