The world of digital marketing is basically a world of facelessness and automation. As a result many marketers see the customer as just another number in the profit equation.
But that shouldn’t be. while you are looking at your stats and want to measure hits, new visits, repeat visits, conversions, etc. the customer wants to be seen as some human and treated as such. You must understand that the customer can tell when they’re being treated as just part of a machine, and when they’re truly respected.
With modern technology at its current state, there is no excuse for this anymore. Digital marketing can be every bit as personal as a real life encounter. A personal touch in your marketing will make a world of difference. Customers love to know that they are dealing with real people. They like to know that they are acknowledged.
If you’re wondering how you can do this then I invite you to carefully read this article.
5 Ways to Add a Personal Touch to Your Online Marketing
1. Show Your Face
Use your marketing channels to show customers behind the scenes. We love to know that real people are working to make things happen! It’s a small thing, but a simple picture of employees working together makes a big difference. Upload pictures of you and your workers planning the next big launch. Show them using your product or just working behind the scenes. Get creative with this, we love seeing how things are made and the people behind it!
2. Address Customers By Name
Email marketing is still one of your most powerful tools. However, it can often seem so indirect and impersonal. Our tolerance for poor emails and spam is at an all time low. We’ll ignore anything that isn’t useful or personal.
The good thing is that nearly all mass email clients out there have the functionality to implement the recipient’s first name. It’s so simple, but so powerful. Try putting their name in the subject line for serious results.
3. Happy Christmas!
One of our favorite pizza restaurants has a fantastic approach. They send us a free pizza voucher on our birthday, every year. What a brilliant way to show a personal side! It rewards loyalty and makes an emotional connection with customers.
You can do the same thing with a company like Ecard Shack. Send personalized birthday, Christmas or Halloween e cards. It’s fun, it’s personal and it makes a connection.
4. Reward Loyalty
Customers really love to know that they are recognized for their loyalty. In the faceless world of online shopping and services, it’s hard to feel valued. It’s really important to make sure that your loyal customers feel valued. Register how many purchases each customer makes. When they hit a certain number, reward them with a free purchase. Offer them a streamlined service or an upgrade. Anything that recognizes their loyalty will go a long way.
5. Remember preferences
People will flock to your business for a variety of reasons. Often they will be there for a niche reason. Use a web algorithm to remember their choices and preferences. Make sure that when they return, they are shown these preferences. Use wording to tell them that you have hand-picked these results for them.
Get to know your customers and create a personalized service for them.
The world of digital marketing is now more sophisticated than ever. Take advantage of this and show a personal side to your services. The best marketing makes a strong, personal connection.
Are you making that personal connection with your customers? Want to share how you’re making a stronger emotional approach with your marketing? Why don’t you do soin the comments below?