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Since the launch of Google’s Panda and Penguin updates in the recent past few months, many e-commerce sites have been groaning in pains because of the hard knocks they received from the algorithm changes. Besides, many are right now spending more money to ...
Content marketing has, in recent times, become a buzz word among online marketing professionals. But beyond being a buzz word, content marketing when done right, can greatly turn around the fortunes of any business because of the evolving changes in custo ...
Someone did say about advertising: "A business which aims to sell a great product without advertising is like a man winking in the darkness trying to gain the attention of a beautiful lady!" There is no better way to drive home the importance of online ad ...
If you are always writing content for the web, like most of us do, then you must think keywords research. This is because keywords are what will help you target your web content to the right audience and therefore, the success of your marketing content wi ...