As the year 2014 is gradually drawing to a close there is no better time to make preparations for the coming year. One sure way to do this is to understand the top trends in 2014 and then use that to forecast the direction things will be moving in 2015.
In this post I want to take a look at the future of blogging and categorically say that one trend that will take the blogosphere by storm in 2015 is mobile blogging!
Okay, this might just be my predictions for 2015! However, the fact is it is plainly evident around us already. In the recent few years mobile blogging had gradually garnered some interest amongst bloggers and I believe it is now ready sweep the blogosphere!
But What is Mobile Blogging?
According to the free encyclopedia, mobile blogging is:
“A method of publishing to a website or blog from a mobile phone or other handheld device. A moblog helps habitual bloggers to post write-ups directly from their phones even when on the move. Mobile blogging has been made possible by technological convergence, as bloggers have been able to write, record and upload different media all from a single, mobile device.”
Why Mobile Blogging?
One of the reasons why a lot of bloggers are attracted to blogging is the fact that you can easily make frequent updates and keep all of your site visitors up to speed with current situations. There’s indeed REAL power in this!
Now, the good thing about mobile blogs, or “moblogs” (as they are today being referred to) is the fact that they allow their users to post things literally as they happen. This new wave of blogging allow bloggers to keep web surfers up to date with both good and bad events as they occur all over the world. This has made international communication faster and more accurate.
Before now many bloggers were limited by location and geography. If you are running a news blog for example, to keep your blog current and on the spot you will need to run home and boot up in order to update it. However, mobile blogging marks the beginning of a thrilling new era when web-based communication can happen spontaneously from any location.
Moblogging devices mean that there is almost nowhere on the planet that remains off-limits for bloggers!
Will Mobile Blogs Really Dominant The Blogosphere In 2015?
Of course, we cannot answer this with a categorical yes or no. However, with what is happening today this is may just be the case. At present mobile blogging is still in its infancy because the technology that makes it possible has only recently hit the global market.
The first moblog technology became available over a decade ago, but it is only in the past few years that mobile web devices have become user-friendly enough to appeal to most consumers. As camera phones and other mobile technology become more popular, more and more bloggers are getting away from their desks and are hitting the streets. The result is that moblogging is becoming much more widespread than it was even a few months ago. And mobloggers are quickly attracting a lot of attention with the blogging community.
If you are therefore a blogger who focuses on current affairs and you want to keep your readers up to date on the latest breaking news, you should be looking into moblogging. Even if you are an entrepreneur blogger and you are using your blog to market your business online, you can also gain a lot from mobile blogging. This is because the current trend seems to imply that moblogs are here to stay.
Mobile Blogging Is a Big Plus for Content Marketers
As businesses are becoming more aware of the power of content marketing they can now also incorporate the power of mobile blogging into their content production. Your business blog readers will definitely appreciate it if you can keep them on top of events as they unfold. With mobile blogging you have this power at your finger tips.
Mobile devices make it possible to blog from the sites where current events are unfolding. This is actually the main reason why mobile blogging has so much thrilling potential to revolutionize the blogosphere. With a camera phone you can post blog entries from, say, the foot of the podium at a presidential speech, or from the stands during the final moments of the World Series.
You can also do this from some business event. For example, if you are organizing a seminar or webinar, you can easily update your readers with the goings-on! This will enable you and your blog readers’ experience the same real time thrills that live television coverage provides.
The combination of mobility and individual control that moblogging provides certainly places mobloggers on the cutting edge of today's communications technology, and it is hard to imagine that the number and prestige of moblogs will not continue to grow in the coming years.
The time to start is now
Are you already mobile blogging? Do you have plans to incorporate this into your blog marketing in the nearest future? Getting involved with mobile blogging does not have to take much from you in terms of investment and time. You might already be doing without really considering it. But making it a part of your blog marketing strategy should be your focus in the coming year and beyond.