With the growth of social media sites like Pinterest, Instagram, and the rest, many businesses…
Whatever market you are servicing, the success of your business depends largely on how good your marketing plan is. Unfortunately, many business persons market their businesses on a trial and error basis. They simply try out different marketing tactics without really focusing on any and when nothing good comes out those tactics they simply give up.
But that is really a wrong way of trying to market your business. It is important that you don’t only have a marketing strategy but that it must be coordinated and well planned. Enough time should be devoted to the different components of the strategy to ensure that the best result is achieved.
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In this article I want to share with you four ways how a good marketing strategy helps in your business success.
1. Increased Business
Marketing professionals all agree that the most crucial goal of marketing is to gain customers. But you cannot do this without a good marketing plan. To build a viable business you need not only a solid marketing plan but a strategy that helps you create a lot of paying customers.
Though, as your business grows, you may depend more on repeat customers to gain more business, but the fact is, if you are just starting out, you need to spend a lot of time and resources in setting up your marketing plan. It is when you’ve done this correctly that you will gain a solid amount of customers who will help your business grow.
2. More Exposure
A solid marketing plan will help expose your business. Ideally, your business should have so much exposure that everyone knows about it. But in reality this is not possible since there is no marketing plan that can expose your business to everyone! However, you can aim high, and at least try for maximum exposure in your city or neighborhood. For the most part, any exposure is going to be good exposure, so long as it happens in markets that can lead to conversion.
3. Growth
Without a solid marketing plan, your business will not grow. If you want your business to succeed, it must grow at a solid rate. When you have a good marketing plan, along with an adequate marketing budget, your business will grow at a solid rate. It may take years for you to develop a perfect marketing plan, but once you do, your business will have more customers than it can handle.
4. Better Understanding of Your Business
Any business owner will tell you that they learn a lot from their customers. With a good marketing strategy, you will learn how your customers respond to certain campaigns, and you will also learn what your customer’s desire from a company. As this happens, you will in turn learn a lot more about your business and what it will take to succeed. With this information, you should be able to propel your business to the top.
Conclusion
from the above it is clear that if you neglect your marketing strategy, you are simply setting yourself up for failure. The truth is that a solid marketing campaign will do more for your company than any other project. After all, your business ideas and products need to evolve to keep up with the demands of your customers. Remember, you always must track your marketing campaigns to see what works and what does not work, or your entire efforts are for naught!
Over to you: I will love to know your opinion on this subject of using a good marketing strategy to build your business. Share your thought with us in your comments below.
Jemma Charms writes about marketing, business and education. Check out her most recent work, on how to find the best finance schools.
Hi Jemma,
A very good marketing strategy is one of the basic skills every entrepreneur should have in my opinion.
There is a saying that you can sell the worst product with the best marketing strategy. But if you’re not very good in marketing, even if your product is the best in the market, no one will buy it.
This is simply to say that i quite agree with you.
@ Jemma, thanks for sharing.
@ Chadrack, thanks for allowing Jemma to share this wonderful post with us. And have a great week.
@Theodore Nwangene,
You are right there. Without thr proper understanding of how to market your product or service you would simply be leaving money on the table. Marketing is simply the life blood of a business. However, as much as marketing is very important, one has to be careful that he doesn’t push bad products with hard sell marketing as we see mostly in the internet marketing circles. A good marketing strategy coupled with a good product or service will definitely the right results!
Thanks for the comment.
HI Jemma,
Great post!
It all starts with an idea, which has to be converted into the product and marketing is part of initial business strategy which is required to make a tangible product out of an idea.
During the execution, every possible mix and match marketing strategy is tried to make the product more visible.
Thanks for this great share.Have a great week ahead.
– Chadrack thanks for introducing us to Jemma.
Sapna
Hi Chadrack and Jemma,
I’m sure this is something a lot of bloggers don’t give enough thought to. I’m just blogging for fun at the moment, but I know I’ll have to give this issue serious consideration when I start trying to make money from my blog.
I’d be interested to know what you think are the main components of a marketing strategy – that would make another good post!
Many thanks for this advice,
Sue
@Sue Neal,
Indeed, very few bloggers are taking to heart the issue of having a well defined marketing strategy for their business. Even among those who know the importance only a few are doing.
On what I think is the main components of a marketing strategy, I would say, it depends mostly on what market you are servicing and what your business is. Of course, there are some elements that cut across all businesses but like you said, that is definitely and idea for another blog post.
Thanks for the comment.
I think the main motive of your marketing activities are to build your exposure and audience. It also helps you to build your brand and make your known face in your industry. But you can only achieve all these, when you have solid plan to execute.
@Aasma,
You’re right there. Doing all of these will be much easier if you have a plan in place. You can decide this is what I’m going to do but if you don’t have a plan to put that dream into reality, it will amount to nothing.
thanks for the comment.
I too agree with Aasma here. The only thing need to put in action is Plan with the good marketing strategy. People just watch and avoid the most useful marketing strategies in stead of exploring them. One cannot get success in the business without evolving these things.
@bjohn,
You can say that again. The truth is not everyone doing these things are ready to learn. Some just want to do what they want. Thanks for the comment.
I think the Exposure is the key of success, you cannot get the boom in your business until you are not going to expose your products or services. And according to market trend social media and online market is the best and smartest way to promote your products or business.
Great post,your experiences in regards to web advertising and web journal posting are exceptionally significant and supportive to us
Hell pretty good writing 🙂 according to me A GOOD IDEA CAN CHANGE YOUR LIFE, everything starts with an idea and further the strategy of its execution gives you the desired results, but the only need is that strategy should in right direction. It is applicable in everything either business or anything else. In business the strategy to market your business or your brand starts with a unique idea and the proper planning for its execution can introduce with the BOOOOOOM of your product.
Sometimes its really hard what’s the turning point where your blog becomes money! Marketing strategies even it applies but something’s missing.. Try to go out and rest for hide and seek solution.. Before you know it – you had the answer just right the tip of your nose.