Is content marketing a culture in your company right now? Do you have a specific…
As the year 2013 is gradually rolling by, marketing experts and internet professionals are taking a look forward to what the marketing terrain will be like in the year 2014 especially in the area of content marketing.
So far, 2013 has experienced a lot of innovative changes as far as marketing is concerned. There were a whole lot of new tools and conventions to deal with. But in all of these content marketing stood out! Today, content marketing is not just a buzz word but something that every business now takes as a MUST.
For example, in a recent survey conducted by MarketingProfs and the Content Marketing Institute, it was revealed that 93% B2B organizations now use content-based tactics for their marketing campaigns while 73% indicated they now produce more content than the previous year!
These are not mean figures. They are definitely an indication of what to expect in content marketing trends for 2014. The following infographic from Uberflip gives a concise view of what the trends will be like in content marketing in 2014.
So, whether you are a B2B or B2C business and you are among those who intent drive out-standing results for your content marketing spend in 2014 then you need to study this infographic very carefully because you will definitely get something from it!
So, how are you preparing to make good use of what the experts say about the content marketing in 2014?