Top 4 Common Outsourcing Mistakes You MUST Avoid For Better Results!

Outsourcing is a part of life in the business industry. This is clearly attested to in that it is not restricted to only the big corporations as even the small time business entrepreneurs do it these days.


Because there seems to be not just enough time again to effectively and timely carry out the many tasks and challenges of running a business in our today’s fast-paced economy. These days, one of the common business advise you will readily hear is: if you want your firm to produce a quality service while cutting costs, you need an outsourcer.

As much as that is true the fact is, just because you decide to take the plunge doesn’t mean you will reap the rewards. To get the best from your outsourcing spend, you need to tread carefully. This is because there are plenty of mistakes and traps to avoid. In fact, there are so many outsourcing mistakes that many businesses fall foul of them on a daily basis.

But not to worry, in this article I want to share with you the top 4 mistakes you must avoid when you outsource.

So, if you’re ready let’s get started…

Outsourcing mistakes to avoid

#1: Choosing a Bad Partner

It’s not an accident that this is top on the list. It’s actually a BIG mistake that you don’t want to fall into. Now you may be asking:

‘But how do I know that an outsourcer is bad?’

The simple truth is that you don’t know without doing your research. Some will look like the perfect partners until you sign the contract. That isn’t to say that they will take your money and run because these companies are few and far between. Still, they might not be able to perform the tasks they advertise. That is just as problematic as it is a massive waste of time and money.

What you need to do is use comparison sites like 5 Digital Quotes. You can click here for more info, but the gist is that they compare legitimate agencies at your digression.

#2: Going With the Cheap Option

You do want to save money, but you don’t want to lose your identity in the process. That is what will happen if you go for the cheapest option.

The reason some outsourcers are so cheap is that they have limitations. They might lack skill or experience, for example. As a result, they lower the price to lure you in and then hope you make a purchase. You need to watch out for them as they won’t fit your needs. Instead, you need to go with a more expensive option so that you get the deal you want. If you don’t, it will cost you money in the long run.

#3: Dismissing Communication

Communication is more important than ever when you outsource your business tasks. Because they operate off-site, you need to talk on a daily basis. If you don’t, you won’t know what is happening and why. For a business, that is a dangerous path to take as you need micromanage every aspect of the firm.

With a stranger behind the wheel, anything could happen without your blessing. By communicating, you can keep a tight leash on the procedure without having to complete the task internally. Remember that the outsourcer isn’t the client. You are the client, and it is you that has the final decision.

#4: Neglecting the Location

Thanks to the internet, the world is a big place. For the most part, globalization is a wonderful thing for businesses. But, when it comes to outsourcing, it can be a real pain. The reason is that you need expert knowledge. Expert knowledge is a level of knowledge that can help you infiltrate your current market and hit more of your targets. At the minute, that will mean you need local people. Anyone that works half way around the world isn’t a suitable candidate in that respect.

Don’t let globalization fool you into making a bad choice.


There is no doubt that outsourcing some of your business operations will help with your income and profits but, as you learned in this blog article you need to take precaution. Avoid these common outsourcing mistakes and you will get good results from your outsourcing spend.

Over to you: Have you used outsourcers for any of your business tasks? Or are you an outsourcer? Share your experience with us in your comments below.



The 4 Common Small Business Mistakes That Could Destroy Your Business

The statistics are alarming, and most times, they could be demoralizing. But they are true all the same. Fact is, not every business idea will see the light of day and for those that get started, 25% will fail within the first year, 55% within 5 years and 71% within 10 years! (Source)

Now, if you’ve had enough of working as a “wage slave” and you are thinking of stepping out on your own by starting your own business, this really is not to scare you but to help you to be better prepared. Of course, it is a good thing that you’ve got a great idea you that want to share with the world by starting a business. Far too many ambitious and intelligent people have such great business ideas, but never pursue them out of fear. For this can-do attitude, I salute you!

However, while launching a company is easier today than it has been in the past, there are still potential pitfalls which could destroy your great idea. It is better therefore that you learn the potential risks that could sink you business boat even before you start so you can do well in avoiding them instead of regretting later on. Here are some of the major ones which you need to avoid.

Common busines startup mistakes to avoid

Small Business Startup Mistakes to Avoid

1. Hiring the Wrong Staff

The first big mistake you need to be aware of is hiring the wrong staff. If you’ve just got out of education and you’re raring to get your business up and running, then this is one of the big ones you have to look out for. Choosing the wrong people to work at your company may be one of the most expensive mistakes new entrepreneurs are capable of. With a bad enough team, you’ll not only throw a lot of money down the drain, but also grind down your overall business morale.

Recently, you may have met someone you share all kinds of opinions and ideas with, and be just about ready to launch a business with that person. Bringing your friends into the venture will make for a pretty pleasant opening period, true. However, in the long run, those very people may end up killing your business.

It’s better to hire someone who’s annoying but professional than your best friend who knows nothing about business. Hire people with varied skill-sets and a common vision, rather than people you get a good vibe off.

2. Picking the Wrong Price

If you’re running a manufacturing business, then one of the biggest mistakes you can make is bad pricing. This is one thing that will destroy a B2B firm faster than you can imagine, so it’s important not to slip into it.

There are a lot of causes for bad pricing, but one of the most common is a poor grip on your business’s costs. From the payments on your merchant cash advance to the materials you need to logistics, the costs never end! You may hate number-crunching, but don’t be tempted to round up figures, or leave anything out. You can’t afford any laziness here!

You need to be taking everything into account and getting an accurate cost-to-markup figure. While you might be able to recover from bad pricing through good luck and perseverance, it’s not the kind of thing you want to risk.

Before you sign off a single invoice, make sure you understand pricing and all the factors in your industry that influence it.

3. Lack of Flexibility

Another common mistake is going into business with a lack of flexibility. If you land on an absolutely brilliant idea, then you may build it up into this perfect image of everything you want your business to be. After some time overcoming financial and personal obstacles, it’s easy to become attached to this idea. Lean too much towards it, and you could end up putting the big launch off for far too long. Remember that the longer you’re not trading, the longer it will take to actually start turning a profit.

If your business idea hinges on a new program or an app, then this is a particularly big danger you have to look out for. A huge amount of techy entrepreneurs start to develop a program, and won’t consider pitching it until it’s absolutely perfect. This leads to a lot of spending, wasted time, and disgruntled investors. In fact, the only people who benefit here will be your suppliers!

This applies even when your product is matched exactly to your vision. You’ll still need to put money into advertising and distribution to make sure your business doesn’t fizzle out. Grind down too much resources too quickly, and you’ll end up with no product and a pretty substantial debt over your head.

4. Failing to Outsource

Failing to outsource when you definitely should is another common mistake. Again, this is tied in heavily with the software and technology niche. You don’t have to know too much of the technical details to be a successful businessperson. Richard Branson, CEO of this little company called Virgin, didn’t even go to university, and yet managed to expand into too many areas for me to list!

However, you certainly need some kind of expertise in your camp, whether it’s from you or from outside sources. Let’s say you have a great idea for a new program. You know exactly what it’s going to do and how you’d like it to look, but you know absolutely nothing about coding or software development.

Some entrepreneurs are fixed on the idea of independence (or at least reduced costs) and will put off outsourcing for as long as possible. This is something you probably can’t afford to do. Either hire some permanent, in-house experts in your industry, or outsource the work to a trusted professional.

While you probably won’t have all that much to worry about after this, it’s also a good idea to become savvy about your industry. I’m not talking about re-starting your whole formal education here. However, if you hire in some specialists who put across a professional image this isn’t necessarily a reflection of their worth. If you’re spending money on a service that isn’t doing anything for your business, you’d want to know sooner rather than later, right?


When you’re trying to take your business from an idea to a reality, make sure you avoid these big mistakes. I don’t mean to alarm you, but this post is only the tip of the iceberg! Starting a business is a very risky move, which can be undone with all kinds of other factors. However, if you keep yourself informed and on top of all your possible risks, you’ll stand a much better chance of success!

Over to you: Of these common mistakes which do you think is actually the BIGGEST? Share with us in your comments below.



Top Reasons Why You Should Get a Virtual Business Mailbox

There’s no doubt that these days more and more businesses have gone digital, making the traditional ways of running businesses something of the past.

Much of the business operations now run digitally. But, as much as this has enormous gains, the fact still remains that a lot of people still prefer these days to send old fashioned snail mail when they want to contact your business, instead of an email. In a situation like this, your “digitized” business will need to have some measures in place to effectively handle this.

This is where virtual business mailbox services come in.

But what is a Virtual Mailbox?

A virtual mailbox, or digital mailbox as many would prefer to call it, is a cloud-based technology that allows you to register a virtual mailing address so you can access your snail mails on your mobile devices or your internet-connected computer.

How it works is that once your virtual mailbox address is registered, people can send traditional snail mails to this address and the virtual mailbox service operator will scan the mail and send it to you digitally so you can access and read them online!

This is indeed great for your business. It doesn’t matter if you’re operating wholly online or you have a physical address. With a virtual business mailbox you wouldn’t “block” out any of your potential customers.  Besides, you will be doing this without cumbering your business operations in any way.

Sound interesting, right? But there are more reasons why you should have a virtual mailbox for your business.

Benefits of virtual business mailbox

10 Benefits of a Virtual Business Mailbox

1. More space

Letters, packages and other documents take up room. Less room means less organization. Your business can become drowned in a sea of similar looking documents very quickly. No physical mail equals more room to breathe.

2. It Is Cheap

Cheaper than the ramifications of lost or damaged mail anyway. Information on virtual mail service pricing is available from many sources, so take a look at your budget. Consider the value of the service against how much you have to spend. You could save money, and that’s vital for any business.

3. No Worries about Ruining Letters

Everyone has spilt a cup of coffee on a letter before. Everyone has accidentally thrown one in the bin. Everyone’s dog has eaten an important correspondence. It’s annoying, and that letter isn’t coming back anytime soon! Cloud-based mail gets rid of this worry; you can’t stain a digital document!

4. Access Anytime, Anywhere

Whether you’re in the office or at home, you’re always in the loop. You won’t have to physically dig out a letter or package. It will be on your smartphone, tablet or laptop. You could be at home, watching TV, or in the office working on a deal. The only limitations are with your internet connection! You’ll boost your business by increasing availability.

5. Easier To Forward Mail

If it’s digital, this goes without saying. How much easier is it to forward digital documents? We’ve all done it in the past. This takes that notion to the extreme. Forwarding a physical letter is a pain – you have to make a copy for yourself, for starters. You then have to address and mail the original. It’s not efficient, and wastes time.

6. Copies Readily Available

Speaking of copies, you can quite easily make as many as you desire. It’s far quicker to copy a cloud-based document than it is a physical one, for obvious reasons. If you need to send a letter to your investors, or to your business partner, you can easily do so.

7. More Than One Person Can Read

If there’s one copy of a letter, then only one person can read it any given point. However, a virtual mailbox allows you to more easily share that mail with other people. You can access it on different devices at the same time. It’s effective collaboration at its finest.

Virtual Business Mailbox allows for more collaboration

8. Easier To Organize

As previously mentioned, more paper equals less space, which equals less organization. It’s far easier to gather and collect digital mail as opposed to physical mail, and you can save a chunk of admin time in the process.

9. A More Efficient Business

A more organized business is a more efficient business. Businesses are huge operations with many moving parts. Can you afford to spend all your time on one area? Probably not. Switching up certain processes allows you to focus more time and effort on other things.

10. Stay in Touch When Traveling

Whether you’re jetting off to Rome or holidaying in Hawaii, you’ll always be in the loop, and you’ll always be connected. Never again will you miss a correspondence or letter!


Running a business involves a whole lot of huge, moving operations with many working parts. As such, it’s important to make all those operations as streamlined and easy as possible. Luckily for you, cloud-based technologies, like a virtual business mailbox, give you the power to operate without the hassles and headaches common with traditional business operations. So why allow your online business to loss out with those who still want to use traditional snail emails to communicate with you? Go for it, get a virtual business mailbox today.

So, what do you think about using virtual mailbox services for your business? Share your thoughts with us in your comments below.

3 Simple Steps to Setting up A Successful Business [QUICK GUIDE]

Are you thinking about starting a business? Well many do these days however, what is holding a lot of these people back is the question of, how do I get started? Where do I start?

While these questions are relevant the truth is that you mustn’t allow them debar you from running with your vision. So, if you are thinking of starting your own business but you are still worried on how you should go about it, I invite you to check out the following 3 simple steps to building your own successful business. In this guide I present you with the essential information that will equip you with the fundamentals of how to start your business on the right footing.

If you are ready let’s get started:

How to start a successful business of your own

Step #1: Come Up With a Business Idea

The first step in starting a business is coming up with an idea. You have to come up with something to base your business around. This could be an idea for a new product to sell on the market. Or, it could be an idea for a service that people would want. The main thing is to come up with an idea that people want. Do some research and see what people are demanding, and then supply it.

When you’ve come up with a business idea, it’s time to test it. Organize a few focus groups and pitch your idea to them. See what normal people think of the idea, whether they like it or not. If everyone gives you two thumbs up, then you’re on the right track.

After you’ve tested your idea, it’s time to look for funding. Think about pitching your idea to some angel investors to get financial backing. Or, go down to your bank and apply for a business loan.

Step #2: Find Your Target Market

If you want to start a successful business, you need to have a solid marketing strategy. The key part of any marketing strategy is finding your target market. Your target market will be the people that you promote your business too. They’ll be the primary focus of all your marketing efforts.

But, how do you find your target market? The first thing you should do is look at what your business does. If you’ve followed my first step, you should have a business idea! Take a look at this idea and think about who it appeals to the most. What age range does it appeal to? What type of person would like what you have to offer? There are plenty of questions to ask, to help you zero in on your target market.

Once you’ve got your target market, you can focus on your marketing campaign. Use loads of techniques, both digital and traditional, to help promote your business. All the while, your target market should be in the back of your mind. If you hire an online marketing company, you can promote to your target audience via the internet. This means you’re able to reach far more people than if you stuck with just traditional techniques.

Step #3: Create a Positive Image

Another highly important step is to create a positive image. You want people to hear about your business and think about it in a good way. Whenever someone sees your logo or name, they want to have positive thoughts. You don’t want people associating your business with bad things.

The key to a positive image is professionalism. If your business looks professional, it will have a very good image. Whereas if it doesn’t, people will consider it amateur and won’t take you seriously.

Also, a positive image comes from doing positive things. Think about becoming a green business to improve your image. People will respect a company that cares for the environment.


There you have it, 3 simple quick steps to starting a successful business. Truth is you will need to put in a little effort at the beginning. While this sometimes appears to be tedious and tiring, you must know that nothing good comes easy. Get these fundamentals right and stay the course and you will be sure of building a successful business that will beat your imagination.

Have any questions on starting your own business? Feel free to ask in your comments below.

4 Essential Business Tasks Every New Entrepreneur Mustn’t Ignore!

So you are ready to run with that business, right? But have you considered what business essentials you should take care of to keep things going?

Have you ever really considered if there are any essential tasks when it comes to starting a business?

Believe it or not, starting a business entails a whole lot of things. Trying to wrap your head around these things most times could be daunting. This is why it is important that when you start a new company you should be able to know the essential tasks you need to cover. Failure to do that could mean you experience many issues further down the line.

The question therefore is what are these essential business tasks? In this post I’ve listed some of the most critical processes in the hope of giving you a helping hand. So long as you don’t overlook any of these essentials, your business should be ready to create profit.

Of course, there are a lot of other things you need to think about, but none are quite as important as the tasks listed below.

Business essential tasks for new entrepreneurs

1. Get A Good Accountant

Before you register your business, it is is vital that you find a good accountant. In most instances, they will deal with the company formation on your behalf. Also, they can offer advice on your business plan, and how to spend your money. It’s important you have a decent accountant because you’re going to need a lot of guidance at the end of the tax year. The last thing you want to do is pay money to the government when you can use it to expand.

2. Find A Talented Web Designer

Suitable web design is crucial if you want to reach a large audience. Most people use their mobile phones to access the internet these days rather than desktop computers. That is why your site needs a responsive and attractive design. Try to make sure you keep things as simple as possible. Internet users do not want to work harder than is necessary to buy from your brand. Indeed, some of them might look at alternative companies if your processes are too complicated.

3. Employ A Marketing Agency

Dealing with marketing yourself is going to involve a lot of time and effort. You probably don’t have enough hours in the day to give your full attention. That is why it is sensible to use a marketing agency. There are plenty of them around these days, and you’ll find them online. Just ensure you always read reviews from previous clients. That way, you can be certain you are going to receive a premium service.

4. Get The Right Insurance

You’re going to need lots of different insurance policies to protect your business. That is especially the case if customers and clients visit your premises. Considering that, you should contact suitable business insurance providers as soon as possible. Make sure you shop around to get the best deals and try to buy everything from the same place.


Those business essentials will apply to all new companies, regardless of which industry they enter. Just make sure you create a plan that will allow you to get everything sorted before you start trading. Once you’ve done that, the road ahead should be a little clearer. There are always going to be stumbling blocks. Even so, overcoming them is easy with the right approach. Cover all the basics, and nothing can go wrong.

Now you’re ready to launch the company; you just have to find a lot of motivation. You will work hard for a long time before you make a profit. However, it will be worth the effort in the end.

So, what are those essential business tasks that you have not taken care of in your business? Or what other essential task you want to add to this list? Share with us in your comment below.

Starting Strong: The Secret to Starting Your Own Successful Business!

There is always that feeling of satisfaction when you start your own business and the customers start flooding in. Watching your business finally hit the ‘tipping point’ is a wonderful feeling. Yes, we love that moment when we take on more clients and the money is pouring in steadily. It’s definitely a great moment that anyone would remember as a defining point in their company.

Unfortunately, there’s a long, hard road to this point! Startups and new businesses are like icebergs. There’s an enormous mass of unseen work and dedication hiding under the ocean. Only a tiny peak rises above the sea level. Getting your business off the ground is all about building a huge foundation first. It’s often frustrating, because businesses grow slowly. Most times your efforts feel wasted.

In this article I want to share with you a few start up business secrets that are proven and guaranteed to help any business start strong.

How to start your own business with ease

How to Start a Business Successfully

1. Planning and Research

It’s a well-known fact that most new businesses fail within their first two years. Now, there are all sorts of reasons for this. But, chief among them is a severe lack of planning and research. If you’re going to launch a business, you need to know everything about your market, and your customers. Research the competition, and find that unique niche to capitalize on. Research your customers, and find out exactly who you will sell to. Make a watertight and flawless business plan too.

2. Sheer Hard Work And Passion

Getting your business off the ground requires a lot of unseen hard work. You’ll spend weeks and months working without any immediate reward. It’s disheartening, but you’ve got to look at the bigger picture. That’s where sheer hard work, dedication, and passion come into play. If you’re not loving this process, you’re doing it wrong. Get up early, put the hours in, and make it happen.

3. Find A Partner

You very rarely see a business take off without a strong partnership at the helm. Even when there is one high-profile figurehead, there’s usually a hidden partner – the Eduardo Saverin to Mark Zuckerberg; the Steve Wozniak to Steve Jobs!

Entrepreneurs are typically creative and imaginative. But you need the logical, financial brain to balance it. Embrace your weaknesses, and delegate the work to others. A business partner will help shape the business, and take it to the next level.

4. Initiative

The biggest businesses in the world got their break because they went after it with fierce initiative. They didn’t wait for success to knock on their door. They spotted a gap in the market, and they jumped on it fast. Use your initiative. Follow your instinct. The longer you wait to capitalize on an opportunity, the faster someone else will grab it.

5. An Online Presence

It’s very tricky for any modern company to exist or survive without an online presence. As a small business, it’s your best tool for growing an audience and reaching customers. If it seems overwhelming, visit Ken is a veteran of the industry, with tons of help and advice for fledgling startups.


Getting your new business off the ground is no easy feat. But trust me, it’s all worth it eventually. The trick is to plan your growth, and not expect overnight success. Work hard, find passion in everything you do, and get a business partner to help you!

What was your startup story like? Was it a challenging one? What are your best-kept secrets? Share with us in your comments below.

3 Surefire Ways to Make Your Online Business a Success

make your business a success

It’s an exciting time to be starting an online business. New entrepreneurs are presented more opportunities than ever before.

We’ve seen dozens of humble startups that have used the World Wide Web to create huge companies in recent years, and yours could be next.

While the potential for profit is greater than ever, so is the competition. Success in the online arena doesn’t come through pure luck. You’ve got to squeeze every last drop out of the available resources by constantly looking for new ways to drive the business forward.

The good news however is, there are a plethora of resources that will help you do this. In the post I want to give you a few tips that you can put to use today to help your online venture stand out from the crowd.

How to Make Your Business a Success

1. Use the Power of Google

Every internet user has encountered Google or another search engine at one stage or another. In fact, most of us tend to use these wonderful resources on a daily basis. The majority of browsing experiences begin with a trip to these platforms, which is why they are such a powerful tool for online businesses.

Most consumers still turn to search engines when looking for a specific product or service. If your business ranks towards the top of those results, you’ll stand a much greater chance of securing increased traffic. This will ultimately result in better sales figures too.

Competition to rank highly on these websites is naturally fierce. Central Iowa SEO can help you edge ahead of the competition. If you’ve got better visibility than your competitors, you’ll naturally have an increased chance of success.

2. Social Media Isn’t Just For Cat Pictures

The phenomenon of social media is something that we’ve all become reliant on over the past few years. Unsurprisingly, this creates ample opportunities for companies of all sizes to shine.

Firstly, platforms like Twitter are a great way to market the company effectively and cheaply. However, the benefits aren’t restricted to your advertising streams. By using social media as a form of customer care, you can actively build stronger relationships with your clients. At a time where the digital age makes it hard to build trust, this can be a hugely influential.

Additionally, offering this service may save you time too. After all, your answers will be published in the public domain. Other customers may be able to find those solutions before needing to hassle you with the same issue. And as we all know, time is money.

social media for business success

3. Blog Your Way to Success

After dedicating so much time to designing the perfect website, the last thing that any business owner wants is to see it fall flat. Unfortunately, without a steady stream of content, that is a very real possibility. Quite frankly, internet users demand more from the sites they visit.

Even if you are a clothes selling business, customers like to see something new. A blog is the perfect outlet to satisfy their needs. Meanwhile, you can use this asset to promote certain items. Moreover, you could run a competition to encourage further interaction. After all, familiarity breeds trust. Ultimately, this could be the key to winning new and continued business.

If you’re extra creative, you may want to incorporate YouTube videos and other media to make your blog stand out. Monetizing the venture through advertising could even turn it into a money-maker in its own right.

So, what more incentives or ways could you add? Or, have you used any these ways in your business? Share your experience with us.

The Smart Way to Starting a Small Business That Yields Results!

Starting a small business is a process full of risks, gambles and, hopefully, rewards. Yes, that dream of owning your business and being your own boss comes with a lot of tears and sweating but if you do not give you can have a big laugh.

Many people dream of starting their own businesses but because of the challenges involved many do not make the move ever beginning. If you have been thinking of stepping out and becoming your own boss with your own business then this is article is for you. There are a few basics you need to get right if you’re going to succeed. But not to worry, it’s doable. Simply follow the guide below and you will see yourself owing your own business in no time!

Smart way to start a small business

How to Start a Small Business the Smart Way

1. Do Extensive Research

Every business starts out as a bright idea in an entrepreneur’s mind. Starting a business is all about taking that idea and turning it into a reality. But you first need to do extensive research on the market. This will let you know whether or not your idea is new and original, and whether there is any demand for it among the public. If your idea has already been done before, you’ll have to ask yourself whether it’s a good idea to go ahead with your plan.

2. Plan Your Costs & Income

If you’re not the kind of person who is very good with numbers, dealing with the company finances won’t be much fun. But it’s something you need to do before the business is even up and running. You will have to plan out your costs and then decide where you are going to get your funds from. You could get a business loan or find an investor to invest in your idea. You’ll also need to plan out where your streams of revenue will come from. For most businesses, this will be from sales. But you’ll still need to make income forecasts.

3. Put Together a Team

You need a solid team of dedicated and skilled employees if your business is going to become a success. Hiring staff can be difficult for new entrepreneurs who have never done it before. You have to strike the right balance between skills and low-waged employees. You do need people with skills, but when you don’t have much money to spend, hiring inexperienced people with potential is a good idea too. Outsourcing to an HR consultancy can help you find the right employees too.

4. Engage with Target Customers

Once you know exactly who your target customers are, you need to think about how you’re going to engage with them. You have to capture their attention and make them think about your business if you’re going to boost your sales. The internet offers loads of way in which you can interact with customers and build relationships nowadays. You can run a blog on your website to give people a reason to visit your website and find out more about your business and what you do.

5. Keep Striving to Improve

You should never stop striving to improve your business once you’ve started it up. The moment you start to stand still and move away from your founding ideas and principles will be the moment you fail. You don’t have to be doing badly to be striving to improve. Even if your business is doing well, you should start thinking about how you can do even better. This is what all the most successful businesses in the world manage to do. No success is ever enough for them; they keep pushing to improve. And that’s the attitude you should take.


I’m sure you can see that you don’t really have any reason why you should not start your own business right now, right? If you will put the above tips to use and work on improving as you go on you can be sure that your business dream will become a reality.

5 Wonderful Ways to Promote Your Business Startup for Uncommon Success

Starting a business is definitely not an easy task.  But getting your startup to succeed is even trickier!

If you want to start your own business and turn it into a success story, you will need some excellent marketing strategies. Promoting your startup using the right methods is the key. Unfortunately, many beginner entrepreneurs fail in this respect. Consequently, they soon find their startup ventures end up as another statistic in the business failure list.

In this article I want to share with you some wonderful ways to promote your startup and succeed with it.

Startup promotional strategies

Effective Startup Promotion Tactics

1. Design a Website

You’ve got to make sure your business has a great website. This is the key to the whole marketing success. A website makes your company more professional and adds legitimacy. People are going to visit your website when they hear about your company. They will want to know who you are and what you’re about. So make sure you design the site intelligently and that it attracts potential clients.

2. Hire a Digital Marketing Company

If you want to implement a successful marketing strategy you need to turn to the experts. Sure, you can arrange a lot of the marketing techniques yourself. But you have a business to run, and you have enough on your plate as it is. So you need to make sure you have people to hand who can give it their full attention. This is why you need to hire a digital marketing company. They can oversee the digital side of brand promotion. This frees you up to focus on other important areas of the business.

3. Use SEO

A powerful marketing method that is often overlooked is search engine optimisation. Now, it could be because it’s a complex and in-depth process. Many people are unsure exactly how it works. But that’s why you need to take advantage and make use of it as much as you can. Hire an SEO company today and get them working for your brand. They will be able to help you rank highly in search engines. And you can use them to brush up on your blog and website content.

4. Embrace Social Media

If you’re serious about business success, you need to make sure you embrace social media. It’s your most powerful weapon as a business owner. So you need to acknowledge its influence and power. Millions of people every day are active on social media accounts across the world. All these people are potential clients. So your job is to try to attract them to your company. They need to be aware of you, and then they need to be attracted to you as a brand. Make sure you make your presence felt and try to keep up to date with anything that’s trending.

5. Email Clients

There’s a reason that email marketing is still popular to this day. And that reason is that it works. Email was one of the first marketing strategies available on the internet. And the power of an email is still obvious to this day. You can use this to your advantage by targeting individual clients, or groups of people. It’s clear that you can achieve significant results this way. Just make sure you practice writing the perfect marketing email before using this method. You don’t want to make mistakes or miss anything important out.


We all know that marketing is perhaps the most important business element. You need to be able to promote and drive the company forward. It’s how you attract clients and achieve growth and success. So you need to understand the most effective techniques on the market.  Implement the above tactics and you will success with your startup.

5 Traits of Widely Successful Entrepreneurs You Must Apply in 2015!

Qualities of successful bloggers

So what are your dreams for 2015?  Are you already seeing this year as your year of outstanding success? But how REALLY prepared are you?

Have you noticed that the first week of the year has quickly rolled by, never to be seen again? Yes, that’s minus one!

By now the celebrations of the Christmas and New Year holidays must have given way to the reality that is ahead. This is the time to recognize the fact that what you do starting right at this moment of the year will make a BIG difference to your profit potential this year.

And what other place to start than REALLY seeing your business as a ‘business!’  Yes, doing this will greatly help you lay the right foundations for more profitability in the months ahead.

The truth is, entrepreneurial success does not come on a platter of gold. History indicates that there are some common characteristics of successful entrepreneurs.

To help you with this here are 5 traits of successful people that will you need in your entrepreneurial pursuit this year:

1. Challenge the Status Quo

You may have not noticed but one thing that successful people are good at is: they are never satisfied with the status quo. They are people who will question each and everything to see if there are areas they can improve. They are not conformists. They are always ready to stray from the pack!

If you must set yourself up for success this year therefore you must be ready to challenge the status quo.  You must be ready to set your own standards no matter the cost. Don’t wait for anyone to set the rules for you.

2. Persist No Matter What

Successful people are persistent no matter what the odds are. They understand the importance of keeping at it long enough if they really want to be winners.

But having the mind to stick on till you succeed does not come in a flash. Sometimes success takes years but no matter how long it takes, one thing you should learn to do is to stay the course. Even if you have not seen any good ROI in the past years this could just be your year. Therefore make that decision now to passionately stay committed if you want to turn out a success this year.

3. Provide Solutions

One of my mentors once said, you don’t make money; you earn money!

And it’s the very true. Successful people understand this very well and that is why they set themselves up to be solution providers. They don’t just sell products or services but solutions.

Whatever the field your business is servicing there are problems begging for solutions. This is the time therefore that you should take a critical look at your market again so as to uncover what these problems are. Once you position yourself as a solution provider for this problems and you create the needed value, people will notice and very soon they will flock to you.

4. Be Ready to Work Hard

There is a malady among online marketers. Though it has resulted in many false hopes and dashed dreams yet many have been taken captive by it. 99% of the sales pages out there readily promote it. But you have gotten hooked on this dream then it is time to wake up.

What dream you may ask?

The dream of making millions without lifting a finger! It is unfortunate that many have bought into this dream that even when they have not known how to make a cent online they are already dreaming of flying round the world, lazing it out in some dream beaches doing nothing but raking in millions every week!

Unfortunately, it doesn’t work that way!

I don’t know what your dream is but the question is, how much of your time are you devoting to achieving that dream? Are you spending more hours dreaming or you are investing more productive hours on achieving your dream?

If you truly want to end up among the successful this year then you must do what the successful do, devote time to build and growing your business. It doesn’t matter whether they have managers or visual assistants working for you. The time you devote in building and running your business will determine what you get from it!

5. Play The People’s Game

This is not just about networking!

You must understand this: success is not about what you know and what you can do alone. It is largely about who you know!

It is not about talent. There are a hundred and one talented people out there who are living in penury. To succeed in business you must learn to effectively hone your skills in playing the people game. Build the right connections and JV with the right people.

Your existing customers and potential customers can be great assets when it comes to spreading the word about your products and services. Build the right relationships with them and you will see success where you never expected it. Do your research and target the right audience with your products and services if you want to get the best out from your business.


Success they say leave tracts. This is the time to search out those tracts and follow them. Start with these success traits of entrepreneurs who have gone before you. Indeed there is a new year ahead of you but starting it right is important if you must win.

To your success!

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