5 Simple Ways You Can Build A Cult-Like Following Around Your Brand!

Have you ever considered how brands like Apple, Coca Cola and many others were able to build a cult-like following around their products and services?

Ever wondered what magic is behind the action of normal human beings who will spend days lined up outside Apple stores waiting for a new product release?

Over the years, this has always been the same. Whenever a new version of the iPhone is released, the line-up of customers waiting to get their hands on the new release is the same. The fans stand in lines (some spending days out in the open) waiting to get their hands on the new smartphone. Funny enough, many of these fans, most times, still have the last version that might still be working great.

Besides, the new version might just be a simple improvement on what is being released into the . And come to think of it, these products can actually be gotten online, in places like Amazon.com, and will be shipped to your doorsteps, even if you will need to wait a few days!

So, what difference does it really make to get the new Apple product on the day of release? Does buying it a few days later make it less; both in value and aesthetic?

It’s indeed “irrational” to say the least!

Apple cult-like followers

But as a , wouldn’t it be a great thing if your existing and potential customers develop such an attachment to your brand? Considering what this has done for Apple over the years, is it not a wise thing as a business to think of how you can create such a cult-like following for your own business?

Okay, maybe some figures might interest you. If so, then hear this, during the launch of the iPhone® 5s and iPhone 5c models Apple reported a record 9 million sales in just 3 days after the release. And recently, the Company posted a quarterly revenue of $46.9 billion and quarterly net income of $9 billion for its fiscal 2016 fourth quarter ended September 24, 2016!

Recommended: 4 Amazing Ways to Create More of a Buzz around Your Business!

Interesting, right?

Now, imagine how much success you can achieve if your brand has such a cult-like following. Of course, Apple may have built this magic over the years. What that simply means if you commit to it today you too can build the same cult status for your business and see customers fall over themselves to have your products or services.

Here are a few suggestions:

How To Create A Cult-Like Following For Your Business

1. Stand Out As a Business

iPhone  customers are passionated connected with the product

Every business person knows something about unique positioning () but not many have been able to find a way to implement this in their . One sure thing around us today is the fact that the noise around has become so deafening that simply setting up your wares in the marketplace without finding your unique positioning, will only amount to a waste of time.

The first step to doing this is, knowing who you are as a business and what makes you stand out from the crowd. Apple has been able to do this very well and has gone on to implant this idea in the heart of their customers. You can learn from Apple by committing to discovering why you exist as a business and then using the information to position your brand in the marketplace.

2. Create an Exclusive Club

Exclusivity creates cults

Who is the target of your products? Is it for just everyone or there is an exclusive group you want to reach? If you want your customers to bond with your brand at the level of becoming a “cult,” your products must be designed to satisfy a specific group.

Ask Apple any day and they will tell you that there products is not for everyone. They are not in the market to satisfy just everybody. And with that stand Apple customers over the years sees themselves as belonging to an exclusive club of Apple “loyalists.” Like it or not they are pride of it!

3. Communicate the

Nobody knows your product or service more than you. You believe in it and you can stand for it any day. But you will need to effectively communicate that belief if you want others to also have the same faith on your product or service.

You must understand that perception is everything in the marketplace. It is the image you create in the minds of the customer through your marketing that will determine how they regard your product or service. You can communicate right image through your marketing message, your business logo and even your website design. Use all of these to create a positive image in the mind of your prospects and that will help them to better bond with your organization.

Apple has been simply great with their brand message over the years. Before launching any of their products into the market various pre-launch events are organized to sensitize both potential and existing customers of what to expect in the new version. These events are so successful that even before the product hit the market, there is already a long list of expectant customers.

Recommended: How a Good Marketing Strategy Can Help With Your Business Success

4. Provide a

Apple a great product indeed

Beyond communicating the right message with your marketing can you prove the quality of your product or service? Can you back up that message with a great product or service?

You could spend millions on marketing and in creating a buzz around your business but if your product cannot live up to the image created, then the customers would simply stay away. Besides, that quality must be consistent if you want the patronage to continue.

One thing we can say about Apple over the years is that their products have always lived up to the expectations of their customers. You too should work towards satisfying your customers with quality products.

5. Be Terrific With Your Customer Service

Youer customer service matters

You can talk about your product or service and create the needed buzz but you will greatly multiply that if your customers do the talking for you. And the simple way to enlist your customers to become your product evangelists is by adding a terrific customer service to your great product!

This is one thing that Apple has been able to do over the years. Their customer service is not just amazing but well beyond expectations. They have been able to use their customer service to create a deep and lasting connection with their customers. Besides, through their responses to customer complaints they have been able to come up with improvements to their products.


Indeed Apple’s cult-like following did not happen by chance. It is a well orchestrated move by the Apple brand and it has worked greatly for them. There are of course a variety of other items that might have accounted for the Apple magic, for example, the ability to innovate and take risks, but with the few listed here I do hope you can create your own success in the marketplace.

Your turn: What other things you think a business can do to create a bonding with their existing and potential customers?

Share your thoughts with us in your comments below.

5 Customer Retention Strategies That Will Boost Your Bottom Line

Customer retention is something that every business person is always working on in order to grow their business. It doesn’t matter if your business already has an established customer one sure way to continue to grow your business is by keeping your customers interested and happy.

But first,

What is Customer Retention?

According to NGData.com:

“Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives. It is important to remember that customer retention begins with the first contact a customer has with a company and continues throughout the entire lifetime of the relationship.”

From the above definition you will observe that an effective customer retention strategy should make your customers happy which, if done well, will result in these customers in turn…

  • Producing more customers for you by way of positive reviews and word of mouth recommendations; and
  • Feeding your bottom line with their repeat business.

There’s no doubt therefore that customer retention is one marketing strategy that you will want to put to use now. The focus really should be on building and maintaining customer relationships.

Also Read: 9 Creative Marketing Ideas to Grow Your Business Today!

How to retain customers for more profits

Here Are 5 Valuable Customer Retention Strategies


Consumers love to keep up with the news. No matter what type of business you run, keeping an updated blog that focuses on your company and industry news will keep your customers interested in your product.

Blogs allow you to reach limitless readers, and they are automatically targeted by searches relevant to your industry or location. You can also use your blog to promote new products, sales, or upcoming events so your customers can stay involved in your business.

Sites like Blogger and WordPress offer beautiful blog templates that are simple to set up and easy to update. Make it easy for your customers and potential customers to follow you online by linking your Facebook, Twitter, or other social media accounts to your blog.

Loyalty Programs

The majority of any company’s income comes from repeat customers; that’s because it takes more advertising dollars to gain new customers than it does to keep your current ones.

So it only makes sense to focus on retention. Adding value to your existing customers’ experiences will keep them coming back and loyalty programs are an inexpensive way to accomplish this goal.

Discounts or free products will always appeal to customers who love your products and services. Therefore, keep implementing different types of reward programs should go a long way in generating repeat sales from your existing customers.

Also Recommended: 4 Ways to Take Your Business to the Next Level starting NOW!

Questionnaires & Surveys

Every customer has an opinion and, whether good or bad, they want to share that opinion. Offering questionnaires & surveys to your customers helps them feel involved in your company and lets them express their needs and wants.

When you design and offer surveys to your customers, be sure to show them their opinions are valued by taking steps to implement their suggestions where viable, or by offering to remedy any negative situation they may share with you.

Social Media

There is no denying social media has an effect on everyone with a computer or smart phone. When you invite your customers to interact with your business through social media accounts like Twitter, FourSquare, or Facebook, you keep your name close at hand while gaining valuable insight into your customers’ needs and wants.

Assign one tech-savvy person to manage your media accounts and be sure to encourage your employees to interact with your customers while showing genuine concern for their opinions.

Email Marketing

Studies have shown that email marketing is very effective in keeping customers coming back to your business. This is one reason why it has continued to have a high return on investment (ROI) compared to other forms of marketing. It is therefore a wise business investment to include email in your marketing arsenal.

With email marketing you can efficiently keep your company at the top of your customers’ minds while, at the same time, nurturing the customer relationship, introducing new offers and offering valuable content.


Remember, if you are not retaining your customers, you are losing them. By implementing these 5 valuable customer retention strategies, you will continue to build your business by taking a proactive role in influencing your customers’ desire to stay with you.

4 No-Brainer Online Store Success Tips That Will Separate You from the Rest!

With more and more people taking to buying products online there is no doubt that ecommerce is the way to go if your business must succeed in these times.

For example, in a recent study the Center for Retail Research reported E-commerce as the fastest growing retail market in Europe and North America.

From the research, online sales in the UK, Germany, France, The Netherlands, Sweden, Italy, Poland and Spain grew from £132.05 bn in 2014 to £156.67 bn in 2015 – a  +18.6% increase!

Furthermore, the study showed that online sales are expected to reach the £182.80 bn mark in 2016 and £215.38 bn in 2017. Now, one interesting point about these figures is that they relate only to retail spending, which is defined as sales of merchandise to the final consumer, excluding cooked food, restaurants, automobiles and vehicle fuel!The growth of ecommerce - online selling

This is indeed a great incentive for any wise business person to start an online store as launching an online store is an excellent way of getting a share of that money. You could decide to build an online store in addition to your brick-and-mortar store or, if you so desire, build an online store and rely mainly on online sales alone.

Whatever the route you decide on you can easily grow your business to become something successful. However, you must remember that there is a lot of competition out there. If you want to make a name for your business, you have to differentiate your store from the rest. You should focus on making it better than many of the cheap online stores you might have seen online. It doesn’t matter whether you’re selling your own products or someone else’s, you need to stand out and get noticed.

To help you get started on building and growing your online store here are some industry-tested tips. Use these to make your online store better than your competition.

How to Make Your Online Store Better Than All the Rest

1. Get a Professional Design

Many people will choose a website builder that they can learn to use themselves. It makes sense, as it’s often cheap and they don’t need any technical knowledge. However, these tools can be limited in both functionality and design. If you want a unique website, you should look for a professional designer. They can create you a website that has useful features for you and your customers, and looks great too.

They can also build you a store that you can manage yourself, without having to have a designer or developer on board all the time. It might be a little pricier, but it’s worth it.

2. Focus on Usability

When people visit an online store, they want buying a product to be easy. The process shouldn’t take them a long time or be confusing. A website that they can use without too much fuss and gives them what they need is essential.

At a basic level, you should start with your store’s load speed. If it takes a long time to load anything, customers will quickly give up and go somewhere else.

Customers also want to be able to find out as much as they can about your products. Providing functions such as zooming in on images or even just a search option will help them get what they want.

Building a succesful online store

3. Make Sure You Look Trustworthy

One of the risks of shopping online is falling for an untrustworthy site. Customers are handing over their personal details to someone, from their address to their credit card number. As well as ensuring that you are a trustworthy business, you have to present your store as one that can be trusted.

There are several ways you can do this, starting with having a good website design. It’s difficult to trust a poorly designed site, riddled with grammatical errors. You can also ensure you have security measures in place to protect your business and your customers. Display your certificates to show people your site is safe.

4. Unique Content

If you sell other people’s products, don’t just use stock images and descriptions. Your site won’t stand out for SEO purposes or to your customers. Make sure that your content fits your brand. Try to provide a range of content too, perhaps including videos or rotating images of your products.


As a business I’m sure you don’t want to miss out in the huge growth of online shopping that we are witnessing today. But to take advantage of these trends you simply need to position your online store to stand out from the rest. You have to go beyond standard templates. Creating your store from scratch with the help of professionals is a sure way to stand out.

Use these tips today and you will see great success from your online store.




4 Critical Areas of Marketing You Mustn’t Ignore In 2016!

Do you have dreams of moving your business to the next level this year?

That’s great!

But what are your marketing plans to ensure that it is not just some wide dream? Have you taken the time to lay out your marketing strategy?

If you truly desire to see better results than what you have seen over the years, it’s important that you have in place a powerful and effective marketing strategy for your business. This means you’ll need to do what you can to use as many different strategies as possible.

In this post I want to show you some of the most essential areas of marketing your business should be focusing on.

Areas of marketing to focus on

Marketing Essentials You Should Be Using

1. Email

Of all the marketing techniques available to you, email remains one of the most important. Despite being the oldest form of online marketing, it still plays a huge role in business marketing. You need to think about why emails have become so vital, and what it is they offer customers. If you can understand and appreciate this, you’ll be able to customize your emails effectively. You can communicate with any clients anywhere in the world by using email, and you can be active or passive. It’s an important technique to use so you have to make the most of it.

2. SEO

Another of the most important areas of marketing you can use for your company is SEO. Search engine optimization plays a massive role in developing awareness for your brand. Get in touch with FSE Online and see how they can help you. You need to make use of SEO experts to help the company appear in more search results. Bringing awareness to the brand is the best way to increase your client base and get more visitors to your website.

3. Social Media

If you run a business, you aren’t going to get very far without making full use of social media. People always go on about how important it is, but this can’t be overstated enough. Social media sites are hugely popular and have millions of active users. So you have a massive global audience you can target and interact with. If you can represent yourself in the right way across social media, there is no limit to what your company can achieve. Make sure you have an active presence on several social media sites and try to post updates as often as possible.

4. Copy

When it comes to any business or industry words matter. That is a fact, and there is no escaping it. Words play a massive role in marketing, and can prove to be one of your most powerful tools. That’s why you have to pay attention to the copy your business is going to be using. On your emails, web pages and social media posts you have to get the wording absolutely perfect. As such, you might think about using copywriters as much as you can. Bringing in expert wordsmiths to do the work for you is the key to snappy and seductive copy!


To create better results for your business, you need some sort of marketing strategy. This is what will play a major role in any success you may have this year. You cannot afford to waste your time on every single tactic out there. This is why you need to ensure that you focus on the best marketing methods for your company.  Of course, some might work a little better for your business than others.

In this post I have given you an idea of the areas of marketing that are most important to you. Focus on these proven and time-tested marketing areas and you will never go wrong!

So, what do you think? What are the areas of marketing you think should be included in this post? Feel free to share with us in your comments below.

3 Proven Systems for Boosting Your Business

When you start a business your expectation is to see it grow and spread out like the vine! It doesn’t matter what success you might be enjoying today you definitely will want toyou’re your business enjoy more growth. In fact, it is just like when you have a baby, your desire is to see that baby grow over the years.

So, as a serious business person boosting your business and achieving long-term success should be your main goal. Unfortunately, these days it’s so difficult to stand out in the saturated world of startups. Whatever you can do therefore to give your company that extra boost it needs is a massive bonus.

In this post I want to share with you 3 wonderful ways you can boost and improve the company going forward. If you can get these things right you should have no problems becoming a successful business owner.

How to boost your business

How to Boost Your Business for More Profitability

1. Secure More Leads

The goal for any business is to get as much interest and customers as possible. And the only way to achieve this is to make your presence felt and secure as many leads as you can. Now, a lot of this is going to come down to how well you promote and market your business. Think about how to attract clients to the company. You’ve also got to think about how your staff can affect things as well. You need to make sure they are dedicated, professional and efficient. This will help you to secure more leads and enjoy more success.

2. Expand Your Global Reach

Anyone with serious aspirations of being an entrepreneur has to look at company growth. This means you need to look at ways you can expand and grow as a business. You might have started out small, but the ideas is always to thrive and grow. You need to look at turning your business into a national brand, and then eventually a global one. Now, in order to achieve this, you need to take a look at how you can enjoy a smooth transition. For one thing, you will need to use the services of Multilingual Connections to deal with language issues. You also need to consider how your business will come across in foreign markets. You may have to change your approach to marketing in a foreign nation.

3. Start Outsourcing

If you haven’t already started outsourcing, then you’re a little late to the party. And you need to start doing so because you can guarantee all your rivals are going to be. Think about the differences between outsourcing and trying to get things sorted out yourself. It’s so much more efficient to outsource and use freelancers. Not to mention the fact that it can save the business a lot of money as well. So you need to look into the things that you’re able to outsource, and start facilitating that immediately. This is going to make you much more productive as a company, and you’ll free up resources to dedicate to other things as well.


As an entrepreneur, you need to look for as many different ways to improve your business as you can. And that means you have to check out different avenues to explore. Think about any areas where the company might be struggling. Also, you should assess your long-term goals as a business and see what you can do to achieve those. Always try to come up with ideas that will improve and boost your business, and help your chances of success.

How to Improve Your Business Online Visibility through an Enhanced Profile

Having an online presence is crucial to business success these days. With the internet nearly every aspect of your business can be improved for effectiveness and efficiency. One area that the internet can help your business is in the area of improved visibility. Before now, this was totally dependent on your advertising cost and your customers’ word of mouth promotions.

But not anymore!

These days with the right tools and approach you can greatly increase your business visibility by simply creating a brilliant online profile. An enhanced online business profile carefully crafted to gain attention and exposure will help your business reach more people and also gain a larger share of the market. In this article I want to share with you a few ways you can do this.

How to increase your business online visibility

Top 5 Ways to Boost Your Business Online Profile and Visibility

1. Website

The foundation of any business’ online profile is their website. Think of it as a central hub, where almost all of your online content is going to link back to. This is going to be on the top of any letterheads, on business cards – the link is everywhere. This means that your website as to both look and function excellently. A poorly designed or unresponsive website gives an immediate bad impression. Consider employing a Web Designer to revamp your site for you if it’s not quite up to scratch. The layout needs to be simple, coherent and clean. Also, it must make it very clear what your business is all about and be full of links to all of your other content to help that grow too.

2. SEO

Now you have the basis of a brilliant online presence; you need to grow it. Search Engine Optimization or SEO is the perfect way to do this. If you’re not clued up about SEO, don’t worry. It’s relatively straight-forward, and you can outsource it from your business if it seems to be too challenging. You might have the greatest product or service in the business, and be exactly what a potential client is looking for. However, if they can’t find you online, you’re stumped. What SEO does, is place your site or content at the top of search engine results to make sure that your business is found by the people who need it. Companies like LosAngelesSEO.org can provide an affordable SEO service tailored to your business’ needs. It’s important to outsource to the right people, however. You don’t want to hire a bad SEO company as that will only backfire on you, and you could end up overspending.

3. Social Media

Social media is a must in the modern age. Your client base can sky-rocket with well run, content heavy social media platforms at your disposal.  Gaining retweets or shares is great. With them, your business can target not only those who are looking for you. But also those who are unknowingly just scrolling through their timelines. Facebook and Twitter are perfect mediums for racking up a new client base. Make sure your posts and content match the tone of the platform. Twitter should be chirpy, short and fun. Whereas on Facebook you can post longer material, with a more serious approach. To grow professionally online, consider LinkedIn. The social network for business is global and growing already. This could be a great way to make excellent B2B relations or even headhunt a new member of staff for your organization.

4. Press Releases

If your company has something to shout about, then tell the whole world about it. Don’t just limit yourself to your organization’s address book either. You can pay to have your press release reach a much wider client basis. Press releases are a great way to market a new product or service that your business is trying to sell. People are more impressed when a product is unveiled to them as revolutionary or game-changing. So really try to push your product or service in this way. Include links to social media platforms and ones back to content on your site. Having these within articles will engage the reader and hopefully invite them to consume more of your content. This ultimately will help massively grow your businesses profile online.

5. Google My Business

If you business has a physical presence offline as well as a digital online, then let people know about it easily. When using search or Google Maps, potential clients will often search for specific phrases. These might be things like ‘nearest shoemakers to home’ or ‘italian restaurant in ____’. Make sure that your business appears when people return these kinds of inquiries online. Google My Business easily enables you as a business to place your physical space on a map. Whether it be a retail store, factory, restaurant, etc. it can be found rather simply by any Google search user. My Business lets you add your website, social media, phone number, opening hours and other crucial information to Google. The effect of this is phenomenal. Next to no sites have a higher Domain Authority than Google. So by being visible on one of their services, your client base and online presence is only going to increase.


I hope this guide has been able to inspire you to reinvent the way your company thinks about digital. You must understand that having a strong online profile is actually the foundation to your online business success. It is a great way to increase your business visibility and of course your results. So, simply follow these tips and make it happen right now!

How a Good Customer Service Care Strategy on Social Media Can Positively Impact Your Business

No one is in doubt that your business is measured by the amount of profit it produces. But you mustn’t ignore the fact that you aren’t going to generate any income without customers. The key therefore to long-term business success is not to focus on gaining new customers but taking care of the existing ones.

Let’s face it, the modern digital age doesn’t naturally encourage great customer care. This is the more reason why it’s very important that you offer a good customer service that will wow your customers. The good news is that it’s a simple process where small gestures can go a long way in improving your business results.

Employing those tips could instantly propel your company ahead of your direct competitors.

Customers like to feel valued and showing your appreciation will get the positive vibes flowing. Once they’ve started to link your company with good feelings, you can’t go far wrong. They’ll naturally start to think your business can improve their life. This is a very powerful tool. After all, we all share that pursuit of happiness.

Human interaction will always remain the greatest way to build relationships. However, in this digital age, you must use virtual resources to achieve the best results. Using social media platforms like Twitter as a customer care tool is a brilliant option. If nothing else, it makes a public showing of your commitment to the customers. In turn, this could help recruit new supporters.

Here a few benefits of using social media platforms to drive your customer care strategy.

Leveraging social media to drive customer service

1. Cheap Word Of Mouth Promotions

One of the best things about using social media to power your customer service machine is the fact that news about what you are doing will soon spread. This is because word of mouth can be very powerful and recommendations from friends and family can often influence far more than fancy adverts.

With social media you can leverage those personal feelings in your business and use them to drive your company forward. Using social media to power your customer service strategy is therefore one of the greatest and cheapest ways of increasing your clientele base.

2. Save And Better Utilize Your Time

Another fantastic benefit about using social media to offer customer care is that it can save you time. Your one response to a customer of social media could solve five people’s questions. Now that’s great streamlining. Better still, smartphone devices allow us to complete these tasks even while we’re relaxed and enjoying a train ride! By squeezing more into the working day, you can only see positive results.

Final Thoughts

Time constraints and ignorance are the chief reasons for dismissing the benefits of great customer care. However, the rewards are so great that you must find ways to make time for it. I would suggest using accounting people to keep your finances in good health. Not only will the experts save you time and hassle, it will probably save money in the long run too. It’s a no-brainer, and should allow you to further improve customer relations.

At the end of the day, money and customers are the two most important factors to your business. Finding a method that benefits both has got to be considered a priority for any business. And this is what social media can do for you. Employ this is in your customer service today and you will see the returns.

The level of customer care is integral for every business, but especially smaller operations. Quite often, people use this type of company because they enjoy the better experience offered.

Being the company to provide it can only stand you in good stead. Make it a foundation of the business, and you should see noticeable improvements to the entire operation.

The verdict? Social media is a great tool for improving your customer service care and therefore your business!

4 Strategic Moves That Will Help You Outsmart Your Competitors Online

With more and more businesses taking to the internet to market their wares and with customers becoming more savvy and knowledgeable about making buying choices, your competition is no more some distant walk across the street or overseas. Your competition is only a click away.

In one word, competition is stiffer now more than before!

So, whether you’re a veteran or you are just starting out; whether you’re a blogger, a small business owner or even a network business owner, knowing how to outsmart your competition is one thing you must learn and master if you truly want to thrive in the marketplace today.

Now, if you are thinking of outsmarting your competition the first thing you need to do before making any changes to your own business is to analyze your rival’s approach to online activity. Once you’ve done this, you can start to make improvements to your own approach.

In this post I want to share with you a few ways you can expertly research your competition and beat him to the game!

Interested, right?

Then let’s go…

How to outsmart your competition online

1. Make the Most of LinkedIn

LinkedIn is great for two main reasons. Firstly, it’s great for networking with people in your industry and people who might be interested in your business. You shouldn’t underestimate the power of LinkedIn for finding new clients and forging new business alliances and partnerships. But that’s not all it’s good for.

It’s also a great tool for keeping an eye on the competition. You can make sure that you keep up with them on the website and are doing as much networking and relationship building as they are. If you notice that they’re doing better than you on LinkedIn, you know you have to put in some more work.

2. Focus Your Website

Your website is the central hub of your business’s online presence. If your website is wrong, then your whole approach to your online presence is wrong too. One of the biggest problems a lot of business websites face is an overabundance of information and a lack of focus on the important things.

If people can’t navigate your website smoothly and easily, they won’t stick around for very long. They’ll be tempted to head to your rival’s website instead. Customer Web Design is a form of web design that focuses on the needs of the customer. This is exactly what you need to get people coming back for more.

3. Think Outside the Box When Marketing Your Brand

Taking the conventional path when marketing your brand online might be tempting and safe. But doing something that is a little more unconventional can reward you greatly. People don’t latch onto boring, safe ideas. The marketing campaigns that get people talking are the ones that are out of the ordinary.

Think about the last thing you saw go viral. It won’t have been a boring, generic marketing campaign. To make your brand stick in the minds of potential customers, you need to reject the tried and tested methods and ask yourself what will capture people’s imaginations. Only then will your marketing campaign really take off.

4. Take More Risks

There are other ways in which you can take risks as well. Playing it safe will only ever get you so far in the fast-moving, innovative world of business. This is especially true of the online business world. Things are changing all the time and people are pushing things further with each passing month.

Of course, I’m not telling you to be careless and haphazard in your approach to work. That’s not a good idea either. But you should also look for new ideas and methods of reaching out to people and developing your products. Make sure the risks are all calculated and planned out before you take them.


Of course, getting ahead is really not the end of the game. While these tips will help you get a head start on the competition you will need to keep innovating to make sure they don’t catch up. You know once you are ahead those behind will also be fighting to beat you to the game. So, start now but never stop innovating.

Business Growth Tactics: Five Simple Ways to Improve Your Business’ Reach

Congratulations! You’ve taken the risk and created your business. It was daunting, right?  But it was well worth the risk! What more, you have just shown that you’re not like the many out there who are only wanna be entrepreneurs but will never take any action!

However, the job is not yet finished. Your company isn’t going to grow and expand all on its own, so you need to get into the war room and think of ideas.

Even when you have taken the steps to get started, you must know that expansion won’t happen overnight. But there are a couple of tricks that will get the ball rolling. And the good news is, they aren’t even that difficult, so there is no excuse not to implement them. Have a look below for inspiration.

Expand your business with these simple tactics

Business Expansion Tactics You Can Implement Starting Now

1. Build An Amazing Website

Websites are crucial, but they need to be perfectly constructed. Every legitimate business has a website just like you, so you need a way of standing out from the crowd. But, how do you achieve that goal? Create a website that is completely different. There are mandatory steps you have to abide by, but in the main you have a blank slate. Try and put as much of your personality into the site as possible. Make it funny, punchy and snappy and aesthetically pleasing.

2. Use An Eclectic Marketing Campaign

There is a tendency just to focus on using the web to brand your company. Of course, the internet has fantastic tools, such as social media. Still, they are not the be all and end all of marketing. Your company should integrate a mixture of all methods to get the best results. If possible, they should connect and interact. For example, a well-rounded strategy will use business cards with links to the website and should also have a contact number.

You shouldn’t underestimate business cards either. They might be old fashioned, but they are remarkably effective. To find out more, check out websites such as allbusinesscards.com for extra information.

3. Make Friends With The Press

The media are essential, so treat them with kid gloves. Obviously, you shouldn’t perform any acts that make you uncomfortable. But, given the chance you should charm them and cultivate their contacts. The press has an amazing ability to advertise your business for you, plus they do it for free. If you can get published with highly reputable media outlets, your reputation will boom as a result.

4. Start Blogging

SEO and blogs are an easy way to create a buzz. If you use them properly, they will defer traffic to your website and get you noticed. All you have to do is create likeable and shareable content, and then add appropriate links. The more people like it, the more it will be shared and reach a larger customer base. Make your blog posts short and entertaining for maximum results.

5. Offer Something For Free

Everyone loves a freebie. If they say they don’t, they are lying! So, if you hand out a couple of free products, you are a lot more likely to increase your customer base. That leads to an increase in sales and an increase in profits, all from a gift. In the long run, it isn’t feasible to continue. But, in the short term it is a great technique.


Building your reputation seems complicated, but it can be as easy as you want to make it. All you have to know are a few simple techniques. With these, the world of business is yours for the taking!

Image credit: Pixabay

6 Ways to Get Creative with Your Marketing

Marketing can be so stale and boring if you just follow the tried and tested conventions. So, why follow the crowd?

If you engage your brain and start to think more creatively, there are loads of interesting ways to engage with the public and promote your brand.

Here are 6 of my favorite, enjoy!

1. Sign Holders

We’ve all seen them on the street, haven’t we? Those people who stand there holding signs that point in the direction of a particular business. It doesn’t look like the most interesting job in the world, but it can serve as an effective marketing tool.

It’s cheap and easy, so there’s no excuse not to. Get creative with the design of the sign, but remember to keep it clear and simple so that people know what you’re offering.

Using human billboards for marketingImage Source

2. Creative Videos

Sometimes a big block of text can be really unappealing. Creative videos are much more attractive to people who want to receive information quickly and easily. Young people, in particular, will be more responsive to an interesting, well-designed video.

Companies like Vivid Photo Visual can provide you with whatever kind of video you need for your business.

3. Start a Blog

People love content. They can’t get enough of it. So, therefore, creating a blog filled with interesting and well-written content is a sure-fire way to get people heading to your website in droves. Don’t just write about your business, be much more broad and general. That way, you get people visiting your website who never would have otherwise.

4. Free Pens

This might seem like a small and insignificant marketing idea. But it’s a great way of getting your brand name seen by a lot of people. We all need pens, and it seems like we’re always short of them when we need one. So, hand them out wherever and whenever you can. Give them away at events, in your shop or office, on the street even! Don’t underestimate the effect the small things can have on your business.

Promotional pens Image Source

5. Get on the Radio and Into People’s Heads

With so much emphasis placed on the internet these days, a lot of people forget the power of old, traditional marketing platforms. If you can get an advertising slot on the radio, be it local or national, you have a great opportunity.

Create a song! It doesn’ matter if it’s good or bad. Only two things matter. Make it memorable and make sure your brand name is at the forefront of it. If you can create a song that gets stuck in people’s heads, you’re onto a winner.

6. Start a Newsletter

I bet you’ve never thought of starting a newsletter for your business, have you? Well, why not? You can distribute them in the community and freely online. Include updates on your business and your wider industry. Basically, just include anything that can link back to your business. Make it interesting and fun to read though. Nobody’s going to read it if it’s boring.


You can put some life into your marketing starting now. If you will implement these tips your marketing will not only fun but really rewarding.