Facebook has indeed proved that it is truly a big player when it comes to social media marketing. Recently, the social networking giant updated some features in Facebook Fan pages as a way of getting businesses hooked up to using the platform as a tool to reach out to their target audiences. But then, there was a problem – Facebook discovered that its Fan pages were being abused by most businesses... 

In the past couple of weeks I’ve read different reports from researches by different marketing groups on how small businesses are using social media. As expected, there is a slight difference in the different reports depending on indices used by the groups. While one thing was common among the reports – that is, more and more small businesses are increasing their budget and use of social media... 

Are you on Pinterest? An insipid question right? I know with the entire buzz about Pinterest being the latest and hottest new social network in town, who wouldn’t be! Would you be surprised that despite the buzz, I only created a Pinterest account  just a few weeks ago? Wondering why? It’s because I am not really keen about jumping into every opportunity that comes along. I always want to... 

Social media marketing is presently the buzz word for online marketers. And this is not a surprise because; businesses have discovered that with social media you can reach a wider market at a minimal cost. The simplicity and ease of entry has made many small and medium sized businesses to take to social media marketing as an option of reaching the vast online market. Today, on our community discussion,... 

[First, just want to note that today is Fourth of July, a special day for our United States friends and esteemed readers.  And so, if you're reading this as a United States citizen, as you celebrate Independence Day today, I am wishing you a happy and fun-filled 4th of July Independence Day Holidays. BTW. As America celebrates this Fourth of July, I think it is not out of place to say that,  apart... 

A few days ago, I came across a humorous marketing cartoon By HubSpot on making friends and connections in different social media websites – LinkedIn, Facebook and Twitter. As much as the cartoon is humorous, there is indeed a message that I will want us to consider. Of course, socializing has always been a part of the human race. That’s why where ever we go, we soon reach out to collaborate... 

When Facebook announced some revolutionary changes to be implemented on business pages a few weeks ago, I made a post where I was more concerned with the negative effects of the removal of the default tab! If you’ve read that post you’d understand that I’m one of those who is not really happy with the introduction of timelines in Facebook fan pages. Of course, I’m not still happy with the changes... 

Do you really desire business success this year? Then hear this: The right application of social media and coupon discount offers can increase profitability in business. In this informative post, I want to share the 5 top marketing principles to help realize your business goals this year. It’s a wonderful year and only the purpose-driven entrepreneurs will share success stories. In doing business... 

Facebook marketing is today one of the most targeted ways of reaching your audience online. Being the social media with the largest audience and with a well laid out marketing platform, Facebook offers you an economically viable medium for marketing your business online. One of the ways you can use Facebook to market your business on a shoestring budget is by creating a facebook fan page to promote... 

If you have read my previous post titled: “SEO and Social Media Optimization: A Powerful Combination for Winning the Online Marketing Battle,” you will understand that I’ve recently developed interest in the subject of social media optimization! This is not for no reason! If you have been following what is happening in the search engines lately you will notice that within a few months...