A few days ago I wrote a post where I mentioned if you want to…
Blogging and make money blogging is one topic that is common among bloggers. Unfortunately, despite the much purported big earnings quoted by many bloggers only a few TRULY making anything worthwhile from their blogs!
I’m very much aware that this subject of making money with your blog has been dealt with by different persons; however I still believe that there is something that many are missing out. While many of the posts that discuss this subject want to offer tips on how to make money with your blog, I truly believe that the problem goes far beyond that. Or, if you doubt this, why is that despite the many tips offering ways to make money blogging many bloggers are still struggling to do so?
Don’t you think there is something responsible?
The Slave Mentality and Making Money Blogging!
When hundreds of years ago, well meaning men and women in different countries of the world rose up and advocated for the abolition of slavery, it is clear that they did a good service for humanity. This is because the evils of slavery go beyond the physical violence.
It has been proven that the damaging psychological effects that the institution of slavery can have on a person far outweigh the physical effects. This can result in mental shackles that only a miracle can bring the desired freedom!
Now, I believe strongly that the biggest reason why many bloggers are not making money from their blogs is because of their mindset. They are incapacitated in their minds, not knowing what to do and how to go about it and so, have become slaves to their blogs!
Indeed, many are online because they desire freedom – this could be financial freedom, freedom of choice, freedom to do what they want and when they want! But, think about it, when you slave it all year round on your blog without making anything from it, where is the financial freedom?
Frankly, as a blogger you need mental emancipation if you truly want to achieve your dream of making money blogging. And as Bob Marley put it, “Only you can emancipate yourself from mental slavery!”
You must recognize your blog as a vehicle for achieving your desired freedom. Spending days and nights pushing out blog posts, engaging with peers, working the social media and at the end have nothing to show for it, is not good enough!
Stop being a slave to your blog!
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So, how can you emancipate yourself from this mental slavery as a blogger?
I have a few suggestions for you:
1. Stop Treating Your Blog As A Hobby Instead Of A Business!
A business is a business. A hobby is a hobby. They can never be one and the same! Unless, you learn to treat your blog as a business it will continue to run without any monetary value. One thing you must understand is that every business exists to create customers. And so, if your blog is not creating customers then you are heading on the wrong direction. Take a second look at what you are doing on your blog; are you handling it with a business mentality? If not, it is time to do so!
Recommended: Frankly, Are You Building A Business or a Blog!
2. You Must Learn To Take Responsibility
One thing that is sure about a slave is the fact that he has no capacity, or better still, he is not allowed to make decisions for himself. As a blogger you must not allow this to happen to you. When others dictate the direction of your blog, you will find it difficult to achieve your dream of financial freedom with your blog. Many would want to dictate how you must monetize your blog while others would outright frown at you attempting to monetize your blog! But may I say that the onus of making that blog a money earner is on you! Either you’re ready to take up that responsibility or someone else will dictate for you. So, ask yourself again, why did you start that blog in the first place?
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3. Push for the Right Traffic
Hmm, traffic! What a sweet sound to the ears!
Of course, traffic has been referred to as the holy grail of making money online. But as I have said before on other occasions, the quality of your blog’s traffic matters a lot when it comes to making money blogging.
My good friend Theodore did a post a few days ago where he asked the question: “Blog Comments Count: Does it Equates to Traffic?” I ask that you go and read it and also look out for my comment on that post!
The question you will want to ask here is how do you drive the right traffic to your blog?
The simply solution is to invest in SEO! I know many bloggers don’t want to hear that word but it is really a big determinant to what you can make from your blog. Apart from getting valuable traffic that are interested in what you are offering on your blog, it will also help advertisers to decide on placing their adverts on your blog. Knowing the basics of SEO is enough as a blogger except you want to offer SEO services.
4. Decide On Something To Sell On Your Blog!
Now, you may be wondering what I mean by this. But think of it, when you look at your blog can you point to any product or service that you are selling? So, what business is out there do you think that does not have a product or service that it is selling?
Of course, you may want to rationalize that you are building the traffic before you know what product or service to offer. But have you thought about it if businesses in the really world first set up their ware houses before thinking of what product or service to sell? Unfortunately, this is one blogging advice we must take with a pint of salt. Decide on your product or service and build your blog around it! This way you will be able to really have a focus as you move on with your blog.
Recommended: Hey Blogger, What Really is Your Product?
Let me end this post by giving you a classical example of the potential of a typical blog.
In 2005, an American woman started a political blog. Seven years later that blog became so popular that AOL purchased it for a whopping $315 million and added it to its other online blog assets.
That blog? The Huffington Post.
Now, why would AOL dish out such a fortune for a blog?
Three key elements are responsible:
1. Its global influence.
2. Its advertising revenue.
3. Its huge traffic – Huffington Post’s traffic today is measured at over 77 million visitors per month!
So, can you replicate this feat? Whether yes or no, you must understand that your blog influence, its advertising revenue and traffic will determine how much you can make from it.
The point here is that you should work on your blog with the mind of building a business so, whether you are thinking of selling it later on or you just want to make some money from it right now, your dream will be a reality!
Over to You: I’ll love to know what you think of these ideas on making money with your blog. Share your thoughts with us in your comments below.