Communication is key in every aspects of our lives. In the business world it is crucial. In this post I’ll share with you how to choose the right telephone answering service…
Wondering if a business person would in any way really sabotage his/her own success? Of course that sounds impossible but the truth is, many are. While many small business owners think they are effectively marketing their business, the fact is they are cutting their own throat!
It doesn’t matter if as a small business entrepreneur you’re running ads that are pulling in leads/customers. You may even be a business blogger writing regular and impressive blog posts and you’re perceived as an expert in your field. Yet if you’re failing in the following areas, you definitely may be sabotaging your own success because successful marketing goes beyond these things.
The following are a few ways small business owners unknowingly sabotage their own success.
1. No Marketing Plan
There is a popular saying that those who fail to plan have already planned to fail. That indeed is the truth. If as a business person you have no marketing plan, no matter what you’re doing right now you’ve set in motion forces that will sabotage your marketing success. Of course you can market without a plan but a plan will help your focus your marketing efforts so that you can make the most of your marketing budget. So if you don’t have a marketing plan right now make sure you create one.
2. No Written Goals
Just think about it for a moment, those marketing activities you’re engaged in right now do you have a specific objective you want to achieve with them? Are your goals written down? This is another area where many business entrepreneurs sabotage their marketing efforts. As a business person you need a clear vision and a target to aim for with every of your marketing activities. That’s the way of smart business owners. They have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. What more, proofs abound of people who put their goals into writing having a higher success rate than those who do not. A written marketing goal will help you determine how much of marketing you need thereby making things a lot more easier for you.
3. Short-Term Mental Attitude
Another way you can sabotage your marketing success as a business person is in your approach to what you’re doing. Are you consistent with your marketing efforts? Do you pull the plug too soon? Are you the reactive type who, though it may appear, is doing a lot of marketing on the surface is not doing anything consistently or long enough to make any impact?
You must understand that consistency is one virtue you must learn as a business person. Running an ad or sending out your newsletter a few times and then giving up because you received no immediate results is worse than doing nothing at all.
You should know that marketing statistics indicates it takes somewhere between three and 10 exposures to a message for the average consumer to notice it and take action. It therefore means that having a short-term attitude towards your marketing is actually detrimental as it’s quite possible your audience may only be warming up to your messages about the time you threw in the towel!
4. No Unique Selling Proposition (USP)
Maybe placing this at the bottom of this list may give you the impression that you can really overlook this but that is indeed fallacy. In fact, this is probably the biggest culprit why many business owners sabotage their marketing efforts without even realizing it.
Why do you expect someone to buy your product or service instead of all the other products or services available to them? Have you figured this out?
You should be able to figure out what is unique and better about your product or service, and then found a compelling way to communicate this in your marketing message. Business experts all agree that no matter how great a marketing plan may be it will be of no use if you have not clearly defined your USP. Therefore marketing without a clear Unique Selling Proposition (USP) will only be wasting your time and your money.
How to Banish Marketing Sabotage and Succeed With Your Business Promotions
1. Develop a marketing plan – Of course this is obvious from the foregoing. As a business person your number priority should be to develop a marketing plan every year.
2. Write objectives – Write at least one objective that states what results you would like to achieve with your business over the next year. And, write at least one objective for every marketing activity you undertake, that states what results you would like to achieve from that activity over the next year.
3. Stay the course – Check in on your progress toward your objectives every three to six months, but give your plan a good nine to 12 months to work.
4. Determine your unique selling proposition and make sure it is represented clearly and in a compelling way in everything you do.
5. Don’t try to be “everything to everyone.” Focus on a few specific benefits and a specific audience.
6. Track all of your marketing activities so you know exactly what is working and what is not working.
7. Don’t rely on one marketing activity. Employ a mix of several marketing activities to reach more people more times.
8. Create a system to help you stay on track with your marketing activities every month and to help you plan ahead for future activities.
9. Create a realistic budget based on a percentage of your projected revenue, or the dollars you have available for marketing and stick to it. Marketing is an investment in your business. You have to spend enough to make progress but not more than your business can financially support.
10. Understand your environment – The economy, competition, the strength of your particular industry, your prospects’ situation. You have to understand them all so you can create an effective plan to either overcome obstacles or take advantage of opportunities.
Take away: A marketing plan built on a clear unique selling proposition with the right objectives is necessary if you don’t want to sabotage your marketing success. A well thought out plan based on the guidelines above will ensure that your business stand a much greater chance of succeeding. All of these activities are part of a good marketing plan. And no business that wants to succeed should be without one.
Over to you: Do you agree that business entrepreneurs need a well figured out marketing plan to succeed marketing their business online? Let’s have your take on this in your comments.
Are you thinking of starting your own ecommerce business or are you already running your own online store?
Do you have troubles finding the best products to dropship?
Would you love to have a list of hot, new and profitable ecommerce niche products to sell on your online shop, each and every day?
If you answer yes to any of these questions then you’d want to read this post very carefully. In the next few minutes you’ll discover how to easily uncover profitable ecommerce niches to sell online – without spending hours on research or wasting your time on guess work!
Why Do Most Online Stores Fail?
Right now ecommerce is exploding. With ecommerce platforms like Shopify, Big Commerce, Woocommerce, etc. making it easy for even the technically challenged to start their own online stores without breaking a sweat, and with more and more people turning to online shopping for their wares, the industry is growing in leaps and bounds.
Recently eMarketer in their latest ecommerce growth forecast, stated that ecommerce retail sale will reach $22.737 trillion by the end of this year – a 5.8% percent increase from 2016. Despite this however, 93% of online store owners struggle to break even!
For example, take a look at this screenshot from Shopify’s forum:
As you can see there, that’s over 143,000 people struggling to get their online stores to make a profit. Most of these people have taken time to design their online stores. They are also spending hundreds of dollars on various types of ads. But that has not in any way moved the needle, in terms of making a profit!
But why is this so? Why are thousands of ecommerce vendors going broke even when the industry is growing bigger and bigger?
The reason is not far-fetched…
The fact is, while you can read books and guides and even attend some training on how exactly to start a successful, long-term online store, one very critical question that will determine your success is…
“What product are you selling?”
It doesn’t matter what niche you’re venturing into, it doesn’t matter whether you’re using Storeless eCom funnels, Shopify, WooCommerce, Amazon or Etsy stores, it doesn’t matter if you’re driving traffic using Facebook ads, Instagram or Google shopping, the ultimate determinant of your success is the product you choose to sell…
If you sell BAD products, you’ll never make any real money from your eCommerce store.
With the right product on your store, every other thing becomes easy. But without the right product you’ll only struggle and end up frustrated.
Unfortunately, finding a winning breakthrough eCommerce product is almost impossible. This is why if you’re just getting started your chances of success are very dim.
The good news however, is that a new powerful software is here to help you find and pick the top winning products every time. This new software does the painful product research for you and fast tracks your path to success.
In this post, I want to share with you how this new software, can help you get the perfect eCom products to sell and make profit every single time.
eCom Cache Review: A Quick Glance
Product Name: eCom Cache
Product Creator: Precious Ngwu
Release Date: 27th August, 2018
Price: $39.95 (launch special) and then $49
Refund Policy: 30-day money back guarantee
Recommend: Highly recommend
Sale Page: http://getecomcache.com
What is eCom Cache?
eCom Cache is a brand new revolutionary software that gives you access to hundreds of top selling eCommerce products that you can easily deploy to your online store for massive ROI. No matter the ecommerce platform your store is built on, with eCom Cache you can now be absolutely sure of making real money from your eCommerce store.
Instead of wasting resources and precious time testing product after product and hoping it may workout, you simply log into this software and get access to hundreds of fail-proof top selling eCom products that you can launch right now and start profiting from. You don’t have to do any more painful research nor waste money on bad products. You’re also eliminating guesswork – just pick a winning product and launch to make sales!
Benefits of Using eCom Cache:
- Instant access to WINNING eCom Products all the time
- Zero Failing, Zero Guesswork, Zero Research
- All the work is done for you.
- No more wasting money on BAD products
- Find out what’s selling right now at a glance
- Fill in the Blank FB Ad Templates that Gets Sales
- Works with any eCommerce Platform online – Shopify, Storeless, Amazon, ClickFunnels, WooCommerce, Etsy, BigCommerce etc.
- No experience needed. Start today, see results today.
eCom Cache Review – About the Product Creator
A review of a revolutionary software like eCom Cache will not be complete without a brief word about the creators. It will interest you to know that for the past couple of years, Precious Ngwu and his team have launched several ecommerce products, many of which brought in $100k – $200k in revenue – all because they have a proven system of picking breakthrough eCom products to sell. Besides, they are the creator of the eCommerce platform called “STORELESS” which is used by over 4,000 active eCommerce vendors worldwide.
As a result of this hands-on experience as ecommerce vendors, software creators and also working one-on-one with hundreds of students as coaches they now have an UNFAIR advantage in the eCommerce industry – knowing exactly what the top vendors are selling and what products are bringing in the most profits!
With such a pedigree this team is one that you’d want to listen to when it comes to ecommerce. That’s why you need to check out eCom Cache if you want to save yourself the pains of struggling to make a profit with your ecommerce store.[su_button url=”http://www.webincomejournal.com/ecom-cache” target=”blank” style=”3d” background=”#ef9f2d” color=”#fefdfe” size=”13″ wide=”yes” center=”yes” text_shadow=”0px 0px 0px #000000″]Click Here To Get eCom Cache![/su_button]
How Does eCom Cache Work?
eCom Cache is a simple to use eCommerce software. All you need is to log in and you’ll gain access to 100s of WINNING eCommerce products from which you simply choose the niches of your choice and then deploy them on your stores right away.
Once you’re logged in there are three main modules carefully designed to help you decide on what type of product you’d want to sell. The three modules are:
Module 1: Editor Pick:
These are top suggestions that you’d want to check out every time. From this module you can choose a category, depending on your store’s niche, and from there you simply pick any winning product of your choice. Examples of categories from which you can make your pick are Maternity and Parenting, Sports, Home Improvement and Gardening.
Module 2: Weekly Top Sellers:
Just as the name indicates this module provides you with weekly top sellers. This is indeed a treasure throve because within this module you’re getting tons of winning products weekly. You don’t have to spend so much time on testing and finding products again. Simply log in every week and get your weekly top sellers to deploy on your online store!
Module 3: Shopify Connect:
The third module is another powerful feature of this revolutionary ecommerce software. As you do know many ecommerce vendors have their online stores on the Shopify platform. This is why this feature is a great time saver. With just one click, you can connect your Shopify store with eCom Cache. This makes it easy for you to import any winning products you like into your Shopify store without any hassles.
What Are The Pros?
- You can be easily applied eCom Cache to any niche market you’re targeting
- You don’t need any technical skills to work with ECom Cache
- It’s highly actionable and practical
- In case you have questions or issues, the online help desk is always open for you
How About the Cons?
Frankly, I have not seen any as at the time of writing this.
Do I Recommend eCom Cache?
My answer is a big YES!
Think of the many benefits plus the affordable price of $39.95 (if you purchase during this special launch period). Fact is, you definitely can’t beat this.
If you’re already running an ecommerce store or you’re thinking of starting one you can be sure that eCom Cache is not only a time saver but a tool that will help you avoid unnecessarily mistakes in choosing the products to sell. Therefore, you shouldn’t hesitate to claim a copy of this application now:[su_button url=”http://www.webincomejournal.com/ecom-cache” target=”blank” style=”3d” background=”#ef9f2d” color=”#fefdfe” size=”13″ wide=”yes” center=”yes” text_shadow=”0px 0px 0px #000000″]Click Here To Get eCom Cache![/su_button]
eCom Cache Review Conclusion
Remember that more and more people are starting their own online stores and with this trend you can expect stiffer competition in the coming days. To get ahead of this, I recommend that you grab your early bird access today to save yourself the pain and hassle of running round in confusion trying to figure out what ecom products to sell on your online store.
Besides, it’s already the end of August and early Christmas shoppers are now getting ready. In about a month from now, the ecommerce market is going to BOOM big time. Sales will greatly jump very soon as marketers are going to start targeting early Christmas shoppers. I’m sure you don’t want to be left behind.[su_button url=”http://www.webincomejournal.com/ecom-cache” target=”blank” style=”3d” background=”#ef9f2d” color=”#fefdfe” size=”13″ wide=”yes” center=”yes” text_shadow=”0px 0px 0px #000000″]Click Here To Get eCom Cache![/su_button]
Most times when we talk about starting an online business most times people only think of selling digital products online. The idea of selling physical products never cross their minds.
But that shouldn’t be so.
In fact, with the improvement and growth in ecommerce, you can build an online shop and sell physical products on your online store without carrying any form of inventory!
In this post I want to share with you a video guide on starting an online business selling t-shirts.
It will interest you to know that the demand for t-shirts online has grown greatly in the last few years. One of the pioneers in this industry, Teespring, now ship about 17 million t-shirts yearly. Besides, the online t-shirt industry is quoted as being around $3.7 million per year.
This is indeed good indicators for anyone who wants to start an online business. And with the many popular print-on-demand companies that you can turn to to get started, this is one online business you’d want to look into.
That’s why I have decided to share this video with you. Hope you get some ideas from it.
Before then, do you know you can get a fully Automated DropShipping Store with Automated product sourcing, Automated product content, Automated price updating & more?
All you simply need do is add in some photos, create your product categories, and then enter in your suppliers details and you’re business!
Alright, here’s the video guide:
How to Start an Online T-Shirt Business (Video Transcript)
Not only are they a classic piece of casual wear, but t-shirts are a blank canvas for artists and entrepreneurs alike. Because of this, selling t-shirts online has become a very popular business choice. The good news is that online t-shirt stores are relatively inexpensive and quick and easy to set up. The bad news is competition will be stiff and the margins can be small so in order to be successful with your new t-shirt brand, you have to make the right decisions from the get go.
In this video, we’ll go through the entire process of starting an online t-shirt business. We’ll go over strategy, t-shirt and print quality, as well as creating and mocking up your designs. And then we’re going to show you step by step the easiest – most cost effective way to get your online t-shirt store up and running – without having to deal with any upfront inventory costs, minimum orders, or even shipping and fulfillment.
Now, I’ll be starting a store from scratch so I can show you just how easy it is to get up and running – here’s a quick peek at what the final product will look like. So follow along and by the end of this video, you too will have created a beautiful online t-shirt store – even if you have no design or coding experience.
Okay, There’s a lot to cover in this video, so if you’ve already thought about your strategy, tshirt quality and design – you may want to skip ahead to one of the following sections: And for those of you just starting out, let’s get started with some strategy and the key areas you’ll want to focus on to ensure you build a solid brand that stands out from the competition.
Great, let’s get started.
Niche – You hear the term get tossed around a lot, but nowhere is it more important to choose a niche than in the graphic t-shirt industry. In general, broad categories like t-shirts with funny slogans are going to be challenging to gain traction for right away because there’s so much competition online. You’re going to want to tighten it up a little more.
An example of a more specific niche would be t-shirts with funny slogans that relate specifically to fitness.
Design – The majority of people that are purchasing graphic tees are looking for designs, graphics and slogans that connect with them and reflect their opinions and personality. Your designs don’t necessarily need to be complex, in fact many of the best selling graphic tees are very simple, however, they do need to connect with your audience and stand out.
Quality – Another extremely important factor in the success and sustainability of an online t-shirt business is quality. You can fool someone once, but you can’t fool them twice. The quality of the shirts you use and the prints needs to be good quality. A pattern that fades and cracks or a t-shirt that shrinks and rips won’t create raving fans that come back and repurchase.
Let’s dig a little deeper into t-shirt and print quality. So, T-Shirt Quality. Not all t-shirts are the same and not all print jobs are the same, so it’s important to educate yourself and choose your blank shirts wisely. It will always be tempting to sacrifice on quality for higher profit margins but you need to consider how the quality will affect customer’s decisions to share your brand and repurchase in the long run.
Now, quality t-shirts encompass several factors, including fit, sizing, material, softness, and weight. A great starting point for determining which blank t-shirt to use is to check out T-Shirt Magazine Online’s review of some of the most popular blank t-shirts for printing.
We’ve linked to this in the description of this video. Once you narrow down your choices, we suggest you order each of the t-shirts yourself to make an informed final decision.
T-Shirt Printing Quality – In this day and age, there are three popular methods for printing designs onto t-shirts. Each method has its pros and cons, and will partially depend on how much time you want to invest into the product creation, as well as the printing partner you choose.
One of your options is screen printing, which is an old technique that has stood the test of time. As one of the most popular methods for printing onto t-shirts, screen printing can produce durable and long lasting results. However, a labor intensive initial setup means screen printing is most cost effective when printing in bulk.
Screen printing also poses issues when it comes to complex designs or designs with more than four to five colors as each color increases costs and production time.
Another printing method is Heat transfers and heat transfers have also been around for a long time and exist in several forms. You may have even seen basic heat transfer paper at your local office supply store. Although these make it easy to print your designs from your home computer and transfer them with an iron, these won’t cut it when it comes to running a business.
The more advanced form of heat transfers are called plastisol transfers and are printed by professional printers on special, high quality heat transfer paper. The advantage of this is being able to order a stack of prints from your local printer and transfer them to your t-shirts as you receive orders with a commercial heat press machine.
Heat transfers can produce full-colour images onto t-shirts relatively easily and quickly.
The final technique for printing is the direct-to-garment printing process, which operates much like a ink-jet printer you would have at home. The printer prints ink directly onto the t-shirt and can produce full color images with accuracy.
Direct-to-garment printing produces quality printing on par with screen printing and better than heat transfers. Because it operates just like an ink-jet printer, there are no setup costs. This means that it’s easy and cost effective to print small orders.
The major disadvantage however is the lack of volume discount for large orders, as it takes the same amount of time to print each shirt.
So which option is best for your business?
Well, like we said, it all depends on your unique situation. However, for a lot of new online t-shirt businesses, it will be tough to sell a large volume of shirts immediately, which makes screen printing too pricey and although heat transfers allow you to print on demand – it is time consuming and generally of lower quality.
So Direct to Garment may be your best bet. Alright, let’s talk about T-shirt design.
Now, if you already have a design, feel free to skip ahead.
Creating your designs – Once you have some ideas for t-shirts you’ll have to actually design them. Now, if you have Photoshop or similar programs you can try producing some simple designs yourself – however if you’re like most people, you will likely need to enlist some help. A great place where you can find a design community with loads of unique talent is on dribble. Search for the style you’re looking for and message the designers you like to see if they’re available for freelance projects.
Additionally, if you can’t find a designer, there are also options to purchase pre-made designs. We suggest taking a look at the t-shirt marketplaces Designious and T-Shirt Factory, which we’ve linked to below this video. Although you’ll want to keep in mind that if you choose to go this route, there’s a high likelihood that other people are already selling the design, making it harder for you and your brand to stand out.
You may also want to check out general graphic design marketplaces like Creative Market and Graphic River but keep in mind if you plan to sell your t-shirts, you’ll need to purchase a commercial license.
Mocking up your designs – Once you have some final designs, your next step will be to get some mockup images of them on actual t-shirts. Your customers are going to want to actually see what the final design will look like printed on a shirt. The easiest way to do this is to use a free web-based T-shirt mockup tool. These tools allow you to quickly preview how your designs will look printed on a t-shirt.
Head over to “ShirtMockUp.com” or “Theprintful.com/generator” to give it a try. And for those of you who are comfortable using Adobe Photoshop, you can also make use of the abundance of photoshop-t-shirt templates you can find online. Most Photoshop templates come with multiple layers that allow you to change the colour of the shirt and apply your own design that will blend with the creases and folds of the shirt. I’ve linked to a few of these in the description of this video.
Validating your designs – Before you spend a lot of money on your new business idea, you should first verify that there is a market for your designs. There are a number of ways you can do this. The first thing you can do is post some of your designs to facebook, twitter, and other social networks your friends and potential customers are a part of to see if there might be some interest.
Be careful asking friends however, their opinions will usually be biased because they want to support you.. Now, a great place to go to get some unbiased feedback for your designs is reddit. The unique thing about reddit is that there are thousands of category specific subreddits, so it’s easy to find a highly targeted niche of potential customers.
To find relevant subreddits, simply use reddit’s search feature and type in your keywords of choice. From there you can ask them first hand their thoughts on your designs before launching.
Kickstarter and other crowd-funding websites have also made it much easier to test, validate, and collect money upfront for your new business idea. Launching a crowdfunding campaign can be time consuming and requires a good deal of preparation, however, the benefits can be huge, which include fully funding your project before you have spent a dime.
Those are just a few methods you can try to validate your t-shirt ideas, however with ecommerce platforms like Shopify, it’s never been easier to set up a fully functional online store in a matter of minutes to validate your business idea. Additionally, we think the easiest and most practical way to get your online t-shirt business started is by integrating your store with an online, on-demand, printing and fulfillment service.
These services are incredibly convenient and allow you to set up your online t-shirt store without any risk. They offer a wide variety of t-shirts you can print on, there are no set up costs, no minimum orders, and you don’t need to hold inventory. You simply upload your T-shirt artwork, and the type of shirt you want them to print on and when you receive an order, they print your shirt, and send it directly to your customer.
The great thing is, the customer has no idea you’ve used this type of service, because you’re able to customize the return address and include your branding in the packaging.
Also, if you’re using Shopify – there are several of these services in our app store, that connect directly to your ecommerce store. This means that once a shirt is ordered from your online store – it will be automatically created, and shipped to your customer. I’ve linked to a few of these providers in the description of this video but for now let’s head over to Shopify.com and sign up for a free trial so we can show you just how easy it is to get your t-shirt business up and running with one of these services.
So, for those of you who don’t know, Shopify is a fully hosted, turnkey, ecommerce solution that allows you to easily setup and run your own beautiful store on your own domain. I’m going to quickly start a new store from scratch, so I can walk you through the set up process.
Btw, if you don’t have a Shopify account you can get a 14-day FREE trial account by clicking here. This will give you the opportunity to follow along with this training and of course have try this out right away!
The first thing I will cover is how to sync your store with an on demand printing and fulfillment service, and then I’m going to show you how to add products, and customize the look and feel of your store.
To start, we’ll type our email into the box there and hit get started. Then we’ll create our password and the name of our store. If you’re following along and haven’t decided on a name for your store yet, don’t worry you can easily change your store name later. Okay, so it just takes a few moments to create your store. Great, so Shopify wants to know where we would like to sell, let’s focus on an online store for now.
Let’s quickly add our address to set up our shop’s currency. Okay, so Shopify wants to know a little bit more about our plans. “Are you already selling?”. And we haven’t started selling products yet so I’ll tick that off. and how much revenue does your business currently make in a year. We’re starting from scratch so I click $0.
Okay so now that we’ve created our online store, we’ll find ourselves within the shopify admin dashboard and it’s best to think of the dashboard as the control center for all the operations we’ll perform on our shopify store.
Now, I want to get right into showing you how to integrate with a on-demand, printing and fulfillment service so let’s jump right into it – but if you’re looking to go into more detail with starting your shopify store, we have another great tutorial video that shows you how to get up and running in more detail. I’ve linked that video in the description of this video.
Okay, let’s get started.
So the first thing we’re going to do is head to the shopify app store. To do this, we’ll click on the “apps” tab on the left panel and then we’ll select “visit the app store”.
So the Shopify App store has 100s of apps that can extend the functionality of your shopify store in categories ranging from marketing, shipping, sales and customer service.
Now, we’re looking for a pretty specific type of app, so let’s narrow our results by searching for the word “t-shirt”. As you can see there are currently 6 available apps that appear in the search results for “T-shirt”, you can take a look at each of them and read what they have to offer as well as look at customer reviews.
For this tutorial, we’re going to take a look at printful. Okay so like we said – No upfront costs, they offer personal branding – so it looks like you sent it and no manual orders – everything is automatically sent to printful. If we scroll down we can see, they offer a variety of t-shirts, American Apparel, Gildan and Anvil. They also offer Sweatshirts, posters, mugs and a whole bunch of other products if you’d like to branch out. They also offer 20% off and free shipping if you’d like to order samples of your t-shirts and the conveniently provide you with mock up images that you can use in your shopify store.
They even have some pre-written product descriptions you can use – although we suggest creating your own. Alright, let’s go ahead and add the app and it will bring us to the signup page, where we’ll want to create an account.
I’ve already created an account so I’ll be brought directly to my Shopify page where, I’ll want to install printful. Once you’ve created account as well, you will be redirected here. Okay so our store is now synced with printful, and we haven’t added any products to our store so we won’t see anything here quite yet.
In the blue box, we can see that printful wants to make sure we follow their print guidelines. Let’s click on that link. Here we can see more information on the t-shirts and pricing they offer. If we scroll down we can see the variety of shirts and sweaters they offer and if we click on the image, we can see all the colours that are offered, as well as a description and sizing information.
If we click on the retail prices tab we can see how much each shirt will cost. And these prices are what you pay for the shirt and the print. The American Apparel 2001 T-shirt costs you $16 and if you sell your t-shirt at $26 you will profit $10. Of course, you decide how you want to price your t-shirt so you determine your own profit margins.
If we click on the shipping tab we can see the rates for the USA, Canada and the rest of the world. Just like pricing, it’s up to you to you to decide if you want to offer free shipping on your products or if you want to adjust your shipping rates according to the printful rates. We’ll dig into this in more detail shortly.
If we click on the mockups tab, we can download some apparel mock ups and they also point you in the direction of some other mock up tools that we mentioned earlier like shirtmockup.com. And if we click on the guidelines tab – we can get some instruction on the details of the print file we need to include. We can very easily download these files and work along with them, but if we want to get started quickly, we can click on the mockup generator from the top menu.
So this feature allows you to generate a t-shirt mockup and print file very easily. The first thing we can do is pick our t-shirt brand. We’re going to print on American Apparel Tees, so I’ll select that.
The next thing we’ll do is pick our t-shirt colour. And then we can upload our artwork. Once it’s uploaded we can adjust, where we want it to appear on our T-shirt. center the file by clicking the center button, or adjust the size of our graphic by using the slider bar. When we’re ready we can click to proceed to the file generator and click to generate the mockup and printfile. And it will just take a few moments. And We can now download these files.
Great, now let’s quickly set up our billing information so we can get all synced up with Shopfiy. There are few options and we’re going to go with the default payment method. Now, if your printful account is connected with your Shopify store, all you have to do is add a credit card and any new shopify orders will automatically be added to printful and your credit card will be automatically charged for them.
No manual order submission required. Okay, let’s head over to our Shopify store – and we’re going to add our first t-shirt to our store. To do this we’ll click the products tab and select add product.
Let’s name our Shirt Just below that we can add our product description. You’ll want to take some time to craft a proper product description but we can always change this later.
And let’s make sure we add this to the frontpage collection, which means the product will be featured on our home page. And Images. This where we can upload our T-shirt mock ups, or if we have any shots of our products on models or anything like that. For now, let’s just add the mockup file that printful created for us. Okay price. I’ll just go with $30 for now.
Since we plan to print on demand, we don’t need to track inventory. And this product has multiple options. So we’ll need to add the weight of our product for when we set up our shipping rates. We’ll get into this in more detail but for now, I’m going to say that our t-shirt weighs kilograms. Variants, this is where we can add our different shirt sizes. And we’ll just type in the sizes we offer and separate them with a comma.
Okay, let’s hit save product. And our product has been successfully created. So now, we’ll want to sync our t-shirt with printful. Let’s hit this handy button on our top bar and select “edit on printful”. And as we can see our Shirt has been synced and it is showing the sizes we added. What we can do now is add our printfile, and let printful know what type of shirt and size we would like them to print on.
Product Type, T-Shirt. Brand: We’re going to go with American Apparel and the model, we’ll go with the very popular 2001, fine jersey sleeve men’s t-shirt.
The size for this one will be small, and the colour black. We can now add our printfile by selecting “front print” and clicking upload file – and then we’ll locate the printfile we generated and downloaded and click the image to confirm. We also have the option to add a back print or outside label at an additional cost. We can also add the mockup we created. Let’s go ahead and do that. It will just take a few seconds to upload – and again we’ll click the image to confirm. Then we will hit done – and repeat the process for the additional sizes. As you can see all the info is conveniently filled out and we simply have to change the size of the shirt.
I’ll just adjust our large shirt as well. Great, so our t-shirt is all synced up with printful and ready to go. Now let’s take a look at adding our branding to the packages printful ships out to our customers. So, printful is completely white label, which means you will not see their name or branding anywhere and they make it very easy to add our branding to their packages. To do this we’ll head to “settings” from the top tab, select stores from the left tab and then click edit. So here we have the option to add our branding sticker.
Follow printful’s size and quality guidelines, and at no extra cost you can easily add your logo to all your packages. Additionally you can add some custom text to your packing slips by filling out the custom packing slip message right here and you also have the option to change your return address, although printful recommends that you keep their address as the return address.
Okay great, so now that we’re all synced up with printful, let’s head back to our shopify admin dashboard and quickly set up our payments and shipping rates.
To set up payments, we’ll head to settings and then select payments. Okay, so for our users in the UK, US and Canada, our Shopify stores have automatically been set up with Shopify payments, which allows us to start accepting payments from all major credit cards instantly. All we have to do is click to “complete shopify payments account setup and fill out the relevant information. And for our users outside of the UK, US, and Canada, don’t worry – Shopify has integrated with over 70 different payment partners so there are plenty of hassle free options available.
Additionally, as soon as we open our Shopify store, we will be set up with a Paypal Express Checkout account with the email we used to sign up for our Shopify Store. As soon as we receive our first order through PayPal Express Checkout, Paypal will send us an email that contains the link and instructions to complete our Paypal account set-up and claim our funds. Alright, let’s setup our shipping rates and to do this we’ll select the shipping tab on our left panel.
Okay, so like we said before it’s entirely up to you how you want to set up your shipping rates. You may decide you want to offer free shipping to your customers, or even build the shipping prices into the cost of your shirt. We have some great resources that can help you get a shipping strategy in place that I will link to in the description of this video. But for now, we’ll show you an easy, and safe way to set up your shipping rates, so that they match the rates that printful will charge you.
Let’s pull up Printful’s shipping rates for reference. So you can see they have different rates for the USA, Canada and Worldwide shipping. We’ll set up our Canadian rates first, because that is where we are located. So our first t-shirt will cost $and each additional shirt will cost $1.00. So we’ve already been set up with some standard shipping rates – but these won’t do us much good since we want to match printful’s rates.
So let’s get rid of the heavy goods shipping. And let’s open up the standard shipping and customize it. Let’s set up a shipping rate for if our customer orders 1 t-shirt. So, the first thing we’ll want to do is change our criteria to “based on weight”.
Now, if you remember we put the weight of our t-shirt at 0.5kg. so we’ll put our range 0.0kg – kg. And we’ll set the shipping price to $as per Printful’s rates. Now we can hit save and our shipping rates for orders of a single t-shirt have been set. So next we’ll want to set up a rate for customer’s who order 2 t-shirts.
We’ll click “add shipping rate” – I’ll add the same title “Standard Shipping”. Okay so we know we’ve weighted 1 t-shirt at 0.5kg, so 2 t-shirts will weigh 1kg. Therefore we’ll want to change the weight range of this rate to 0.6kg, so that it weighs more than 1 shirt – to 1 kg. And we know printful charges 1 extra dollar for each additional t-shirt to Canada so we’ll change our rate to $9 instead of 8. We can keep filling these rates out in a similar fashion – you may also decide to give your customers who are ordering a bunch of shirts a deal on shipping. You can achieve this by changing the weight range for example to 1.1-20kg with a shipping rate of $10. Meaning if they order, 3 shirts or more they are offered the same rate of $10.
To set up rates for the USA we can click “add country”, and select the united states. We’ll then follow the same method we used to set up our Canadian rates. To set up international rates – click add country, select “rest of the world” and again follow the same process to set up your rates.
Okay, so we’ve taken care of the logistics. Our store is integrated with printful – our products are synced and we’ve provided print files. We’ve set up our billing information on printful and set up our shopify store to accept payments. Our shipping rates are set – but you’re probably wondering – what does my store actually look like? Well, that’s really up to you. Let’s head back to our admin and click on themes tab to get started customizing the look and feel of our store.
So, the theme of a Shopfiy store controls all aspects of the store’s appearance and layout. Now, Shopify actually automatically sets us up with an introductory theme called launchpad, which is a great starter theme – but let’s quickly head over to theme store and explore some options.
So there are lots of themes to choose from and we encourage you take some time looking through them and seeing which one would work well with your t-shirt business. For now, let’s narrow our results a little bit by selecting a free theme, that is in clothing and fashion.
So our results have narrowed significantly, and I’m personally drawn to the “new standard” theme so I’ll click on it. Here we can learn more about the theme, view a demo, see what styles it comes in and read some reviews. If we’re satisfied with what we see we can click “Get Theme” and publish it as our stores theme. And it will take a few moments to publish it. Now, we can view what our store is looking like by clicking this view on your website button or at any time by using the handy icon in the bottom left corner.
So our website is pretty blank – we’ve only added one product. But we can easily customize our theme and start filling it out by adding our logo to the top – adding a nice slider image and filling out our About us section. First things first, I’m going to quickly go back to our products page and add 3 more t-shirts just so we can better visualize our store. I’d encourage everyone to do the same. If you’re following along, make sure to add your new products to the “front page” collection so they will appear on your home page.
I’d also like to mention that if you’re adding shirts that you plan to sell, remember to sync them with printful, by using the same process we used with our first t-shirt. Okay great, so we now have 4 products to fill out our store and help visualize it.
Let’s head back to our themes and click customize theme. And there are our 4 products displayed on our front page. Let’s start by adding our logo – to do this we’ll click the “header tab”. If we read the description it let’s us know that our logo dimensions can be a maximum of 844 pixels wide and 200 pixels high. I’ve already got a logo prepared so I’ll click choose file – locate my image, and click open.
Great, let’s save those changes. Next up, let’s add a slider image, by clicking the back arrow and going down to the homepage tab. We can see that our image should be 844 pixels by 490 pixels. Let’s click the replace button under “slide 1” and select our banner image. Cool – so that’s added. I also have another one I will add so it can scroll through two different photos. Same idea, I’ll click replace under Slide 2 and locate my photo. Awesome, you can also very easily add captions – or you may even decide you want to turn off the slider.
Take some to explore the storefront editor, it’s extremely intuitive so you can easily customize the look of your store. If we look at the footer section, for example we can easily link our social icons, which are located at the bottom of our page to our appropriate channels, simply by changing the URL. If we don’t use a particular social channel, we can easily remove the icon by deleting the URL entirely. And as you can see our Google + icon is no longer there And if we’re interested we can add our contact information into the boxes below. Okay let’s save changes. Alright, so our T-shirt store is starting to fill out nicely and another thing we may want to edit is our “about us” section and our blog. To start, we’ll head back to our admin dashboard and click pages.
From within the pages we can very easily customize our about us page and we can change the text on our frontpage by selecting the “frontpage” section. And just like everything else, adding blog posts is extremely easy. Click on the blog posts tab from the panel and there is one set up for you that is ready to edit. And to add additional blog posts, simply hit the “add a blog post” button from the right hand corner. Okay and the last thing we recommend you do is register a custom web address by clicking settings and then domains. All new stores start with a with a (dot)myshopify(dot)com address as a way to log in and store our content safely, however it will look much more professional if you get your own custom .com address for example. You can do this very easily by selecting the “buy a domain” button and the domains will even be offered to you at a discounted price – or – if you already have domain, you can easily add it to your store by selecting to add an existing domain.
And there you go, just like that you’re all set up with your custom branded, online t-shirt store. And if you’ve followed along, your t-shirts are all synced up with printful – so when someone purchases a t-shirt – an order is automatically sent to printful, printed on your t-shirt of choice and sent directly to your customer. And since you don’t have to worry about upfront inventory costs, or printing and shipping you’ll have plenty of time to focus on other aspects of growing and running your online t-shirt business. I’d also like to mention that your store is currently private, and password protected – but when you’re ready to launch you can easily remove your password by heading to settings, then scrolling down to the “storefront password” section to remove your password and make your store live to the public. If you have any questions please don’t hesitate to leave a comment below – and if you found this video helpful, please let us know by clicking the like button.
Thanks for watching.
- FREE 14-Day Shopify Account: http://www.webincomejournal.com/shopify
- Oberlo drop shipping app: https://www.shopify.com/oberlo
- Picking the Perfect Blank T-Shirt – T-shirt Magazine Online: http://www.t-shirtmagazineonline.com/picking-the-perfect-tshirt-blank/
- Design Community – Dribbble: https://dribbble.com/
- T-Shirt Marketplace – Designious: http://www.designious.com/
- T-Shirt Marketplace – T-Shirt Factory: http://www.tshirt-factory.com/
- Graphic Design Marketplace – Creative Market: https://creativemarket.com/
- Graphic Design Marketplace – Graphic River: http://graphicriver.net/
- T-Shirt Mockup Generator – ShirtMockUp.com: http://shirtmockup.com/
- T-Shirt Mockup Generator – The Printful Mockup Generator: https://www.theprintful.com/generator
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In my previous post on turning your talents and skills into a profitable online coaching business you discovered why you shouldn’t focus on just building a blog to sell ads or affiliate products but instead use your skills and experience to start an online coaching business.
In that post I also shared with you some possible coaching business ideas you can start right now with your blogging skills. This post is a continuation of that post.
Having established the fact that a coaching business is ideal for anyone who wants to make money online with their skills I want to share with you some proven strategies that will help you succeed with your coaching business.
Now, it will interest you to know that a research finding a few years ago showed that about 68% of adult Americans dream of starting their own business someday.
This is not just because entrepreneurship is the surest path to becoming a millionaire but because owning your business frees you from the 9-5 drudgery – it gives you control of your life!
Your own business means you’re pursuing your own passions and not someone else’s, enriching yourself and your family instead of your boss.
But here’s the amazing thing about that research finding: less than 10% of those who have this dream take the steps to actualize their dreams!
For most, it’s fear.
Fact is starting a business seems downright complicated, whether online or offline. If you’re abreast of the stats then you should aware already that about 90% of all new internet businesses fail within the first 120 days! That’s really off-putting, but yours don’t have to be among that 90%.
The good news is that businesses started by experienced business people have more chances of succeeding. What this means is, if you take the time to learn the skills necessary to run a profitable business, you have an excellent chance of making a fortune.
In this post I want to share with you some of these skills and strategies.
Thinking of starting your own coaching business? Then download the Online Coaching Business Blueprint to learn all the necessary skills and insider secrets today.
Click Here to Download Now
Setting Up and Implementing Your Coaching Business
Before we delve into the strategies for making your coaching business a success let’s briefly talk about setting it up. Of course, once you’ve decided on what type of coaching business you want to start, your next move is to set it up.
Whatever coaching business you want to build can be started the same way. First, you’ll need to put in place a good plan and follow that plan exactly how it is because consistency is important.
With your plan you should include a mind map of each component of your business. You can search Google® for some sample mind maps. What this does for you is that you will be able to see all the different components in one place. You can add more or take away some as necessary. Having an illustration like this right before you will help you gather all the ideas possible to set your business up and run it effectively.
All you need to do is to take each section of the mind map at a time and figure out an order to put them in. There is no wrong or right order here, but your instinct may tell you to do certain things before others. Follow that instinct and refer to your resources. This may require more research to see if there is any logical order to implement your business in.
After this, take one piece at a time and execute it. Then observe what happens. The parts which work best will require less attention. Take those pieces which did not deliver an ideal outcome, focus on them and try to work out a way to improve it. Once it improves, keep executing it. Repeat this now and for the life of the business.
Note that things will change as your business grows. What worked one time may not work in the future. So always be open to creating new plans for your business. Remember to also be consistent.
How to Get Coaching Clients
One of the things you’ll be doing throughout the life of your business is creating a consistent flow of clients for your business. You do this through effective marketing.
Now, no two businesses are alike, so there is no right way to market that will work every time. It doesn’t matter who tells you so. There’s no marketing method that works with certainty.
It is best to do some research and test your own methods out. Remember that you can research the internet, but test and prove things out yourself. A lot of blogs and websites are out there pushing out whatever they like. What you should rather do is get a good number of sites, compare the sites and blogs with the credible information you found and take the marketing ideas that make the most sense and use them to guide you.
Marketing should also be treated just like selling. As there are different selling styles, there are different sub-categories for marketing your coaching business. For someone who wants to build a successful online business it’s important that you pay attention to these sub-categories which are relationship marketing, social marketing, and content marketing.
Why I chose these three marketing sub-categories is because they are extremely important in a coaching business. There are other styles out there in the world but the main focus here is to help you with some basic ideas so you have a foundation to base things on.
Let’s now talk about these sub-categories of marketing.
1. Relationship Marketing
Relationship marketing is a fairly new concept as it stands, but in reality, it is something that you’ve already learned while in working a job. Remember you were told to treat the customer so they feel as if they were welcomed in the store or company? Yes, that something about the customer being the king!
This builds a relationship with the very people you want to do business with because you make them to feel at home.
Another way to build relationships with your customers or clients is to remember things about them. When you see them face to face, try and remember their name. When they give you their information send out a birthday, holiday, or anniversary card which can help build a stronger relationship.
This is one marketing category you want to be focused on more than others. The more personable you can be, the better your business will run. Those who are experts in relationship marketing and can relay the importance of this concept can expect to have an easier time growing their coaching business.
2. Social Marketing
This category has been around, but there are some important ground rules to adhere to. Do a bit of research on the different ways you should market through social media. It is more than just putting an affiliate like on your Facebook wall or on you Twitter feed. You have to engage the audience every way you can and NOT seem like you are just trying to get them to click a link and buy an affiliate offer.
Once you understand the ground rules, the sky is the limit with social marketing. You can join groups and go on message boards, but be warned, you want to build rapport with the members first. There are some places like the “Warrior Forum” that are designed for internet marketers. You still need to build relationships with the members before you dive right in and post your ads.
3. Content Marketing
Content marketing has been around since the written word. People have been finding ways to communicate with other people since language began. It is something that will not soon die out, so this should be another of your focuses when it comes to marketing your coaching business.
There are many other marketing strategies but focus on these ones for a start and you can be sure of success.
As I have mentioned earlier setting up and growing your coaching business requires a lot of patience and consistency on your part. Besides this you need the right knowledge. I recommend that you get the Online Coaching Business BLUEPRINT for all the insider tips and strategies you need to build your own online coaching business.
Business launches are becoming very popular events in recent times. While many new businesses are launching by the day the stats remains alarming since most new business startups end in failure despite the euphoria of the launch event.
One thing for sure is the fact that launching a new business or product these days don’t have to eat deep into your budget. But if you must succeed with your business launch there’s the need to put in a lot of planning and strategizing. Laying a solid foundation for the launch is very important. But more important is ensuring that your goals for the business launch are realized.
Once you have decided on a date for your business or product launch, you need to be aware of one particular thing: the clock is ticking. For sure, failing to meet your self-imposed deadline won’t necessarily kill your business stone-dead, but the chances are that it will end up on a life support machine. You don’t want this to happen to your business, right?
So, how do you avoid this from happening?
To combat the many different issues a bad launch can cause, it’s vital that you:
a) Set an achievable date, and
b) Ensure that nothing stands in the way of your product launch.
The following are a few of the dangers that could stall your launch, and ruin your business before you even get it off the ground.
Business Launch Dangers to Avoid
1. No Plan For Growth
It’s all well and good putting your product or business out there based on estimations. But the reality of the market is that you just don’t know how successful/unsuccessful you will be. And there are inherent problems with both results.
If you are unsuccessful, it’s going to be difficult to pull things around, but if you are wildly successful, you will need a plan in place to help you steer through the demands of rapid growth. Ultimately, that could lead to shambolic disaster, so you must have an idea of how to manage it.
Make sure that your product does everything it says on the tin. Dishonesty – or even overestimating the quality of your product – will only result in abject failure, low expectations, and a huge disappointment for your ideal target audience. Given it is these people you will rely on to spread the word about your business or product, you want to give them the best possible experience, and never overshoot your claims or promises.
3. Lack of Testing
There will always be little kinks and issues with newly-launched products – and most customers will forgive you the odd slip-up, particularly when it comes to ironing out software bugs in a technology product. But make no mistake about it, if you haven’t been testing your ideas well beforehand, your idea could sink before it even gets a decent shot at success.
Look into JIRA testing, focus groups, and test out your prototypes to the nth degree. Make sure that you iron out all those major kinks, or you will learn to regret it.
4. Lack of Differential
The vast majority of new businesses and products are very similar to those already on the market. And unless you are different, the chances of a successful launch and growth are slim.
Make sure you know exactly what your differential is, and that you can explain it to your customers. If you don’t know how you are different, how can you expect your market to understand?
5. No Market
Finally, if you don’t have a market for your business or product, don’t expect to grow one from nothing. The most important questions to answer before you launch are: ‘Who will buy this?’ and ‘How much will they pay?’ If you can’t answer either, you have no business – it’s as simple as that.
Launching a new business or product takes more than just setting a date or creating the buzz. You will need to sit down and plan the launch event. Determine your goals for the launch, understand who your target audience is and what they want and then ensure that you deliver your promise.
Planning a product or business launch or have you’re launched a product? What other tips do you think will help ensure a flawless launch? Share with us in your comment below.
When you hear things like, 90% of new businesses fail in their first 5 years, what is your reaction? Do you just overlook it with a wave of the hand? Are you appalled by such stats?
Fact is, I’ve always wondered why, with the available information today, many wannabe online entrepreneurs still fall flat on their faces with their online business. For me, it’s really worrisome. I just can’t imagine why the high failure rate.
And that is why for some time now I have been researching and studying this topic. If you have read most of my blog posts for the past couple of years you will discover that I’ve tried to, in one way or the other, proffer some help. So this post is actually an addition to the many others that are already published on this blog. Just take a look at the related posts section below this post for more on this!
Okay back to the question, why the high rate of online business failure despite the available info on the net today?
Some Misconceptions About Doing Business Online
Of course, there are a number of reasons. But before we look at that it is important to say that success happens online because of some very important factors.
Success happens because people have the right ideas about internet marketing and how it works…
Success happens because people do not expect to get rich quick or become millionaires overnight without lifting a finger; as most gurus will want to make you believe!
So, if you jump into starting an online business with the notion that you can get up and go to work whenever you want you will only be setting yourself up for failure. Those who think they can work when they feel like it and still make a living online are living in dreamland. It will never happen!
If you have these false hopes then you better do a rethink.
Again you can’t expect to build a successful business online by simply getting a website built and hanging out an ‘open for business’ sign. The world isn’t going to line up and hand you their money because you have setup a website!
You must understand that online businesses do not run on auto-pilot without your personal input. Yes, it’s true that you can automate most of the workings of the business but that does not take away the place of putting in the right amount of work, especially if you’re just starting out. Most of the internet marketing gurus who entice you with their hyped up sales-letters have already paid their dues in this area. So, do not believe them when they tell you this in their bid to sell you their push button solutions.
It’s important therefore that you get this clear that success online has never happened overnight for anyone and it won’t happen over night for you!. You must be prepared for the time investment if you desire to be successful.
Common Reasons Why Many Internet Business Startups Fail
1. Lack of Basic Business Knowledge
All businesses have two things in common. They are BUSINESSES and therefore be run like BUSINESSES!
Anyone who desires to build a successful business need to understand the accepted practices of running a business. They need to understand simple and basic ideas like acceptable over-head expenses in relation to projected income. Internet entrepreneurs need to understand profit and loss and what constitutes each.
A college degree in business is not essential for a digital entrepreneur to be successful but it sure wouldn’t hurt. Just some basic business knowledge is absolutely vital.
If you have a hard time balancing your personal check book, you probably should keep your day job and forget about starting an internet business.
It is true that you can hire accounting firms that will tell you whether or not you made a profit but not how to make it. If you have no business background you need to, at the very minimum, get some good business advice before you even consider opening an online business.
The fact is all successful businesses operate on sound business principles. Successful businesses aren’t accidents. The proof is in the numbers….only 10% of new internet businesses are successful or are even still in existence after the first 120 days of operation!
It is not even reasonable to expect to make a profit from a new business enterprise for many, many months.
You must have sufficient resources available to not only launch your business but provide for your own personal needs for an extended period of time. It’s called ‘capital’ and there is no way around the need for enough of it.
The good news is that, just as I have said earlier, there are enough info out there to help you out. A simple visit to Amazon.com will open a whole of possible help to you. Better still here’s a top recommended resource: “Go It Alone“
2. The Wrong Mindset
You’ve most likely heard the phrase, “He has an attitude!” This is usually a derogatory remark made about a person with a disagreeable attitude.
But the word ‘attitude’ is an important one when discussing internet marketing start-ups. A good attitude…a good mindset can’t insure success but a bad attitude and a bad mindset can certainly guarantee failure!
Here are some wrong attitudes that will absolutely guarantee failure:
1. I can work when I want to -Wrong, wrong, wrong! You can’t just work when you feel like it. You have to expect to put in many long and very tedious hours of very hard work to make a new internet enterprise succeed.
2. I can get rich quick – You couldn’t be more wrong and you are not only wrong but you are putting yourself in danger as well. There are bazillions of crooks out there on the internet who are waiting for their next easy prey and if you are looking for a quick way to get rich, you ARE the next mark.
It is possible to make a very comfortable living with internet marketing enterprises but if anybody ever tells you it is quick or easy, they are deceiving you.
3. I don’t need a business plan – There you are…wrong again! Internet business is BUSINESS. The same business principles apply to online businesses as they apply to any brick and mortar business. It is imperative that you have a plan for success that is based upon these sound business principles.
4. When you have an internet business of your own, you don’t have a boss – Wrong again! You are your boss. If you aren’t a good boss who sees to it that work is accomplished on time and in full, you will doom yourself to certain failure.
Unless you are a boss who sets up a working schedule and establishes goals that must be met, you will find yourself working at a job under a boss who does do those things and maybe for minimum wage!
So, How Do You Optimize Your Possibilities for Success?
The thing about starting a business…any business…..is that there is no guarantee of success under any circumstance. Even big international businesses can fail at new business ventures. Failure is always an option but the possibility of success can be optimized.
You can optimize the possibility of success by:
1. Having a good solid business plan in place. There is an old saying: “Those who fail to plan, plan to fail”. A detailed set of plans for success will greatly help. You need to have the steps from getting from point A to point B listed in great detail that include realistic cost estimates for accomplishing each step.
2. Expecting to work very hard to accomplish your goals. Never expect anything to be easy. You will be right most of the time because things are rarely as easy as they look. Each step toward success requires work, time and patience. Sometimes things don’t work out right on the first try. You have to be willing to try again and again until you do succeed.
3. Not falling for get-rich-quick schemes. The internet woods are full of those who prey upon those who are looking for quick and easy ways to become rich. Those ways do not exist. Get over the idea that there is an easy way out. There is NOT.
Please remember those statistics – 90% of all new internet businesses fail in the first 120 days!
You don’t have to be part of that majority. You can become a part of the 10% minority.
Will love know what you think of this post. Kindly share in your comments below.
To say the internet has greatly enhanced the operation of businesses in our time is nothing but stating the obvious. Businesses everywhere now use and rely on the internet for their everyday activities even though some require it more than others.
But this reliance is growing by the day especially with what is now called the Internet of Things (IoT) which has greatly extended internet connectivity beyond traditional devices like desktop and laptop computers, smartphones and tablets to a diverse range of devices and everyday things.
With the internet of things businesses now leverage applications to automate different tasks to improve their business dealings; pushing businesses to be more reliant on the internet. While some businesses might still interact with customers and clients in stores or offices, or perhaps over the phone, others are almost entirely now internet-based.
It’s worth pointing out however that being so reliant on the internet has both its pros and cons. There are challenges that this presents and it is important that these challenges are appreciated so they can be approached with the correct strategy.
If your business, like many others, is reliant on the internet to operate, you need to know how to prepare for certain issues that you might have to deal with. In this article I want to share with you some of the challenges that relying on the internet to do business presents and how to deal with them.
Challenges of Relying On the Internet for Business
1. Maintaining Communication with Contacts
If your business is almost entirely based online, you might not meet face-to-face with people very often. The internet gives an excellent benefit in that it helps you communicate with people around the world. It enables you to provide remote services to people everywhere.
However, never meeting people in person can sometimes be a detriment to your business. It’s essential to find other ways to stay in contact with people and make connections with them. Using methods such as video conferencing, phone calls, email and even instant messaging is a good idea.
You should make an effort to find out what type of communication your clients prefer.
2. Dealing with Downtime
Any business that relies on IT systems and the internet has to be aware of the chance of experiencing downtime. If something affects your IT systems or your internet connection, it could leave your business unable to operate. What’s worse, it might also lead to the loss of valuable data that you need to work.
Having a plan for these events is vital and will help to protect you if anything happens. You can maintain uptime with disaster recovery services, which can rescue your system as soon as something goes wrong. You’ll be able to keep working without too much disruption.
3. Adapting to Advancing Technology
When technology is an important part of your business, keeping up with it is essential. If you don’t pay attention, your competitors will and they could overtake you. Whether you’re a single self-employed person or you have a larger business with employees, you need to keep an eye on what’s happening in the world of technology. Even small changes can make a huge difference to your business.
For example, fiber optic broadband becomes available in your area, it could improve the speed and quality of your business’s internet connection.
4. Keeping Your Business Secure
Another important issue to think about is security for your business. If you’re not careful, inadequate security could mean that you’re exposing sensitive information to anyone who might want to see it.
Maintaining excellent security for your business is vital and can mean having to do a number of things. For example, you might need to use encryption to store important information. Protecting your business against viruses and hackers needs to be a top priority.
There is no denying it that relying on the internet is difficult to avoid in our today’s business world. The reality is that the opportunities that the internet offers are virtually endless. With the Internet of Things we cannot even think of or fully appreciate the impact that the possible connections have for us right now.
But as we have clearly seen, it’s important to be aware of the challenges that it presents so that we can better prepare for them.
Whether you’re just getting started or you’ve been running your small business for some time now, you should know by now that owning a business comes with a lot of tasks you need to handle. One of such is your accounting records.
As a small business owner you can never boast of success if you allow your accounts to get out of your control. It’s simply one of the most basic things that business owners need to get right.
That’s true for new, young entrepreneurs and experienced business leaders alike. The moment you take your eye off the ball, things are bound to slip away from you.
But there is really no need to be too daunted by the prospect of looking after your business’ accounts properly, though. It’s something that certainly can be done if you’re willing to learn and put in some hard work.
To get started and regain control of your small business accounts, you need to first know the basic rules. These rules apply to all kinds of businesses. They are the basic principles upon which good business accounting practices are based.
When you know and understand these rules, your task will become so much easier, which can only be a good thing for you and your business.
You will also need to know about some of the common pitfalls and mistakes that are experienced when managing a business’s accounts.
Below is what you need to know about small business accounting so your business run smoothly and profitably.
Small Business Accounting Rules to Follow
1. Track Each and Every Expense
Every little thing your business spends money on should be tracked and recorded. This is something that many people don’t realize is necessary. But all those small expenditures will mount up over time, so it’s always best to be clear about where the business stands.
To do this properly, you will need to have a system for organizing the business’ receipts. Remember that some of these small expenses might be tax deductible, meaning you could get a chunk of money knocked off your taxes later on. This makes tracking every expense and keeping every receipt even more worthwhile.
2. Develop a System for Bookkeeping
Do you have a good bookkeeping system in place for your business?
If you don’t, your business needs to fix this fast. You need to be using the best software available in order to ensure that you don’t make any mistakes. There are so many accounting software options out there, and they make your job of keeping control of the accounts so much easier than it would otherwise be.
You can also use things like intuit checks to add some extra security and oversight to your business’ finances. The system you eventually develop will be unique to your business; just make sure you have one.
3. Separate Business and Personal Finances
For many people who run small businesses, there is some crossover between their personal finances and the business’ finances. It’s important to make these separate from one another if you want to succeed and keep the finances in order.
You should aim to set up the business in a way that allows you to have limited responsibility. This will mean that if the business has debts, they won’t have to be paid by taking away your personal possessions. This is important for anyone who is setting up a business by themselves. If you fail to, your home and other assets could be at risk if things go badly wrong.
4. Follow Up on Invoices
Invoices are important because everyone wants to get paid when they’re owed money. But when you run a small business, it’s often a case of sending out the invoice and then forgetting about it. This is not the kind of practice that will be good for your business’s finances, though.
You should make sure that the invoices you send out are tracked. That way, you can follow them up and make sure you receive payment. For many companies, unpaid invoices are a real problem. And if you let them pass by without ever getting paid, the business will be deprived of its money.
5. Set Up a Strong Payroll System
If you hire anyone to work for you, even if it’s not on a full-time basis, you will need to have a payroll system in place. It’s not as simple as it might sound because you will have to make sure that the company is withholding the right amount of money to be paid in taxes.
If you don’t have a proper and professional payroll system in place to deal with these tasks, you will never manage your workforce properly. Things will become messy and, inevitably, mistakes will get made.
Setting up the payroll system isn’t a huge task, but it will certainly save you time and stress later on, so don’t put it off for long.
6. Determine Your Tax Obligations
Finally, you need to fully determine your business’ tax obligations. There are big consequences for businesses that fail to pay their taxes. It’s not a situation you want to get your business in, whether it was intentional or not.
If your business is run as a corporate entity, its tax obligations will be separate from your own personal tax obligations. And that means that it will have to pay corporation tax.
If you are confused by the situation in any way, don’t hesitate in hiring a professional tax advisor who will be able to clear things up for you. It’s better to do that than to make a big mistake.
Major Small Accounting Mistakes to Avoid
- Simple Mathematical Errors
It’s sometimes the case that simple mathematical errors, even if they seem small at the time, can have a big impact on the overall accounts. It’s these simple errors that could lead to you getting a view of the business’ accounts and financial situation that is less than accurate.
When you have inaccurate records to use, you will make decisions that are wrong because they won’t be based on the real situation that the business is in. So, always check and double check the records before pressing ahead. This is an important thing to do, even if it might seem trivial now.
2. Taking a Short-Term Approach
Taking a short-term approach to your business finances is not an option that is even worth considering if you want to sort things out properly. When you only focus on where the business’ finances are heading in the immediate sense, you won’t be prepared for what could be heading your way further down the line. That would be a big mistake and leave the business unprepared for future challenges.
So, to ensure that your business is sustainable in the long-term, you should take an approach that takes into account the future of the business. How is it going to adapt? Is there going to be money for future investment? These things are important.
3. Getting Too Far Ahead and Forgetting the Basics
When you try to get too far ahead of yourself, you start becoming concerned with things that might not be so important. Yes, it’s a good thing to want to learn more about accounting. But only do this if you think that you have a firm grip on the basics. The basic things are the ones that matter most. And if you can’t get those right, then you’ll have a problem.
So, don’t try to complicate matters if they really don’t need to be complicated. It’s a classic mistake, but one that doesn’t have to be made. When you run a small business, you only need to get the basic things right to keep your business in strong financial shape.
4. Not Getting Help When It’s Needed
Many business owners just assume that they are capable of going it alone when they start out managing their accounts. For small business owners with relatively simple financial situations, this might be the case. But you should be aware that if you are focusing on the financial side of things, then you will probably have to make sacrifices in other areas. You can’t ignore that fact.
You only have so many hours in the day, and it’s up to you to split your time between different tasks. If you think that you’re not going to be able to dedicate the necessary amount of time to the accounts, you might want to hire some help.
5. Falling Behind
Falling behind with the accounting tasks that you need to take care of is one of the biggest mistakes of all. And the dangerous thing is that it’s so easy to do.
If you step back and stop paying attention to what you’re doing and what needs to be done for even a couple of weeks, you can fall really far behind. Making up that ground and fixing issues and problems that have arisen while you were distracted can be a huge challenge.
In truth, many business owners never manage to regain control of their finances once they stop paying attention to them. So, make sure that this is something that you are focused on all year round.
Now that you know more about what it takes to manage your small business’ accounts properly and professionally, it’s time to get down to work. Let the information and warnings above aid you as you try to make your business’ accounts balanced and healthy in the future.
If you have been online for some time now you definitely have come across a whole lot of #business tips and advice.
The unfortunate thing is that many of these are actually killing many online businesses even before they get the chance of getting off the ground!
With well over 7 years of trying different things online and having subscribed to hundreds of IM newsletters, I can say with confidence that I’ve not only heard these things a number of times but that I’ve also seen and experienced the devastating effects of such “bad” #business advice given with the intention of helping newbie online entrepreneurs.
And so, if you’ve been struggling with your online business my advice is this: take a look again at the type of advice you “swallowed” line, hook and sinker. Chances are you may have fallen a victim of one of these spooky business advice.
3 Business Startup Advice You Must Ignore Right Now!
So, let’s take some careful look at the top 3 of these pieces of advice:
1. Do What You Love And The Money Will Follow
You have heard this a thousand times, right?
Indeed, this one top the list of business startup advise that you hear every day on the net. Read any blog post on how to #start a business online or simply do a search on Google and you will see this being flung left right and center!
Unfortunately, because this is parroted all over the place many think it is the one truth to making money online. But as much as it sounds reasonable, you must understand that following your passion or doing what you love is not the key to succeeding in any business.
The fact is your business or your product is not about you but about your prospects. It is about what pains they have and how you can heal those pains.
Starting a business based SOLELY on what you love is simply laying a shaky foundation for that business because the success of any business is determined by what sells and how well it sells.
So, instead of spending time and resources trying to figure out what you love and building your business around that, spend time rather in figuring out the pains people are looking to heal online and then find a way of providing a solution for those pains using your skills and knowledge while being passionate about it.
This is worth remembering:
There are millions of starving artists, writers, actors, etc in the world who spend their entire lives doing what they love for a pittance. The better thing to do therefore is to choose a business that has good potential for profitability and then position yourself as a loving solution provider. “
In order words, LOVE providing solutions instead of trying to provide solutions that you love!
If you’re still not satisfied with those but you TRULY want to do what you love for the money to follow, then I advice that you get this Kindle ebook:
Alright, nuff said…got to move on!
2. Look For An Untapped Niche If You Want A Successful Business!
This is another big one!
Are you not surprised that every blog post you’ve read on starting an online business simply re-echo this same advice over and over again? But have you really stopped to think about this?
Now, here is the simple truth…
Starting a business in an untapped niche is simply a business startup advice from the formative ages of the internet. It is only being re-echoed and circulated by those who really do not know where the internet is right now.
Some 10 or 12years ago that advice may be feasible but today it is simply obsolete!
Truth be told, there is no profitable niche today that is “untapped”. For every niche that is worth starting a business in, there are a million webpages already targeting that niche!
Go and check on Google.com today to confirm this!
I have done extensive product and market research in the past 5 years or so, and I have come to realize that any niche out there with high search volume but with very low competition most times indicate you are looking at a market with no potential for profitability!
And so, if you are looking to start a business in an “untapped niche” you will never start or if you do find one, you may never really make any money from that niche!
Competition is actually a sign that a market is profitable. So, let the competition point you in the direction where others are already making it.
Your assignment is to find a way of breaking into this “competitive” market and getting your own share of the cake. A little twist here and there can do this for you.
3. You Don’t Need Money To #Make Money Online!
Ok, I admit it.
I fell for this one big time when I started!
In fact, my first website was dedicated to teaching newbie internet marketers how to make money online without spending a dime!
Yes, make money without any form of investment. But the irony of it all was the fact that on that same site I was promoting affiliate products which I expected the site visitors to purchase!
Foolish approach to running a business you would say.
But the fact is, back then you could really make money without spending a dime! I actually started that way. I had no website when I started. All I had were:
(a) a free account with Ezinearticles.com; and
(b) a couple of accounts with some affiliate programs
The strategy I was using then was that I wrote informative articles, submitted them to ezinearticles.com and then link from the resource box to the affiliate products I was promoting. Of course, those were the days when ezinearticles.com allowed affiliate links in the articles published on their directory.
We used to call this Bum #Marketing in those days!
But truth be told, those days are gone and gone for good.
If you want to build a business online today you definitely need a website or blog of your own. And for these, you need a domain name, a webhost and some other things like an autoresponder to build a list.
All of these require some investment of money.
And so, if you are still listening to such business advice that you don’t need to invest a cent to make money online you are actually setting yourself up for failure. I’ve come across many who offer such advice but today they have become some statistics in the DotCom waste bin!
Yes, you can start on a shoestring budget but if you truly desire a business that is worthwhile, you need an investment of money.
Besides, remember time is money. Give or take, you’re investing money whether you know it or not!
It is true that how much success you are able to achieve online depends on your mindset most of the time. Also, since what you hear and read online determine to a great extent your beliefs and expectations, it is important that you guard jealously what hear and read.
There are of course other spooky business advice out there but learning to avoid these ones will see you quickly breaking through the barriers to your online success.
Your turn: Is there any business advice you’ve heard that has negatively affected your business progress thus far? If there is why not share with us in your comments below?