Today we will be discussing yet another very interesting topic. As usual, I trust you would share with us your insights on this subject matter and we all would come out with something new!
Search Engine Optimization Rule #1 Questioned?
Our subject for discussion today has to do with search engine optimization. As we all know, the purpose of SEO is to get our webpages not just on the first page of the SERPs but if possible, rank at #1!
However, in the past few weeks I’ve had cause to ask a few questions.
Now, I’m an SEO enthusiast and very passionate about optimizing every post that I write. In fact, I’m such an ardent believer in search engine optimization that my content writing service focuses mainly on SEO web content writing and not just any type of marketing content!
Also, because of my interest in SEO, I have a few programs for monitoring my blogs’ SEO stats. And, I can authoritatively report that this blog is doing great on the search engines with about 55% of the blog’s traffic coming from the search engines.
Specifically, here is a graphic from a program I’m using to monitor the SEO strength of the blog with a few results from specific pages:
And here is another one:
Again, that is impressive, right? But now take a look at this one, please note carefully the page ranking at #354!
Please for better viewing, click on the images to enlarge.
Now, can you notice that apart from the ones ranking on the first pages, traffic is also coming from others, like this one ranking far down the SERPs at #354?
My concerned in this discussion is really these ones ranking far below in the SERPs.
Ok, let’s look again at the #1 rule of search engine optimization:
SEO Rule #1 - If you want to drive traffic from the search engines you must rank on the first page or better still, at #1 else no one will found your site and therefore there will be no traffic!
You have heard this so many times, right? Of course, everything I have ever done in the name of SEO had been driven by that rule!
But now, from the results shown above, a few questions have been on my mind. These are:
1. Do you really need to rank ONLY on page 1 to drive traffic from the search engines?
2. What must have prompted these searchers to abandon the first, the second, the third and even the tenth pages of the SERPs and go looking for and clicking on a link in the 354th position?
3. What lesson can this really teach us about optimizing our webpages for the search engines? Or, what insight do we gain from this?
After pondering on this for some time now, I’ve decided to bring it out for us to discuss on this platform today believing that someone will have some insights that will help us all.
And so, permit me to step aside here while you make your contributions. Post your responses and insights, or any other question you may have from the results above, in your comments below. So, let the discussion begin!
(Community Time-Out is our weekly discussion program where we seek answers to pressing questions that have to do with internet marketing, blogging, social media, online marketing and any other topic that has to do with running a successful business online. If you want to contribute a question for discussion please use this form.)