Social Media Marketing: Common Mistakes Bloggers Make and How To Aviod Them!

Blogging and social media tipsSocial media marketing has fast become a powerful way of promoting businesses online. As a blogger promoting your blog post via social networks is a great way to get new readers to your site. Facebook and Twitter can be a great tool, but there are also a few common mistakes bloggers make that cost them readers. To help you better market your blog using social media here are some common mistakes you must avoid as a bloggers. These mistakes have been found to be the top reasons why many bloggers are not making any real impact on the social social networking sites. Avoid them by all means possible!

1. Mixing Business with Pleasure

Too often bloggers use a personal account on Facebook or Twitter to promote their site. This can lead to a few big mishaps and I’d advise against it. What bloggers should do instead is create a dedicated account for their blog on whichever social network they wish to use. This cuts down on embarrassing mix ups and gives you a few key advantages. One of those advantages is a business Facebook page. Unlike a regular Facebook page, a business Facebook page allows users to receive updates with a “like.” This cuts out messy friend management and leaves you off the hook for things like spam accounts. On Twitter, a dedicated account for your blog lets you make sure you’re included on the right lists.

Getting Political

Social networks are home to many a grassroots campaign for various causes. Most bloggers know to avoid political leanings in order to avoid alienating readers. Many of those same bloggers forget that on social networks. Sometimes doing something as simple as “liking” a political candidate can be enough to aggravate some of your readers. Chances are, readers who leave your site because of feeling alienated will never return. It’s important to remember that no matter how you feel about an issue, some of your readers will be on the other side. This is another reason it’s important to keep your site’s social networks and personal social networks separate. Even if your blog deals with politics as its niche, you may want to be careful whom you support publicly. Many a Republican blog now openly regrets supporting George W. Bush, as an example, because of his poor approval ratings.

2. Forgetting Grammar

One of the most common mistakes bloggers make on social networks is forgetting that grammar and spelling are important everywhere. You should never put out a status update or tweet that isn’t up to the same standards as a blog post. It’s important to remember that you’re representing your brand with every word you type, regardless of where it’s sent out. This is particularly bad on Twitter, where the character limit leads many bloggers to shorten words. This makes your blog look bad and is almost always a bad idea.

Indeed, these social media marketing mistakes may appear basic but if you allow them in your promotions much of your effort will simply be wasted.

WordPress SEO: How to Increase Your Link Popularity with One-Way Links!

SEO and Link Building

[UPDATE: This post is part of a series on WordPress SEO written way before Google introduces a whole lot of changes in the seo terrain including but not limited to Panda and Penguin updates, EMD update etc. Most of the tactics and strategies discussed in this post though still relevant are not effective as they used to be. You’re therefore advised to use the with caution]

Today I’m dealing with link popularity with special focus on how to create off-site seo one-way back links. Remember in the previous post on off-site search engine optimization I said off-site seo is nothing but acquiring links from other relevant and related sites. The purpose of course is to increase your link popularity which is important for your seo rankings. So in this post I want to expand on this and then give you some ways of creating those backlinks easily.

Link Popularity and SEO Ranking

Link Popularity? But What The Heck Is That, Anyway?

Ok, link popularity simply refers to the ranking that the search engines assign to your website or blog. It is a system created by Google but now virtually all the most popular search engines employ it to rank your web pages in their indexes. It is based, of course, on the discretion of the search engines who, using their secret ranking indexes, give status and ranking to sites that have links to their pages from related, quality sites. It is a simple formula indeed but it is an important one since it determines the ranking your blog page gets when a searcher enters a keyword into any of the search engines.

For example, while dealing with the subject of on-site seo we emphasized that it is important for you to research your target keyword phrases and then include them in your content, page title, url and description tags. Now think of a situation where 3, 4, or 10 other blogs all do this with the same keyword phrase. Will the search engines put all on the same ranking, say #4 on the SERPs?

No, of course!

So how do the search engines determine where to put each of these pages? It’s simply by checking their link popularity! This is why most times even when you have done everything about optimizing your blog pages for the search engines you’ll discover that another more bigger and popular site outrank your page on the SERPs even when they have not taken care of all the seo elements in their pages. The search engines are simply using their link popularity to outrank your blog!

Did I hear you say that’s unfair? But life is unfair, in most ways! 🙂

You don’t need to complain about that. Instead do what you should do now and maybe sometime in the future, when you’re as big as those other sites, you’ll also receive that unfair advantage!

The point I want you to understand here is that increasing your link popularity is as important as keyword research and creating killer content!

So, here are,

5 Off-Site SEO Strategies For Creating One-Way Links To Increase Link Popularity

One-way backlinks are definitely better than link exchanges. Here are 5 proven ways of creating one-way links:

(1) Get Listed In A Popular Directory Like Open Directory Project And Yahoo

This is one quick way of getting a high quality link back to your blog. If your blog/site is business-related, you will want to be listed on Yahoo though this will cost you around $300 a year. But the truth is, that will be money well spent. However, if it is non-commercial, the listing will be free, but it will take a whole lot of time and follow-up to actually get it listed. Open Directory on the other hand will give you a free listing whether you are business-related or non-commercial but be prepared to make a lot of follow-up inquiries before you see your site listed.  One thing you should note when submitting your blog for listing in any of these directories is to ensure that you select the most appropriate category.

(2) Write And Submit Articles To Article Directories

This is really a simple one-way link building strategy that many bloggers have overlooked. But used well, it can really help greatly in increasing your blog’s link popularity. Unfortunately, blackhat online marketers have over the years abused this system but not minding that you can use it to achieve good results if you want to. When recently Google “slapped” most of these article directories during the panda update many bloggers thought article marketing was dead. But that is far from the truth. Most of these article directories still maintain high search engine rankings and are still receiving a huge flood of traffic everyday. Getting a link from them could be a plus for your blog.

One simple strategy of using this system is by submitting your blog posts to the article directories a day or two after you’ve published them. Make sure that your blog post has been indexed by the search engines and then minimally rewrite the post and submit to any article directory of your choice starting with ezinearticles.com.

Note: It is important that you re-write the article a little just to guide against duplicate content issues. But that shouldn’t worry you since the article is already indexed on your blog.

(3) Take Advantage of Social Sites like Squidoo etc

Another powerful way you can build one-way back links for off-site seo is to create squidoo lenses, hubpages and free blogs on blogspot.com and wordpress.com. Just like you did with article submissions, you can rework some of your articles and post them to these sites with back links to your blog. Remember to link to both individual pages and your home page. The search engines frequently visit these sites and they will found your links in those places and will index them for your blog.

(4) Dedicate Yourself To Guest Posting

This is actually a new form of article marketing that has become very popular amongst bloggers. There are different advantages to guest posting as a blogger. But of all these the greatest is the link popularity you can achieve through it.  For example, guest posting on a dofollow blog like the Web Income Journal will not only expose your blog to other bloggers who frequent this blog but also get you a dofollow link in the process. Now think of guest posting in any of the a-list blogs out there! Ok, I can see your eyes already rolling with desire! ?

Enticing, right?

Here’s a simple guide for unrivalled guest blogging success:

(a) Read and understand the terms of the blog you want to guest post.

(b) Read a few of the posts on the blog to understand the direction of the content.

(c) Take a careful look at the comments to have a picture of the blog’s audience.

(d) Write your guest post with a hard hitting headline.

(e) Check your already published posts and put a link back to one of them in your guest post content.

(f) Write a killer byline at the end of your guest post with a link back to your blog (home page).

(g) Submit your guest post using the approved submission system.

If you’ll follow the above guide you’ll not only get your guest articles in some of the high traffic blogs out there but you will also succeed in getting some high profile backlinks to your blog. Over time you will succeed in increasing your link popularity.

In all of these bear in mind that the quality of sites will greatly enhance your link popularity. Besides, the blogs where you guest post should be blogs that are, in some way, related to yours so that, not only will your link popularity increase, but your customer/readership base may also be expanded.

(5) Organize or Sponsor Blog Contests

This is another powerful and quick way of creating one-way links to your blog. Usually for anyone to participate in the blog contest they will have to announce the contest in their own blogs with links to all the sponsor’s and organizers’ blogs/sites. You have the power of deciding the anchor texts with which they are to link back to your blog. Do a search on Google and you’ll see examples of such blog contest. Study how they are doing it and come up with your own ideas. For a wider reach you can always look for sponsors who will be eager to contribute some prizes to the contest.

Conclusion: Off-site seo strategies definitely takes time to add up. When you decide on a particular strategy ensure that you work on it for some time. A hit and run attitude will amount to noting but a continuous and dedicated approach will produce the right results that will increase your link popularity over time.

Over to you: How much of off-site seo have you been doing? On-site and off-site seo which one do you think you should focus on more? Let’s have your views in the comments below.

How to Use Internet Marketing Blogs to Create Success Online!

Internet marketing and blog marketing are two business marketing strategies that have fast become popular today. Already, creative online entrepreneurs are finding ways of marrying these two to create internet marketing blogs for promoting their businesses online. If you truly want some outstanding business success in our today’s world of inbound marketing then you will not want to overlook these two powerful marketing tools.

For one, they have proven to be a very cheap way of online business marketing. Besides, in a world where information has become a big commodity, internet marketing and blog marketing are definitely the right choice because that’s just what they are about – delivering the needed information and right on time!

Blogs are informative…

and,

Online markets demand information before they buy!

What better couple would you find!

However, the process of online marketing is quite different from the conventional marketing techniques while blogging is an art in itself. To get the two to work together therefore you simply need to find some creative ways to make them work. Do this well and you would have uncovered a super marketing vehicle to drive your online profits!

internet business marketing blogs

The Essential Elements of an Internet Marketing Blogging

A blog is a good online marketing tool, provided it’s an efficient, productive blog. Blogs need to maintain a stream of good quality content at all times. Efficient marketing blogs do just that, and that’s the main reason they’re so successful.

The dynamics of blogging are well suited to marketing ventures, because blogs can provide a lot of useful information and attract a lot of interest from consumers.

The perfect blog for online marketing should have:

•    Lots of new, unique materials– This is top quality information value for users, and it’s been the basis of every successful blog in every industry. Specialist information, reviews by experts, insights from industry insiders and analyses with useful product information are typical of the world’s best blogs.

•    Consumer values reflected in information– Information about products often needs “translation” into consumer-usable information. Techno-language tends to turn people off, as do the gushing hype reviews and other much too obvious advertising-based content types.

•    Materials targeted to specific users– Please note that this element is critically important for marketing purposes. The best marketing blogs really are true goldmines of information for their users. They concentrate on specific products and market situations. They provide helpful FAQs, a strong knowledge base, and current news, simultaneously.

•    Good interaction with users– The best blogs have good forums and are often extremely popular as a result. The interactions with users also allow for very productive exchange of information among core product users, which is an extremely valuable asset for the blog.

Creating an Internet Marketing Blog

If your blog is nothing right now but a few articles and some archives and therefore you think you do not match this profile, don’t give up yet. You can still create a marketing blog. Creating a good marketing blog isn’t as hard as it looks.

As a matter of fact, the best marketing blogs are the products of motivated bloggers. These blogs are usually geared to the blogger’s areas of interest. These are areas where the blogger really is an enthusiastic expert. That’s good business practice, too, because it means your marketing blog is based on a strong knowledge base. You’ll know where to get information resources, and have a good eye for quality control. Therefore the quality of your blog will be excellent, based on an area in which you’re an expert.

That, interestingly enough, is the heart and soul of internet marketing – Expertise. Consumers looking for products and services go looking for expert advice and information created by experts. It’s why the marketing blogs, which provide very high quality information, are such successful marketers. That’s what “information” means to consumers, online, and that’s what sells.

If you’re able to get this mix of product and information values right, your marketing blog will be extremely successful. What you should do right now is find ways of marrying your blogging and your internet marketing activities so that you can create your own successful business online.

Let’s have your thoughts: Why are blogging? Are you integrating your blogging activities with your business objectives to create a successful internet marketing blog? Share your thoughts with us in your comments.

Photo credit: Flickr user – SREETZA

WordPress SEO Tactics You Don’t Want To Miss!

Wordpress SEO

Like every savvy business entrepreneur a blogger should understand the very important position marketing holds to the success of any business, be it online or offline.

You definitely must have heard it said, Marketing is the soul of every business! That’s because marketing is such an important aspect of business success.

It’s therefore good business sense if you truly know how to market your business with success. Of course marketing your business involves going where your prospects and customers congregate.

It involves using various marketing strategies and tactics to get your prospects and customers to notice you. Failing to effectively do this is a great risk since you could lose your prospect and customers to your competitors. You definitely don’t want that!

Now, one sure thing about marketing is that the “places” where customers can be found are profoundly different in both online and offline marketing. That is why simply building a state of the art business blog is not enough.

Just as the real world business entrepreneur would put in place strategies and tactics to either make his customers come to him or the other way round, you as an entrepreneur blogger, must find ways of reaching out to your target audience. And the primary method of letting customers know who you are and drawing them to your well designed blog is to connect with them through the search engines such as Yahoo, Google or MSN.

The strategies and tactics employed to connect with your target audience through the search engines is what is known as Search Engine Optimization (SEO).

Search engine optimization uses powerful techniques to ensure that when your customer looks for a business such as yours, they will notice you first. This means when the customer uses the search engines to search for products or services, your business blog/site should come up on the first page of the search engine result pages (SERPs).

One good thing about seo is the fact that you don’t have to break the bank to get your customers to notice you. You can actually get your marketing message out there without any monetary cost to you. However, the truth is SEO takes time. It involves investment of talent, skills and most times funds. Nevertheless, it is worth the investment because the outcome can be an internet business presence that brings the kind of success every entrepreneur desires.

I personally consider seo as a very important aspect of making money with blogs. I must confess that all these years I’ve been marketing online I’ve never used PPC or any other cash-based method to drive traffic to my sites. SEO has always been the backbone and bedrock of my marketing efforts! As I mentioned in a post sometime ago on why you should use search engine optimization to promote your blogs, some of the advantages of seo are:

1. People use the search engines every day for finding information online.

2. It’s much easier to get the attention of target audience using the search engines.

3. Search engines produces more targeted and income-generating traffic stream.

4. Your getting found on the search engines is goodwill in the eyes of your prospect.

Of recent I’ve read a lot of information and misinformation about search engine optimization. As expected most of these are intended by the content creators to promote some seo software, tool or even an ebook.

After reading most of the information about search engine optimization, I’ve decided on a blog series on this very importance strategy for marketing your blog. In this blog series I’ll touch on some personal seo tactics I’ve been using and many others you can use to dramatically drive traffic to your blog(s).

Indeed, with so much WordPress search engine optimization tactics around the blogosphere you may be wondering why you should listen to me. That is understandable. But as a reader of this blog you definitely will understand that one of the skills I specially put into this blog is my ability to explain complex and difficult online marketing concepts in a way that makes them understandable. Therefore, you’ll not want to miss these series.

You can access the whole series below:

Enjoy!

Autoblogging Revelations PLUS the Power of Creative Internet Marketing!

Ever wondered why internet marketers make more money online than bloggers; even when they do LESS of the work?

Do you know that an “inferior” product/service can actually sell more than a “great” product/service simply by using the right marketing strategies?

If any or more questions like these have ever crossed your mind then you’ll need to read this post carefully.

A few days ago I made a post on the dilemma of making money with autoblogs based on a comment by Jeffrey Morgan to one of my earlier post: “Can You Really Make Money With These Blogs?”

Of course, I did that post expecting a robust discussion on the issues raised.  However, except for a few comments other really did not touch on most of the issues raised. And so I’ve decided to post my comments here using the opportunity of Jeffrey Morgan’s comment to clear a few things about autoblogging and making money with blogs. I’ve really been thinking of doing this.

Permit me to once again to reproduce the comment here so as to remove any misunderstanding. Here is the comment:

“Hi Chadrack,

I’ve got a competitor that is killing me over at Flippa. He’s selling 40 auto-blogs every three days. I’m lucky to sell one a month. Comparing the two is like apples to oranges.

I’m a top pro, taking 70 hours to craft a Blog. My competitor is using out-sourcing to fill his orders. They look pretty bad to me. But man, do the people break their necks bidding $2000.00 for a block of these Blogs. Me …… I get no bids ……. maybe one a month that results in a sale usually for just a hundred dollars or so.

Even if I wanted I can’t compete with overseas outsourcing. I work hard at my sales copy, but inform people that you have to work at Blogging to earn any type of an income.

My sale 1 bid, his sale 16 bids, every three days!!! No one stops to question his sales.

Chadrack, I would like to hear your comments on “WP-Robot”. It appears to me that there is a great deal of work getting these auto-blogs up and running. I’ve looked at some of the testimonials on the WP-Robot site and have run down the comments, Alexa ranking, and sites linking in to the sites listed with the comments and I just can’t see how you can earn any type of money with a site whose domain was registered back in March of 2008, has no comments, no tweets, an Alexa ranking of 3,989,042 and 2 inbound links.

Am I missing something here Chadrack?”

Simply looking at that comment you’ll notice that a lot of issues are raised there.  And one of such, to me, is the misunderstanding many of us “contemporary” bloggers have about making money with autoblogs.

[NOTE: “Contemporary bloggers” is used above as those who make money blogging using methods like relationship building, interacting with readers through blog comments and of course building blogs around what they love and are passionate about!]

Autoblogging In Simply Terms

Autoblogging is actually different in a way. I believe autoblogs are named autoblogs simply because they are built using blogs.  They do not really depend on comments or links to make money. So saying:

“(I) have run down the comments, Alexa ranking, and sites linking in to the sites listed with the comments and I just can’t see how you can earn any type of money with a site whose domain was registered back in March of 2008, has no comments, no tweets, an Alexa ranking of 3,989,042 and 2 inbound links.”

readily shows that there is a problem with Jeffrey Morgan’s approach. [I hope Jeffrey may want to clear this and prove me wrong!]

If you have read my post: “Can You Really Make Money With These Blogs?”  and the comments posted by me and some other commenters you’ll understand that autoblogging is better done targeting niche markets whose audience most times knows little or nothing about blogging the way you and I know it.

These markets are actually more open to buy your products, unlike fellow bloggers who visit your blogs to post comments simply to promote their own blogs! That indeed is the truth about most blog comments. That is why a blog populated with comments does not automatically translate to a blog making money!

Of course, these “conventional” blogs have their own ways of making money most of which is through ad placements and promoting B2B blogging products. But judging autoblogs on the same level is wrong indeed.

The point is, the number of comments, links and Alexa ranking cannot really be used to rate the success of autoblogs. But that does not mean that Jeffrey Morgan’s competitor at flippa is building better blogs than Jeffrey or things like alexa ranking are not necessary.  Only that they are not the determinant.

“Am I Missing Something Here Chadrack?”

I know Jeffrey wants my comments on “WP-Robot” but before I do that, let me quickly point out some few things which from the comment shows why, in my opinion, he is not selling as much as the competition. Note Jeffrey Morgan clearly shows that he is a pro. In his words,

“I’m a top pro, taking 70 hours 🙂 to craft a Blog!”

And then he says’

“I work hard at my sales copy, but inform people that you have to work at Blogging to earn any type of an income.”

As a blogger you’re familiar with such advice, right? And of course as a blogger, who knows what it takes to create a blog, you know that indeed is the truth about making money with a blog!

But think about it, what is your prospects idea about autoblogging?

Does he want to spend 70 man-hours working on an autoblog? Remember that is over 2 days working 24 hours non-stop! Better still, if we use 12 hours of day light that is available to us, that is about 6 days of working without any rest! Or maybe still much better, using an 8 hour work plan, that will be about 9 days of working on what they believe to be an autoblog!

Can you now see the picture you’re creating in the minds of your prospects? Not only that you made it clear to your prospects that: “you have to work at Blogging to earn any type of an income.” With that you’re simply saying, if you buy my autoblogs you must be ready to work hard else you cannot make any money with them!

But is that why they want an autoblog?

If they were ready to work will they be looking for an autobloging software that will do all the work for them? 🙂

Certainly not!

They are looking into autoblogging because they don’t want to put in any work. These are the people who want a quick fix. They want to make money but they are not ready to put in any form of work. So telling them, “you have to work at Blogging to earn any type of an income” is telling them “my product is not for you, please go somewhere else!”

That is the importance of pre-qualifying your prospects so that you can target your marketing message effectively.

I’m hope my point is quite clear there?

So, my advise?

Though you’re doing the right thing by telling them what is involved right from the beginning, you need to restructure your marketing message. Take a second look at your autoblogs and then take a concerned look at your competitor’s. Note the problems with his approach and then note the areas where yours have the “advantage.”

Once you’ve noted these things, work again on your sales copy.  Tell your prospects that your autoblogs will not only help them make money but also save them time, at least on the long run!  That does not mean you’ll not tell them about the work involved only you need to creatively present it in a way to make them understand that your autoblogs, on the long run, will be far more better than your competitors. That is the power of creative marketing.  You will need to learn how to make your words sell! That is what copy writers are paid to do.

Of course there is the issue of social proof. You should be able to show that you’re making money with your autoblogs. Besides, those who have bought from you should give you testimonials about their results using your autoblogs so that you can include them in your sales copy. Doing this will greatly increase your conversion rate.

Now My Comments on WP-Robot!

In one word, I do not know much about WP-Robot!

Yes, I’ve not “really” used it and so whatever I say is based on my own ideas. However, some time ago while looking for some more ways to free up my time with the mind of working less on my autoblogs, I looked into getting WP-Robot. But as someone who is very careful when it comes to products like this I decided to test the basic (free) version of the WP-Robot autoblogging software. But a few weeks after installing and checking to know how it works, I deleted it as it was not my idea of autoblogging. Since then I’ve not cared to consider it for building my autoblogs.

Does that mean WP-Robot is not good? No! But as we are most times advised,  the best thing is do a search and read some reviews about it. But again, be careful because most of those reviews are done by no others but affiliates who want to make some money promoting WP-Robot!

Now, I’ve really checked out a few autoblogging software in the past one year or so. Of these ones “WP Simplicity” is the closest to my idea of autoblogging.

WP Simplicity is a powerful WordPress Plugin that helps you set up your blogs in just a few clicks. It comes pre-loaded with some of the latest most used and most rated WordPress plugins and will auto install them in minutes, create pages, generate contents and monetize your posts with Clickbank, Amazon and Ebay. It doesn’t matter the niche you’re targeting.  If you’re interested in autoblogging I recommend you check out “WP Simplicity” here.

So what do you think about this? Do you think my comments addressed the issues Jeffrey raised in his comment?

 

Search Engine Optimization: Is It Really Important To Bloggers?

This post is a response to what I’ve read on many blogs lately. I must say I’m really surprised that many bloggers believe and want us to believe that search engine optimization (SEO) is not really of much importance to bloggers. But is that really so?

Now, I’m not in any way against their opinion, at least everyone is entitled to his/her own opinion.  However, I really want to think most of these bloggers are either ignorant of the power of the search engines when it comes to marketing online or they are merely parroting what they have heard from others. Possibly they have heard one of those big guns in the blogosphere with a 10,000+ contact list down-playing generating traffic using search engines and without really understanding the whole scenario run off repeating what he/she had just heard.

Again, I don’t want to dispute the fact that the search engines love blogs because of the ease with which blogs constantly update their contents. But the truth is that this will only garner some good points with the search engines. You need to understand that there so much competition right now in the blogosphere and this is enough to make any blogger to take the subject of search engine optimization really serious.

Another fact you must come to terms with is that internet marketing is a numbers game and to win the game you need the proper knowledge and tools. So if your dream as a blogger is to build a business online making money blogging then you cannot afford to lose your guard in the race to get ranked high in the search engines, else you might just get trampled upon and be left in the abyss of dotcom failures!

In this article I want to pinpoint some very fundamental reasons why you need to use search engine optimization tactics in promoting your blog now than ever before. But first, let’s really understand what search engine optimization means.

Search Engine Optimization In Simple Terms!

Search engine optimization is the internet marketing tactic that utilizes tools and methods in making your blog get a top ranking in search engine results. These tactics are aimed at getting your blog in the first page or better still in the top half of the page of the search results. Such a top ranking on the search engines is for the purpose of driving more traffic to your blog or website.

Of course, there are many aspects and work required to make search engine optimization work for you. For example, there is the need to get information about the keyword phrases that are popular in regard to your blog’s niche or theme and then writing your content with the right keyword phrases without making it too commercial but light and informative. There is also the need to collaborate with other blogs and sites for link exchanges as the search engines uses all of these components to rank sites. But all in all the effort is always worth it if done well.

That being said let’s now consider some reasons why search engine optimization could be of great importance to you as a blogger.

4 Reasons Why You Shouldn’t Ignore Search Engine Optimization

1. Search Engines Still Remains The Most Popular Way Of People Finding Information Online

It’s true that today social networking sites play some very important roles when someone wants information about a topic of interest. Yes, many will ask questions of their social contacts for referrals but most times the first recourse is the search engines. This has always been the case since the inception of the internet. Search engines have always been the most popular and of course the easiest means of finding any topic of interest online. Even when we need personal endorsements or reviews of a particular product or brand we go straight to the search engines and do a search using those terms. So the search engines still play a very crucial role in finding information online. As a blogger therefore you cannot afford to ignore such a powerful way of promoting your business online. And remember this makes marketing your blog much simpler. It only bears down to mastering some basic search engine optimization (seo) strategies and methods and you could place your blog and business before the right audience without any extra cost to you.

Appealing, right?

2. In Search Engine Marketing, The Eyes Have It!

Search engine optimization is not just about getting your site or blog into the search engines. That is where many bloggers are getting it all wrong. As mentioned above people turn to the search engines whenever they need any information online. But most importantly most of the people will only care about the ten top search results. These are usually the search results in the first page. It means you have to get the eyes of the searchers or you risk losing out in the game. So making it to the first page, more so to the top three is a barometer of succeeding when it comes to using the search engine to drive traffic to your blog. This is why optimizing your blog for the search engines is something to take seriously. Once your blog is able to make it to the top ten in the search results it stands a better chance of being clicked on thereby bringing more traffic for your blog.  What will help you to achieve all of these is what search engine optimization is all about.

3. Search Engines Produces A More Targeted And Income-Generating Traffic Stream

Now, I must say that after many years of testing and from results gathered from authority sources, traffic from search engines is not only targeted but also more prone to generate an income for any e-commerce site. So if you’re a blogger who do product reviews and promote affiliate products this is very important. Optimizing your blog for the search engines will help it get the best ready-to-buy traffic than any other traffic sources. Of course, we must agree that most of the people using the search engines might just be looking for information but there is also a good percentage that is looking for something that they need. And when you’re able to get your offering before this group of people on the search engines you’re sure of making a sale.

I’ve observed that many bloggers focus more on generating traffic from other blogs. As much as this is okay but this type of traffic really amount to very little. Most bloggers only visit other blogs for backlinks and traffic generation. If you truly want better results for your affiliate marketing endeavours then focus on those who are searching for your products or services. If anyone has a need to be met and goes to the search engines to do a search and finds your site, that prospects is more prune to generate a sale for you than a blogger who comes around for his/her own benefit. This is also goes that if your target audience is those who want to make money blogging then you need to optimize your blog for them! 🙂
4. Getting Found On The Search Engines Is Kind Of Having Goodwill In The Eyes Of Your Prospect

I did say in #3 above that traffic from search engines is more prone to producing some income for you. And that is very true. Come to think of it, which one of the following do you think will be more willing to purchase a product you’re selling on your blog (a) a prospect who gets emails, facebook updates and twitter direct messages/tweets from you or (b) a prospect who finds your blog article on the search engines while looking for information on a particular subject?

I’m sure you already know the answer to that, right? A prospect who finds you on the search engines will be more willing to purchase because of the fact that he/she initiated the move and is in the right frame of mind since that is what he/she needs. Finding you on the search engines gives you the status of an authority or expert in that field in the eyes of that searcher and this is goodwill on your part. So once your article is able to deliver the goods when this prospect visits your blog from the search engines, there is nothing stopping you getting a new customer!

Conclusion: I don’t know what you think about the subject of search engine optimization. Maybe you sometimes get that feeling that it’s a subject that has been talked about too much by bloggers, but the fact still remains that when it comes to traffic generation on the internet, search engines are still the go to resources. It’s imperative therefore that you find ways of making your blog rank better on the search engines. Whatever it takes learn the rudiments of search engine optimization and put them use on your blog. Act now for time is expensive marketing online.

Have any qualms with the issues raised or do you agree? Let’s have your views. Share them with us in the comments below.

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How to Promote Your Business Online Using Blogging

With the popularity of blogs, many online business entreprenuers are turning to blogs in promoting their businesses online. This indeed is a wise choice since it affords you some simple and cheap ways of marketing your business on the net.

Of course, to many people creating and managing blogs is quite an easy thing. But if you’re just starting out creating blogs for your business promotion, you definitely need to learn how to create effective blogs.

But never worry there is a ton of free information on the net that will help you do this. In this article I want to give some quick tips that you can incorporate in your internet business to keep you on the right track.

Business Blogging Tips:

1. Back link to your business website – To promote your business through the use of blogs, you have to give importance to back links. You should link your blog post contents to your business site. Doing this will attract more traffic to your website in a more effective manner.

2. Learn to use the right keywords – All the contents of your blogs should have the right or appropriate keywords. These are keywords that better discribe your product or service. Incorporating these keywords in your blog content and linking them to your website will help place your internet business effectively among the top searches in the results of search engines. When this happens the search engines will be able to send you more targeted traffic.

3. Devote to posting regularly – If you plan to use blogs for your internet business, you must be ready to post regularly. Drawing up a posting schedule and keeping to it will help you overcome laziness. Forgeting to post regularly will not be very effective for your internet business. If you want your efforts to be rewarded, make sure that you post blogs frequently.

4. Post interesting content – Next to regular updating your blog, the quality of your blog content is very important. Your content will let your readers how much you know about target market. Through effective blogging, you can establish the reputation of your online business and not only that, you can shout to the world your business expertise. If you want to gain a positive reputation, make sure that you post interesting blogs that are related to your business.

These are basically, some simple tips that you can use in blogging for your business. Used well it can truly be an effective tool for your online business but that only if you can post effective blogs. Besides all these, you also need to consider the interests of the readers and online researchers as agreed on by most expert bloggers. If you truly want to learn more about effective blogging for business, you can easily conduct researches online because you can find a wealth of information out there.

If you have any question on this or you just want to share your thoughts you may use the comment for below.