Like every savvy business entrepreneur a blogger should understand the very important position marketing holds to the success of any business, be it online or offline.
You definitely must have heard it said, Marketing is the soul of every business! That’s because marketing is such an important aspect of business success.
It’s therefore good business sense if you truly know how to market your business with success. Of course marketing your business involves going where your prospects and customers congregate.
It involves using various marketing strategies and tactics to get your prospects and customers to notice you. Failing to effectively do this is a great risk since you could lose your prospect and customers to your competitors. You definitely don’t want that!
Now, one sure thing about marketing is that the “places” where customers can be found are profoundly different in both online and offline marketing. That is why simply building a state of the art business blog is not enough.
Just as the real world business entrepreneur would put in place strategies and tactics to either make his customers come to him or the other way round, you as an entrepreneur blogger, must find ways of reaching out to your target audience. And the primary method of letting customers know who you are and drawing them to your well designed blog is to connect with them through the search engines such as Yahoo, Google or MSN.
The strategies and tactics employed to connect with your target audience through the search engines is what is known as Search Engine Optimization (SEO).
Search engine optimization uses powerful techniques to ensure that when your customer looks for a business such as yours, they will notice you first. This means when the customer uses the search engines to search for products or services, your business blog/site should come up on the first page of the search engine result pages (SERPs).
One good thing about seo is the fact that you don’t have to break the bank to get your customers to notice you. You can actually get your marketing message out there without any monetary cost to you. However, the truth is SEO takes time. It involves investment of talent, skills and most times funds. Nevertheless, it is worth the investment because the outcome can be an internet business presence that brings the kind of success every entrepreneur desires.
I personally consider seo as a very important aspect of making money with blogs. I must confess that all these years I’ve been marketing online I’ve never used PPC or any other cash-based method to drive traffic to my sites. SEO has always been the backbone and bedrock of my marketing efforts! As I mentioned in a post sometime ago on why you should use search engine optimization to promote your blogs, some of the advantages of seo are:
1. People use the search engines every day for finding information online.
2. It’s much easier to get the attention of target audience using the search engines.
3. Search engines produces more targeted and income-generating traffic stream.
4. Your getting found on the search engines is goodwill in the eyes of your prospect.
Of recent I’ve read a lot of information and misinformation about search engine optimization. As expected most of these are intended by the content creators to promote some seo software, tool or even an ebook.
After reading most of the information about search engine optimization, I’ve decided on a blog series on this very importance strategy for marketing your blog. In this blog series I’ll touch on some personal seo tactics I’ve been using and many others you can use to dramatically drive traffic to your blog(s).
Indeed, with so much WordPress search engine optimization tactics around the blogosphere you may be wondering why you should listen to me. That is understandable. But as a reader of this blog you definitely will understand that one of the skills I specially put into this blog is my ability to explain complex and difficult online marketing concepts in a way that makes them understandable. Therefore, you’ll not want to miss these series.
And what more, I guarantee that if you take the time to follow along in these series, you’ll never again have problems with search engine optimization. Planning your own strategies and tactics will be a thing of joy!
Want to take up this challenge? Then post your comments below. You may want to specify any area you want treated as far as search engine optimization is concerned. I’m already excited about this, I hope you’re!
So far on the WordPress SEO series: