There is no doubt about it; social media marketing is an important part of effective eCommerce marketing. However, it can also be a tremendous time waste if you are not careful. So, the question is, how do you make sure you are not just wasting your time and resources promoting your ecommerce business on social media?
The answer is in effective social media marketing that is targeted in drawing in loyal customers rather than general curiosity seekers.
Here are 3 simple but powerful ways you can make your social media marketing effective:
1. Specifically Target the Types of Customers You Want to be Loyal
One of the biggest mistakes that eCommerce store owners make is to try to make their marketing campaigns as broad as possible. Of course, they reason this way they can try to get as many people as possible. But this is precisely what reduces the effectiveness of your campaigns.
Instead, you need to get to know the type of customers that you want to attract. Your marketing campaigns and efforts on social media platforms should include information and promotions that would make those types of customers the most interested. The easiest way to increase your effectiveness here is to get to know the greatest density of demographics in your marketing pool. Find out everything you can and make the language of your social media posts target them.
2. Offer “Secret” Promotions
People love being in on a secret. Whether it’s something small like finding a newer and better POS machine or letting people in on a new site upgrade, it makes them feel like they’re special. Taco Bell, for instance, has been using Instagram as an effective social media platform for VIP Taco Bell customers. These customers receive secret images and special videos that are not released to the general public. It creates a feeling of closeness, and it gets their customers excited. These are initially focused on the main target audience, but Taco Bell has started to expand the customer base over the past few months.
3. Let Them Know That You’re Listening
One of the biggest challenges in eCommerce marketing is letting your customers know that you actually listen to them and care about what they have to say. While all large businesses face this problem, eCommerce stores in particular struggle with the conception that they are faceless corporations with no interest in their individual customers.
Take the time to respond to your customers. Ask for their opinions, and then incorporate these into your actual strategies. When you do this, let them know that you listened. It will go a long way toward accomplishing your goals and turning your customers into loyal ones.
When you use social media for marketing your ecommerce stores, you need to make sure that your activities are effective. You will gain the greatest benefit if you focus on creating loyal customers. Your first step is to target the type of customers you want to be loyal and focus your efforts on them. You can also offer secret promotions. Additionally, you must let your customers know that you are listening. Ask for their opinions, and then make sure that you take some of their recommendations.
Do you have an ecommerce store? What are the major challenges you are facing right now trying to promote through social media marketing?